• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.91-106
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• 2022

This study targets four Soho fashion shopping malls that are operating successfully in the online fashion market. This study analyzed the entrepreneurship process by dividing it into three stages. The results of the case study are as follows. In the case of Company S, the founder, who had little work experience, started an e-commerce business with a sense of fashion and entrepreneurship. It is a contemporary, casual brand with competitive prices, design power, and diverse product assortment, and the business performance was achieved through data management and analysis and the diversification of distribution channels. In the case of Company B, the founder, who had little work experience, started a manufacturing and e-commerce business by leveraging their SNS network capabilities and entrepreneurial spirit. It is a contemporary fashion brand with product competitiveness of specific items and start-up characteristics, and performance was achieved through the establishment of brand identity and market expansion. Third, Company M and Company C are examples of Soho fashion shopping malls where the founders with more extensive work experience at the time of founding their respective start-ups focused on brand recognition as their core competitiveness. In the case of Company M, the apparel brand was launched with a wealth of experience and design spirit. It is a fashion designer brand that stands out for its sensibility, and the owner has achieved performance through various entrepreneurial activities that broaden the corporate horizon. Company C is a manufacturing and e-commerce brand that was started with design capabilities and an entrepreneurial spirit. It is a luxury fashion brand that focuses on emotional expression, and the outcomes, such as brand recognition and sales, were achieved through active customer management. The results of this study can be used as basic data in education for and research of Soho shopping malls and the prospective founders.

• Archives of design research
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• v.4 no.1
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• pp.61-73
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• 1991

The exhibition activity that a company is rendering to their consumers for the purpose of advertisement, sales promotion and enhancement of company inage get more and more internationalized and specialized. A company is changing from mass production system to small quantity production of various kinds to meet consumer's individualization and differentiation. Also, a company is experiencing a major change in their marketing strategy. As the society is entering on Information Age, the contents that a company intends to give consumer may be different individually. If a consumer is informed wrong information of the goods, a company needs a place to meet consumer face to face where the consumer feels and understands the substance of the goods. This is the current characteristics of Exhibition Media. Based on the result of the current Special Exhibition home and abroad along with background and characteristics of special Exhibition, this study sets a following task reflecting the general trend of social, cultural and economic atmosphere. First, Current Exhibition Industry will be diversified into more Specialized Exhibition, while our Exhibition Industry is very shaky under severe international competition. Also, Exhibition Plan that involves with architecture, interior, graphic, industrial design and advertisement, etc., needs international competitiveness while enhancing identity of Exhibition Plan along with comprehensive marketing strategy in the future. Second, Among most of the local special Exhibitions which invite the general public are normally invited for company public relation contrary to those of U.S.A. and Europe. This signifies of our industrial and social structure's by-product. As the future exhibition become Information Com$$\mu$ication Exhibition which requires specialized technical explanation, the correct description of the goods should be set as a Judgement basis of Exhibition Plan. Third, In parallel with increase of the Exhibition, the equipment expenses of a company goes up continuously. In view of this, a study $$\mu$t be oriented for re-use and curtailment of expenditure of those equipment. Also, as the use of Assembly System B on the rise as a result of diversification of special Exhibition, a study on the development of new material & design for Exhibition Equipment only B required.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.157-166
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• 2021

In the past four decades, corporate social responsibility (CSR) issues have grown substantially due to the increasing demand for transparency and growing expectations that corporations should manage and improve their social, environmental, and economic performance. As a result, most organizations, companies, and governments provide CSR reports, while a large number of companies are still engaged in defining and integrating CSR into several aspects of their business. CSR is an obligation to society (Lee, 2020). The linkage between CSR and consumer-company identification (CCI) is important under company stakeholders. Consumers who care about those issues often change their shopping habits to bring greater value to the community. They will avoid buying environmentally or socially harmful products, and actively seek the products and services of the companies that carry out social responsibility. Companies conducting CSR activities such as charity works or environmental activities will be easy to associate as a responsible organization for always meeting the necessity of society. Therefore, companies must consider CSR a long-term strategy. The strategic approach to CSR plays an increasingly significant part in the business competitiveness - which helps create companies' values while gains trust and respect from the consumers, partners in particular, and the social community in general. This study is conducted to show evidence from project-based organizations about the CSR factors that influence consumer loyalty and the impact level of those factors on customer loyalty.

• IE interfaces
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• v.15 no.4
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• pp.444-451
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• 2002

Recently, the interest in technology valuation is revived and increasing mainly due to the lack of suitability of the traditional valuation methods in explaining the market reaction to newly-emerging knowledge-oriented companies. Moreover, many firms are now gearing their efforts to the strategic use of technology asset such as technology licensing, transfer and commercialization. Firms are also trying to enhance their technological competitiveness by re-evaluating their technology level and thus identifying the strengths/weaknesses of their technology portfolio. To accomplish this objective, the development of an integrated evaluation system for technology assets is essential. This paper presents a technology valuation system developed for a steel manufacturing company in South Korea. The valuation framework is based on; (1) the multi-attribute evaluation of technological competitiveness using Analytic Hierarchical Process and; (2) the expected future benefit of the technology using four different methods of discounted cash flow estimation. The suggested framework will be easily applicable to various industries where technological competitiveness should be evaluated systematically.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.1
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• pp.262-272
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• 2015

The aim of this study is to analysis factors that determine the competitiveness of container ports using the KJ and AHP methods. For this, 54 detailed attributing factors were identified both by previous studies and port users. 24 attributing factors were identified by a group of port experts. also, These were grouped 18 detailed attributing factors into 6 attributing factors by a group of port experts using the KJ method. These were made into a model of hierarchical structure with 3 levels, taking 1 goal factor, 6 evaluation factors and 18 detailed evaluation factors. The collected date of questionnaires were analyzed by a group of port experts using the AHP method. The analysis result of the evaluation factors in container port shows that port cargo volume is the most important factor, followed by port location, port cost, port service, port facility and port management. The analysis results of detailed evaluation factors in container port shows that import and export cargo volume is the most important factor, followed by transshipment cargo volume, distance from main trunk, cargo handling cost, distance from the point of importing and exporting, speediness of cargo handling, stability of cargo handling, vessel/cargo cost in port entry and leaving, punctuality in port entry and leaving, number and length of berth, collateral service cost, terminal area, hinterland accessibility, ability of terminal operation company, front depth of berth, etc.

• Journal of Korean Society of Water and Wastewater
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• v.25 no.3
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• pp.325-334
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• 2011

Market Environment around water work industry is rapidly changing. ISO, International Organization for Standardization, announced the international water work service standard for comparison and evaluation between nations and businesses. And developed countries in water work are introducing market principle for growth of nation's water industry and reinforcement of its competitiveness. Also, some local governments entrusted their water utilities for improvement of competitiveness of water work. However, as some failure cases from overseas came out with emphasis, there are many refuting perspective about entrusted operation achievements of domestic water market. Hence, this paper evaluated competitiveness of domestic local water utilities from the perspective of productivity. After evaluating productivity using Malmquist productivity index, the authors compared and analyzed whether there is a difference of productivity between two different operating types by using Mann-Whitney test. As a result of analysis, it has shown that local water utilities achieved higher productivity at entrusted operation type rather than direct operation type. The local water utilities which chose entrusted operation had increased the productivity 13.9% on total factor productivity(TFP) during experimenting period, while the local water utilities which chose direct operation had increased 0.2%. The background of achieving this high productivity in entrusted operation was analyzed as a result of the higher technological effectiveness of a special water company. The result of this study can be referred when local government needs to decide on what operating types they will use.

• Journal of Korean Society of Rural Planning
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• v.13 no.1 s.34
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• pp.51-62
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• 2007

This study examines empirically the characteristics of agricultural corporations in terms of their market and technology environment and the efficiency of the governmental support to the firms. Also the study analyzes the moderating effect of the environmental characteristics on the relationship between governmental supports and firm performance based on the concept of balanced performance. Test results show that firm tend to evaluate favorably their technology and market competitiveness of product quality and price and to require tools for reaction to changes of customer needs and technology or competing products and external corporation that is necessary for long-term technological competitiveness. As for governmental support, strategic support and service is much more appreciated than direct individual supporting item. Agricultural corporations with unfavorable market environment evaluate relatively high on their balanced performance. Correlations of balanced performance factors and technology environmental factors show all positive statistical significance. The moderating effect of the environmental characteristics on the relationship between governmental support and balanced performance can be interpreted that the support is provided without considering environmental aspect and based only on financial performance and as a result not to be satisfied by agricultural corporations with technological competitiveness.

• Journal of Information Technology Services
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• v.16 no.3
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• pp.1-15
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• 2017

This study is aimed to find out which factors among firm-specific resources, industry-based competition, and institutional conditions affect strategies for Korean IT manufacturing companies when they expand their business overseas, especially to Vietnam in this study. Also, it attempts to reveal which strategies among cost reduction, mass production, and localization affect performance of overseas expansion. Based on Strategy Tripod Theory as an integrating point-of-view embracing resource-based view, industry-based view, and institution-based view, research model was developed and tested through the survey of 83 Korean IT manufacturing companies expanded their business to Vietnam. Research findings show that (1) communication competency, industry competitiveness, industry attractiveness, and regulation of partner country affect cost reduction strategy. (2) International experience, communication competency, international orientation, and competitiveness is significantly associated with mass production strategy. (3) And international experience, communication competency, and industry competitiveness affect localization. (4) Ultimately, mass production strategy and localization strategy significantly increase performance of expansion to Vietnam. The theoretical contribution of this study is to adopt an integrative approach based on strategy tripod theory. As practical implications, it suggests factors and strategies that IT manufacturing companies interested in expansion to Vietnam should consider. In sum, we believe this study can contribute to Korean IT manufacturing industry by suggesting key success factors and appropriate strategies for overseas expansion.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.59-71
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• 2013

Cloud service (Amazon Web Services, etc.) to take advantage of the growing global competitiveness of small and medium companies with online services (eg Zynga, paprika wrap) are strenthening the growing global competitiveness by taking advantage of cloud utilization, and financial market analysis services by cloud use have appeared, but the domestic company's cloud still staying in the low-level. SMEs in Korea IT infrastructure needs as well as commercial services such as simulation, test environment configuration, to perform tasks that require a step-by-step in the product development process, which requires different IT Infrastructure Outsourcing workforce commitment, according to the rapid changes in the size of the organization's efficient IT infrastructure such as cloud services because of the lack of capacity to respond to a sudden demand for IT measures required.

• Journal of Korean Society for Quality Management
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• v.50 no.4
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• pp.843-861
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• 2022

Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.