• Title/Summary/Keyword: Color propensity

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A Study of Emotional Consumption Propensity and Preferences for Sensibility Factors of the Fabrics (감성적 소비성향과 패션소재의 감성요소에 대한 선호도 연구)

  • Kim, Yeowon;Choi, Jongmyoung
    • Science of Emotion and Sensibility
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    • v.19 no.3
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    • pp.27-42
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    • 2016
  • The purposes of this study were to investigate the emotional consumption propensity and the preferences for sensibility factors of fabrics(color tone, pattern and texture image), and to analyse the differences according to demographic variables and relationships between emotional consumption propensity and preferences for sensibility factors of fabrics, focusing on male and female consumers in 20's, 30's and 40's. The emotional consumption propensity were classified into symbolic consumption propensity, individual consumption propensity, aesthetic consumption propensity and hedonic consumption propensity. The subjects attached great importance in the order of aesthetic consumption propensity, individual consumption propensity and symbolic consumption propensity. Those factors of emotional consumption propensity showed partially significant difference according to demographic variables. Female consumers preferred various color tones than men did, and preference for light color tone showed significant differences according to gender and occupation of consumers. The preferences for floral pattern showed significant difference according to gender, age, education, occupation and marital status of consumers. The factors of the texture images for the fabrics showed partially significant difference according to demographic variables except education of consumers. There were almost significant relationships between emotional consumption propensity and the preferences for sensibility factors for fabrics.

Intelligent Color Control for Display Panel (지능형 디스플레이 색상 조절)

  • Jo Jang-Gun;Kim Jong-Won;Seo Jae-Yong;Cho Hyun-Chan;Cho Tae-Hoon
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2006.05a
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    • pp.237-240
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    • 2006
  • Human's sight holds the most extents among other senses. It will become more beneficial in person's emotion or body, if we form much better environment to human in connection with visual information as importance of visual information. Human is using a lot of display units on modern society. Basic colors that compose these are Red, Green and Blue. Using these three colors, we can change color sense of monitor or brightness degree. Suitable color degree by individual's environment can reduce person's stress or give comfortable feeling. So Factors by human's emotion and environment are standardized using fuzzy and the method that is to apply the result of Intelligent Color Control(ICC) on display is proposed.

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The Quantification of TiO2 Thickness Using Color Values by Spectrophotometer and Chromameter (분광측색계, 색차계의 색 수치 값을 이용한 타이타늄 산화막의 두께 정량화)

  • Lee, Dayoung;Han, Ayoung;Ha, Dongheun;Yoo, Hyeonseok;Kim, Hunsik;Jung, Nagyeom;Jang, Kwanseop;Choi, Jinsub
    • Journal of the Korean institute of surface engineering
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    • v.51 no.3
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    • pp.157-163
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    • 2018
  • The anodic $TiO_2$ layers which are prepared in various anodization conditions exhibit their specific color depending on the thickness of $TiO_2$. In this study, the relationship between the color of $TiO_2$ layer, which is grown by PEO (Plasma electrolytic oxidation), and the thickness of the $TiO_2$ layer is investigated. To evaluate the color change of the $TiO_2$ layer, the value of color ($dE^*ab$) is measured and calculated by spectrophotometer and chromameter. As a result, it is found that $dE^*ab$ values and thickness of $TiO_2$ layers form a linear relationship with meaningful formular. This formula can be helpful to quantify the thickness of the $TiO_2$ layer by the numerical $dE^*ab$ values. In this process, the spectrophotometer shows more precise results than the chromameter dose. If fluoride ions ($F^-$) are included in the electrolyte, it will affect the $dE^*ab$ values of the $TiO_2$. layer. This is against the propensity, which is analyzed by XRD (X-ray diffraction) and XPS (X-ray photoelectron spectroscopy). It is important that the formular suggested in this study provides other metals which can be also anodized with the possibility of quantifying the thickness of the $TiO_2$ layer by the $dE^*ab$ values.

Color Area Correction Algorithm for Tracking Curved Fingertip (구부러진 손가락 끝점 추적을 위한 컬러 영역 보정 알고리즘)

  • Kang, Sung-Kwan;Chung, Kyung-Yong;Rim, Kee-Wook;Lee, Jung-Hyun
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.11-18
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    • 2011
  • In the field of image processing to track the fingertip much research has been done. The most common way to calculate the fingertip first, to extract color information. Then, it uses Blob Coloring algorithms which are expressed in blob functions the skin contour and calculates. The algorithm from contour decides the highest location with the fingertip. But this method when measuring it location from the finger condition which bents is not the actual fingertip and has the problem which detects the location which goes wrong. This paper proposes the color space correction algorithm to tracks the fingertip which bents. The method which proposes when tracking the fingertip from the finger condition which bents solves the problem which measures the location which goes wrong. Aim of this paper in compliance with the propensity of the users forecasts a problem in advance and corrects with improvement at the time of height boil an efficiency. Ultimately, this paper suggests empirical application to verify the adequacy and the validity with the proposed method. Accordingly, the satisfaction and the quality of services will be improved the image recognition.

Chemical Modifications of Regenerated Cellulose Fiber (셀룰로오스 재생 인조섬유의 화학개질에 관한 연구)

  • 이문철;이명선
    • Textile Coloration and Finishing
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    • v.11 no.1
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    • pp.48-60
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    • 1999
  • In this paper, a new regenerated celluosic fiber, "Tencel" was treated with cellulase enzyme. Also Tencel fabrics were pretreated with NaOH and dyed with various reactive dyes, and subsequently finished with DMDHEU. $\Delta{E}^*_{ab}$ value was calculated by measuring color difference before and after wet abrasion test to rubbing. The fibrillation propensity was estimated on Tencel by means of weight loss, $\Delta{E}^*_{ab}$ value, and SEM observation. Weight loss of NaOH pretreated Tencel fabric is more lower than that of original fabric. The cellulase treatment decreased tensile strength but improved wet abrasion strength, wrinkle recovery, and bending properties. Tendency of fibrillation for Tencel fabric was reduced by NaOH-pretreatment, dyeing with multifunctional reactive dyes, and afterfinishing by DMDHEU.by DMDHEU.

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Development of Paper Coating Technologies to Prevent Print Mottle (III)-Evaluation of Ink Absorption Properties of Coated Papers and Prediction of Print Mottle- (인쇄 모틀의 방지를 위한 제지도공 기술개발 (제3보)-도공량 변이에 따른 잉크 흡수성 평가 및 인쇄 모틀 예측 -)

  • 이학래;신동소;전준경
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.29 no.3
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    • pp.60-68
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    • 1997
  • To develop paper coating technology for preventing print mottling, which is recognized as the most common printing problems in using coated papers, ink absorption properties of various coated papers were examined by employing K 8T N and Croda ink absorption tests. The influences of pigment compositions, coat weights and drying methods on these ink absorption properties were examined, and then the variations of ink absorption ratio were analyzed and discussed. It is demonstrated that the variation of Croda ink absorption ratio induced by coat weight variation can be utilized most succesfully to predict print mottling propensity of coating formulations. A systematic analysis approach was suggested that can be employed in the development of the most desirable coating color formulation to achieve target optical properties with the least print mottling.

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Detection of unauthorized person using AI-based clothing information analysis (AI기반 의류정보를 이용한 비인가 접근감지)

  • Shin, Seong Yoon;Lee, Hyun Chang
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.381-382
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    • 2019
  • Recently, various search techniques using artificial intelligence techniques have been introduced. It is also possible to use the artificial intelligence to grasp customer propensity. Analyzing the clothes that customers usually wear, it is possible to analyze various colors such as favorite colors, patterns, and fashion styles. In this study, we use artificial intelligence technology to create an application that distinguish between adults and children by combining various factors such as shape, type, color and size of human clothes. Through this, it will be possible to utilize it in a living area where children can be protected in advance by grasping the intrusion of unauthorized adults in the living area where children live mainly. In addition, in the future, we can obtain good results to detect stranger adult person if we apply this experimental result to the detection system using clothing information.

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Definition, Role and Method of Yinyang Pattern Differentiation (음양변증(陰陽辨證)의 정의와 기능 및 판별방법 연구)

  • Chi, Gyoo-yong;Park, Shin-hyung
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.35 no.2
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    • pp.47-55
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    • 2021
  • In order to ensure the fact that eight principle pattern differentiation is used clinically as a basic guideline for Korean medicine practice, the definition, role and method of yin-yang pattern differentiation with its case report were explored at first. Yinyang Pattern Differentiation is a method of discriminating human tendencies or morbidity based on the yin and yang characteristics expressed in living bodies. And yin and yang are the two contrasting characteristics and aspects of the interaction when certain physical conditions that have a lasting effect on the human physiological metabolic function are correlated with the morbidity. Specific methods of yinyang pattern differentiation can be divided into several types of yin and yang indicators. First, time and space factors like day and night, hot and cold seasons, above and below, topographical districts. Second, colors and pulse and their/or relative clearness and muddiness, hardness and softness, moving and resting. Third, diagnose yin and yang patterns through distinguishing the true and false of a fever and cold in an emergency phase such as increase of brain pressure and shock state. Fourth, general characteristics of the propensity and constitution of a subject such as body type, speech, behavior, and physiological metabolism. And for clinical use, these were summarized again as a symptom indicators of physical signs and color, pulse, tongue and questionnaire indicators of propensity, body type, and space-time characteristics. Conclusively, it was confirmed that yinyang pattern differentiation has its own diagnostic significance which is distinct from exterior-interior, cold-heat and deficiency-excess pattern differentiation.

A study of the influence of investment tendency on the color marketing of securities company's brand (증권회사 브랜드에 있어 투자자의 투자성향과 기업의 컬러마케팅의 인과관계 분석 연구)

  • Lee, Sang-Hoon;Kim, Jun-Kyo
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.599-612
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    • 2008
  • Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

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The Clothing Attitude and Preference of the Gay Men According to Gender Role (남성동성애자의 성 역할에 따른 의복태도 및 선호)

  • 이정욱;신혜원;김희라;하오선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.6
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    • pp.696-704
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    • 2003
  • The main purpose of this study is to examine the gay men's clothing attitude and preference according to gender role, for reviewing their clothing culture. Specifically, this study focuses on 1) investigating gay men's clothing attitude(brand orientation, conformity, fashion leadership, sexual attractiveness), 2) identifying their clothing preference, 3) comparing the difference of lifestyle, and 4) comparing the difference of their preference color and wearing the accessary, according to their gender role. Futhermore, this study compares those factors between gay men and heterosexual men. The data was collected from 168 persons(76 gay men and 92 heterosexual men) in LGHRF(Lesbian & Gay Human Rights Federation), Korea Gaymen's Coalition and adult men living in Seoul. To analyze data, the methodology adopted in this study is frequency, t-test, and ANOVA. The results found in this study are as followings: First, sexual attractiveness was significant factor for the gay men's clothing attitude and not concern about conformity. According to the gender role, bottom, who have much of the woman in composition, was more higher for the fashion leadership than top, who have a propensity for masculine. Second, gay men prefer to masculine, simple and casual style. According to the gender role, 'top' was more likely to masculine, simple and formal style rather than 'Bottom'. Third, Gay men were much more concern about a cultural life style. Furthermore, a preference color for both group was blue. Especially, gay men tended to prefer a chromatic color. The implication getting from conclusion in this study was to study Gay men's taste for a fashion, clothing attitude and their preference to purchase, etc., in considering their buying power for clothing in a fashion market.