• 제목/요약/키워드: Comparative Literature

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까르띠에와 티파니의 유튜브 브랜드 채널을 통한 브랜드 스토리 동영상 전략 비교 분석 연구 (A comparative analysis of Cartier's and Tiffany&Co.'s strategies for brand story videos on their YouTube brand channels)

  • 홍지연
    • 복식문화연구
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    • 제24권4호
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    • pp.498-510
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    • 2016
  • As social media are emerging as essential communication channels for corporates in all areas, luxury jewelry brands have implemented enhanced strategies for brand story videos by creating brand channels on YouTube. In this study, a comparative analysis of the videos made available by Cartier and Tiffany&Co. on their YouTube Brand Channels was conducted, with the aim of identifying their strategic characteristics. The research method encompassed, both literature review and empirical investigations. A quantitative analysis was conducted by means of the 'HEART' model, a type of luxury jewelry brand story, and the following common strategic elements were identified. First, in their brand story videos both brands focus primarily on 'theme'. Second, 'relationship' and 'artisanship' are emphasized in addition to 'theme'. Third, the videos incorporate high level aesthetics to stimulate the fantasies and dreams of their audiences. The strategic differences between the brands are as follows. : First, 'artisanship' is given the greatest significance along with 'theme' in Cartier videos, while 'relationship' has prime significance in Tiffany&Co. videos. Second, a difference between a European approach and an American approach towards luxury brand building is evident, with Cartier hosting exhibitions while Tiffany&Co. provides gala videos instead.

The Effects of County-of-Origin, BrandImage, and Corporate Image Dimensions on Brand Evaluations and Purchase Intentions of Smart Phones of Five Brands: A Comparative Study of China and Korea

  • Mo, Li;Zhai, Shuai
    • 유통과학연구
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    • 제11권7호
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    • pp.47-56
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    • 2013
  • Purpose - In the academic literature, the researches on a comparative study on purchase behaviors of the consumers from emerging and mature markets remain limited. Therefore, this empirical study is attempted to examine the effects of country of origin (COO), brand image and corporate image on the purchase behavior of Chinese consumers (as from emerging market) and Korean consumers (as from mature market). Research Design, data, methodology - In total, 615 valid questionnaires were collected from the main cities of China and Korea respectively, and a multiple group analysis was conducted to test the hypotheses with SPSS 16.0 and AMOS18.0. Results - Chinese consumers are not influenced by country-of-origin effect, whereas Korean consumers are sensitive to it. Both Chinese and Korean consumers are sensitive to brand image, whereas corporate image does appear to influence Chinese consumers but not Korean consumers. The effects of country-of-origin are not more influential in less developed market (China) than more developed market (Korea). Conclusions - According to the results of this empirical study, the country-of-origin effect does impact Korean consumers but not Chinese consumers' purchase behavior. Therefore, multinational companies are relatively free to make the decision, if Chinese consumers are the marketing targets, when choosing manufacturing sites.

초등학교 과학 교과서 내용의 통합적 구성에 관한 국제 비교 연구 (An International Comparative Study on the Integrative Contents of Elementary Science Textbooks)

  • 박소영
    • 수산해양교육연구
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    • 제21권3호
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    • pp.420-435
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    • 2009
  • The aims of this study are to analyze and compare the elementary textbook contents of science in Korea, USA and England and to make suggestions for the improvement of integrative contents in Korean science textbooks. For this study, lessons on living things in the three grade science textbooks of three different countries were selected and analyzed according to the five criteria: component elements of the lesson, integration of knowledges and investigations, integration of subject and life, connection with other subjects and focus of integration. From this comparative study, five suggestions are inferred for the improvement of the Korean elementary science textbooks. First, it is recommended that Korean textbooks should present unit objectives and evaluative components in the introductive part and last part of each lesson. Second, Korean textbooks should include scientific knowledges as a way of presenting educational contents. Third, Korean textbooks are recommended to include integrated contents fitting for students' life context. Fourth, Korean textbooks are recommended to integrate contents in connection with mathematics, arts, literature and so on. Fifth, issues which can facilitate students to understand contents in the textbooks and to relate to their life should be more employed.

방문간호의 국내외 현황분석 - 한국, 미국, 일본, 독일의 사례를 중심으로 - (Comparative Study of Home Nursing Care Services under the Long-term Care Insurance System in Four Nations)

  • 성명숙;장희정;김춘길;강경화;남경아;박종덕
    • 한국보건간호학회지
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    • 제24권2호
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    • pp.211-225
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    • 2010
  • Purpose: This comparative study analyzed information systems including manpower, contents of service, clients, and costs among four nations. Methods: A literature review of relevant publications from Korea, United States, Japan, and Germany supported the use of several plans to activate home nursing care services under the long-term care insurance system in Korea. Results: Korean home nursing care services require quality improvements. The results indicated that a rule is necessary that rations simple visiting service and home nursing care services under the long-term care insurance system, that an integrated management system for elderly care is required, and that the revised delivery of services needs to establish and reflect on various factors to estimate the value in a home visiting nursing care cost system. Conclusion: The data should be valuable in establishment of home nursing care services under the long-term insurance system in Korea.

Global Value Chain Formation and Human Capital: Case of Korea and ASEAN

  • Li, Jia-En;Choi, Young-Jun
    • Journal of Korea Trade
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    • 제25권6호
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    • pp.126-142
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    • 2021
  • Purpose - This study discusses the effects of human capital in the formation of GVC linkages. We also investigate GVC intensity between Korea and ASEAN. Design/methodology - To solve the doubling-counting problem in evaluating comparative advantage, RCA has been re-computed using domestic value-added (henceforth RCA_VA) at the country-sector level instead of value of trade. The impact of human capital on GVC intensity was empirically analyzed by establishing a panel data set with four industries (ISIC Rev. 4) in eight ASEAN countries from 2005 to 2015 from OECD-TiVA and WDI. Findings - The empirical results show that human capital has a negative effect on GVC intensity in the agriculture and manufacture industries, while it has a positive effect in the service and information industries. The results do not mean that low human capital is a barrier and inefficient to GVC linkages. Low Value-added activities may be more profitable to some emerging countries. These findings suggest that it is important to accurately identify the competitive elements to increase gains from trade under the GVC. Also, it shows that comparative advantages can be misled by an RCA index evaluated in trade volume under the GVC. Originality/value - This study highlights the importance of human capital as a factor for the efficient formation of Global Value Chain (GVC). This study has different from the literature in analyzing the role of human capital in formation of linkage of the GVC. And we clarify the changing patterns of trade by removing the double-counting problem under the GVC.

지속적 거주(Aging in place)를 위한 국내·외 주택설계지침의 비교 (Comparative Analysis on Domestic and Overseas Design Guidelines for Aging in place)

  • 김혜신;박수빈
    • 대한건축학회논문집:계획계
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    • 제35권9호
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    • pp.19-28
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    • 2019
  • Domestic and international laws and regulations on design of residential environment are adopted, revised and supplemented to solve the problems such as access, safety and privacy in the residential space of the elderly and the disabled. This study is an comparative analysis of Korea and Japan, USA, UK laws and regulations on environment design by literature review. The purpose of this study is to present the basic materials required for development of the standard that would supports the undiscriminatory physical environment for the socially weak who are experiencing aging and disability, due to the restricted scope of entrance, bathroom and kitchen spaces with high frequency of safety accident. The results of this study are as follows. (1) Design guidelines on residential environment were compared under five residential factors for aging in place: safety, accessibility, amenity, usability and privacy. (2) The guidelines of each country applied to the entrance, bathroom and kitchen space were compared. (3) The results showed present guidelines should be completed with 'safety', 'accessibility', 'amenity', 'usability' and 'privacy' for Aging in place.

An Efficiency Analysis of Takaful Insurance Industry: A Comparative Study

  • COSKUN, Ali;HABIBNIYA, Houshang;KECELI, Yavuz
    • The Journal of Asian Finance, Economics and Business
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    • 제8권7호
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    • pp.111-120
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    • 2021
  • Takaful, which is an Islamic insurance instrument, manages risks in business, according to Shariah (Islamic law) principles and offers risk protection and savings assets. The study analyzes the comparative efficiency of takaful insurance companies by implementing empirical research. The study also provides a comprehensive literature review on the efficiency analysis of the takaful industry. The empirical part presents a wide range of efficiency comparisons of 41 takaful insurance companies in 16 countries between 2009 and 2014. The data enveloping analysis technique is utilized using the rDEA package in the R environment to compute the efficiency score. In the study, the technical efficiency, overall technical efficiency, and pure technical efficiency are calculated and compared per year and per country. The findings of the study suggest that the overall average efficiency scores of takaful companies are considerably high. The study results also indicate that the excess in the consumption of inputs decreases while the deficit in achieved outputs has been declining in the covered period. The study suggests the managers of the takaful companies can use the target efficiency scores, which are calculated by using the DEA analysis, as an ideal reference benchmark for planning their inputs and outputs.

A comparative study of the models to predict aeroelastic vibrations of circular cylinder and chimneys

  • Rahman, Saba;Jain, Arvind K.;Bharti, S.D.;Datta, T.K.
    • Wind and Structures
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    • 제35권1호
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    • pp.35-54
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    • 2022
  • A comparative study of aeroelastic vibrations of spring-mass cylinder and chimneys, with the help of a few wake oscillator models available in the literature, is presented. The models include those proposed by Facchinetti, Farshidian and Dolatabadi method-I, Farshidian and Dolatabadi method-II, de Langre, Skop and Griffin. Besides, the linear model proposed by Simiu and Scanlan is also incorporated in the study. For chimneys, the first mode oscillation is considered, and the top displacements of the chimneys are evaluated using the considered models. The results of the analytical model are compared with those obtained from the numerical solution of the wake-oscillator coupled equations. The response behavior of the cylinder and three chimneys of different heights are studied and compared with respect to critical parametric variations. The results of the study indicate that the numerical analysis is essential to capture the effect of non-linear aeroelastic phenomena in the solutions, especially for small damping. Further, except for the models proposed by Farshidian and Dolatabadi, other models predict nearly the same responses. The non-linear model predicts a much higher response as compared to the linear model.

OECD 국가의 가족정책과 아동 삶의 질의 관계: 퍼지셋 질적비교분석 (The Relationship between Family Policy and Children's Quality of Life among OECD Countries: Fuzzy-Set Qualitative Comparative Analysis)

  • 박정민;진미정
    • Human Ecology Research
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    • 제60권4호
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    • pp.595-607
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    • 2022
  • This study aims to clarify the relationship between family policy and children's quality of life through an international comparison and to determine which family policy factors contribute to children's quality of life. The research question is "How can family policies be combined to improve children's quality of life in terms of health and economy?" It includes nine categories of family policies related to money, service, and leave. Measures of children's quality of life include low birth weight, infant mortality, and child poverty. Using the OECD Family Database, and the OECD Child Well-being Data, fuzzy-set Qualitative Comparison Analysis (fsQCA) was used among 20 OECD countries. Combinations of family policies significant to the children's quality of life were derived from the results. This study contributes to the literature by revealing the effectiveness of states' investment in family policy. In addition, the study indicates that since family policies interact with each other, those policies combine to improve children's quality of life.

생의학 분야 키워드 추출 모델에 대한 비교 연구 (Comparative Study of Keyword Extraction Models in Biomedical Domain)

  • 이동희;권순찬;장백철
    • 인터넷정보학회논문지
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    • 제24권4호
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    • pp.77-84
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    • 2023
  • 생명 공학 및 의학 분야의 논문 수 증가에 따라 문헌 속에서 중요한 정보를 빠르게 찾아 대응하기 위한 키워드 추출의 필요성이 대두되고 있다. 본 논문에서는 생의학 분야에서의 키워드 추출에 대한 다양한 비지도 학습 기반 모델 및 BERT 기반 모델의 성능을 종합적으로 비교하였다. 실험 결과 생의학 분야에 특화된 데이터로 학습된 BioBERT 모델이 가장 높은 성능을 보였다. 이를 통해 생의학 분야의 키워드 추출 연구에서 적절한 실험 환경을 구성하고 다양한 모델을 비교 분석하여, 향후 연구에 필요한 정확하고 신뢰할 수 있는 정보를 제공하였다. 이뿐만 아니라, 다른 분야에서도 키워드 추출에 대한 비교적인 기준과 유용한 지침을 제공할 수 있을 것이라 기대한다.