• Asia Marketing Journal
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• 제15권4호
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• pp.223-241
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• 2014

In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of 'Club SK Card' brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, 'Club SK Card' marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card's inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about 'Club SK Card' and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results 'Club SK Card' to be ranked top in brand awareness as well as advertising preference tests.

• 한국통신학회논문지
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• 제32권8B호
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• pp.521-528
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• 2007

본 논문에서는 SIP 기반의 VoIP상에서 스팸 위협에 대해 분석하고 이를 차단하기 위해 UAS에서 inbound proxy 서버를 인증할 수 있는 발신자 인증 기법을 제안하였다. 제안된 기법은 UAS로 들어오는 메시지가 inbound proxy를 통해 전송됐는지 여부를 검증하기 위해 inbound proxy 서버와 UAS 간 사전에 공유하고 있는 패스워드를 기반으로 HTTP Digest 인증을 적용하였다. 이는 SIP 표준의 큰 수정 없이 쉽게 적용이 가능하고 peer-to-peer로 발생되는 스팸을 효과적으로 차단할 수 있다. 본 논문에서는 상용 망에서 peer-to-peer로 스팸을 발송해보고 제안된 기법을 이용해 스팸이 차단되는 것을 검증하기 위해 오픈 소스를 이용해 구현해 보았다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2006년도 추계 종합학술대회 논문집
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• pp.312-316
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• 2006

오늘날에는 많은 영상 디지털 미디어들이 존재한다. 영상 디지털 미디어들은 수신자와 송신자 사이의 커뮤니케이션을 긴밀하게 한다. 영상디지털 미디어의 발전은 인터넷과 통신미디어를 통한 광범위한 영상커뮤니케이션을 가능하게 하였다. 이러한 영상 디지털 미디어의 발전은 시각적 정보전달과 시간적 단축을 가져왔다 영상 디지털 미디어는 광고라는 간접 매개체 형태로 생산자와 소비자를 연결해준다. 영상 디지털 미디어의 발전은 모션그래픽이라는 분야를 창출해 냈다. 모션그래픽의 발전은 영상에서의 수많은 영상기법과 효과를 가능하게 하였다. 이러한 광고 영상들은 소비자의 소비욕구를 자극하여 감성커뮤니케이션적인 작용 또한 수행하고 있다. 본 연구에서 논자는 영상 표현 기법의 한 분야인 모션그래픽 광고가 감성커뮤니케이션에 미치는 영향과 작용을 사례연구를 통하여 연구하고자 한다.

• 한국의류학회지
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• 제31권5호
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• pp.777-787
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• 2007

The purpose of this study is to consider various characteristics in the graffiti-look in the modem fashion by interpreting meanings and properties of graffiti, transferred from street art to a new main stream in art. The scope of this study is limited to works from the 1990s to the present, and the materials for the literatures and exploratory study are fashion-related portfolios and the domestic and foreign fashion magazines. The first characteristic is satire. The graffiti-look conveys directly or indirectly with phrase or symbol various messages of politics, social ideology, wealth and poverty, environmental pollution, anti-war, etc. Body is even more used for graffitiand designers express freely their identity or ideology through the formative style of graffiti. The second characteristic is pleasure. Fantastic expressions from a fairy-tale or fable in the graffiti-look give humor meaning freedom and sense of liberation in a sense of catharsis to the modem people's emotion. The graffiti-look uses graffiti works to introduce its original message of humanism, happiness, humor, etc. to clothing; as a result, the graffiti-look features pleasure. The third characteristic iscommercial application. Brand logo designed by graffiti style is decorated with clothing, accessory, or ornament. This may not only emphasize brand name through lingual function of graffiti, but also be used for a distinctive marketing strategy against other brands. Logo which is regarded motive or pattern of design leaves a image instead of a meaning and performs a design function stressing formative sense.

• 정보학연구
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• 제4권1호
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• pp.109-124
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• 2001

최근 인터넷을 통한 정보 교환을 위해 XML(eXtensible Markup Language), 이러한 XML과 EDI의 기술적 특성과 장점을 이용한 XML/EDI에 대한 연구가 활발하게 진행되고 있다. EDI의 개념과 더불어 일괄처리 EDI에서부터, 실시간 EDI, 대화형 EDI, 개방형 EDI, 객체지향 EDI, 그리고 인터넷을 이용한 EDI로 발전되는 과정을 살펴보고, 특히 XML/EDI의 발전방향에 대하여 고찰하고자 한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권1호
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• pp.1-17
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• 2016

The separated management and operation of commercial IP/optical multilayer networks makes network operators look for a unified control plane (UCP) to reduce their capital and operational expenditure. Software-defined networking (SDN) provides a central control plane with a programmable mechanism, regarded as a promising UCP for future optical networks. The general control and scheduling mechanism in SDN-based optical burst switching (OBS) networks is insufficient so the controller has to process a large number of messages per second, resulting in low network resource utilization. In view of this, this paper presents the burst-flow scheduling mechanism (BFSM) with a proposed scheduling algorithm considering channel usage. The simulation results show that, compared with the general control and scheduling mechanism, BFSM provides higher resource utilization and controller performance for the SDN-based OBS network in terms of burst loss rate, the number of messages to which the controller responds, and the average latency of the controller to process a message.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2002년도 ITC-CSCC -2
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• pp.1105-1108
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• 2002

Real-time(RT) object-oriented(OO) distributed computing is a form of RT distributed computing realized with a distributed computer system structured in the form of an object network. Several approached proposed in recent years for extending the conventional object structuring scheme to suit RT applications, are briefly reviewed. Then the approach named the TMO(Time-triggered Message-triggered Object)structuring scheme was formulated with the goal of instigating a quantum productivity jump in the design of distributed time triggered simulation. The TMO scheme is intended to facilitate the pursuit of a new paradigm in designing distributed time triggered simulation which is to realize real-time computing with a common and general design style that does not alienate the main-stream computing industry and yet to allow system engineers to confidently produce certifiable distributed time tiggered simulation for safety-critical applications. The TMO structuring scheme is a syntactically simple but semantically powerful extension of the conventional object structuring approached and as such, its support tools can be based on various well-established OO programming languages such as C＋＋ and on ubiquitous commercial RT operating system kernels. The Scheme enables a great reduction of the designers efforts in guaranteeing timely service capabilities of application systems.

• Journal of Advanced Marine Engineering and Technology
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• 제34권6호
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• pp.852-857
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• 2010

본 논문에서는 조명으로 사용되는 LED를 이용하여 실내 가시광 통신을 할 수 있는 시스템을 제안하고 있다. LED는 디지털 변조가 가능하므로 조명과 더불어 광무선 통신시스템으로 적용할 수 있다는 개념과 연구결과에 기인하여 기초연구를 수행하였다. LED는 고 휘도, 신뢰성, 저 전력 소비, 긴 수명의 장점을 가지므로 고 품질의 통신서비스를 제공하는 통신용 광원으로서도 적합하다. 본 연구에서는 오디오 전송을 위한 단방향 광무선 통신시스템과 텍스트 메시지를 전송하기 위한 양방향 통신시스템을 구현하여 통신 성능을 실험하였다. 이 실험결과는 실내 무선 환경을 지향하는 조명등의 내부회로로 설치될 수 있는 저가형 광통신 트랜시버의 구현이 가능함을 보여준다.

• 천문학회보
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• 제36권2호
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• pp.101.2-101.2
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• 2011

We have developed solar and space weather monitoring system for space weather users since 2007 as a project named 'Construction of Korea Space Weather Prediction Center'. In this presentation we will introduce space weather monitoring system for Geostationary Satellites and Polar Routes. These were developed for satisfying demands of space weather user groups. 'Space Weather Monitoring System for Geostationary Satellites' displays integrated space weather information on geostationary orbit such as magnetopause location, nowcast and forecast of space weather, cosmic ray count rate, number of meteors and x-ray solar flux. This system is developed for space weather customers who are managing satellite systems or using satellite information. In addition, this system provides space weather warning by SMS in which short message is delivered to users' cell phones when space weather parameters reach a critical value. 'Space Weather Monitoring System for Polar Routes' was developed for the commercial airline companies operating polar routes. This provides D-region and polar cap absorption map, aurora and radiation particle distribution, nowcast and forecast of space weather, proton flux, Kp index and so on.

• 정보처리학회논문지D
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• 제10D권6호
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• pp.1041-1048
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• 2003

본 논문은 계기 영상을 캡처하고, 숫자를 자동인식하며 데이터를 PCS 데이터 망을 통하여 무선으로 전송하는 원격 영상 검침 시스템을 구현한다. 기존의 가스/수도 미터기를 그대로 사용하면서 소형, 저가의 흑백 CMOS 카메라를 미터기 계기판 전면에 밀착하여 설치하고 NTSC 카메라 영상을 얻는다. 원격 데이터 전송을 위해 상업적인 PCS 망에서 제공되는 SMS를 이용한다. 계기 영상의 캡처를 위해 DVR 및 숫자 인식 알고리즘을 개발하였다. 이외에 SMS 및 계기 선택기의 하드웨어 및 소프트웨어를 개발하였다.