• Journal of the Korean Society of Clothing and Textiles
• /
• v.46 no.2
• /
• pp.232-249
• /
• 2022

As the postsecondary school-age population continues to decline, the competition among universities to attract potential students has intensified. As an alternative, we propose to introduce a collaborative marketing strategy to universities to gain the attention of precollege students and parents. This study examines perceived fit, the prestige of university and fashion brands, consumption values, and the category of fashion brands in the context of collaboration between university identity and fashion brands. Utilizing an online survey, we collected 391 responses. The results indicate that perceived fit between universities and fashion brands has a significant impact on the purchase intention of collaborative university merchandise. In addition, the prestige of fashion brands plays a key role, while the prestige of universities has no direct effect on purchase intention. However, the indirect effect of university prestige on purchase intention mediated by perceived fit is significant. Also, this study confirms that social value and emotional value have significant impacts on purchase intention. These findings present a guideline for selecting a collaborative partner, which is the most important task in a collaboration strategy. Finally, merchandising strategies reflected consumption values based on precollege students and their parents' needs are proposed.

• Journal of Korean Society for Quality Management
• /
• v.50 no.3
• /
• pp.571-591
• /
• 2022

Purpose: The purpose of this study is to examine the factors affecting the intention to use online collaboration tools for non-face-to-face educational environment in the perspective of the learners. Methods: For empirical analysis, the survey of this study was administered with data that were limited to experienced learners using online collaboration tools such as Google Docs, Allo, Padlet, and Slido in online education environments such as Zoom, Webex, MS Teams, etc. and valid 400 data were analyzed by SPSS(ver 22.0) and R(ver 4.1.0) program package. Results: The results of empirical analysis showed that performance expectancy were found to have an effect on reliability of system quality, empathy of service quality, playfulness and informativity of content quality among the characteristics of online collaboration tools. On the other hand, it was found that the security of system quality, responsiveness of service quality, and extroversion of user personality characteristics did not affect. It was analyzed that playfulness had the greatest positive effect, followed by informativity, empathy, and reliability. Among the characteristics of online collaboration tools, it was found that the reliability and security of system quality and informativity of content quality had an effect on the effort expectancy. It was analyzed that informativity has the greatest influence, followed by security and reliability. Conclusion: This study is meaningful in that it examines the perspectives of users and learners, who can be said to be the end customers of online collaboration tools. Based on the results of this study, it is expected that not only platform operators that provide online collaborative tools, but also providers that use online collaboration tools will have a significant impact on the development of edutech and infrastructure in the educational environment.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.21 no.4
• /
• pp.139-152
• /
• 2019

This study aims to find out the influence of brand awareness and preference of collaboration products created by SPA and luxury brands using specific examples of collaborations, which are now becoming prevelent in the fashion industry. For this study, data collection was carried out through a distribution of 350 copies of the questionnaire, 333 responses were used for data analysis. Using a statistical package program with SPSS, a frequency analysis, a factor analysis, and a multiple regression analysis were conducted. The results of this study are summarized as follows. Awareness and preferences of the SPA and luxury brands lead collaboration products to be preferred. In addition, consumers happen to have more favorable attitudes regarding the purchase of collaboration products. This means that matching brands with high preference is a very important factor to create profits from the collaboration products as awareness and the preference are important factors for the success of projects. In particular, the recognition and preference of luxury brands was found to have greater impact on the preference and recognition of collaboration the SPA brands. Accordingly, brands should expand and actively collaborate through a variety of methods and support proper collaborations that fit their image.

• Journal of Information Technology Services
• /
• v.14 no.2
• /
• pp.253-273
• /
• 2015

Cloud computing is provided on demand service via the internet, allowing users to pay for the service they actually use. Categorized as one kind of cloud computing, SaaS is computing resource and software sharing model with can be accessed via the internet. Based on virtualization technology, SaaS is expected to improve the efficiency and quality of the IT service level and performance in company. Therefore this research limited cloud services to SaaS especially focused on collaborative application service, and attempts to identify the factors which impact the performance of collaboration and intention to use. This study adopts technological factors of cloud SaaS services and factors of task characteristics to explore the determinants of collaborative performance and intention to use. An experimental study using student subjects with Google Apps provided empirical validation for our proposed model. Based on 337 data collected from respondents, the major findings are following. First, the characteristics of cloud computing services such as collaboration support, service reliability, and ease of use have positive effects on perceived usefulness of collaborative application while accessability, service reliability, and ease to use have positive effects on intention to use. Second, task interdependence has a positive effects on collaborative performance while task ambiguity factor has not. Third, perceived usefulness of collaborative application have positive effects on intention to use.

• Journal of Korea Port Economic Association
• /
• v.28 no.4
• /
• pp.121-147
• /
• 2012

The quick spread of smartphones has affected not only individual life but also the way companies conduct their businesses. Employees is their business work using a variety of mobile devices including smartphones and are in constant collaboration with one another by sharing corporate information. Accordingly, constant an increasing number of businesses have adopted mobile applications for work, especially in the field of maritime logistics, where maritime logistics mobile applications are utilized to track cargos and to provide visibility. Through surveys, this study did empirical analyses to find out the intention to use maritime logistics mobile applications of maritime logistics workers, and the find out factors affecting their actual use of mobile applications developed and used in the domestic maritime logistics industry. As for study variables, social influence, innovation, perceived value, and collaboration between companies were used as factors that affect the intention to use mobile applications. In addition, as a tool for measuring the actual use of mobile applications, which is necessary for figuring out the relationship between the intention to use them and their actual use, the connecting frequency and using time were used. A total of 168 surveys were used in the hypothesis test. The results of the analyses are as follow: First, the three variables of social influence, innovation, and perceived value positively affected the intention to use maritime logistics mobile applications. However, collaboration between companies did not affect the intention to use the applications. Second, the intention to use the mobile applications positively affected the actual use.

• The Journal of Information Systems
• /
• v.32 no.2
• /
• pp.153-176
• /
• 2023

Purpose As non-face-to-face work environments become common due to COVID-19, interest in online collaboration tools that can communicate smoothly without time and space limitations is continuously increasing. Most of the prior studies are about the introduction, use intention, and satisfaction of cloud computing-based collaboration tools, and studies on the effects of collaboration tools on work-life balance and quality of life are somewhat lacking. Therefore, in this study, the characteristics of cloud computing-based collaboration tools were derived, and the effect on job satisfaction during work and job stress outside of working hours was confirmed. Design/methodology/approach This study applied the S-O-R framework and conducted an online survey of office workers who used cloud computing-based collaboration tools for more than three months. Hypotheses were tested using structural equations. Findings As a result of the analysis, among the characteristics of collaboration tools, stability, usefulness, and interoperability had higher job satisfaction as more stimuli were applied. In addition, the higher the job satisfaction during work, the higher the job performance, work-life balance, and quality of life.

• Journal of Digital Convergence
• /
• v.9 no.1
• /
• pp.71-87
• /
• 2011

Currently, many companies are interested in (Radio Frequency Identification (RFID). Nonetheless, technical imperfection and the uncertainty of Return on Investment (ROD is discouraging the companies' intention to implement RFID. Accordingly, while a number of companies concede the efficiency of RFID, few of them expresses enthusiasm, making a rain check to adopt RFID. Moreover, the recent economic depression has down-sized the companies' investment on Information Technology (IT), subsequently hindering RFID implementation. In adopting RFID, the collaboration of supply chain is the most importance factor. Therefore, in implementing RFID, many companies reinforced collaboration of supply chain. Therefore, this study will focus on performing an analysis on several factors which influence the intention to adoption of RFID, such as the human factor, technology factor, vender factor and task factor. The results of this study will provide useful guidelines for RFID adoption strategy to Korean companies.

• Journal of Information Technology Services
• /
• v.10 no.3
• /
• pp.149-166
• /
• 2011

While the importance of adopting cloud computing service has been emerged, comparatively little research has been conducted on examining factors of an individual user's intention to switch toward cloud computing service. Hereafter, this study presents and empirically tests users' intention to switch to cloud computing. Our model posits that the characteristics of cloud computing such as collaboration support, accessability, trust to cloud service affect perceived value, which in turn, influences intention to switch. An experimental study using student subjects provided empirical validation for our proposed model. Survey data from 106 respondents was used to test the model using partial least square analysis. According to our results, the characteristics of cloud computing were found to have significant impact on users' intention to switch that partially mediated by perceived value. Based on our research findings, we hope that this research will stimulate researchers' interest in the emerging area of cloud computing adoption.

• Journal of KIBIM
• /
• v.7 no.1
• /
• pp.36-44
• /
• 2017

While previous studies argue that BIM-based assembling collaboration promotes the communication and process management among participants in architectural design projects, it is still unknown which communication and socio-psychological factors are more and less activated in use of BIM-based collaboration. To investigate this research aim, in authentic BIM-used architectural retrofitting projects, the participants (N=36) collaborated and assessed the communication factors on (1) perceiving design results, (2)understanding partners'design intention, (3) proposing and converging opinions, the interpersonal design process management factors on (1) managing design process, (2) managing collaboration schedule, and the complementedness factors on (1) understanding partners' expertise, and comradeship. Statistical analyses reveal that the factor relevant to perceiving design results is better activated than the other factors (p<0.05), but all other factors are not much activated compared to perceiving design results. Deduced from the previous BIM studies and interviews, a reason roots in the shared forms and semantics of BIM. The shared semantics represent collaborators' information and allow the participants to perceive design changes explicitly. Meanwhile, BIM-based assembling collaboration is limited to represent observable, experience-able processes of design, and thus, several key socio-psychological factors, such as proposing and converging opinions and managing design process, are less activated.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.12 no.2
• /
• pp.51-59
• /
• 2016

SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner's attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner's attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner's attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.