• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.449-459
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• 2011

This study was to explore the effect of local community on participation of local festival. In order to carry out the empirical study, 320 survey questionnaires were collected in Cheonan. AMOS 4.0 and SPSS Win 12.0 statistics packages were utilized for analysis of SEM. The study results were as follows: first, analysis on the relationship between identity and participation of local festival(interest of festival participation, extent of local festival, intention of local festival) Showed that identity effected every factor of participation of local festival, second, dependence effected interest of festival participation and intention of local festival, third, social friendship can't effected every factor of participation of local festival.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.2
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• pp.339-353
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• 2003

In recent, events tourism of community festival is a particular form of tourism which has experienced considerable growth in Korea, and is become the important strategy for tourist inducement and revitalization of regional economy. Many events of community festival were mainly established since 1995, and most of local government such as city and county adopted the events of cultural tourism festival. Among these community festival, Hampyeong Butterfly Festival of Hampyeong-gun of Jeollanamdo, is recognized as one of famous events all over the country. In particular, Hampyeong Butterfly Festival to be held since 1999, attracts over 1 million tourists annually, and provides a lot of opportunities educational shows and exhibitions, including ecology experiences and learning sites, as well as environmentally-friendly agriculture learning sites, folklore customs, cultural heritage and traditional plays. Therefore, the purpose of this study focuses on the tourist behaviour of Butterfly Festival 2002. Most tourist have positive attitude and evaluation about festival, in particular, tourists present show high satisfaction with many programs of festival. However, in order to strengthen the competitiveness of festival, Hampyeong-gun have to concern with some improvements such as the expansion of tourists' facilities, active publicity activities, and matketing of special products of Hampyeong-gun.

• The Journal of the Korea Contents Association
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• v.7 no.2
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• pp.212-221
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• 2007

Local festival can be defined as the essence of the local culture as it represents the lifestyle and culture of the people in the community intensively and implicatively. The local festival actives the regional economy, enhances the community image, harmonizes the community residences, and gives the good opportunity for the education of the culture mind. The ways in which the local economy can be activated through the festival are to find a way to get in goals, to use the characters of the Cheongju region in creating a brand and products for the festival.

• Journal of Agricultural Extension & Community Development
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• v.24 no.3
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• pp.185-197
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• 2017

Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.2
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• pp.99-115
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• 2011

This study focuses on the economic effect on regional development and spatial distribution of community festivals and events as a regional development strategy in South Korea. Community festivals are totally estimated to 893 cases in 2009, and most of festivals were newly established since 1995. Spatial Distribution of festivals show regional differences. Many of festivals was hold in Jeju, Gyeongnam, Ulsan, and Chungnam provinces, however, Gyeongbuk, Jeonnam, Gwangju, and Gyeonggi provinces were distributed less. The total number of cultural tourism festivals selected as best festival by central government were increased from 10 in 1997 to 57 in 2009, and the everage local economic effects of one cultural tourism festival were also increased from14.2 billion won in 1997 to 33.3 billion won in 2008. In order to estimate the relationship between community frstivals and local economic effect, Geumsan Insam Festival, Muju Firefly Festival, and Hampyeong Butterfly Festival are selected as case study. These three festivals were successful in the tourist attraction, and it were also affected positively to local economic effect.

• Journal of Agricultural Extension & Community Development
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• v.26 no.1
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• pp.17-30
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• 2019

Tourism motivation and involvement are important variables influencing visitors satisfaction. The study aims to identify the factors influencing visitors' satisfaction. Particularly, the study examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 430 usable questionnaires among visitors of Gigisi local festival. Results of a factor analysis yielded three dimensions of tourism motivation which are family and local food, recreation and escape, and social factor. Results show that social factors among three dimensions of sense of community have significance for visitors satisfaction. And tourism involvement has a negative interactional effects as a moderator between recreation and escape motivation and involvement. It means that even though higher recreation and escape motivation, less likely to have visitors satisfaction if visitors have higher involvement in local festival. It was suggested that tourism motivation and involvement should be considered in local festival management and policy.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.2
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• pp.135-149
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• 2016

As the public reading campaign has been popular, the book festival, a sociocultural event in relation to the book and reading, becomes a growing public interest. The book festival which could be diversified by each community and its environment would be understood in the perspective of the performance of public library, the diffusion of public reading campaign and the sociocultural togetherness of the community. In that, this study focuses on the book festival of Seongbuk-Gu, Seoul, held in 2015. Specifically, this study looks into the theoretical underpinnings and the background of book festival, examines the case of the '2015 Seongbuk-Gu Book Festival' systematically, and analyzes the factors that influence the book festival, in order to enhance our understanding of the book festival in general.

• Journal of the Korean association of regional geographers
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• v.9 no.3
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• pp.233-247
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• 2003

The purpose of this study focuses on the spatial evolution and characteristics of cultural tourism festivals in Chonnam province of Korea. More than 58 community festivals functioned with hallmark events are held annually in the Chonnam province. Most of community festivals were mainly established since 1995, and more than 48 percents of festivals are held in October and May. Spatial diffusion process of festival are divided into three phases: a primary stage before 1995, a diffusion stage from 1995 to 1999, and a condensing stage since 2000 Cultural tourism festivals began at some areas such as Mokpo, Yesu, and Gurye in 1960's, and spread all over the counties of Chonnam province. During diffusion stage, 51.7 percent of all festivals were newly held. The themes and purposes of festival, and the typology of community festivals were transformed with diffusion stage. In festival purpose, community reconciliation and unity festivals were held in primary stage, tourism oriented festivals were held in diffusion and condensing stage. In the festival themes, community culture and folk arts festival were held in primary stage, however, community history and environment & ecological festivals are held in condensing stage. In addition, the typology of community festivals was transformed according to diffusion stage. Thus it was transformed from indigenous festivals of primary stage to commercialized indigenous festivals of condensing stage.

• Journal of Agricultural Extension & Community Development
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• v.18 no.2
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• pp.239-262
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• 2011

The study aims to find development plan of the Hanmadang festival in Jachaebanga village. First of all, Financing is the first major obstacle to opening a successful village festival. In order to host village festival. It's important that smooth financing. It needs head north and diversify of the Banga table. Through proceeding by subscription, research a value-added food the village benefits can be better. Because Jachaebanga village located in capital area. The people who live in Seoul and Gyonggi area easily approachable. So, If induce a free visitors to reservation visitors, It will benefit not only village, but also visitors. Hanmadang festival program and another village festival program are evenly alike. Festival organizers must provide a differentiated festival program to reservation visitors. It needs merge the harvest program and society curriculum to amplify the synergy. Like a Turtle play, participation inducement to neighboring traditional culture organization can be of help to consist festival program. There simply aren't enough people here to progress festival properly. In order to supply people to progress properly, Festival plan, Budgets allocations have to be determined by village officers.

• Journal of Agricultural Extension & Community Development
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• v.19 no.2
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• pp.409-434
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• 2012

The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor's satisfaction and behavioral intentions focused on Busan International Film Festival(BIFF). To achieve the study objective, 277 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of local festival exerts a positive influence on visitor's satisfaction and behavioral intention. Second, visitor's satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor's satisfaction and behavioral intention in local festival.