• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.2
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• pp.87-97
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• 2020

The purpose of this study is to suggest the characteristics of online shopping malls and find a way to establish a differentiated marketing Strategy for online shopping malls in China. This study investigated the effect on the loyalty by applying the perceived shopping value (Hedonic Value, Utilitarian Value) of consumers in online shopping malls. In addition, In order to grasp the factors affecting consumer loyalty in online shopping malls, the characteristics of online shopping malls are multidimensional, consisting of product characteristics, recommended quality, benefit services, and community services. In order to obtain the purpose of the study, a questionnaire was surveyed for chinese online shopping experience and the research model was verified through empirical analysis method. Statistical analysis program was used together with SPSS 24.0 and AMOSS 24.0. Looking at the results of the analysis, firstly, the recommended quality and benefit service of online shopping malls are positive for the perceived hedonic value of consumers. The product characteristics and community service were found to have no effect on the hedonic shopping value. Secondly, the product characteristics, recommended quality, benefit service, and community service of online shopping malls on the utilitrian value perceived by consumers were positively affected. Thirdly, the perceived hedonic value has a positive effect on loyalty. Finally, it was confirmed that perceived utilitrian value affects loyalty. Based on the results of this study, a differentiated marketing strategy was established for existing chinese online shopping mall operators and potential new operators as well.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.10
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• pp.1340-1346
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• 2018

There have been researches on game continuance intention based on consumer behaviour theory of management science. Such macro access of computer game analysis might be insufficient to draw valuable results due to complex subsystem structure of recent computer games. In this paper, we choose 'Blade and Soul' game that was first published in 2012 and has been within top 20 MMORPG in Korea but known as a 'long time users' only game'among game players recently. Three user groups - long loyalty, concentrated, casual - are classified based on their play history and play time per day of Blade and Soul. The first survey with 222 subjects revealed that the real strength of the game was not the combat - Dungeon, Arena, Battleground competition - but very cohesive game community Blade and Soul has. Thus, we conduct another survey on the game community issues among 148 long time users (over 3 years playing history) and analyze their traits and behaviour patterns.

• Journal of Korean Society of Rural Planning
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• v.23 no.4
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• pp.75-90
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• 2017

The study was intended to identify the effect of the rural development projects (comprehensive improvement of the seats of Eup and Myeon and regional unit comprehensive development projects) on the quality of life in rural areas against local residents living in areas subject to those projects by means of structural equation modeling based on covariance structure analysis. The result indicated that perception factors affecting the quality of life for residents in rural areas by the projects included 'improvement in spatial environment', 'increase in vitality of rural areas', and 'promotion of community activities.' It was also suggested that 'improvement in spatial environment' and 'increase in vitality of rural areas' have significantly positive effect on the quality of life for residents in rural areas while the former has relatively higher correlation. In comparison between comprehensive improvement of the seats of Eup and Myeon and regional unit comprehensive development projects, it was analyzed that all the perception factors of the comprehensive improvement of the seats of Eup and Myeon have effect on the quality of life for residents in rural areas indicating that comprehensive improvement of the seats of Eup and Myeon is more effective than regional unit comprehensive development projects in promoting the community activities. It means that existing rural development projects have been promoted to improve spatial environment rather than improving the quality of life for residents in rural areas. Thus, it is considered that the rural development projects in future should seek for a sense of community so that they can induce voluntary participation by local residents.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.1
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• pp.172-182
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• 2008

Application Contents of based on a workflow process unit in grid system is a practical work to solve the problem. To construct cooperation environment is very important because the contents are deployed and executed. And the most of cooperation is executed by workflow. Globus toolkit is the middleware for cooperation process in grid environment. However the middleware only provides basic services for constructing grid, not workflow that can provides cooperation, job scheduling, application contents management. Also Globus toolkit is suitable for huge gird community but small size pc based grid community. Therefore, this paper proposes the efficient application contents deployment system for small sizes cooperation. This system supports efficient cooperation environment with Application contents deployment and resource management provided in grid community. Also it presents information and association relation among application contents with association dictionary among application contents based on workflow process unit, and utilizes this as information for application contents deployment.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.4
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• pp.228-237
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• 2018

The importance of eWOM (electronic word-of-mouth) communication through online communities is increasing on a daily basis. This study analyzed how the relationship between eWOM (electronic Word-Of-Mouth) factor and eWOM communication depends on the cultural orientation of users in the online community. The research model was developed based on four cultural orientations of individual affect Social tie and usefulness. The model consists of variables such as social tie and perceived usefulness as predecessors of eWOM, four dimensions of cultural orientation (Horizontal Individualism, Horizontal Collectivism, Vertical Individualism, Vertical Collectivism), and eWOM. The model was tested empirically using the PLS (partial least squares) structure equation model. Survey was conducted for online community users in South Korea. Data was statistically validated whether fits on research model. The study results reveal that Social Tie have a positive effect on Perceived Usefulness. Social Tie and Perceived Usefulness have a positive effect on eWOM. 3 of cultural orientations (HC, VI, VC) have a positive effect on Social Tie. Only one of cultural orientations (HC) have an negative effect on Perceived Usefulness. Especially, horizontal collectivism (HC) shows strong correlation with perceived usefulness, whereas vertical collectivism (VC) shows weak correlation with perceived usefulness andvertical individualism (VI) shows strongly correlation with social tie, whereas horizontal individualism (HI) shows weak correlation with social tie. Based on the study results, customized service strategy could be formulated according to the different vertical styles and various eWOM factors.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.11
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• pp.1351-1356
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• 2019

The purpose of this study is to investigate the effect of personal factors and community factors on the quality of life based on the presence of chronic patients based on the Big Data Platform. As a method of study, second data of 2017 community health survey and Statistics Korea by City·Gun·Gu public office were used and a multi-level analysis was conducted after separating EQ-5D index, individual factor and community factor. As a result, men, age, education level, monthly household income, having economic activity, the number of sports infrastructure were positively associated with the quality of life, and subjective health not good, extremely perceived stress were negatively associated with the quality of life. Research will continue to provide a platform independent of hardware that can utilize the cloud and open source for medical big data analysis in the future.

• Journal of The Korean Society of Agricultural Engineers
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• v.64 no.4
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• pp.11-20
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• 2022

Currently, the operation rule of agricultural reservoirs in case of drought events follows the drought forecast warning standard of agricultural water supply. However, it is difficult to preemptively manage drought in individual reservoirs because drought forecasting standards are set according to average reservoir storage ratio such as 70%, 60%, 50%, and 40%. The equal standards based on average water level across the country could not reflect the actual drought situation in the region. In this study, we proposed the improvement of drought operation rule for agricultural reservoirs based on the percentile approach using past water level of each reservoir. The percentile approach is applied to monitor drought conditions and determine drought criteria in the U.S. Drought Monitoring (USDM). We applied the drought operation rule to reservoir storage rate in extreme 2017 spring drought year, the one of the most climatologically driest spring seasons over the 1961-2021 period of record. We counted frequency of each drought criteria which are existing and developed operation rules to compare drought operation rule determining the actual drought conditions during 2016-2017. As a result of comparing the current standard and the percentile standard with SPI6, the percentile standard showed severe-level when SPI6 showed severe drought condition, but the current standard fell short of the results. Results can be used to improve the drought operation criteria of drought events that better reflects the actual drought conditions in agricultural reservoirs.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.39 no.6
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• pp.419-427
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• 2021

Due to the effects of climate change and the reduction of the labor force due to COVID-19, the crop yield, harvest time, and cultivated area are rapidly changing every year. In order to respond flexibly to this situation, attempts to apply smart farm technology based on ICT (Information and Communication Technology) to individual farms are increasing. On the other hand, various stakeholders are trying to predict the yield of crops using artificial intelligence and IoT technology, but accurate prediction is difficult due to the lack of learning data. In this study, in order to overcome the data collection problem limited to a specific institution, a smart farmer service technology based on community mapping was developed in which farmers directly participate, input and share accurate data to predict production. In the process, analysis was performed on napa cabbage, which is a vegetable with a large price change compared to production.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.185-185
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• 2023

Agricultural water demand is considered as the major sector of water withdrawal due to irrigation. The majority part of the global agricultural field depends on various irrigation techniques. Therefore, a timely and sufficient supply of water is the most important requirement for agriculture. Irrigation is implemented in different ways in various land surface models, it can be modeled empirically based on observed irrigation rates or by calculating water supply and demand. Certain models can also calculate the irrigation demand as per the soil water deficit. In these implementations, irrigation is typically applied uniformly over the irrigated land regardless of crop types or irrigation techniques. Whereas, the latest version of Community Land Model (CLM) in the Community Terrestrial Systems Model (CTSM) uses a global distribution map of irrigation with 64 crop functional types (CFTs) to simulate the irrigation water demand. It can estimate irrigation water withdrawal from different sources and the amount or the areas irrigated with different irrigation techniques. Hence, we set up the model for the simulation period of 16 years from 2000 to 2015 to analyze the global irrigation demand at a spatial resolution of 1.9° × 2.5°. The simulated irrigation water demand is evaluated with the available observation data from FAO AQUASTAT database at the country scale. With the evaluated model, this study aims to suggest new sustainable scenarios for the ratios of irrigation water withdrawal, high depending on the withdrawal sources e.g. surface water and groundwater. With such scenarios, the CFT maps are considered as the determining factor for selecting the areas where the crop pattern can be altered for a sustainable irrigation water management depending on the available withdrawal sources. Overall, our study demonstrate that the scenarios for the future sustainable water resources management in terms of irrigation water withdrawal from the both the surface water and groundwater sources may overcome the excessive stress on exploiting the groundwater in major river basins globally.

• International Journal of High-Rise Buildings
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• v.12 no.2
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• pp.179-193
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• 2023

It is undeniable that urban greenspace is the soul of a city. Conventional urban greenspace such as parks, community gardens, playgrounds etc. located within a city reduce the negative effects of pollution, play a major role in the survival of the urban ecosystem, and promote healthy lifestyles. Today, 55% of the world's population lives in urban areas, which is expected to increase to 68% by 2050. Projections show that urbanization and the gradual migration to urban areas combined with the fast growth of the world's population, could add another 2.5 billion people to urban areas by 2050 and almost 90% of this increase will take place in Asia(UN, 2018). As a result, many plots in the cities are and will continue to be occupied with buildings to provide residential support to the increased population. This will dangerously decrease urban greenspaces. Moreover, worldwide, food crisis, energy crisis, and social crisis is posing a great threat to the existence of mankind. Additionally, the COVID - 19 has introduced a new lifestyle where from work culture to community configuration has drastically transformed. In this scenario, residential buildings will have to serve more than just providing privacy and shelter. As urban greenspaces are being occupied by concrete residential buildings, these buildings will have to compensate for the percentage of urban green they are destroying and the issues they are imposing in the process. The goal of this thesis is to design, architecturally define and, categorize comprehensive 'sustainable Greenspace'(S.G.S) for the multi-family housing scenario. These will be different than the conventional green (veranda, rooftop green) we commonly see in residential buildings. An old, dilapidated apartment building will be the target of remodeling to fulfill the purpose of this thesis.