• The Journal of the Korea Contents Association
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• v.6 no.3
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• pp.75-84
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• 2006

The internet has the capabilities of supporting and facilitating several forms of consumer interaction including one-to-one, one to many, or many-to-many interactions. Especially, previous studies revealed that the Online Word-of-Mouth communication is widely used as a source of customer's information seeking and purchase decision making. Even with this importance of the Online Word-of-Mouth communication on internet, few research has systematically addressed the issue. This study investigates the effect of interpersonal communication on consumers' information search activities and develops a model that depicts the key antecedents and mediating variables of interpersonal communication in internet shopping environment. The results are as follows: First, choice uncertainty, perceived risk, and knowledge uncertainty play an important role for perceived usefulness. Second, perceived usefulness has directly affected interactive communication of consumers' communication style. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.9 no.3
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• pp.83-91
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• 2009

In this paper, we propose a new design of circulation system of digital music contents in P2P service. It has functions of contents recognition, management of copyright DB, clearing house to perform payment system of P2P service. In P2P service each user provides his music contents, but in other circulation system, service providers provide their music contents. Therefore it is very difficult for each provider to recognize whatever the quality of distributing contents are good or not. Most circulation systems use hash technology or contents recognition technology for the recognition of contents. For the usability and efficiency this proposed system provides the combining technology of hash processing and contents recognition.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.585-594
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• 2013

In this study, we studied methods of communication among audiences, artwork and artist and analyzed interactive media art using the nonverbal communication methods. We analyzed the 4 types of nonverbal communication based on sign and meaning[1] and reclassified suitably for analysis of interactive media art. According to the analysis result, we draw typical characters by analyzing interactive media artwork which were corresponding to the each types. Also we analyzed overlap area and classify. Through these processes, we found communication methods in interactive media artwork connect audiences and artwork by organic combination of several nonverbal communication. In this paper, we suggest a new approach about the communication among audiences, artwork and artist through analyzing interactive media art using nonverbal communication.

• Journal of Korea Multimedia Society
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• v.23 no.10
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• pp.1296-1306
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• 2020

Childhood verbal communication impacts children's language skills and has a positive effect as partners use more vocabulary. But reduction in family time, caused by lowered age for private education and so on, has reduced the chance for children to speak with partners who have a proficient language skill. This vacancy was naturally occupied by the media, which has become one of the cornerstones of the growth of kids' contents. Kids contents are making various attempts to expand the breadth of services. But most contents still focus on unilateral visual information delivery yet, so there is a limit to satisfy the vacancy of conversation partners. Therefore this paper suggests an ECA(Embodied conversational agent) to induce children's spoken conversation using a virtual character frequently used in kids contents. This system is implemented by the voice bot and agent model produced using an IBM assistant and Unity. As a result of using ECA for 66 children of 5-9 years old, it showed meaningful results in terms of induction of verbal communication.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.6
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• pp.75-81
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• 2012

In this paper, we design and implementation of effective integrated broadcast contents transmission System based on single server system. Because of previous broadcast contents transmission system is consist of various individual functional equipment. And it is not easy to use and not effective to manage for broadcast contents transmission. In this paper, we evaluated and analysed of developed system in the test environment. As a result of performance test, It showed that it was well performed without any data error in the performance test, and It showed that it was well managed, controled, scheduled, processed of the integrated broadcast contents transmission environment.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.7-16
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• 2014

This study aims to analyze the key logic of the current C-P-N-D ICT ecological system, to find out the shortcomings of the current system, and then to offer policy suggestions for the establishment of a new creative contents industry ecological system; that is, ICCT (Information, Communication, Contents and Technology) System.

• Journal of Digital Contents Society
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• v.13 no.3
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• pp.401-412
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• 2012

Communication through smartphones is creating a new paradigm of mobile communication beyond the restrictions of mobility and space. The mobile instant messengers of the smartphone, which began on the desktop environment, are providing various communication features, including multimedia contents, texts, and voice. Kindergartens and nurseries are using Websites, phones, SMS, printed materials, handwritten notifications, etc. to communicate with the parents. IsPlus was developed to facilitate the communication between the parents and the teachers, including exchanges of pictures and videos, chatting, and attendance management using smartphones. This is meaningful in that it is an early smartphone mobile messenger for educational institutions for infants and preschoolers. This study presented a new approach to the development of a mobile messenger for a specific group of users by analyzing the user environment, communication types, application planning process and interface design development using storytelling.

• Korean journal of communication and information
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• v.57
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• pp.227-249
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• 2012

In the media convergence era, contents industry is raising core area in the government level. This study explores directions of development policy of national contents industry. So this study performs depth interview with 10 experts and investigates delphi research with 30 experts who are specialists in digital convergence area. Following the depth interview, there are three categories in the convergence contents - technical area, human resource area, and political area. The result shows that there is discordance between importance and present status each area. This finding suggests that there is political delay in the convergence media industry. In conclusion, it is necessary to look over the current limits and inspect defects. This study implicates further directions of national contents industry.

• International journal of advanced smart convergence
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• v.12 no.4
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• pp.300-305
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• 2023

This thesis is a study of content development utilizing media outlets to date through digital humans. The trend of global content is that the video content industry, including the character business, is growing. Lil Michela, who was selected as one of the 25 most influential people on the Internet by Time magazine in 2018, Nasua, who appeared in a SK Telecom commercial, and Rosie, who appeared in a Shinhan Bank commercial, are representative. Digital humans, which are driving new content, are computer-generated human characters with various characteristics and are referred to as virtual humans, metahumans, and cyber humans. With the rise of the metaverse after COVID-19, digital humans are being utilized in various forms such as media and marketing as an element of visual content. In the form of media, we can see that the boundaries between the offline and digital worlds are converging, and in the form of marketing, we can see that digital humans connect consumers and products more naturally. In the form of interaction, it is possible to achieve two-way communication through various methods of operation, and through these factors, it is possible to go beyond behavioral communication in the form of memorialization to emotional communication through AI technology. What can be seen through these processes is that through the currently developing digital human production methods and AI functions, not only experts but also non-experts can create quality contents, and new directions of contents will appear, and contents that can provide immediate feedback by bringing consumers and creators closer together have been studied.

• Archives of design research
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• v.17 no.1
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• pp.201-210
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• 2004

The web as a sign synthesis text has become a kernel for incorporeal knowledge as well as a communication model through the ubiquitous environment all over the world. The evaluation of the communication model, which is essential for the information structure, acts as an important basis on determining the quality of the web contents. In this study, the development of the progress of the communication of semantic meaning in the construction of the information structure was analyzed in views of the form, the function, and the emotional effect of the rich media contents of the web. The transformation process from the initial access elements through the final selection elements was suggested as the communication model and the effects of the function of the information in the web on the process was assessed by the engineering and linguistic models of Shannon, Weaver, and Roman Jakobson. The results of this study showed that the environments such as the speed, the memory space, data compression technique, and data filtering have influences on the web contents expression and the evaluation of the communication model in connection with the environments is the basis in the information structure.