• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.82-92
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• 2012

This study is on the color expression of 100 male bike helmet products examining color image scale with high preference, PCCS color system applied color analysis and influence of color in decision making. The targets are all domestically distributed male bike helmets. The image scale was divided into 4 sections (Soft, Hard, Dynamic and Static) by color, and color image scale was analyzed to top 10 priority products. And analysis according to PCCS color system was made. Finally, questionnaire survey was carried out to analyze the influence of color on purchase decision making. The questionnaire survey was carried out to male in 20s~50s who were the member of 18 bike clubs in S agent in Seoul. 414 out of 422 sheets except for 8 insufficient ones were used. The results can be divided into 3.

• Journal of the Korean Home Economics Association
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• v.38 no.10
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• pp.85-95
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• 2000

The purpose of this study was to identify brand loyally of women's wear and construct brand positioning maps by using multidimensional scaling(MDS). There were significant differences between brand loyal and indifferent group in ages, income, occupation status and level of education. Significant differences were found between groups in the degree of importance of attributes (design/color, fashion, quality, store image, salesperson's attitude and brand reputation) when evaluating brands. The positioning maps upon the similarity and preference of brand image were composed by use of MDS.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.833-842
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• 2002

The purpose of this study was to investigate the visual sensibility of color combination far clothing. The survey had been done for the 42 color combination for clothing with 27 semantic differential bi-polar scales. The major findings of this research were as follows. 1. There were significant differences in the visual sensibility of color combination, especially in the difference according to the area(in Seoul and in Pusan). 2. As a result of the regression analysis, preference was related to buying desirable, gorgeous, fun, cheerful, attractive, harmonious and refined and the purchasing desire was related to favorite, comfortable, harmonious, sweet, and fun. Rich impression was related to refined, harmonious, elegance and attractive and pleasant feeling was related to sort, cheerful, attractive, clean and refined. 3. According to sensibility positioning, The color combination for clothing was classified by hard-soft, simple-gorgeous.

• Archives of design research
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• v.16 no.2
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• pp.335-344
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• 2003

There are various schemes to improve the environment of a rir in which we dwell. Among them environment color is one of formative elements that compose a city environment, the recognition about it is coming to be high gradually. A stabilized appropriate color of city environment gives a psychological social cultural effect to the people and also can be a useful method even in public information of city image, To give a citizen sensitive aesthetic and emotional satisfaction, a systematic rational design approach is necessary in an environment color plan. Hereupon, this study suggests one model of a concrete substantial color design through analyzing a present condition, for example, an existing environment, a case study about similar space, and a question investigation for finding out preference image and applying them to the color design. Through a rational systematic environment color design one can expect several effects making identity in a region, increasing a peculiar image or unity reinforcement by total application of color scheme, creating a visual environment with aesthetic characteristic, and efficiency of continuous color management system.

• Journal of the Korean Institute of Landscape Architecture
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• v.13 no.2
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• pp.37-70
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• 1985

The purpose of this study is to present objective basic data for environmental design by the quantitative analysis of visual quality emboded in physical environment. For this, as for the front garden of high schools, the spatial image was measured by the S.D. Scale Method, Factor Analysis was proceeded by the principal component analysis and the visual preference was investigated by the Paired Comparision Method. The scale values of plain and unpleasant road surface and external appearance of buildings, which are related to emotions of simpleness fell from straightness and stability, were found to be high. But, except for the road surface of Kyunggi High School, scale values of variables explaining the variation of the quality of materials, level of floor and rythm were generally low. For all green spaces, scale values of variables explaining the degree of pleasantness was found to be generally high. And, those explaining tidiness and characteristics of green spaces were not in the same tendency. But, the green spaces of Youngdong High school can be considered to the space with plenty of visual absorption uniqueness were high. As for the correlation between variables, variables for green spaces(12 and 26) and those for overall view of front garden( 1 and 4) revealed high positive correlation. Also, "order - disorder" and "convenient- incovenient" included in road surface variable can be regarded to have the same meaning since the correlation coefficient between them is very high, 0.7045. Image variables including road surface, external appearance of buildings, green spaces and overall view of front garden showed 91.21~61.08% of total variance. Thus, the remains can be considered to be the error valiance or specific variance. In Fctor I, II and III, main components explaining the road surface image of front gardens are order, hardness, texture, color, gradient and rythm. As for the external appearance of b wilding, variables of color, hardness, stability, peculiality and shape revealed high values of factor load. For all variables, communality was drastically high and ellen values and common variance were found to be very high in Factor I. As for the front gardens, variables explaining volume and peculiarity were found to be the main components of Factor I. In Factor II and III, variables of factor load were tidiness, pleasantness.

• The Research Journal of the Costume Culture
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• v.12 no.6 s.53
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• pp.971-983
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• 2004

The purpose of this study was to investigate the effect of perceiver's social value, hair style, and hair color of object person on image perceptions. For social value variable, materialism and traditionalism were investigated. Subjects were 343 women in Seoul. Perceiver's materialism gave a significant influence on perception of elegance. The less materialistic group evaluated the hair style of object person more elegant than the more materialistic group. The more traditional group evaluated bright brown hairs less pretty than the less traditional group. This means that traditional people have less preferable image on bright brown hairs compared to the black and dark brown hair as it is different from Korean traditional hair color. Medium straight hair styles were evaluated lowest in preference and individuality. Short straight hairs were evaluated as the most elegant style and medium permanent hairs as the least elegant one. Long wavy hairs were evaluated highest in femininity, and straight hairs were evaluated lower in prettiness and activity than wavy hairs. The bright brown hairs were evaluated as the most individual color, and black was the least one. The bright brown was perceived lowest in elegance. Black and dark brown of the short straight hair style were perceived much more elegant than the bright brown of the same style, and black long wavy hairs were evaluated highest in femininity. The present findings provide that social value, hair style, and hair color are significant characteristics when perceiving women's image.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.29-39
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• 2011

The purpose of this study provides a high consumer-oriented wedding dress on the consumer and offering the consumer-oriented product and provide a basis data to develop a wedding shops so it can stable and manage of effective marketing. Wedding shop for a survey of consumer preference, and based on this wedding dress designed and made. The results are summarized as follows. First, when wearing wedding dresses and "graceful and feminine" image that seek to pursue an image that showed the highest response, "simple and stylish", "cute and vivid" image was in order. In the survey of wedding dress preference, lace is preferred, in tone of color white is preferred by and large. In silhouette, A-line is preferred most, in neckline, exposure of the shoulder, in sleeve length, sleeveless, in decoration, beads. Second, on the basis of these results, depending on the image to pursue the design, wedding was made of 3 creations. The work I is a target of the early 20s, the concept "simple and stylish", and A-line is adopted in silhouette focusing on modern simplicity, soft satin material used of high class. The work II is a target of the late 20s, the concept "cut and vivid", and fit-and-flare made of many folded tulle mesh material. The work ill is a target of the 30s overall, the concept "graceful and feminine", and high-waist- empire-line is adopted in silhouette, splendid lace material used, is of the gorgeous and mature beauty.

• Journal of the East Asian Society of Dietary Life
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• v.23 no.2
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• pp.184-196
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• 2013

To investigate the image, preference, importance and satisfaction of foreign visitors to Korean foods, 220 visitors (male 104, female 115) were surveyed with questionnaires in English and Japanese. To achieve this research purpose, frequency analysis, exploratory factor analysis, t-test, and one way ANOVA was performed using the SPSS 15.0 program. Subjects had various nationality such as Europe/Oceania (24.7%/), Asia (23.3%), Africa (12.8), and North America (39.3). The representative food was kimchi > bibimbop > bulgogi but the most favorite food was bibimbop > kalbi > bulgogi in order. Like this, there are some discrepancies among the food choice, especially in kimchi, so the taste of kimchi should be improved according to the foreigners' taste. The results of the preference about the image get the high grade from those factors; the resonable price of Korean food, the spicy taste, various kinds of food according to the settings of the table, good for the health with excellent taste. Foreigners consider that the cleanliness of food and tableware, the sanitation of the restaurants, the taste of the food and freshness of ingredients are the important factors in Korean food and Korean restaurants. According to these factors, the satisfaction is affected by the attitude of servers > the taste of the food > the freshness of the ingredients > the amount of the food > the atmosphere of the restaurants > the cleanliness of the tableware in order. From the relationship between the importance and the satisfaction, the low grade food should improve the color and styling of the food and be served the appropriate amount of the food. Moreover, it is needed to improve the combining the spices and the ingredients to maintain a balance between strong and delicate flavors and with this, Korean food should be more globalized to promote the development of Korea tourism.

• Journal of the Korean Institute of Landscape Architecture
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• v.20 no.4
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• pp.54-75
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• 1993

The purpose of this thesis is to suggest objective basic data for the super graphics in the urban landscape through the quantitative visual quality analysis. For this, the image structure of super graphics have been measured mainly by questionnaries and semantic differential scle method and analyzed by the method of factor analysis, means and multiple regression. Degree of visual preference have been measured mainly by questionnaries and likert attitude scale method and finaly these data have been analyzed by using the stepwise method. The data were collected by presenting 12 super graphics photographs-4 each sample pictures from the 3 each selected districts representing typical urban landscape style(central business district, shopping district, apartment complex). Observer groups were categorized as professionals, students, the others. Result of this thesis can be summarized as fallows: 1. From all 12(3${\times}$4) sample super graphics, the value of each semantic differential scale among the observer groups were presented significant group difference. But no significant difference of the S.D. scale value were observed among central business district, shopping district and apartment complex super graphics. 2. For all experimental points, 4 types of factor have been observed. Factors covering the image of super graphics were found to be the evaluation, the intimacy, the potentiality and the tidiness. 3. Main factors of the super graphics image and factors indicating the group variations yielded high significance between areas. 4. The harmony with surrounding environment, the proper selection of super graphics subject yielded high values for all groups. Especially, the good color sense with building was the most important variable determining the degree of visual preference. 5. The urban C.B.D. super graphics obtained 5∼12 ranks of regional visual preference and the shopping district super graphics obtained 2∼11 ranks, and apartment complex super graphics obtained 1∼7 ranks.

• The Research Journal of the Costume Culture
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• v.16 no.5
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• pp.841-851
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• 2008

The purpose of the study was to examine the effect of motif categories and motif colors on evaluating sensory image of fashion materials with the gestalt theory as the background. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from march 19th to march 31st, 2007. A set of fabric stimuli and semantic differential scales were developed. The stimuli were thirteen fabric species(each measuring 12 by 13cm). Variables included; (a) motif colour(white, grey, pink and blue) (b) motif categories(plain, paisley, flower, stripes and zebra effect). The semantic differential scale to measure sensory image of fabric stimuli included 23 sets of bi-polar adjectives. The data were analysed by factor analysis and ANOVA and the major finding were as follows. 1) Four sensory dimensions emerged of importance: salience, attractiveness, comfort and softness. 2) The motif category effected on the four sensory image dimensions while the motif colour effected on salience, comfort and softness sensory dimensions. 3) An interaction effect was founded between motif category and motif colour. 4) Motif category showed significant effects on the preference and liking of the fashion, however the motif colour did not show any significant effects on the preference and liking. As a whole the results supported the gestalt theory and the results can be used for the marketing strategy for developing fashion fabrics.