• Cross-Cultural Studies
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• v.42
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• pp.241-260
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• 2016

The purpose of this article is to represent the types of advertising in the modern Russian language as 'Play of Words' (игра слов). The causal reason for this phenomenon is studied from the result of certain characteristics of advertising. The definition and characteristics of the language of the advertisement are analyzed in achieving the goal, as these factors reveal how language is used to maximize the effectiveness of the advertising. Academic research is needed in the collaborative fields of linguistics, psychology, economics, sociology, marketing, literature, art, and music. Modern advertisement is mixed with semiotic objects that consist of display, sound, and texts. While this study is not complete, the acknowledgement of the phenomenon 'Play of Words' between the creators of advertising and the consumer is undeniable. On one hand, advertising is recognized by linguists as the main factor that destroys the literary language. It represents the distortion of a standard language norm, as opposed to formal linguistic means used in advertising. In this research, we pay attention to the frequent use of foreign language borrowings and incorrect representation of foreign words, slang and jargon, that occur in misspelled usage of literary norms. The features that are revealed in this article are helpful to understand the purpose of advertising.

• Cartoon and Animation Studies
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• s.49
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• pp.677-696
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• 2017

Cartoons and consequently animation are an effective way of visualizing futuristic scenarios. Here we look at how animation is becoming ubiquitous and an integral part of this future today: the cybernetic and mediated society that we are being transformed into. Animation therefore becomes a form of speech between humans and this networked reality, either as an interface or as representation that gives temporal form to objects. Animation or specifically animated films usually are associated with character based short and feature films, fiction or nonfiction. However animation is not constricted to traditional cinematic formats and language, the same way that design and communication have become treated as separate fields, however according to $Vil{\acute{e}}m$ Flusser they aren't. The same premise can be applied to animation in a networked culture: Animation has become an intrinsic to design processes and products - as in motion graphics, interface design and three-dimensional visualization. Video-games, virtual reality, map based apps and social networks constitute layers of an expanded universe that embodies our network based culture. They are products of design and media disciplines that are increasingly relying on animation as a universal language suited to multi-cultural interactions carried in digital ambients. In this sense animation becomes a discourse, the same way as Roland Barthes describes myth as a type of speech. With the objective of exploring the role of animation as a design tool, the proposed research intends to develop transmedia creative visual strategies using animation both as narrative and as an user interface.

• Journal of Software Engineering Society
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• v.23 no.4
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• pp.151-163
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• 2010

In the defense software domain where large-scale software products in various application areas need to be built, reusing software is regarded as one of the important practices to build software products efficiently and economically. There have been many efforts to apply various methods to support software reuse in the defense software domain. However, developers in the defense software domain still experience many difficulties and face obstacles in reusing software assets. In this paper, we analyze practical problems of software reuse in the defense software domain, and define core requirements to solve those problems. To meet these requirements, we are currently developing the Component Grid system, a reuse-support system that provides a developer-centric software reuse environment. We have designed an architecture of Component Grid, and defined essential elements of the architecture. We have also developed the core approaches for developing the Component Grid system: a semantic-tagging-based requirement tracing method, a reuse-knowledge representation model, a social-network-based asset search method, a web-based asset management environment, and a wiki-based collaborative and participative knowledge construction and refinement method. We expect that the Component Grid system will contribute to increase the reusability of software assets in the defense software domain by providing the environment that supports transparent and efficient sharing and reuse of software assets.