• Title/Summary/Keyword: Color Planning

Search Result 385, Processing Time 0.023 seconds

The Role of Apparel Merchandisers’in Korea (한국 어패럴 머천다이저의 역할에 대한 연구)

  • 유연실
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.24 no.7
    • /
    • pp.995-1003
    • /
    • 2000
  • This study examined the role of apparel merchandisers’in Korea. Data were collected by interviewing 7 apparel merchandisers who had worked for major apparel manufacturers. The interviews were analyzed by use of chronologically sequenced events. Korean apparel merchandisers take part in planning and production of the merchandise, sales management, and promotion. Merchandisers’activities related to merchandise planning were as follows: analysis of fashion trend and market, concept evolvement, planning of assortment and volume assortment, time table set up, color pallette decision, fabrication, line adoption, pricing, line preview, production planning, and placing order of materials. Merchandisers’activities related to apparel production were planning and controlling production and consolidation. In sales, merchandisers analyze retail sales and control inventory by reorder or conducting markdown sale. In relation to promotion, apparel merchandisers monitor merchandise advertisement, and educate salesman.

  • PDF

Study on Exterior Color of Apartments in Seoul for the Color Environment (색채 환경을 고려한 서울시 아파트 외관 색채 계획에 관한 연구)

  • Yi, Young-Ran;Chu, Beom
    • Korean Institute of Interior Design Journal
    • /
    • v.25 no.2
    • /
    • pp.143-150
    • /
    • 2016
  • Color plan that contains corporate color of Seoul apartment has a great influence on city environment, considering high-rise vertical dispersion and extent. Therefore, it is necessary to view color plan from an integrative viewpoint. Here, this research aimed at deriving guideline factors of esthetic color plan based on city identity, by recognizing the importance of apartment color and color plan characteristic of recently built brand apartments. Exterior color plan characteristic of Seoul brand apartments seen in this research, first, most of dominance colors were in same color similar tone with warm color in bright and warm image, as the psychological function, accessory colors appeared in similar tone of similar color harmonious with the dominance color. Also, accent color was highlighted with its identity through cooperative color. Second, emotional effect diminished size and weight of high-rise apartment. The upper levels showed clear and clean image, middle to lower level showed stability and comfortable image, on the whole, refined and urbane image that aim for natural and modern image. Therefore, apartment color plan requires, first, in respect of dominance color, unity is required proper for urban image by preparing color permission limitation standard. Second, dominance color and accessory color require historicity and differentiation in sociality that urban identity gets. Third, high-rise upper level cooperative color accent color requires compatibility with urban landscape. Lastly, guideline along with rate is required for color, tone, and pattern, etc. by extent contrast. Here, apartment color plan requires consistent research as urban environment color, also, base study should be accelerated as a part of competitive city branding.

Transition of Fashion Trends and Fashion Colors in Recent 30 Years (최근 30년간의 패션 트렌드와 패션 컬러의 추이)

  • Lee, Kyung-Hee
    • Fashion & Textile Research Journal
    • /
    • v.9 no.2
    • /
    • pp.167-175
    • /
    • 2007
  • Color is infinitely more complex and challenging when the human element is factored in. The nature of fashion presents additional issues that must be addressed, allowing for even greater possibilities. Fashion trends and fashion colors could be used as a starting point for investigating many possible applications in fashion industry. Modern fashion industry received various information from many medias. Fashion trends and fashion colors must be referred to primarily when planning fashion goods among so much information. In this study, changes in fashion trends and fashion colors from 1966 to 1995 were investigated. The results indicated fashion trends and fashion colors were involved with community, culture and economy. Furthermore, important characteristics of fashion trends were summarized. In recent 30 years fashion trends and fashion colors appeared practical fashion and natural color, amenity fashion and mild color. According to the fashion changes in sensitivity, the color change was evaluated. Fashion colors displayed changes from sign effect to symbol effect. Especially black changed from minus image to plus image made it important fashion color.

A landmark position estimation method using a color image for an indoor mobile robot (실내 주행 이동 로봇을 위한 컬러 이미지를 이용한 표식점 위치 측정 방법)

  • 유원필;정명진
    • The Transactions of the Korean Institute of Electrical Engineers
    • /
    • v.45 no.2
    • /
    • pp.310-318
    • /
    • 1996
  • It is very important for a mobile robot to estimate its current position With precise information about the current position, the mobile robot can do path-planning or environmental map building successfully. In this paper, a position estimation method using one color image is presented. The mobile robot(K2A) takes an image of a corridor and searches for the door and pillar, which are the given landmarks. The color information is used to distinguish the landmarks. In order to represent the presence of the landmarks, Image Mode is defined. This method adopts Kullback information distance. If a landmark is detected, with the color information, the mobile robot identifies the vertical line of the landmark and its crossing point and an experimental navigation is performed.

  • PDF

A Study on Maintenance Planning for Efficient Urban Lighting in Wonju-si (원주시의 효율적인 도시조명을 위한 관리 계획에 관한 연구)

  • Lee, Yeon-So;Woo, Soo-Jin;Choi, Key-Soo
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
    • /
    • v.25 no.4
    • /
    • pp.7-15
    • /
    • 2011
  • Based on the master plan, this study classified Wonju-si into five major regions and 19 areas by analyzing its night characteristics and deduced problems by analyzing quantitative light distribution of major points at the regions and areas through the measurement of illuminance and luminance and by surveying people's awareness. To develop eco-friendly night environment image of Wonju, Woju's identify was to be created by the planning for the 19 area and improvements for each type. Additionally, detailed items for maintenance were suggested by classifying them into illuminance, color temperature, luminance, lighting display, lighting time, light distribution type, and so forth.

A Study on Environment Change According to Land Development Plan of Cheju Island Using GSIS Technique (GSIS를 이용한 제주도 국토개발에 따른 환경변화에 관한 연구)

  • 이병걸;강인준
    • Journal of Environmental Science International
    • /
    • v.9 no.1
    • /
    • pp.27-33
    • /
    • 2000
  • The purpose of this paper is to present the environment change of Cheju Island as land development process using GSIS(Geo-Spatial Information System) technique. We implemented the process based on the maps of soil color, underground water pollution points, land use, land development planning and land sight seeing supported by Cheju Province Office. To use the maps for GSIS data, first we transformed the picture data of the office into raster structured picture data using scanner. Second, the coordinate system was added to raster data using 1/50000 geographic map. Third, we estimated land planning process using GSIS technique(overlay and reclass technique). The results showed that land development effected the natural environment(forest, green field, farm land). However, the chemical pollution and land sight seeing was not so much effected by the land development that was found.

  • PDF

A Study on the Effective Development of Visual Merchandising in Department Stores (백화점 비주얼 머천다이징(VMD)의 효과적 전개방안)

  • Park, Su-yong;Lee, Sang-kyung
    • Journal of the Korea society of information convergence
    • /
    • v.8 no.1
    • /
    • pp.31-38
    • /
    • 2015
  • Modern consumers tend to show value-oriented, image-centered, individualized, and emotionalized consumption behavior, not the consumers who are simply provided with products. Department store industry actively corresponds to the changing consumption behaviors of consumers and pays attention to Visual Merchandising(VMD) as a strategy to visually differentiate stores and sales environments. This study shows 6 parts of effective VMD; presentation of product, product display, color composition, planning of lighting, POP and sign display.

  • PDF

Analysis of Color Combination with Value Variation on Signboards in Complex Commercial Facilities (복합상업시설 간판의 명도변화 색채구성 분석)

  • Chung, Jae-Hoon
    • Journal of the Architectural Institute of Korea Planning & Design
    • /
    • v.35 no.1
    • /
    • pp.83-92
    • /
    • 2019
  • Advertising signboards are designed for the visibility to affects recall and recognition of costumers. It is well know that the visibility from images is created by the value difference among colors. The research defines whether the background color combination of outdoor signboards is configured to maximize visibility, by a series of color value variation in complex commercial facilities. The subject of study is to examine how the visibility is made by the color combination since visibility cannot be obtained independently. Two steps of analysis were performed to confirm that the color composition of signboards was based on the color value difference. The first is to analyze that the entire colors of signboards are clearly categorized as different value groups. All components of colors, hue, value and chroma had been analyzed by color aesthetic measures to prove that the value variation has the only regularity and the principle of composition. The second step is a further verification with an ample amount of samples to determine whether series of signboards create a value altering pattern. The data for analysis is gained by colorimetric survey and the color data are used for exponentializing the degree of combining, which shows selective affinity between each pair colors.

A Study on the Color Characteristics of Amekaji Menswear Fashion Brands (아메카지 남성복 패션 브랜드의 색채 특성 연구)

  • Gihyung Kim
    • Journal of Fashion Business
    • /
    • v.27 no.3
    • /
    • pp.75-95
    • /
    • 2023
  • This study aims to investigate the color characteristics and utilization of Amekaji fashion in the domestic casual market, with a focus on menswear. A total of 1,882 color data were extracted from 11 representative brands of Amekaji. This results of the study showed that PB, Bk, YR, and Y colors were highly utilized in the overall color, and dkg, g, ltg, and p tones were highly utilized. In particular, R color was highly utilized in the point color, as it was developed into six tones, including v, with high saturation. The analysis by the brand showed that the highest number of colors were extracted from 'Kapital', which is famous for its vintage-style patchwork and dyeing, and that 'PB' and 'Bk' were heavily utilized. By the item, PB colors were mainly utilized for denim, and shirts were diversified with 9 tones. W, a neutral color, was mainly used on clothing tops such as shirts, knits, and T-shirts. This study provides valuable insights into the color sensitivity of Amekaji fashion, which can be used as a useful resource for design development and product planning in the industry. As a future study, we suggest analysis of the utilization of Amekaji colors in the Korean men's casual market along with American and Japanese brands.

Analysis of Women's Fitness Wear Colors -Focused on 2017 S/S- (여성 피트니스웨어 색채 분석 -2017 SS시즌을 중심으로-)

  • Kim, Ri Ra;Joo, Mi Young
    • Journal of Fashion Business
    • /
    • v.23 no.2
    • /
    • pp.110-123
    • /
    • 2019
  • This study aims to investigate the color characteristics of female fitnesswear by analyzing the status of color usage and color arrangement method of each item of female fitnesswear of sports brands. This study targeted eight global total sportswear brands. A total of 2956 colors of female sportswear were collected and analyzed from the homepage of each brand. As a result of analyzing the color of fitnesswear, first, the overall color of the fitnesswear showed high distribution centered on PB, Bk and R of low color tone, such as p and dkg. Moreover, bright tone colors were added for vitality and functional image of sports. Second, as a result of analyzing the color of each item, commonly, the PB, Bk and R had large proportions. Third, as a result of analyzing 2-color arrangements of fitnesswear, color arrangements including achromatic color had overwhelmingly higher frequency than color arrangements that had only chromatic colors. This shows that the color arrangement using achromatic color is important and has a higher preference. Fourth, as a result of extracting the representative color arrangement as color chip and comparing, the 2-color arrangement of female fitnesswear had the characteristics of the color arrangement of large area main color and small amounts of emphasized color centered on achromatic colors of Bk and W. This study is meaningful that it can be utilized as basic data for color planning of fitnesswear brands by subdividing female fitnesswear into 4 items and analyzing the color-tone and arrangement.