• Title/Summary/Keyword: College Broadcasting

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Influence of Computer Attitude on Critical Thinking Disposition

  • Kim, Jung Ae;Kim, Ju Ok
    • International journal of advanced smart convergence
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    • v.9 no.1
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    • pp.1-9
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    • 2020
  • This study was conducted to investigate the effects of computer attitudes such as anxiety, confidence, preference, usefulness, and computer literacy on their critical thinking ability, targeting college students at unspecified university universities. The period of data collection was from January 10, 2020 to January 17, 2020. A total of 213 people participated in the study. For data analysis, SPSS 18.0 was used for frequency analysis, Pearson correlation, x2 square, and simple regression analysis. As a result of the analysis, the difference of interests under the statistical significance level among general characteristics was Gender (x2=55.7***, p<0.001), Age (x2=407.5***, p<0.001), Resident (x2=127.5***, p<0.001) Family (x2=289.4***, p<0.001). In the simple regression analysis, computer liking (t=2.102, p<0.05) and computer use ability affected Truth seeking (t=-6.319, p<0.01), computer use ability was affecting analyticity (t=-5.630, p<0.01), computer use ability was affecting systematicity (t=-2.545, p<0.05), computer use ability was affecting maturity under statistical significance (t=-2.583, p<0.05). In conclusion, this study suggests that computer liking and computer use ability affect the sub-factor components of critical thinking disposition, truth seeking, analyticity, systematicity, and maturity, therefore the emphasis of this study is to emphasize that it is desirable to use the computer as a medium of learning based on computer literacy rather than worrying about excessive computer use.

An Application-embedded method to trace OTT viewing patterns on smartphone (스마트폰에서의 OTT(Over The Top)서비스 시청패턴 추적 어플리케이션 설계 : 티빙(tving)을 중심으로)

  • Choi, Sun-Young;Kim, Min-Soo;Kim, Myoung-Jun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.4
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    • pp.1000-1006
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    • 2014
  • This study focuses on the fact that a OTT service is vigorously used for smart phones, and suggests a design of method to trace the experiences of watching television contents. For this purpose, we developed logging functions and embedded them into existing OTT service application to record flow and pattern of watching context. This paper suggests a log file format which can accurately and precisely record watching actions of users per-second methodology rather than former per-minute methodology. Moreover, this study shows that the application can trace watching attitude according to occurring events by characteristics and playing modes of realtime broadcasting, VOD, advertisement contents. In addition, based on the result of the study, this paper discusses educational, operational meaning of the method such as methodological application in mobile ethnography field or survey for total screening rate.

T-DMB Hybrid Data Service Part 2: Hybrid Service Authoring Framework (T-DMB 하이브리드 데이터 서비스 Part 2: 하이브리드 서비스 저작 프레임워크)

  • Lim, Young-Kwon;Kim, Kyu-Heon;Jeong, Je-Chang
    • Journal of Broadcast Engineering
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    • v.16 no.2
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    • pp.360-371
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    • 2011
  • T-DMB hybrid data service provides advanced data services while maintaining backward compatibility with legacy T-DMB receivers by using hybrid BIFS technology enabling distributed delivery of scene description information and object description information. This paper presents the hybrid service authoring framework implementing hybrid BIFS technology for creating contents for distributed delivery, and the results of experiments by using it. Hybrid service authoring framework is comprised of service creation system, service management system, and contents offering system. It enables the creation of combined hybrid data service and the splitting of the contents into two parts for ecah delivery network, data for broadcasting network and the data for mobile network. It also enables the managements of the contents. The feasibility of advanced data services while maintaining backward compatibility with the legacy T-DMB receiver has been proved by the contents created by using the hybrid authoring framework presented in this paper.

Visibility Enhancement of Underwater Stereo Images Using Depth Image (깊이 영상을 이용한 수중 스테레오 영상의 가시성 개선)

  • Shin, Hyoung-Chul;Kim, Sang-Hoon;Sohn, Kwang-Hoon
    • Journal of Broadcast Engineering
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    • v.17 no.4
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    • pp.684-694
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    • 2012
  • In the underwater environment, light is absorbed and scattered by water and floating particles, which makes the underwater images suffer from color degradation and limited visibility. Physically, the amount of the scattered light transmitted to the image is proportional to the distance between the camera and the object. In this paper, the proposed visibility enhancement. method utilizes depth images to estimate the light transmission and the degradation factor by the scattered light. To recover the scatter-free images without unnatural artifacts, the proposed method normalizes the degradation factor based on the value of each pixel of the image. Finally, the scatter-free images are obtained by removing the scattered components on the image according to the estimated transmission. The proposed method also considers the color discrepancies of underwater stereo images so that the stereo images have the same color appearance after the visibility enhancement. The experimental results show that the proposed method improves the color contrast more than 5% to 14% depending on the experimental images.

Consumer's Demands for the T-Commerce By the Technology Adoption Types (소비자의 기술혁신수용 유형에 따른 T-Commerce 수요도)

  • Park, Sun-Young
    • Journal of Broadcast Engineering
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    • v.13 no.3
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    • pp.319-327
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    • 2008
  • The purpose of study is to investigate the customer oriented transaction environment for the customers' convenience, the plan of public policy in regard to the customer oriented T-Commerce, and the consumption pattern of customers' commercial transaction, necessary for the marketing strategy by analyzing the demand for the T-Commerce with the purchase intention and maximum willingness to pay according to the demographic factors, the pattern of commercial transaction, and the technology innovation types. The results showed that there were statistically significant relations between consumer's willingness price to pay for the T-commerce and the consumer's technology adoption types, monthly internet shopping amounts, and weekly TV-home shopping hours. The simulations on a basis of multiple regression analysis for the T-commerce were illustrated by those factors.

Analysis of University Department Name using the R (R을 이용한 대학의 학과 명칭 분석)

  • Ban, ChaeHoon;Kim, Dong Hyun;Ha, JongSoo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.6
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    • pp.829-834
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    • 2018
  • As the IT technology is progressing, the big data becomes more important and is exploited on the various industry. The R is the language and the environment analyzing the big data. The university which is the highest level of the academic organization keeps opening and maintaining the departments anticipating the needs of the progressing trends. As analyzing the names of the departments opened at the universities, it is possible to find out the requirements and the needs of the recent trends. In this paper, we analyze the names of the departments presented at the 4 year universities using the R. To do this, we collect the names of the departments and measure the frequency of the names in order to know the department of major frequently presented at the universities.

Bandwidth Requirement Estimation Method for Future Wireless Railway Communication Systems (차세대 철도통합무선망을 위한 주파수 소요량 계산방법)

  • Jeong, Minwoo;Yoon, Hyungoo;Park, Duk-Kyu;Kim, Kyung-Hee;Lee, Sukjin
    • Journal of the Korean Society for Railway
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    • v.16 no.6
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    • pp.540-550
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    • 2013
  • The Future Wireless Railway Communication System(FWRCS) has attracted attention for the various advantages of such a system like efficient management, precise periodicity of operation and speedy travel. Related to it, the area of bandwidth requirement estimation for the FWRCS is being researched actively because there is a great need for accurate bandwidth distribution. In this paper, sophisticated bandwidth requirement estimation method for FWRCS is proposed by modifying ITU-R M.1390. With this method, the expected frequency requirements for the present, for five years from now, and for 10 years from now can be calculated by applying the data gathered from the actual field.

Analysis of Attributes of Contents Information and User's Attitude Depending on Type of Providing Brand Cosmetics Information in Instagram (인스타그램(Instagram)에서 브랜드 화장품 정보 제공 유형에 따른 콘텐츠 정보 속성과 이용자의 태도 분석)

  • Ok, Yeo-Won;Kim, Jong-Moo
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.399-407
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    • 2018
  • The influence of SNS platform in the mobile environment has grown greatly. Among the various social networking services(SNS), this study analyzed the question of 311 women to investigate whether any difference exists between reliability of contents information, informativeness and playfulness as well as how attributes of contents information influence user attitude depending on the difference in type of providing information provided by "Innisfree" Cosmetics, the company account of Instagram. According to analysis, first, no difference exists between reliability of contents information, informativeness and playfulness depending on the type of providing information. Second, reliability and the playfulness of contents information influence purchase intention. Third, contents information "informativeness" and "playfulness" influence loyalty. Fourth, the "informativeness" and "playfulness" of contents information influence User Satisfaction. Considering such result, it is confirmed that the type of providing information provided by company does not influence account attributes and the "playfulness" of contents information is significant factor which influences all user attitude.

A Study on the Effects of Social Media Marketing of Language Schools on Brand Equity and Consumer Purchase Intent (어학원의 소셜 미디어 마케팅이 브랜드 자산과 소비자 구매 의도에 미치는 영향 연구)

  • Kim, Do-Hoon;Kim, Jong-Moo
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.427-436
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    • 2018
  • Companies are now using SNS as an online marketing channel and increasingly using it for customer relationship management(CRM). Although companies are actively using social media for marketing, language study brands in South Korea are using social media marketing in widely different ways. Among various components of social media marketing activities, this study analyzed the effects of informativeness, content suitability, and recency of social media marketing on consumers from the perspectives of brand equity and purchase intent. In the results, components of social media marketing activities had significant effects on brand equity, in the order of recency, content suitability, and informativeness. Second, brand equity and consumer purchase intent had significant correlation. And having a child also influenced purchase intent. The results of this study can be used as basic data for research on social media marketing of language schools and propose a theoretical direction for future research in the field as there is little academic data related to the subject.

Status of Use and Evaluation of Materials of Sexual Education for Child and Adolescent in Schools, Korea (아동 및 청소년 성교육 자료의 활용 실태와 평가)

  • Jeong Geum-Hee;Yang Soon-Ok;Baik Sung-Hee
    • Child Health Nursing Research
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    • v.8 no.3
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    • pp.313-321
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    • 2002
  • We would like to suggest the guideline of use of materials of sexual education for adolescent in school by examining the status of use of materials and by evaluating the video materials frequently used. Survey was done by enquetes on status of use of materials of sexual education from school nurses in 190 primary, 44 middle and 50 high schools in Seoul, Kyonggi-do and Kangwon-do from August 1999 to February 2000. The frequently used 84 videotapes were evaluated on their contents. As for the status of use, 99.3% of subjected schools possessed the materials for sexual education. Decision of purchase was determined according to the review of contents (92.6%). Information about materials was received by the advertisement in newspapers or broadcasting (46.1%) or recommendation of peer teacher (32.4%). Videotape was most frequently used (64.1%) rather than books or CD. Teachers concerns on the materials were the educational content according to developmental stage of students (41.9%), content provoking interest (33.5%) and concrete guide for teacher (10.6%). As for the evaluation of the contents of videotapes, a subject of education was not described out of 46.6%. Videotape producer were mostly the Government-affiliated institutes or non-profit organizations (86.8%). The year of production was indicated from 41.7%. Running time range of 21-30 minutes was highest (55.9%). The price was marked in only one videotape. Subjects of contents were general sexual education (34.5%), sexual violence or sexual harassment (21.4%), pregnancy and contraception (14.2%) and AIDS and sexually transmitted diseases (8.3%) and dating and adolescent change (4. 8%), and etc (11.9 %). According to above results, we suggested that materials for sexual education should be completed with a description on the subjected group, summary of content, information on the tape producer, year of production, running time and sale price.

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