• Title/Summary/Keyword: Color-emotional Effect

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The Color Effect on Expressive Perception (색채가 표현 지각에 미치는 영향)

  • Jue, Juliet
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.8030-8036
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    • 2015
  • This study is to explore the effect of figure and color informations on assessing expressed emotions in drawings. A pilot study was conducted to explore emotional responses to achromatic drawing stimuli. The main experiment explored emotional responses to chromatic drawing stimuli. Each experiment has a number of 50, 56 participants separately, and responses included joy, depression, and anger according to appraisal-potency-activity dimensions. As results, achromatic drawing stimuli with their texture and rhythm produced specific emotions in high rates. Moreover, response rates of specific emotions were lower when colors added, or emotional responses were changed with colors. The significance of this study can be found in the fact that it dealt with colors combined with shape, unlike the previous studies, and that the experiments were conducted under more controlled conditions in terms of stimulus presentation and response management.

The Influence of VR Color Image for Color Psychotherapy (색채심리치료를 위한 VR색채영상의 영향)

  • Hong, Gee Yun;Lee, OnSeok
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.376-384
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    • 2017
  • Color therapy is a diagnostic method for treating psychological problems using unique vibration and frequency color. The color has strong subjective psychology, it can give psychological stabilization effect as a spring as a favorite color and stability become personally personal. Also, to give various influences on emotion, we can obtain information via brain wave to evaluate these emotions. In this research, before viewing two kinds of VR color images of red and blue, responding to the stress questionnaire(BEPSI-K) via a mobile terminal. At this time, we analyzed the real-time we used four emotional data measurable via brain waves and grasped the user's emotional state. In addition, the stress questionnaire was used to quantify the emotion degree, and comparative analysis was made on how the color image affects the change of emotions with 3D virtual reality.

Pathos of Color Green Expressed in Korean War Films (전쟁영화에서 초록의 색채표현과 파토스)

  • Jong-Guk Kim
    • Journal of Information Technology Applications and Management
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    • v.29 no.6
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    • pp.123-134
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    • 2022
  • War films are a general term for films that have battlefields as their main background. Although war films as a genre directly deal with combat situations, they also deal with characters or subjects related to war. War films promote patriotism and nationalism, but they also argue against war by highlighting the disastrous war. This study is based on the color theory that the meaning of film color is temporarily and infinitely generated according to the cultural differences, with Eisenstein's creative theory on film color and pathos. I wanted to clarify the pathos effect and the meaning of color green expressed in the Korean war films. In war films, colors are visualized in art forms such as symbols, similes and metaphors. In war films, color green symbolizes life. On the battlefield, the green of nature stands against the catastrophic situation. The green of ecology, which insists on the flow of life, evokes fear in ecological crises such as war, disaster and climate change. The dark green caused by a catastrophe like war warns of the destruction of life. The connotation of color is temporarily and infinitely expands according to the cultural differences. The dark green, which visualizes the battlefield of destruction, is a form and element of pathos that indicates changes in emotions such as sadness, pity, grief and despair. Pathos as an emotional appeal is a leap from the quality to the quality of the means of expression and refers to the departure from Dasein. The green color that dominates the visuals of war films is a symbol of life and functions as a pathos that makes emotional changes take a new leap. A qualitative leap through pathos means all changes that become new.

An Analysis of Youth EEG based on the Emotional Color Scheme Images by Different Space of Community Facilities (공동주택 커뮤니티시설의 공간별 감성색채배색 이미지에 따른 청소년의 뇌파분석)

  • Hwang, Yeon-Sook;Kim, Sun-Young;Kim, Ju-Yeon
    • Korean Institute of Interior Design Journal
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    • v.22 no.5
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    • pp.171-178
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    • 2013
  • In this study, we sought to find out the effect of different emotional interior images of the community facilities in an apartment complex on a youth brain wave by analyzing an Electroencephalograph (EEG). Based on the frequency of usage, we selected learning facilities, cultural facilities, and sport facilities. For brain stimulation, the visual stimulants with three different emotional words, cheerful, gentle, and elegant, were used based on I.R.I image scale. Overall, total nine different emotional images were used. Based on our findings, we conclude that: first, in order to improve learning concentration of the youth, a learning facility for the youth needs to be designed by skillfully combining the soft and comfortable colors from the gentle image and the murky and dark colors from the elegant image. Second, when designing a cultural facility, it is preferable to consider the elegant image for a calm and comfortable space. Third, a sport facility design needs to preclude dark colors and apply light colors to create a dynamic and lively space. Furthermore, we found out that the youth has established static images of each functionally different facility through their experience and learning. Therefore, it is imperative to plan community facilities in an apartment complex in a way to connect the space function with the emotional characteristics of the youth in order to support and encourage energetic activities and learning of the community youth.

The Effect of Web Ad Components on Consumer Attitude and Purchase in Food Service Industry (외식업 웹광고 구성요소가 소비자의 수용태도 및 구매효과에 미치는 영향)

  • Kim, Ki-Young;Kim, Ji-Eung;Han, Sung-Man
    • Journal of the Korean Society of Food Culture
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    • v.23 no.3
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    • pp.388-396
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    • 2008
  • This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.

Taste in Pollen and Byukgongmuhan - Hyo-Suk's art-for-art's sake - (<화분(花粉)>과 <벽공무한(碧空無限)>에 나타난 TASTE - 효석(孝石)의 예술지상주의(藝術至上主義) -)

  • Jeoung, Kyung-Ihm
    • Journal of Fashion Business
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    • v.3 no.1
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    • pp.159-175
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    • 1999
  • In literature, a description of costume represents an individual's characteristics when the object is an individual. If the literary object is a certain group in a certain region, it would play an important role in representing the culture of time. It clearly shows that aesthetic consciousness of Hyo-Suk Lee who had accepted the western dandyism was well expressed in his literary works. Hyo-Suk has been unique in describing life-styles such as beauty of costume, art-for-art's sake, and leisure activities, and color imagery in his works. The color and the style of the costume show us the mental state of the wearer. They also affect the emotional states of other people. Hyo-Suk's "Pollen(화분)" and "Byukongmuhan(벽공무한)" confirm the fact that the mentality of the people can be hinted through the description of costume. They also ascertain that the color imagery retained by a special color can be altered by different circumstances and settings. Hyo-Suk applies in his works the effect of vivid color contrast, which newly appeared in Fauvism, to the description of costume. In consequence, he reflects the color aesthetics of Modern Art in which the fine art has an effect on the applied art.

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The Effect of Stress Reduction on Color Stimulus Using Healing Bed in Cypress Tree (편백나무로 제작된 힐링 침대에서의 색체 자극이 스트레스 완화에 미치는 효과)

  • Shin, Sun-Hye;Yu, Mi;Oh, Seung-Yong;Kim, Ju-Ri;Song, Eui-Sun;Moon, Myoung-Chul;Lim, Seung-Taek;Park, Hee-Jun;Kwon, Tae-Kyu
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.10 no.2
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    • pp.163-170
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    • 2016
  • The purpose of this study was to verify the emotional response of user to LED light colors in healing bed system in cypress tree. Eight colors of LED light were provided including red, orange, yellow, green, blue, indigo, violet and white. And three illumination color temperature were provided including 3,000K, 5,000K, 8,000K. Seven subjects in their twenties were involved without the medical history of eyes and heart disorders. The subjects were exposed to LED lighting during 5 minutes and their emotional response was evaluated through the following: first, at the physiological effect heart rate variability(HRV) was measured during the stimulation; second, at the emotion level the subjects were asked about lighting color and color temperature through a survey. Results, lower color temperature of 3,000K and green color shows high value on HRV. We have found that there is a difference of physiological and emotion level effect depending on color stimulus. This study could be applied to reference data to analysis of a decrease in fatique and charges of brain waves for color stimulus.

Effects of Emotion on Color Vividness of Visual Memory (감성이 시각적 이미지의 색감기억에 미치는 영향)

  • Jang, Phil-Sik
    • Journal of the Ergonomics Society of Korea
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    • v.30 no.1
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    • pp.221-227
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    • 2011
  • Objective: The aim of this study is to investigate the quantitative effects of various emotions and retention periods on the color vividness of visual memory. Background: Although numerous studies have focused on the effects of emotions on memory such as visual detail and vividness of emotional events compared to neutral events, the relationship between emotion and visual memory is ambiguous yet. Furthermore, there were few studies on the effect of emotion on vividness of visual memory. Method: A total of 68 subjects were participated in serial experiments proceed on online and the experiments had two phases: recognition phase and reproduction phase. The 15 photographs were used as visual stimuli and all experiments were conducted over the internet(experiment website) and the results were collected on the web database. Results: The retention period, sleep-arousal emotion and subjective saturation of visual stimuli had a significant effect on the color vividness of visual memory. Conclusion: The results suggested that the color of visual stimulus might be more vividly remembered when it is arousing, the subjective saturation is higher and the retention period is longer. Application: The findings of this study may help clarify the relationship between human emotions and visual memory.

Image Color, Brightness, Saturation Similarity Validation Study of Emotion Computing (이미지 색상, 명도, 채도 감성컴퓨팅의 유사성 검증 연구)

  • Lee, Yean-Ran
    • Cartoon and Animation Studies
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    • s.40
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    • pp.477-496
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    • 2015
  • Emotional awareness is the image of a person is represented by different tendencies. Currently, the emotion computing to objectively evaluate the emotion recognition research is being actively studied. However, existing emotional computing research has many problems to run. First, the non-objective in emotion recognition if it is inaccurate. Second, the correlation between the emotion recognition is unclear points. So to test the regularity of image sensitivity to the need of the present study is to control emotions in the computing system. In addition, the screen number of the emotion recognized for the purpose of this study, applying the method of objective image emotional computing system and compared with a similar degree of emotion of the person. The key features of the image emotional computing system calculates the emotion recognized as numbered digital form. And to study the background of emotion computing is a key advantage of the effect of the James A. Russell for digitization of emotion (Core Affect). Pleasure emotions about the core axis (X axis) of pleasure and displeasure, tension (Y-axis) axis of tension and relaxation of emotion, emotion is applied to the computing research. Emotional axis with associated representative sensibility very happy, excited, elated, happy, contentment, calm, relaxing, quiet, tired, helpless, depressed, sad, angry, stress, anxiety, pieces 16 of tense emotional separated by a sensibility ComputingIt applies. Course of the present study is to use the color of the color key elements of the image computing formula sensitivity, brightness, and saturation applied to the sensitivity property elements. Property and calculating the rate sensitivity factors are applied to the importance weight, measured by free-level sensitivity score (X-axis) and the tension (Y-axis). Emotion won again expanded on the basis of emotion crossed point, and included a representative selection in Sensibility size of the top five ranking representative of the main emotion. In addition, measuring the emotional image of a person with 16 representative emotional score, and separated by a representative of the top five senses. Compare the main representative of the main representatives of Emotion and Sensibility people aware of the sensitivity of the results to verify the similarity degree computing emotion emotional emotions depending on the number of representative matches. The emotional similarity computing results represent the average concordance rate of major sensitivity was 51%, representing 2.5 sensibilities were consistent with the person's emotion recognition. Similar measures were the degree of emotion computing calculation and emotion recognition in this study who were given the objective criteria of the sensitivity calculation. Future research will need to be maintained weight room and the study of the emotional equation of a higher concordance rate improved.