• 제목/요약/키워드: Color trend

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A Study of the International Color Sensibility through the Analysis of the Ethnic Color Preference (민족적 색채(Ethnic color)기호의 분석을 통한 국가별 색채감성)

  • Jo, Eun-Young;Yoo, Tai-Soon
    • Journal of the Korean Society of Costume
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    • 제62권6호
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    • pp.38-52
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    • 2012
  • The purpose of this study is to confirm the international unique color sensibility according to the ethnic color preferences. The existing studies about color sensibility were investigated to analyze the international color sensibility. The countries were chosen according to its, strong regional and racial color. Also, the documents and websites about environment color such as structure color, natural feature color, traditional folk costume color and customary color names were investigated, and then, the international color sensibility was analyzed by using the color image scale. As a result of the analysis about the differences of color sensibility, internationally distinguished color sensibility was discovered. There were differences not only for the preference trend of hue but also for the tone or contrast of color among the selected countries. Especially, Great Britain had a strong preference for G categories that they preferred the warm-grayish color image. Russia has a preference for R, G, and B categories with the preference for the warm-clear image. Netherlands had a preference for R, Y, and PB categories and it preferred the cool-hard-grayish, warm-soft-clear image. Italy had a preference for R and Y categories and it preferred the warm-clear image. Morocco had a preference for R and B categories and it preferred the warm and cool, clear image. Japan had a preference for R, G categories and it preferred the warm-grayish image. Korea had a preference for R and B categories and it preferred the warm-soft-clear, and cool-clear image. With these results, the researcher concludes that the integrated analysis of the environment color and the traditional racial color factors are very persuasive methods to comprehend the international color sensibility.

A SURFACE PHOTOMETRY OF NEARBY GALAXIES: M106, M31 AND M33

  • Ann, H.B.;Yu, K.L.
    • Journal of The Korean Astronomical Society
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    • 제14권1호
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    • pp.1-11
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    • 1981
  • Photoelectric drift scans of nearby galaxies, M106, M31 and M33 have been made at diurnal rate with the 61cm Cassegrain Reflector at Sobacksan Observing Station. Luminosity profiles of M106 and M31 show the asymmetries between east and west sides of the galaxies and the near side of each galaxy exhibits a larger B-V color than the far side. B-V color distribution in the central part of MI06 shows somewhat unusual feature of a blue center with red surrounding regions, and this is an opposite trend to the ordinary color distribution of most of external galaxies. B-V color of M31 is nearly constant in the central part of the galaxy while U-B color decreases as the distance from the center increases.

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Color Changes in Fresh-cut Fruit and Vegetables and Its Pretreatment Processing (신선편이 (fresh-cut) 식품의 변색 및 포장 전 처리방법)

  • Kim, Ki-Myong
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • 제14권1호
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    • pp.23-29
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    • 2008
  • The market sales of fresh-cut fruit and vegetables have grown rapidly in recent decades as a result of changes in consumer trend. Choosing the proper pretreatment of fruit and vegetables before minimally processing is very important because appearance is the most fundamental factors affecting the quality of fresh-cut products. This review describes the biochemical bases for color changes of fruit and vegetables including browning, discoloration, and color changes of carrots and alliums. Understanding pathway of pigments in minimally processed fruit and vegetable and preventing the way of color change should be emphasized for successive packaging system. This review also describes pretreatment of fresh-cut fruit and vegetables to improve the prolonging the shelf-life and maintenance of its qualities.

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Sportswear Purchase Decision Factors and Brand Preference among College Students (대학생의 스포츠웨어 구매결정요인과 브랜드 선호도)

  • Kim, Ki-Han
    • Fashion & Textile Research Journal
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    • 제11권4호
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    • pp.583-591
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    • 2009
  • The purpose of this study was to examine the sportswear purchase decision factors and brand preference of college students. The subjects in this study were 614 college students who were selected by cluster random sampling from Daegu and North Gyeongsang Province. The collected data were analyzed by crosstab analysis, and the findings of the study were as follows: If a sportswear company has college students as a target market, first, the company needs to consider design and utility. Second, the company needs to expand internet sale while maintaining a strategy for centering on speciality shop and department store as for a sale of sportswear. Third, the college students themselves have a right of choice according to purchasing sportswear. Thus, a distribution company requires a direct marketing strategy targeting college students. Fourth, simple design of adding a fashion trend is needed. Fifth, the sportswear company needs to expand production and sale in jumpers and trousers based on T-shirts. Sixth, color in sportswear needs to be composed of design based on gray or black color. In order for a sportswear company to be adjusted to the global market environment here after, it requires an effort to continuously grasp consumers' trend and to apply new design and color. Also, the company will be able to be equipped with competitive edge by producing diversely functional products that are demanded by the segmented market.

Comparative Analysis in Perception of Retro Fashion and New-tro Fashion Using Big Data (빅 데이터를 활용한 레트로 패션과 뉴트로 패션에 대한 인식 비교)

  • Kyung Ja Paek;Jeong-Mee Kim
    • Journal of the Korea Fashion and Costume Design Association
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    • 제25권1호
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    • pp.83-96
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    • 2023
  • The purpose of this study is to compare and analyze the perception of retro fashion and new-tro fashion using big data. TEXTOM allowed the collection of big data on the words 'retro fashion' and 'new-tro fashion', which was refined afterwards. As for the data collection period, Jan. 1, 2019 to Nov. 30, 2022 was set. A top 50 list of words were extracted from this data based on appearance frequency. The extracted words were processed through Network centrality analysis and CONCOR analysis using Ucinet 6. The results are as follows. 1) In retro fashion, the appearance frequency of 'style' was the highest, followed by 'sensibility', 'color', 'trend', 'fashion', and 'brand'. These words came up with high TF-IDF values. Network centrality analysis discovered that 'color', 'style', 'trend', 'sensibility', and 'design' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; trends, styles, looks, and photos. 2) In new-tro fashion, the appearance frequency of 'retro' was the highest, followed by 'trend', 'generation', 'style', 'brand', and 'fashion'. These words also came up with high TF-IDF values. Network centrality analysis found that 'retro', 'trend', 'generation', and 'brand' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; style, brand, clothing, and trend. 3) New-tro fashion is included in retro fashion in that it reproduces the styles of the past. However, it is taken completely differently from generation to generation. Unlike the older generations, millennials actively accept newly created clothes and brands based on the past styles. They perceive it as a fashion that reveals their own unique tastes and tastes.

Attributes and Image of Color Schemes in Neon Color Fashion (네온 컬러 패션에 나타난 배색 특성과 이미지)

  • Kim, Jiseon;Yum, Haejung
    • Journal of Fashion Business
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    • 제19권1호
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    • pp.122-140
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    • 2015
  • The research is committed to inquire about the attributes of color schemes and their image, and the results are as follows : One, the preference of ranges of neon colors was explicit, and the frequency of use of neon colors distinctively diverged season by season. Two, it was observed that, with neon colors, an achromatic color scheme was a more preferred arrangement. As for chromatic colors, neutral and mid-tone natural colors were more favored since they did not tarnish the properties of neon colors and, yet, more effective exhibiting images in diversity and variety. Three, the neon color fashion generally displayed a dual image: its original classification embellished with neon colors rendering the image of powerful and futuristic sensation. Having been around since the early 2000's, the frequency and range of use of neon colors have been increasing rapidly mostly by the sports, leisure and related industries. Regardless of the fact, neon colors will be rediscovered with a variety of color schemes and expand their application.

Color Strategies for SPA Brand Identity -Focused on 2013 S/S- (SPA 브랜드 아이덴티티를 위한 컬러 활용 전략 -2013년 S/S 시즌을 중심으로-)

  • Park, SYoojeong;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • 제39권5호
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    • pp.672-682
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    • 2015
  • SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

A Study on the Characteristics of Design Utilizing a Visual Tactility -Focused on the Hair Design- (시각적 촉감을 활용한 디자인의 특성 연구 - 헤어 디자인을 중심으로 -)

  • Oh, Gang Su;Kim, Kyoungin
    • Journal of Fashion Business
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    • 제21권4호
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    • pp.127-143
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    • 2017
  • In this study, we examine a variety of influences in the field of design and analysis about the value of visual tactile design. In hair design, through study on visual tactility, creative design inspiration in the field of hair design enables development of quality research. Research methods use Internet publications such as local and foreign data, analysis, and related research and book forms, such as network searches. library goes for consideration by a literature search. Contents of this study used review of the case and by visual tactility design, for this study, expressive characteristics by color, texture and form of hair design, from 2014-2017 trend shown in the last three years the expressions of visual tactility being used through the analysis of design by date of the case. Result of this study is, visual tactile design appearing in the areas of hair design, that are not of the rules that are active, abstract form, texture, described as a visual feel the promotion of effective, and light and high brightness is sweet tactile impression, high saturation was cold, dark color was hard and heavy, red system is warm and the blue system is cold sense. In general, design trend in hair for three years from 2014-2017, visual tactility in 2014 is a high saturation and unstructured also soft and bright colors. 2015 is on the overall shape, color, texture, hybrid design configuration is more. As of 2016, 2017 is curved and straight texture, appearance of the hybrid mix to maximize the visual tactility.

A Study on the Symbolism and Fashion of Gold Miss From the Perspective of Mass Media (대중 매체를 통해 본 골드미스의 상징성과 패션에 관한 연구)

  • Son, I-Jung;Lee, Un-Young;Lee, In-Seong
    • Journal of the Korean Society of Costume
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    • 제57권8호
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    • pp.89-98
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    • 2007
  • Women are playing an increasing role in the society amid the increase in the age at first marriage, reduced family size, and the weakening solidarity among family members. Gold Miss is a newly coined word which reflects the change in the value of women in the wake of the individualism and pluralism amid the structural change. Gold Miss means a new X generation that is sensitive to the latest fashion and trend with high purchasing power and self-attainment goal. They do not spare any effort to invest in themselves, lead the new culture and set the cultural trend that goes beyond the simple consumption, and come into the spotlight both socially and economically. The outcome of the analysis on the Gold Miss fashion which was revealed in the mass media indicated that the fashion was the instrument to express their own images and personalities. Though they may be some difference depending on the occupation, personality, values, and others, they pursue sophisticated, intellectual, and emotional office-look that takes the trend and personality into account. In addition, they prefer business casual attire, and pursue the total fashion with perfection which uses the gorgeous bright and vivid color, daring color, accent color arrangement and accessories. The Gold Miss fashion implies the self-identity, high-end feature, and embody the symbolism of information, which the analysis on the feature and fashion of Golden Miss indicated.