• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.439-447
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• 2020

The dynamics of communications powered by the Internet, specifically from the increased use of social media, has led marketers to find creative channels to engage with the customers. One of the recent channels, "branded entertainment", is becoming familiar as an advertising strategy in which the content presented is a marketing tool for the advertising of certain brands. The current study examined the case of a branded-entertainment channel and the mechanism of the advertising instrument that leads to purchase intention. The specific purpose of this research is to investigate whether there is evidence of the role of narrative transportation and the fantasy proneness leading towards purchase of the brand advertised. To arrive at the conclusion, the study using web series sponsored by an artificial sweetener brand and employs a quantitative survey to question the audience. The findings contribute toward the understanding of how consumers respond to branded entertainment via video-sharing platforms. It is indicated that the stories presented in the web series can stimulate the audience to fantasize. Thus, the advertising message conveyed through narrative persuasion can form a favorable attitude toward the brand, which leads to intention to purchase. Practical elements are identified along with limitations and future research suggestions.

• Journal of Information Science Theory and Practice
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• v.1 no.1
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• pp.42-53
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• 2013

Timely access to quality healthcare information during an outbreak plays an important role in curtailing its spread. The aim of this study was to investigate the information needs and seeking behavior of the general public in Singapore during the H1N1 pandemic. A pre-tested questionnaire was used for data collection. The convenience snowball sampling method was used and 260 working adults and tertiary-level students participated in this study. The most crucial information needs of a majority of the participants were: symptoms of H1N1, causes of the infection, preventive measures, and possible treatments. Data analysis also revealed that mass media such as television, newspapers, and radio were most frequently used for seeking the needed information. The use of human information sources was also quite high while only a small number of the respondents accessed online news and healthcare websites. About three-quarters of the participants indicated that the gathered information helped them to stay vigilant and take necessary precautionary measures. A major problem identified by the participants in using H1N1 information was the lack of understanding of certain terms used in public communications. This paper suggests certain measures for strengthening health information communication during future outbreaks.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.6
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• pp.201-208
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• 2015

3D image must have depth image for depth information in order for 3D realistic media broadcasting. We used generally belief propagation algorithm to solve probability model. Belief propagation algorithm is operated by message passing between nodes corresponding to each pixel. The high resolution image will be able to precisely represent but that required much computational complexity for 3D representation. We proposed fast stereo matching algorithm using belief propagation with multi-resolution based wavelet or lifting. This method can be shown efficiently computational time at much iterations for accurate disparity map.

• The Korean Journal of Rehabilitation Nursing
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• v.16 no.2
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• pp.133-140
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• 2013

Purpose: The purpose of this study is to examine adolescents' knowledge and attitudes towards dementia and to provide basic data for educating about knowledge of dementia and strengthening positive attitudes towards dementia. Methods: This study used a descriptive research design. The subjects were 502 middle and high school students. A questionnaire organized by 16 questions of knowledge and 10 questions of attitudes towards dementia was used. Results: The subjects' knowledge level of dementia was low, and average score was $8.89{\pm}2.95$. The questions with low rate of correct answer were "Dementia is caused by several dozens of diseases such as internal medicine, neurology, psychiatry, etc.", "In spite of the dementia, patients can enjoy their favorite things." The subjects' average score of attitudes towards dementia was $3.72{\pm}0.58$. Questions of negative attitudes were "I don't want to be closed to patients of dementia.", "I watch information or prevention about dementia in mass communications media." The relationship between dementia-related knowledge and attitudes showed positive correlation. Conclusion: The result means the mediation is necessary for improving dementia-related knowledge and strengthening positive attitudes in adolescents. The education programs should be proceeded to provide adolescents with correct information about dementia.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.22 no.9
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• pp.2080-2089
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• 1997

Recent evolution in compute technology makesthe multimedia processing widely availiable. Conventional storage systems do not meet the requirements of multimedia data. Several approaches were suggested to improve disk storing methods for them. Bocheck proposed a disk partitioning technique for multiple steams assuming that all steams have same retrieval intervals with the same amount data for each access. While Bocheck's one provides a good method for same period, it does not consider the case of different periods of continous media streams. This paper proposes a new partitioning technique in which a fixed number of blocks are assigned for stresms with different retrieval periodicity. The analysis shows this problem is the same as the one scheduling the steams into a given sequence. The simulation was done to compare the proposed m-sequence merge method with the conventional Scan-EDF and Partitioning methods.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.22 no.9
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• pp.1843-1853
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• 1997

The channel throughput and packet delay of wireless media control (MAC) protocols with Rayleigh fading, log-normal shoadowing and near-far effects are analyzed. We consider CSMA/CA protocols as the wireless MAC protocols, since CSMA/CA protocols are based on the standard for wireless Local Area Networks (LANs) IEEE 802. 11. We have found that the performance of CSMA/CA in radion channel model is reduced above 50% than those of error free channel model in low traffic load. We also found that 4-Way Handshake CSMA/CA protocol is supterior to the other CSMA/CA protocols in high traffic load.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.4B
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• pp.217-226
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• 2007

By growth of digital media devices, a number of researches are in progress for transmission of isochronous traffic over network. Above all, network techniques that apply Ethernet, are in the limelight because of advantages of Ethernet. A standardization of network technique for isochronous traffic over Ethernet is in progress in IEEE 802.1 AVB TG. This paper proposed network technique for isochronous traffic over Ethernet model, that is, synchronous Ethernet model with synchronization method between devices. And this paper proposed bandwidth reservation method for transmission of isochronous traffic in synchronized devices. In this paper, synchronous Ethernet model is implemented through OPNET, efficiency of proposed methods is analyzed.

• ETRI Journal
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• v.36 no.6
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• pp.1051-1061
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• 2014

Technological advances made with the development of digital technology and the Internet have led to the emergence and evolution of digital convergence - the integration of media and communications. This, in turn, has led to the creation of the representative broadcast and communication convergence business model (IPTV service). This study examines the consumption patterns and behaviors of IPTV service customers and explores the process of their continuous use of the IPTV service, thereby endeavoring to contribute to the diffusion of digital convergence services. To survey customers' continuous use of the IPTV service, this study first designs a research framework based on an examination of the existing literature on satisfaction, loyalty, and so on. In addition, research is conducted on the switching barrier of the method of consolidating customers' adherence to a given IPTV service by increasing the burden on them, thereby developing a final research model with which to attempt yet another heterogeneous approach. This enables not only an analysis of the causal relationship with antecedent variables but also a measurement of the explanatory contribution of the antecedent variables' sub-variables.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.11a
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• pp.66-68
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• 2016

무선 통신 시스템에서 장거리 신호송출을 위해 사용하고 있는 고전력 증폭기(HPA, High Power Amplifier)는 증폭기의 비선형성 때문에 송출신호에 왜곡을 야기시키며 이 때문에 선형구간만을 사용하게 되어 그 전력 효율이 떨어지게 된다. 이 비선형 특성을 해결하기 위하여 디지털 사전 왜곡기(DPD, Digital Pre-distorter)를 HPA 의 앞단에 채용하여 송출신호를 선형화 시키고 효율도 높이게 된다. 이 DPD는 대부분 HPA를 특정 모델이라고 가정하고 최적화 알고리즘을 통해 설계되는데 HPA의 모델에 대한 가정이 맞지 않을 경우 설계된 DPD의 성능이 떨어질 수 있다. 따라서 HPA의 모델을 정확하게 아는 것은 DPD 설계에 있어서 중요한 이슈가 된다. 본 논문에서는 실제 상용되는 HPA에 대해 이미 알려진 다양한 HPA의 모델 중에서 가장 적합한 모델을 선정하고 또한 그 모델의 계수를 얻어내는 방법을 소개한다. 이렇게 얻어진 HPA의 모델정보는 최적의 DPD 설계에 사용될 수 있다. 각 HPA 모델에 대한 파라메터를 구함에 있어서 알려진 최적화 방법 이외에 직접 적용이 어려운 경우에는 기존 방식을 수정하고 그 방식을 사용하였다. 실제 HPA 의 입출력 신호를 실시간 수집하고 컴퓨터 모의실험을 수행하여 동일한 HPA 입력 신호에 대해 실제 HPA의 출력과 찾아낸 최적 모델의 출력을 비교 분석함으로써 실제 찾아낸 모델이 가장 정확하게 상용 HPA를 모델링 하고 있음을 확인하였다.

• Journal of Contemporary Eastern Asia
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• v.16 no.2
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• pp.93-109
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• 2017

Cross-culturally, acts of sharing are recognized as an effective method to initiate and maintain human relationships in real-life situations by promoting continuous reciprocal exchanges between donors and recipients. Specifically, this study examines the effects of sharing a media product from the perspective of the givers, as compared to effects on the receivers. "Gangnam Style," a Korean music video, is of interest because it was spontaneously shared worldwide by young adults who used it as a vehicle to build and strengthen social relationships, among young adults. While both the givers and receivers of the "Gangnam Style" benefited from bridging new relationships, the results of this study found that those who gave "Gangnam Style" benefited more in terms bonding already existing relationships, compared to those who received materials. This study provides further evidence in support of the "sender-effect" paradigm and enhances our understanding of how online sharing contributes to the construction of social capital among the young adults.