• 한국정보통신학회논문지
• /
• 제7권6호
• /
• pp.1252-1268
• /
• 2003

There is a big change in Electronic Commerce. With little or no profit projected for the foreseeable future with the dotcom companies, Internet venture capitalists are looking for new business models. They are now turning to B to B Electronic Commerce. It is expected that B to B Electronic Commerce will be more active than B to C in the very near future. In the future B to B Electronic Commerce will move to include collaborative Electronic Commerce which includes product development, engineering, material procurement, and management. Even though the solution to this multidimensioal and complicated process may take some time, a total solution to this will dramatically change the landscape of Electronic Commerce. Thus the various corporations must work together to find the total solution that will build this infrastructure.

• 디지털융복합연구
• /
• 제2권2호
• /
• pp.9-28
• /
• 2004

The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• 무역상무연구
• /
• 제13권
• /
• pp.215-233
• /
• 2000

We know there are tremendous increasing of electronic commerce transaction but don't have efficient method to cover the risk of it. Even though the risk why we make a deal by electronic commerce. The reason, I think, is its conveniences of little cost and by no means of papers or tele-communications. When the valid contracts are achieved you may have some problems because of different legal systems of the world. If the contractual quarrels break it is very difficult to solve it. So it is important to choose the governing law to avoid troubles when you make the contract on internet electronic commerce. The purpose of this study is to review the general principles of contract of internet electronic commerce.

• 통상정보연구
• /
• 제3권2호
• /
• pp.177-192
• /
• 2001

전자상거래의 탄생과 성장의 가장 큰 당위성은 고객의 만족도 제고와 효용성의 증대라 할 수 있다. 이러한 측면에서 살펴볼 때, 이동성, 위치성, 접근성 및 개인성을 고루 갖춘 M-Commerce에 대한 수요는 매우 폭발적일 것으로 판단된다. 그럼에도 불구하고 기존의 유선 인터넷 망을 이용하는 전자상거래에 비해 기술 규격이 표준화되지 못하고 있는 점, 보안 및 인중이 취약하다는 점, 불편한 인터페이스 등의 문제로 아직까지는 대중화되지 못하는 태동기라고 볼 수 있다. 현재, M-Commerce의 주요 수단으로 사용되는 Cellular Phone과 PCS의 차기 모델로서 대두되고 있는 IMT 2000과 기존의 단말기를 대체하는 PDA 사용자의 급증 동 제반 불만족 요인의 상당 부분을 극복 할 수 있을 것으로 판단된다. 또한, M-Commerce의 Business Model은 기존은 기존의 전자상거래가 B2B 시장이 가장 폭넓은 시장인데 비해 B2C 시장으로 특화될 수 있을 것으로 전망된다.

• Asia pacific journal of information systems
• /
• 제13권1호
• /
• pp.23-46
• /
• 2003

Today ordinary consumers have the option of buying the products/services through Internet commerce, home shopping, or traditional commerce. This study compares the means-ends objective measures comprising the customer satisfaction with each type of commerce. Means objective variables consist of product variety, impulsive buying, comparison shopping, product information, and accuracy of transaction. Ends objective variables include convenience, safety, time saving, cost reduction, and shopping enjoyment. Results of data analysis indicate that ends objective variables are directly related with the behavioral intention of customers, and that each type of commerce has its own pros and cons which in turn provides the basis for differentiated customer satisfaction.

• Agribusiness and Information Management
• /
• 제1권2호
• /
• pp.133-156
• /
• 2009

This study proposes development strategies for domestic e-commerce of agricultural products. So far, it grows quantitatively so fast, but because of lack of continuous management, it does not work properly. Previous studies have some outcome for vitalization of e-commerce, but they have limits that they neglect rapid changes of e-commerce circulation structures and practical problems farmers go through when they sell their products. This study deals with these problems more than previous. The first phase of this study analyzes two cases of overseas successful and failure e-commerce sites of agricultural products, for example, Wine.com and Webvan.com. The second phase analyzes As-Is and distribution structure of domestic e-commerce of agricultural products. Finally this study asserts three strategies for domestic e-commerce of agricultural products based on Web 2.0 environment.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2010년도 춘계학술대회
• /
• pp.371-392
• /
• 2010

Since the 21st century, to the worldwide computer, broadcasting, communications and other technologies have be developed. because of the Internet allows real-time information delivery, Information Society that was done quickly. In this study, using information technology, Active measures to enable e-commerce in agriculture is discussed. agricultural e-commerce to the consumer satisfaction surveys were conducted, too. In addition to, as a e-commerce features, informance, convenience, interface presented. After research results, I think information, convenience, interface is important to consumers. Consumers will be spent on activities having a new value. To respond to these consumers, Companies must evaluate the internal capabilities. and outside the assessment continuously. E-commerce will give an effective way to companies. And e-commerce will develop further in the future. Therefore, e-commerce will be done by the long-term plan.

• 경영과정보연구
• /
• 제10권
• /
• pp.117-133
• /
• 2002

In December 1999, the AICPA introduced WebTrust, a electronic commerce assurance service of ensuring safe trading on the web, in order to effect consumer confidence into electronic commerce. Shortly afterwards, CPA associations of other advanced nations, such as Canada, Australia, also adopted this service. This study focuses on introduction of electronic commerce assurance service of ensuring safe trading on the web. WebTrust assurance service expected to be the international standard in electronic commerce in the near future and not only as a source of income for domestic accounting firms, which have simpler income structure than the international counterparts, but also as catalyst for stimulating electronic commerce. The findings of the study are expected to contribute to accounting practice, academy of accounting and electronic commerce firms in the following ways. Domestically, as Korea is considering using the electronic commerce assurance service, this study will help promote adoption of WebTrust assurance service. This study has shown, in the midst of declining income of accounting firms by audit, a way to increase their audit boundary.

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2003년도 창립학술대회
• /
• pp.381-402
• /
• 2003

The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• 한국생활과학회지
• /
• 제21권6호
• /
• pp.1111-1128
• /
• 2012

Many social commerce companies are being established and the market for social commerce is also developing quickly. In this study, the utilization, satisfaction, repurchase and recommendation intentions of social commerce consumption were studied, followed by an analysis of different factors that influence repurchase and recommendation intentions. The results of this study are as follows: first, the satisfaction of social commerce products was in the mid-range, with results being consistent across the range of social commerce companies. Secondly, there was a correlation between satisfaction associated with social commerce and repurchase and recommendation intention. Thirdly, there was a correlation between the level of satisfaction and demographic characteristics. Based on the research findings, suggestions are presented for improving consumer policy and education.