• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.110-115
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• 2005

Show window display is a technique of arranging goods for sales promotion, namely, motivating and inducing customers to purchase products. It is not simply exhibiting articles but a technical expression of values retained in exhibited articles and an integrated visual art comprehending color, lighting effect, the customers' angle of vision, differentiation from neighboring stores, harmony with properties, assistive roles of relevant goods, and entire messages provided by these elements. Show window display plays the role of a medium that expresses brand images and attracts consumers. Through the medium, the company's brand image is recognized and the recognition determines the trend of brand sales. Brand images planted to consumers seldom change, and wrong recognition affects not only the brand image but also the company image. The present study purposed to suggest show window display employing brand images different from traditional show window display, to examine the effects of brand images on consumers' intention to purchase, and to propose display design.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.140-141
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• 2011

운동량 보존의 법칙은 두 물체가 충돌하기 직전과 직후의 운동량이 외력이 없는 상황에서 보존이 되는 법칙이다. 이는 탄성이든 비탄성이든 관계없이 항상 성립하는 법칙이다. 본 논문에서는 골프채 헤드가 골프공을 일정속도로 움직여 치고난 후 골프채의 헤드는 같은 방향으로 일정 속도로 움직일 때 골프공을 치고 날아가는 골프공의 속도를 구한다. 골프공을 치기 전의 속도각 각각 다를 경우의 골프공의 속도를 각각 구한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.129-130
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• 2011

문 스펜서는 색채조화 문제를 각각 색채조화의 범위, 면적효과, 배색의 미도로 나누었다. 그리하여 기존의 색채 조화론의 부족한 점을 제거하여 보다 과학적이고 정량적인 조화이론을 전개했다. 본 논문에서는 비디오 영상의 미도 계산에 활용하여, 감성으로 취급되는 색채조화 및 부조화의 문제를 수치적으로 계산하였다. 그리하여 비디오 영상에서 색을 판별하여 미도가 좋은 배색인지 아닌지를 나타내었다.

• Journal of Fashion Business
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• v.14 no.6
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• pp.23-38
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• 2010

The purpose of this study was to develop and evaluate working clothes for shipbuilding workers who work in one of the poorest work environments among national strategic industries that are playing pivotal roles for the Korean economy. For the study method, requirements collected through interviews and field surveys were incorporated to directly weave the fabrics for working clothes. The colors were then selected and the woven fabrics were dyed with the selected colors. Using these, the designs of working clothes were planned from the construction and design aspects and four winter clothes and four spring and fall clothes were produced. Afterwards, the workers dressed in these clothes and workers and managers evaluated them in terms of appearance, color satisfaction, design satisfaction, and safety mind harmony on a five point scale. This study found that the new working clothes offered better functionality, design, and safety compared to existing working clothes.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.196-197
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• 2009

In Video, key frame generated from the scene change detection is to perform character recognition through the projections. The separation between the text are separated by a vertical projection. Phoneme is separated Cho-sung, Jung-sung, and Jong-sung and is divided 6 types. Phoneme pattern is separated to suitable 6 types through the horizontal projection. Phoneme are separated horizontal, vertical, diagonal, reverse-diagonal direction. Phoneme is recognized using the 4-direction projection and location information.

• Journal of the East Asian Society of Dietary Life
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• v.21 no.5
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• pp.771-778
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• 2011

This study surveyed the performance of food styling and recognition and utility properties of menu development for cooks in a super deluxe hotel. The questionnaires developed for this study were distributed to 400 males and females aged 20 and over. A total of 375 questionnaires were used for analysis (93.8%), and statistical analysis was completed using SPSS (version 14.0) for descriptive analysis and ${\chi}^2$-test. The most important item in food styling was 'harmony of food shape' (40.2%), and second ranked was 'harmony of food color' (23.4%). The most difficult item in food styling was 'lack of professional knowledge' (38.3%) followed by 'lack of creativity' (27.7%). In recognition of menu development, the importance of menu development and promotion was 3.82, and personal satisfaction after menu development was 3.29. Important items in menu development were 'taste' (41.8%) and 'use of new ingredient' (28.5%). When using newly developed menu, the ratio of selling new menu was '30~50%' at 42.7%, and the average selling period of new menu was '3~6 months' at 40.5%. For the effect of new menu on sales, 94.1% were aware of this effect, and to actively promote menu development, 'providing incentive' (35.7%), 'training in/out of country' (20.8%), 'self motivation' (17.3%), 'financial support' (14.7%), and 'motive' (11.5%) were all necessary requirements. In order to improve cooking performance, continued education on food styling and menu development along with the company's full support are required. Further, thorough training of employees is needed along with a high quality incentive policy needs to be done. In addition, to make the new menu profitable, an active marketing strategy must be employed, which will require further study.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.96-105
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• 2015

Recently, the Department has utilized the media facade as a means to attract new customers and promotional tools. In particular, we checked the rate of customer's gender who visited a large department store. The ratio of women's visit is 4.6 times more than men. This can confirm the need to produce a differentiated content of LED media facade by gender. This study are subject to an empirical analysis of differences of perception of evaluation factors of media facade in gender. At first we specified four factors which can evaluate the media facade according to gender by previous studies. There are aesthetics, artistry, comfort and harmony. And the hypothesis was set as "Each factor might be differences between the recognition of their gender" In order to verify a hypothesis the country's large department store was selected and experiment was performed. In the result of the experiment, among the four factors, aesthetics, creativity, and harmony were chosen, while comfort was dismissed. This results confirm that the following factors are needed to attract more women's customer at the department such as combination of space and media facade, combination of shape and color, appropriateness of the information and beautiful place, and directing way of content.

• Journal of the Korean Society of Costume
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• v.14
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• pp.167-183
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• 1990

As an attempt to view Chason costume from a aesthetic perspective, the aesthetic values of the Choson people, as expressed through the aesthetic characteristics of costumes, are pursued in this study. To appreciate the beauty of the traditional Korean costume, the following aesthetic characteristics of Choson costumes are investigated: form, color, pattern, material and ornament. From the view point of aesthetics, this study shows that Choson costume had comfortable and voluminous forms with beautiful curved lines and rhythm. The most favored colors were white and natural colors of materials. However unusual combination of colors such as the contrast of black and white, the harmony of the primary and rainbow colors were often used. Patterns revealed two aspects : while subdued patterns generally prevail, at times the unexpected beauty of primary colored patterns draws our attention. Smooth natural materials were preferred. Ornaments both for practical and decorative purposes were used together with certain colors and patterens, indicating wearer's status and warding off the evil's spirits. The aesthetic values in costumes as expressed through the aesthetic characteristics can be classified into the following categories: the beauty of nature, the beauty of personality, the aesthetics of evil's eye and the beauty of tradition. The beauty of nature, as appreciated by the Chason people through their prevailing nature, the "Pung-rew Spirit" and through their Worship of Heaven, produced aesthetic characteristics in harmony with nature. The beauty of personality influenced by the ethical standard of Confucianism produced aesthetic characteristics in costumes, through which the appropriate personality was shown for the appropriate social status. On the other hand, the aesthetics of evil's eye, rooted deeply in Folk religion and Shamanism, contributed to various aesthetic characteristics, which strongly inclined to sorcery and symbolism through choice of patterns, colors and ornaments. Finally, the beauty of tradition, which was based on the ethics of Confucianism and the Choson people's conservative tendencies, demonstrated the strong tendency to adhere to the external characteristics of the Choson costume. These aesthetic values were the yardsticks of the aesthetic judgment of the Choson people. These values influenced Chason people in designing costumes and in appreciating the beauty of costumes. The aesthetic experience and attitudes of the Chason people, which were based on these aesthetic values, represented their aesthetic consciousness and desires.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.3_4
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• pp.443-453
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• 2002

The purpose of this research was to compare the evaluation of tone on tone coloration of traditional Korean dress by Korean and American women college students. The respondents were asked to evaluate 48 stimuli of the traditional Korean skirt and jacket with different tone of color. The evaluation of Korean and American students admit of various interpretation, and it can'be said that they were caused by their different cultural bacgrounds. The results of reseach can be summerized as follows. As to the red colors, Korean students evaluated vivid skirt and light or dark jacket, light skirt and vivid or dull, dark jacket, dull skirt and light jacket as harmonized. But American students judged light skirt and dull and light jacket as not harmonized. As to the yellow colors, both Korean and American students had common opinions that light skirt and dull jacket are well harmonized. Korean students thought vivid skirt and dull jacket, light skirt and dull, dark jacket, dull skirt and dark jacket are well harmonized. American students thought light skirt and vivid, light, dull jacket dull skirt and light jacket are well harmonnized. As to the green colors, Korean students evaluated vivid skirt and dull, dark jacket, light skirt and vivid, dull, dark jacket are well harmonized. But American students evaluated vivid skirt and light jacket, light skirt and dark jacket, dark skirt and vivid or light jacket are not harmonized. Among 48 stimuli of tone on tone coloration, Korean students evaluated 18 set and American students judged 30 set as harmonized.

• Horticultural Science & Technology
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• v.29 no.6
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• pp.641-644
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• 2011

A new standard red color gerbera (Gerbera hybrida Hort.) 'Red Auction' was developed from a cross of '01-120-195' and 'Misty red' followed by seedling and line selections at the Flower Research Institute, Gyeongsangnam-do Agricultural Research & Extension Services (ARES) in 2008. Characteristics trials were conducted three times from 2006 to 2008. 'Red Auction' has semi-double type in good harmony with red color (RHS 45-A) ray floret and a good stable flower shape and strong peduncle. Its vase life was 11.3 days. The average yield of 'Red Auction' was 48.8 flowers per plant a year in greenhouse yield trials carried out from 2006 to 2008. This cultivar registered for commercialization in 2010.