• Title/Summary/Keyword: Commercial customer

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A Customer Interruption Cost Assessment Using Customer Survey (설문 조사방법을 이용한 수용가 정전비용 평가)

  • Chu, Cheol-Min;Lee, Byung-Sung
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.10
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    • pp.1787-1791
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    • 2010
  • This paper presents the survey results of the interruption on domestic customer, especially commercial, with primary focus on the cost are presented. General method utilized in quantifying the benefit of reliability on power system is to estimate the Customer Interruption Cost(CIC) associated with the electric service interruption. According to change the circumstance of electricity market by the deregulation and the introduction of new technology, reliable and accurate CIC is required for estimate the applied plan and technology under the circumstance. This paper presents the commercial customer interruption cost is estimated by the survey conducted by KEPCO in 2009. To collect the customer interruption data for calculation of CIC, the survey is conducted. The survey targeting commercial customer around the branch-offices under twelve regional headquarters of KEPCO was carried out.

The Interrelationship between Service Quality, Electronic Banking and Customer Satisfaction in the Commercial Banks in Uganda

  • Mohamud, Jibril Abdi
    • East Asian Journal of Business Economics (EAJBE)
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    • v.5 no.1
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    • pp.27-32
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    • 2017
  • The main objective of this study is to find the Interrelationship between Service Quality, Electronic Banking and Customer Satisfaction in Commercial Banks in Uganda. A review of literature was conducted to find out the relationship among Service Quality, Electronic Banking and Customer Satisfaction. The literature review confirms this relationship. A survey was conducted to collect data. The sample size of 210 commercial banking customers was drawn from different banks in Uganda. The result shows, the Electronic banking adoption was found to have a positive relationship with Service Quality, Service Quality was found to have a positive relationship with Customer satisfaction; and Electronic banking adoption had a positive relationship with Customer satisfaction. In light of the findings various recommendations were put across on how retail banks can better satisfy their customers through the use of electronic banking channels. Electronic banking adoption will then foster Service Quality where a customer's service expectations are exceeded by the actual service She/he obtains. This will then bring about Customer satisfaction where the customers find that their needs are met by the service.

Evaluation of Interruption Costs for Commercial Customers

  • Choi Sang-Bong;Nam Kee-Young;Kim Dae-Kyeong;Jeong Seong-Hwan;Lee Jae-Duck;Rhoo Hee-Suk
    • KIEE International Transactions on Power Engineering
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    • v.5A no.1
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    • pp.56-61
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    • 2005
  • This paper presents an evaluation of the interruption costs for commercial customers in Korea using customer survey methodology. When various research results are examined, the evaluation of direct interruption costs becomes much more simplified. Especially, in the case of commercial customers, it is known that the evaluation of direct interruption costs is more useful. Accordingly, this paper selected the customer survey method to evaluate the interruption costs for commercial customers in Korea considering interruption and customer characteristics.

Power Interruption Costs to Commercial Customers of Electricity in Korea

  • Kim, Dong-Sub;Kim, Kil-Sin
    • Journal of Electrical Engineering and Technology
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    • v.9 no.5
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    • pp.1495-1500
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    • 2014
  • This paper presents the result of the estimation of the power interruption costs of Korean commercial customers. Commercial customers are usually located in urban areas and considered very important because a power interruption on them can expand to additional damage to related users. Their power interruption costs were calculated through a survey with the process of data selection. Also, the power interruption cost for each customer's business type was calculated and compared with that of foreign cases.

A Study on the Influence of Service Quality in Commercial Bank of China on Customer Satisfaction and Intent of Use: Focused on the Mediated Effect of Bank Image (중국 상업은행의 서비스품질이 고객만족도와 이용의도에 미치는 영향에 관한 연구: 은행 이미지의 매개효과를 중심으로)

  • Liu, Zi-Yang;Liang, Yaqing
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.401-402
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    • 2019
  • The purpose of this study is to find specific service quality factors of enterprises that can maximize the perception of banks' services to users of commercial banks in China, and to establish empirically how these quality factors affect the bank's image. They also want to verify the impact of the positive image of the bank on the user's satisfaction and the willingness to use the bank's services. For empirical verification of this study, questionnaires will be used to customers who have used the services of each of the four commercial banks in China, and the survey was conducted. The collected data were analyzed using the SPSS using statistical techniques such as Cronbach' ${\alpha}$, Investigative Factor Analysis, Reliability Analysis, Correlation Analysis, Regression and Difference Verification. The results of the verification were summarized below. First, the quality of service of commercial banks has a partial positive effect on the bank's image. Second, the image of a commercial bank has a positive effect on customer satisfaction. Third, the image of a commercial bank has a positive effect on the purpose of use. Fourth, the image of commercial banks has a partial mediated effect between service quality and customer satisfaction. Fifth, the image of a commercial bank has a partial mediated effect between the quality of service and its intended use.

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Comparative Study of Major factors of Customer Satisfaction between Franchise and Non-Franchise Skin-care & Obesity Clinics in Pusan (부산지역 프랜차이즈피부비만관리실과 일반피부비만관리실의 고객만족도 영향요인)

  • Chung, Young-Ae;Kim, Un-Sin;Bae, Sung-Kwon
    • The Korean Journal of Health Service Management
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    • v.3 no.2
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    • pp.55-64
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    • 2009
  • The purpose of this study was to examine the use of skincare & obesity clinics, customer satisfaction with franchise and non-franchise skincare & obesity clinics and customer selection criteria in the region of Busan in a bid to suggest some of the right directions for marketing strategies for the inauguration of skincare & obesity clinics. The subjects in this study were 240 users of 16 different skincare & obesity clinics selected from Busan. Out of the clinics, four franchise clinics and four non-franchise clinics were selected from the major commercial districts, and four franchise clinics and four non-franchise clinics were selected from the residential areas. Concerning the influence of three leading factors on customer satisfaction, all the service price, material service and human service had a significant impact on customer satisfaction in the franchise model for the commercial districts. In the case of the franchise clinics in the residential areas, only service price exerted a significant influence on customer satisfaction. In terms of the non-franchise model for the commercial districts, customer satisfaction was under the significant influence of human service and material service, and that was significantly affected by human service and service price in the non-franchise model for the residential areas.

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A Study on the Customer Attitudes toward UCC and its Effects as a Commercial Media (상업적 매체로서의 UCC에 대한 소비자의 태도와 효과에 관한 연구)

  • Jun, Byoung-Ho;Han, Pil-Koo;Kang, Byung-Goo
    • Journal of Information Technology Services
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    • v.8 no.2
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    • pp.23-41
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    • 2009
  • UCC paradigm based on Web 2.0 has made new business models and came to the forefront as a commercial media. The purpose of this study is to analyze the customer attitudes toward UCC and its effects as a commercial media. Based on prior studies of Internet and Web advertising, informativeness, entertainment, irritation, trust, usefulness, ease of use, incentives, and flow were identified as affecting factors of the attitude of UCC advertising. Results show that informativeness, entertainment, irritation, trust, ease of use, and flow are significantly related to the attitude of UCC advertising, but usefulness and incentives are not. Customer attitude toward UCC advertising was also found to be significantly related to the such effects as brand attitude, word of mouth, and intention to buy. This study contributes to improve the understanding of UCC as a commercial media and provides the base of activation strategies for it.

Impact of Service Quality, Customer Satisfaction and Switching Costs on Customer Loyalty

  • NGUYEN, Do Thanh;PHAM, Van Thanh;TRAN, Dung Manh;PHAM, Duyen Bich T.
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.395-405
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    • 2020
  • This study examines the relationships and the impacts of service quality, customer satisfaction and switching costs on customer loyalty of e-banking in commercial banks. This study uses questionnaires with 7-point Likert scale to collect data from 227 e-banking users, who are mainly students and paid employees in Hanoi City, Vietnam. The collected data are analyzed by using multivariate linear regression method. The results show that all five factors of service quality in e-banking - reliability, responsiveness, service capacity, empathy and tangibility - have positive correlations with customer satisfaction. Among these determinants, service capacity and tangibility have the strongest impact. It means that, by increasing the quality of their services through five above factors, especially through improving capacity and tangibility, commercial banks can satisfy their customer better. In addition, customer satisfaction is strongly and positively correlated to customer loyalty. It means that, if customers are satisfied with e-banking services of one bank, they not only continue to do more businesses with this bank, but also recommend this bank to other people. Lastly, customer loyalty also has a strong and positive correlation with switching costs, which means customers tend to be loyal to one bank if the barriers to switching banks increase.

A Study on Web Based Inventory and Customer Management System Development (웹 기반 재고관리 및 고객관리 시스템 개발)

  • 조용욱;박명규
    • Journal of the Korea Safety Management & Science
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    • v.3 no.3
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    • pp.131-141
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    • 2001
  • Since 1990's, the Information Technology(IT) of combination between PC and Internet has progressed rapidly. As a fast development of Information Communication Technology and spreading of network, the previous economic state, the method of dealing, transaction object and a scope of transaction is changing. Like this, as raising of IT, the existing off-line commercial transaction is moving to electronic commercial one which based on the web. These days, a electronic distribution system of enterprise and the electronic commercial transaction between small company and customer is being operated, but there is no full developed proper system between small retailor and mid distribution center. So on this paper, the system which manage a simple marketing as well as Inventory Management & customer management will be presented.

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A Study on Characteristics of Graphic Appeared in interior of Contemporary Commercial Spaces (현대 상업공간의 실내에 나타난 그래픽 특성에 관한 연구)

  • Lee, Mi-Hui;Kim, Moon-Duck
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.11a
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    • pp.151-155
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    • 2006
  • The objective of commercial space design is not only to sell goods but also provide customer experience so called 'Experience marketing'. Therefore, companies are in search for various methods to give special customer experience and interior design is being considered as an important tool. For example, providing catharsis through commercial interior design, or bringing In the concept of hands-on exhibition into sales area relate to affirmative images of specific products or brands. Graphics in various methods has now become important interior design medium of expression. Therefore the study investigates graphical methods that appear in interior space such as objet, frame, optical illusion, moire and information transmission. It also analyzes their applications and roles in commercial spaces as major element in establishing spatial identity.

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