• Asia-Pacific Journal of Business
• /
• v.14 no.4
• /
• pp.129-150
• /
• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

• Journal of Agricultural Extension & Community Development
• /
• v.30 no.2
• /
• pp.83-101
• /
• 2023

This study aims to examine the moderating effects of environmental friendly attitudes between perceived value and loyalty in ecotourists. A total of 210 valid questionnaires were collected from visitors to Saemangeum and Sihwaho during 7 days. The functional value, social value, and emotional value were identified as dimensions of perceived value from factor analysis. Results from regression analysis revealed that emotional value and social value positively influenced loyalty. Moreover, environmental friendly attitudes were found to moderate the relationship between loyalty and emotional and social values. The findings suggest that policy makers and practitioners consider environmental friendly attitude and perceived values in making ecotourism programs to sustain ecotourism destinations.

• Journal of Korean Society of Forest Science
• /
• v.99 no.5
• /
• pp.736-743
• /
• 2010

This study examined the ecological attributes of classified forest community by cluster analysis in the mixed forest of Mt. Seokbyung Experimental Forest of Gangwon-Do. The vegetation data were collected in randomly established 51 sample plots (2.04 ha) and analysis adopted the cluster analysis, importance value index, and Shannon's diversity index. Main results were as follows; 1) the study area was classified into 4 clusters (A, B, C and D). 2) The cluster A was dominated by Pinus densiflora with an importance value of 71.6%. The most dominant species in the cluster B and cluster C were Larix leptolepis (57.1%) and Quercus mongolica (40.2%), respectively. Finally, The cluster D was dominated by P. densiflora (30.6%) and Q. mongolica (31.0%) with the mixed forest. 3) In the P. densiflora community (cluster A), distribution of DBH class showed a reverse J-shaped curve. In the L. leptolepis community (cluster B), individuals of dominant species had the bell-shaped distribution. Oak species indicated uniform distribution of DBH class (under 25 cm) in the mixed P. densiflora - Q. mongolica community (cluster D). 4) The species diversity index of the communities in descending order were: Pinus densiflora - Q. mongolica community > Larix leptolepis community > Pinus densiflora community > Quercus mongolica community.

• Journal of the Korean Institute of Rural Architecture
• /
• v.10 no.4
• /
• pp.65-72
• /
• 2008

Recently, has been the subject of high interest in rural areas. However it incite the damage to rural landscape and destruction of the locality. The reason is the economic logic that potential was ignored of community. In the meantime, has thrown out the importance to restore damaged rural landscape. So, pleasant natural environment and community resources to create value. Therefore, the purpose of this research, redefine the value of the future of rural landscape that the community design and community planning is to offer basic data. The results of study are as follows; First, the landscape that all human perception through the senses, so the community planning to landscape the locality of the formation is a very important element. Second, if it build a new building would have to find space in community. So, the plan must reflect the community and the locality, If so the landscape of th community, the building will be imbibe naturally. Third, the rural area of the rural community when planning for past, present and future should be thoroughly analyzed, and for the future direction of the community will be set up. Finally, analyzing correctly past of the community to reconfigure the rural community is very important. When configure the space of rural community, if created the new space based on original characteristic of the community, the landscape will be kept in rural community.

• Journal of Environmental Science International
• /
• v.18 no.5
• /
• pp.579-588
• /
• 2009

The purpose of this study was to explain relationship between community structure and their environment variables in Mt. Hwaak. Samples were collected by 101 plots using ZM phytosociological method and followed by cluster, importance value and canonical correspondence analysis. The forest vegetation classified into 8 community types such as Pinus densiflora community, Berberis amurensis community, Betula ermani community, Betula schmidtii community, Larix leptolepis community, Pinus koraiensis community, Cornus controversa community and Salix koreensis community. Altitude was considered as the highest factor correlated to the community types. Berberis amurensis community and Betula ermani community were located in upper slope area of high elevation, Comus controversa community and Salix koreensis community in valley area, and Pinus densiflora community in ridge area, respectively.

• Journal of Software Engineering Society
• /
• v.25 no.4
• /
• pp.69-74
• /
• 2012

This article suggests applicability to community detection algorithm from module recovering process of software architecture through compare to software clustering metric and community dectection metric. in addition to, analyze mutual relation and difference between separated module and measurement value of typical clustering algorithms and community detection algorithms. and then only sugeested several kinds basis that community detection algorithm can use to recovering module view of software architecture and, by so comparing measurement value of existing clustering metric and community algorithms, this article suggested correlation of two result data.

• International Journal of Advanced Culture Technology
• /
• v.12 no.2
• /
• pp.416-426
• /
• 2024

This study shows that, in a situation where the influence of the mobile Internet is increasing in all areas of modern society, SNS users' participation in sports has a significant impact on the development of the sports market and the public's exercise methods and sports awareness. Therefore, the purpose of this study is to determine the impact of awareness of sports values through SNS on participation in sports activities. In order to achieve this research purpose, the population of the study was adults who had experience participating in SNS sports communities. The sampling method used was convenience sampling, and a total of 300 people, 150 men and 150 women, were selected as research subjects through sharing the questionnaire link online and via email. The survey tool used was a questionnaire, and it was modified and supplemented for this study based on a questionnaire that had secured reliability and validity in previous studies. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 20.0 Version. The conclusions obtained in this study through data analysis according to these methods and procedures are as follows. First, SNS sports community participants' perception of sports value was found to partially affect their perception of fun. Second, SNS sports community participants' perception of sports value was found to partially affect sports activities. Third, SNS sports community participants' perception of the fun of sports partially influenced sports activities.

• Proceedings of the Korean Geotechical Society Conference
• /
• 2010.09a
• /
• pp.60-68
• /
• 2010

In this study, the seepage flow monitoring method by hydaulic head loss rate graph was developed for the purpose of monitoring the seepage flow from the see side or from the lake on sea dike in which seepage force was varied periodically. The hydraulic head loss rate was defined in this method. The value of the rate is in the range from 0 to 1. the value of 0 means perfectly free flow of seepage. the value of 1 means perfect waterproofing. The value of coefficient of determination in the hydraulic head loss rate graph closer to 1 means that the seepage flow way is stable. The value of coefficient of determination in the hydraulic head loss rate graph closer to 0 means that the hole may exist or the piping may be in the progress. The pore water pressure data measured in Saemangeum sea dike was analyzed with the developed method The result showed that the variation of seepage flow state was detected sensitively by this method and the interception effect of sea dike could be estimated quantitatively.

• Korean Journal of Environment and Ecology
• /
• v.29 no.5
• /
• pp.764-776
• /
• 2015

This study aims to identify the structure of the plant community, and the ecological succession sere and the change in the forest ecosystem in Jungdaesa-Birobong area, Odaesan National Park_(i._e., located at high altitudes(over 1,000m)). It seeks to offer the basic data for the planning of vegetation management. In order to verify the status of the forest vegetation between Jungdaesa-Birobong, seventeen plots(size is $20m{\times}20m$) were set up as research sites at high altitudes. Importance value, distribution by diameter at breast height(DBH), the growth volume and age of the sample trees, similarity index and species diversity index of each survey plot were analysed. According to the results of DCA(Detrended Correspondence Analysis), one of the multivariate statistical techniques. It was found that the plant communities were classified into five groups: community I_(Quercus mongolica-Tilia amurensis community), community II_(Q. mongolica-Deciduous broad-leaved community), community III_(Q. mongolica-Pinus koraiensis community), community IV_(Abies holophylla-Q. mongolica community) and community V_(A. holophylla-Deciduous broad-leaved community). Community I which is dominated by Quercus mongolica and Deciduous broad-leaved communities is located at an altitude of over 1,300 meters(ranging from 1,335m to 1,495m), the community IV and V which are dominated by Abies holophylla are located at an altitude of under 1,200 meters(ranging from 1,115m to 1,175m) and the community II and III which include the main species of Quercus mongolica, Pinus koraiensis and Abies holophylla are located at an altitude of between 1,160 meters and 1,300 meters. The results showed that Quercus mongolica tends to have a higher importance value of woody species at a higher altitude while Abies holophylla tends to have higher importance value at a lower altitude. For the importance value woody species and -DBH class distribution, the communites I, II and III are expected to continuously maintain the present status. Whereas, for the influence of communities IV and V, Q. mongolica is predicted to be weakened. The age of sample trees was between 85 and 161; the average age was 123. The index of Shannon's Species diversity (H') showed heterogeneity was found among community I_(i._e., located at high altitude) and communities IV and V_(i._e., located at low altitude). As a results of analysing the index of Shannon's Species diversity (H': unit: $400m^2$), community III showed the highest diversity intex with 1.1109 followed by community II with 1.0475, community I with 1.0125, community IV with 0.9918 and community V with 0.8686. This study verified that the index of Shannon's species was significantly different by plant communities. For instance, when comparing the index of Shannon's species diversity in Quercus mongolica communities of this study and that of past relevant research, the value of index is very similar. However, the diversity index for the community which is dominated by Abies holophylla showed lower value when compared to the results from past relevant research.

• Journal of the Korea Society of Computer and Information
• /
• v.21 no.2
• /
• pp.113-122
• /
• 2016

This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.