• Title, Summary, Keyword: Collaboration Intention

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A Study on the Effects of Participation Types on Social Connectedness, Collaboration Intention, and Psychological Well-Being among the Members of Consumer Cooperative (소비자생활협동조합 조합원의 참여 유형이 사회적 연대감, 협력의지, 심리적 웰빙에 미치는 영향)

  • Kim, Mee-Sung
    • The Journal of the Korea Contents Association
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    • v.19 no.7
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    • pp.258-270
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    • 2019
  • The purpose of this research is to investigate the effects of the participation type of members of consumer cooperatives on social connectedness, collaboration intention and psychological well-being. For this, research hypotheses and models were developed from the theoretical background, and an empirical study was conducted with a survey. The results of this research are as follows: first, among the customer participation types, emotional participation and physical participation promoted social connectedness. Second, physical participation showed positive effects on collaboration intention. Lastly, social connectedness improved collaboration intention, and collaboration intention had significant effects on psychological well-being.

A Study On Factors Influencing on Participation Intention of Open Collaboration Platform : Focused on Music Industry (개방형 협업 플랫폼 참여의도에 영향을 미치는 요인에 관한 연구 : 음악산업을 중심으로)

  • Lee, Dongmin;Li, Long;Song, Youngju;Gim, Gwang-Yong
    • Journal of Information Technology Services
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    • v.13 no.1
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    • pp.161-179
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    • 2014
  • Added value of music industry in Korea is not distributed and calculated properly, and this obstacle brings various problems in a creative environment. Meanwhile, a new business model such as Open Collaboration, Crowdsourcing and platform that makes decisions and innovation from external resources has been appeared in commercial area. This new model like a composer delivers to consumers directly through Youtube.com, and multi collaboration is applied to the music industry, and it enables a new type of mechanism for creation, distribution, division, and calculation of music. However there are not enough empirical study of the music market because existing relative researches has been centered around fundamental concepts and application methodologies. This research defines Open Collaboration Platform in the music industry, and studies affecting factors of Participation Intention for example Justice, Information System Quality and Perceived Value. For a survey we apply PLS(Partial Least Square) to analyse Equity, Information System Quality and structural equation between Perceived Value and Participation Intention. Analysis results show Distributive Justice and Procedural Justice affects Platform Trust, and Service Quality, Economical Value and Emotional Value affects Platform Usefulness. Also Platform Trust and Platform Usefulness affects Platform Participation Intention. We discussed academic and practical implication based on research results.

Consumer Responses toward Fashion Collaboration Brands -Effects of Collaboration Type and Brand Sensitivity- (패션 콜레보레이션 브랜드에 대한 소비자 반응 -콜레보레이션 유형과 브랜드 민감성 효과-)

  • Kim, Eun Young;Ko, Soon Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.10
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    • pp.1058-1073
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    • 2012
  • This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

Influence of consumer attitudes toward fashion art marketing on purchase intention (패션 아트마케팅에 대한 소비자 태도가 구매의도에 미치는 영향)

  • Park, Ji hye;Hwang, Choon Sup
    • The Research Journal of the Costume Culture
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    • v.23 no.3
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    • pp.353-367
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    • 2015
  • This study analyzed consumers' awareness, preference levels, and effect expectations in relation to fashion art marketing according to the types of such marketing (collaboration between fashion and art in fashion products, called product collaboration; sponsorship for art foundation; artist sponsorship; collaboration for the design of a space/store/display; ad/promotional film collaboration). The study also investigated the influence of consumers' attitudes toward fashion art marketing with respect to purchase intention. The study was implemented through a descriptive survey method. The sample consisted of 342 men and women between the ages of 20 and 45. The data were analyzed by factor analysis, one-way ANOVA, and multiple regression analysis. The results revealed that there are significant differences in consumers' awareness and effect expectations in relation to fashion art marketing according to the types of fashion art marketing activities. While no differences were found in preference levels according to the type of fashion art marketing, all the types of art marketing showed overall high levels of preference. The collaboration between fashion and art in fashion products, which had the highest awareness, also showed the highest expected effect. In all the types of fashion art marketing, consumers' attitudes had a significant influence on purchase intention. In cases of sponsorship for an art foundation, artist sponsorship, collaboration for the design of a space/store/display, and ad/promotional films, consumers' effect expectations had the most significant influence on purchase intention, followed by preference and awareness level. These results could be used to provide appropriate proposals to fashion brands when they plan to set up an art marketing strategy.

What are the Individual's Real Cares to Switch Personal Cloud Services?

  • Luo, Weiyi;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.23 no.2
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    • pp.109-137
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    • 2014
  • As the fast development of information technology (IT), abundant attractive alternatives have showed up and challenged to the traditional information technology (IT). Cloud services, the hottest representative among these alternatives, has attracted the attention from all walks of life. Considering the diversity of cloud services, this study attempts to find out the important factors affected on individual's switching intention from incumbent IT to cloud services mainly based on two-factor theory (switching enablers and switching inhibitors) and explore the direct influences of these factors on individual's switching intention. According to our findings, individual's switching intention to cloud services is not only positively influenced by switching enablers but also negatively influenced by switching inhibitors. All the switching enablers in this study (perceived omnipresence, perceived collaboration support and perceived compatibility of cloud services) have positively significant influences on individual's switching intention as well as the switching inhibitors (usage habit of incumbent IT and perceived risk of cloud services) have negatively significant influences on individual's switching intention. It's noteworthy that satisfaction of incumbent IT has insignificant influence on individual's switching intention in this study. Moreover, as we expected, both social influence and personal innovativeness have significant influences on the generation of individual's switching intention.

A Study on the Factors Affecting Use Behavior of Cloud-based Common Collaboration Platform (클라우드 기반 공통협업플랫폼의 사용행동에 영향을 미치는 요인에 관한 연구)

  • Kim, San-Hae;Lee, Hong-Jae;Han, Kyeong-Seok;Kwon, Tae-Hyun
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1151-1160
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    • 2018
  • The study has been derived through the empirical analysis so as to find the usage behavior of cloud-based common collaboration platform. Independent variables of the cloud-based platform have been selected as flexibility, reliability, versatility, security and interaction, which have been selected by utilizing UTAUT theory. After selecting the use intent as a parameter, usage behavior was been finally selected as a dependent variable. The firm type was used as a control variable. We used AMOS 23.0 and SPSS 23.0 statistical programs for the hypothesis test and distributed the questionnaires to users using the cloud-based common collaboration platform. Then, a total of 180 copies from distributed questionnaires were used for the analysis. The results showed that reliability, security and interaction had a positive effect on intention to use. On the other hand, flexibility and versatility did not affect intention to use positively. Finally, it was verified that the intention to use had a positive effect on the use behavior. At last, it showed that there is a moderation effect according to the type of company.

Effects on brand awareness and preference for individual SPA brand and luxury brand on awareness, preferences and buying intention for collaboration items. (SPA브랜드와 명품브랜드의 브랜드 인지도와 선호도가 콜라보레이션 제품 인지도와 선호도 및 구매의도에 미치는 영향)

  • Kang, Ji-Young;Chung, Sung-Jee;Kim, Dong-Geon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.4
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    • pp.139-152
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    • 2019
  • This study aims to find out the influence of brand awareness and preference of collaboration products created by SPA and luxury brands using specific examples of collaborations, which are now becoming prevelent in the fashion industry. For this study, data collection was carried out through a distribution of 350 copies of the questionnaire, 333 responses were used for data analysis. Using a statistical package program with SPSS, a frequency analysis, a factor analysis, and a multiple regression analysis were conducted. The results of this study are summarized as follows. Awareness and preferences of the SPA and luxury brands lead collaboration products to be preferred. In addition, consumers happen to have more favorable attitudes regarding the purchase of collaboration products. This means that matching brands with high preference is a very important factor to create profits from the collaboration products as awareness and the preference are important factors for the success of projects. In particular, the recognition and preference of luxury brands was found to have greater impact on the preference and recognition of collaboration the SPA brands. Accordingly, brands should expand and actively collaborate through a variety of methods and support proper collaborations that fit their image.

A Study of Factors Affecting the Performance of Collaborative Cloud SaaS Services (과업특성 및 기술특성이 클라우드 SaaS를 통한 협업 성과에 미치는 영향에 관한 연구)

  • Shim, Sujin
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.253-273
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    • 2015
  • Cloud computing is provided on demand service via the internet, allowing users to pay for the service they actually use. Categorized as one kind of cloud computing, SaaS is computing resource and software sharing model with can be accessed via the internet. Based on virtualization technology, SaaS is expected to improve the efficiency and quality of the IT service level and performance in company. Therefore this research limited cloud services to SaaS especially focused on collaborative application service, and attempts to identify the factors which impact the performance of collaboration and intention to use. This study adopts technological factors of cloud SaaS services and factors of task characteristics to explore the determinants of collaborative performance and intention to use. An experimental study using student subjects with Google Apps provided empirical validation for our proposed model. Based on 337 data collected from respondents, the major findings are following. First, the characteristics of cloud computing services such as collaboration support, service reliability, and ease of use have positive effects on perceived usefulness of collaborative application while accessability, service reliability, and ease to use have positive effects on intention to use. Second, task interdependence has a positive effects on collaborative performance while task ambiguity factor has not. Third, perceived usefulness of collaborative application have positive effects on intention to use.

A Study on the Intention to Use and the Actual Use of Maritime Logistics Mobile Application (해운물류 모바일 애플리케이션의 사용의도와 사용에 관한 연구)

  • Chang, Myunghee;Kang, Dayeon
    • Journal of Korea Port Economic Association
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    • v.28 no.4
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    • pp.121-147
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    • 2012
  • The quick spread of smartphones has affected not only individual life but also the way companies conduct their businesses. Employees is their business work using a variety of mobile devices including smartphones and are in constant collaboration with one another by sharing corporate information. Accordingly, constant an increasing number of businesses have adopted mobile applications for work, especially in the field of maritime logistics, where maritime logistics mobile applications are utilized to track cargos and to provide visibility. Through surveys, this study did empirical analyses to find out the intention to use maritime logistics mobile applications of maritime logistics workers, and the find out factors affecting their actual use of mobile applications developed and used in the domestic maritime logistics industry. As for study variables, social influence, innovation, perceived value, and collaboration between companies were used as factors that affect the intention to use mobile applications. In addition, as a tool for measuring the actual use of mobile applications, which is necessary for figuring out the relationship between the intention to use them and their actual use, the connecting frequency and using time were used. A total of 168 surveys were used in the hypothesis test. The results of the analyses are as follow: First, the three variables of social influence, innovation, and perceived value positively affected the intention to use maritime logistics mobile applications. However, collaboration between companies did not affect the intention to use the applications. Second, the intention to use the mobile applications positively affected the actual use.

RFID Implementation Readiness Model : Impact of Technology, Human, Vender, and Task Factors

  • Lim, Se-Hun
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.71-87
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    • 2011
  • Currently, many companies are interested in (Radio Frequency Identification (RFID). Nonetheless, technical imperfection and the uncertainty of Return on Investment (ROD is discouraging the companies' intention to implement RFID. Accordingly, while a number of companies concede the efficiency of RFID, few of them expresses enthusiasm, making a rain check to adopt RFID. Moreover, the recent economic depression has down-sized the companies' investment on Information Technology (IT), subsequently hindering RFID implementation. In adopting RFID, the collaboration of supply chain is the most importance factor. Therefore, in implementing RFID, many companies reinforced collaboration of supply chain. Therefore, this study will focus on performing an analysis on several factors which influence the intention to adoption of RFID, such as the human factor, technology factor, vender factor and task factor. The results of this study will provide useful guidelines for RFID adoption strategy to Korean companies.