• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.41 no.4
• /
• pp.228-237
• /
• 2018

The importance of eWOM (electronic word-of-mouth) communication through online communities is increasing on a daily basis. This study analyzed how the relationship between eWOM (electronic Word-Of-Mouth) factor and eWOM communication depends on the cultural orientation of users in the online community. The research model was developed based on four cultural orientations of individual affect Social tie and usefulness. The model consists of variables such as social tie and perceived usefulness as predecessors of eWOM, four dimensions of cultural orientation (Horizontal Individualism, Horizontal Collectivism, Vertical Individualism, Vertical Collectivism), and eWOM. The model was tested empirically using the PLS (partial least squares) structure equation model. Survey was conducted for online community users in South Korea. Data was statistically validated whether fits on research model. The study results reveal that Social Tie have a positive effect on Perceived Usefulness. Social Tie and Perceived Usefulness have a positive effect on eWOM. 3 of cultural orientations (HC, VI, VC) have a positive effect on Social Tie. Only one of cultural orientations (HC) have an negative effect on Perceived Usefulness. Especially, horizontal collectivism (HC) shows strong correlation with perceived usefulness, whereas vertical collectivism (VC) shows weak correlation with perceived usefulness andvertical individualism (VI) shows strongly correlation with social tie, whereas horizontal individualism (HI) shows weak correlation with social tie. Based on the study results, customized service strategy could be formulated according to the different vertical styles and various eWOM factors.

• Journal of Information Technology Services
• /
• v.12 no.2
• /
• pp.119-129
• /
• 2013

The degree to which people share knowledge has major impacts on the effectiveness of virtual community of practice (VCoP). As an extension to the previous study which investigated the effect of individual cooperative types (cooperator, reciprocator, and free rider) on knowledge sharing, it is investigated how much increase in the degree of cooperation will enhance knowledge sharing when there are more knowledge contributors and strong ties exist across the community. Simulation method is adopted to measure the effect of the cooperative type and tie strength on knowledge sharing. The results reveal that the tie strength positively affects knowledge contribution in VCoP and strongly tied VCoP generates equivalent level of knowledge contribution as that of weakly-tied VCoP with 5% more contributors.

• Journal of Internet Computing and Services
• /
• v.10 no.1
• /
• pp.63-74
• /
• 2009

There have been many previous studies about an effect of anonymity on self control behavior. However the previous studies are on the aspect of results such as the usefulness, the problems of cyber crime or a lack of trust by anonymity. This study identifies the accurate definition of the objective technical anonymity and subjective social anonymity. And it reveals the relationship among technical anonymity, social anonymity, community tie, and self control as an effect of anonymity. The result of survey shows that technical anonymity affects self control through social anonymity and the relationship between technical and social anonymity is affected by community tie. This study presents how the anonymity affects individual behaviors. So it can be used as a reference to the policy on anonymity of the internet.

• Information Systems Review
• /
• v.15 no.3
• /
• pp.89-110
• /
• 2013

Affiliate marketing is classified as a type of online advertising, where merchants share a percentage of sales revenue generated by each customer, who visited the company's website via a content provider. Content provider, referred to as an affiliate, usually places an online advertisement at its website. For the past few years, there have been a lot of companies or individuals who participate in affiliate marketing. Generally speaking, most of them have websites and post the merchant's ads on their own websites. However, building and maintaining websites have some technology requirements. The widespread use of Social Network Service (SNS), especially microblog-based SNS such as Twitter and Sina Weibo, provides opportunities for individuals who want to be content providers of affiliate marketing. Since information spreads quickly on microblog-based SNS and the easy in targeting customers, it is both an effective and an efficient tool to do affiliate marketing. The relationship between a content provider and the potential customer, which is referred as "tie strength", is quite an important issue in such situation. This paper proved that service characteristics of the microblog-based SNS (security, community drivenness and navigability) and content quality all had positive influence on click-through intention, while tie strength played a moderating role. For the group with strong tie, tie strength is crucial in influencing click-through intention. While for the weak tie group, content quality was very important. Finally, we proposed some implications for both academics and practitioners.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.545-559
• /
• 2016

Recently consumers to access various Word-Of-Mouth information on online. And eWOM (eWOM : electronic Word-Of-Mouth) information had an important effect on consumer attitude(purchase intention). The purpose of this study is to investigate what the general characteristics of eWOM and the effects of how these factors will affect credibility, eWOM acceptance and purchase intention. In this study, the model contains information characteristics variables(consensus, newness), community characteristics(tie strength, interaction) on eWOM characteristics. This study makes contributions as follows. First, information consensus had not effect on credibility. Second, information newness and community characteristics(tie strength, interaction) had a significant on credibility. Third, credibility is the important factor on eWOM acceptance. Lastly, eWOM acceptance had a considerable influence on purchase intentions.

• Knowledge Management Research
• /
• v.23 no.4
• /
• pp.275-294
• /
• 2022

In recent years, with the continuous integrative development of e-commerce and social media, social commerce, as a trust-centered social transaction mode, has become an important performance form of e-commerce. The good experience of online community and abundant user-generated content (UGC) attract more and more users and businesses to participate in the community contribution. In this context, the cost of accessing information is continuously decreasing, which not only makes the purchase process more concise and efficient, but also greatly increases the possibility of consumers' impulsive consumption. However, there are very few empirical studies on the internal influencing mechanism of consumers' impulsive consumption based on the characteristics of UGC for social commerce. In view of this, based on S-O-R model, this study constructs a model of consumers' impulsive consumption in the context of social commerce from the characteristics of UGC, with perceived risk as the mediating variable and tie strength as the moderating variable. The results show that content authenticity, content usefulness, and content valence of UGC have significant negative impacts on consumers' risk perception in the process of purchase decision-making, and consumers' perceived risk has a significant negative impact on consumers' impulsive consumption. Meanwhile, the tie strength between UGC producer and UGC receiver plays a moderating role between content usefulness and perceived risk, as well as between perceived risk and impulsive consumption. Finally, combined with the above findings, this study provides effective suggestions for relevant participants in social commerce in terms of business management.

• Korean Journal of Human Ecology
• /
• v.13 no.3
• /
• pp.393-405
• /
• 2004

The purpose of this study was to provide the basic data needed for developing comprehensive child edu-care programs that fits the regional needs. Subjects of the survey were the teachers of child edu-care centers in Daejeon. 95 teachers were selected from 20 child edu-care centers, using stratified random sampling method, from all of five municipal districts of the city. Gathered data were analyzed using SPSS 10.0 for reliability, factor analysis, frequency and percentile, mean, standard deviation, paired samples t-test and F-test. The summary of the findings were as follows: First, the result of survey on the child edu-care facts showed that the most child edu-care centers had the focus on caring and education programs of children, while emotional supports for family services and community social services were rather secondary importance. Therefore, to achieve the comprehensive service programs, child edu-care services should be harmonized by the education and welfare approaches. Second, centered around teacher's request, comprehensive child edu-care program that fits the regional characteristics focuses on family service; thus the program requires family group consulting, parents education etc., as well as focusing on community service to utilize local community's human, physical resources and to strengthen the tie between local community and child care services.

• Journal of the Korean housing association
• /
• v.20 no.1
• /
• pp.91-99
• /
• 2009

With the development of the internet and the spread of 'digital home', apartment houses equipped with the homepages connecting apartment houses as one cyberspace unit have increased. The virtual community with a homepage in apartment complex have improved the effect on management businesses in the side of a apartment manager and increased the importance of the space with a strong tie between residents in the side of residents. But the apartment residents didn't make full use of the virtual community because they have the low level of recognition of it. Therefore, this study attempted to present basic materials for the scheme to revitalize the virtual community. For this purpose, it attempted to find residents' recognition of and participation in the virtual community and demand for the classified contents conducted before this study. In the research method, it conducted the questionnaire research. The results are as follows. 1) First of all, It was found that the apartment residents had the low level of recognition of the virtual community. There was a significant difference according to the degree and the level of using the internet. Some easy-access programs are necessary. 2) The apartment residents took part in the virtual community about 67 percents because there was a lack of the public relation of the virtual community. 3) It was found that there was a significant positive correlation between the level of recognition and participation. 4) An attempt was made to identify the apartment residents' demand for the type of virtual community contents. It was found that most of contents were needed. 'apartment complex introduction and management information' showed the highest score among them. 5) Most respondents are affirmative to the virtual community. Therefore the residential community could be reinforced if the contents of virtual community is developed and well operated in the future.

• The Korean Journal of Community Living Science
• /
• v.16 no.1
• /
• pp.73-88
• /
• 2005

As the proportion of the elderly population in rural Korea has increased rapidly, the quality of life of the rural elderly has become a major public and policy concern. In this regards, most of the researches on rural elderly have focused mainly on the 'risk factors or problems' of rural areas, ignoring the 'positive or protective aspects' of rural community on the quality of life of elderly. This study attempts to explore the possible positive influence of rural community on the quality of life of elderly and to examine the linkage among ecological characteristics of the communities, social interaction and quality of life of rural elderly. To achieve this goal, a community case study was conducted in four Korean rural villages. The data were collected using participant observation method and in-depth interviews (person-to-person, group interviews). All the interviews were tape-recorded and transcribed verbatim for the analysis. The data was analyzed using the reflective qualitative analytic technique. The major findings of this study are as follows : All of the four villages have strong community ties and provide contexts which make it possible for older people to share their everyday life with neighbors and to actively participate as a community member. Although the four villages were geographically not far from each other, the pattern of social interaction and the nature of everyday-life of the elderly were nevertheless different depending on the ecological environment of each community, the relationship history among the community members, and the shared experience of historical events in recent Korean history. Elderly men have smaller networks and have less frequent contact with community members than elderly women. The political and practical implications of this study are discussed.

• Journal of the Korean Professional Engineers Association
• /
• v.45 no.3
• /
• pp.36-39
• /
• 2012

Roof gardens/Rooftop farm are most often found in urban environments. Plants have the ability to reduce the overall heat absorption of the building which then reduces energy consumption. Plant surfaces however, as a result of transpiration do not rise more than $4-5^{\circ}C$ above the ambient and are sometimes cooler. As Urban agriculture in an accessible rooftop farm, space becomes available for localized small-scale urban agriculture, a source of local food production. An urban garden can supplement the diets of the community it feeds with fresh produce and provide a tangible tie to food production.