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기업의 사회적 책임활동이 기업이미지에 미치는 영향 : 대기업과 중소기업의 비교 (The Effect of Corporate Social Responsibility on Corporate Image : Large versus Small and Medium Sized Company)

  • 박상준;장화영;이영란
    • 경영과학
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    • 제29권1호
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    • pp.15-32
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    • 2012
  • Previous studies have examined the relationship between corporate social responsibility and corporate's business performance (especially, consumers' corporate evaluation). According to them, the corporate social responsibility influences the consumers' corporate evaluation. A small and medium sized company as well as a large company is asked to conduct socially responsible actions, however, it is not easy to find a study that focuses on whether the effect of the corporate social responsibility on the consumers' corporate evaluation is different by the size of company. In this paper, we classified the corporate social responsibility into the four dimensions (economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility), and investigate the differences between a small and medium sized company and a large company in the effects of the four dimensions on the consumers' corporate evaluation. We showed that the each dimension of the corporate social responsibility had an positive effect on the corporate image regardless of the size of company. In addition, we demonstrated that the effects of the four dimensions on the company image were different by the size of company; The legal responsibility and ethical responsibility are more influential to the corporate image of a large company than to that of a small and medium sized company, however, the effects of economic responsibility and philanthropic responsibility are not different by the size of company.

농기업의 상장 및 특허와 가치평가 -친환경 농기업의 비교분석을 중심으로- (Listing, Patent and Valuation of Agricultural Company -Comparison and Analysis of Environmental-friendly Agricultural Company-)

  • 여동수;황재현
    • 한국유기농업학회지
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    • 제21권1호
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    • pp.33-48
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    • 2013
  • This work is for listing, patent, reasonable valuation of environmental-friendly agricultural company. In this study, agricultural company in environmental friendly industry that consider nature, customer's wellbeing and safe would be evaluated by DCF (Discounted Cash Flow) and ROV (Real Option Value). And company in environmental-friendly industry would be checked whether it is to be related and concerned to listing in the stock market and patent acquisition with the basis of company valuation. After then agricultural company value is evaluated with the consideration of growth in environmental-friendly industry, and company valuation comparison would followed about intellectual property right. It can be assumed that value of environmental-friendly agricultural company has low relation and concern to listing of stock market, and valuation would be increased through the intellectual property right such as patent, development or core search ability.

기술지주회사 사업 모델 제안: 창업투자회사 사례를 중심으로 (A Proposal on the Business Model of Technology Holding Company Focused on the Case Study of Venture Capital in Korea)

  • 이현근;장재혁;한관희
    • 한국콘텐츠학회논문지
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    • 제16권4호
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    • pp.466-476
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    • 2016
  • 한국에 기술지주회사가 도입된 시기는 2008년이며, 2014년 기준으로 대학의 기술지주회사는 39개가 설립되어 운영 중이고 연구소 기술지주회사로는 에트리홀딩스(주)가 유일하다. 기술지주회사는 대학이나 연구소의 기술을 이전하고 창업을 지원하기 위해 설립되었는데, 기술지주회사가 도입된 지 7년이 경과하고 있지만 아직 본격적인 수익을 거두고 있지 않은 실정이다. 지주회사는 기본적으로 투자 회사이고 투자한 기업을 통하여 수익을 거두는 기업이며, 창업투자회사도 창업기업에 투자하여 수익을 거두는 기업으로 기본적으로 지주회사 수익 모델과 유사하다. 본 연구는 국내 2개 창업투자회사에 대한 사례 연구를 통해 기술지주회사의 수익 모델에 대한 바람직한 방향을 제시하고자 하였다. 즉, 재무제표 중심의 정량적 분석 결과, 기술지주회사의 바람직한 사업 모델로는 순수지주회사 보다는 사업도 같이 병행하는 사업지주회사 성격이 보다 적절하다는 것을 제시하였으며, 구체적 사업모델로 인큐베이팅이나 경영자문 등을 추가할 것을 제안하였다.

OLED Light Enhancement with Nanostructured Films

  • Lamansky, Sergey;Le, Ha;Hao, Encai;Stegall, David;Wang, Ding;Lu, Yi;Zhang, Jun-Ying;Smith, Terry L.;Gardiner, Mark;Kreilich, Leslie;Anim-Addo, Jonathan;McCormick, Fred B.
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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    • pp.282-285
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    • 2009
  • Nanostructured OLED light extraction films have been made via roll-to-roll coating processes. Their on-axis and integrated outcoupling efficiencies reach 2X and 1.3-1.8X, respectively. Optical performance and effects of the nanostructured film on pixel blur and image ghosting will be discussed.

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Manufactured Flexible Active Matrix Backplanes using Self-Alighed Imprint Lithography (SAIL)

  • Kwon, Oh-Seung;Marcia-Almanza-Workman, Marcia-Almanza-Workman;Braymen, Steve;Cobene, Robert;Elder, Richard;Garcia, Robert;Gomez-Pancorbo, Fernando;Hauschildt, Jason;Jackson, Warren;Jam, Mehrban;Jeans, Albert;Jeffrey, Frank;Junge, Kelly;Kim, Han-Jun;Larson, Don;Luo, Hao;Maltabes, John;Mei, Ping;Perlov, Craig;Smith, Mark;Stieler, Dan;Taussig, Carl
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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    • pp.138-141
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    • 2009
  • Progress in the development of a fully roll-to-roll selfaligned imprint process for producing active matrix backplanes with submicron aligned features on flexible substrates is reported. High performance transistors, crossovers and addressable active matrix arrays have been designed and fabricated using imprint lithography. Such a process has the potential of significantly reducing the costs of large area displays. The progress, current status and remaining issues of this new fabrication technology are reported.

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