• 만화애니메이션 연구
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• 통권15호
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• pp.179-192
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• 2009

본 연구는 광고에 등장하는 허구적 존재로서 애니메이션 캐릭터에 대한 감정이입 반응이 호감도에 미치는 영향을 고찰하였다. 또한 감정이입의 효과 과정에 있어 인지적, 감정적 반응의 매개 효과를 파악하였다. 분석 결과 몇 가지 통계적으로 유의미한 결과가 나타났다. 첫째, 감정이입은 인지적 반응과 감정적 반응에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 인지적 반응과 감정적 반응은 호감도에 긍정적인 영향을 미쳤다. 그러나, 인지적 반응이 미치는 영향력은 감정적 반응에 비해 상대적으로 낮았다. 셋째, 감정이입은 인지적 반응에 매개되어 호감도에 긍정적인 영향을 미치는 것으로 나타났다. 그러나 감정적 반응의 매개효과는 통계적으로 유의미한 결과를 보이지 않았다. 본 연구 결과 소비자들은 허구적인 존재인 애니메이션 캐릭터에 대해서도 실제 인물에 대해 느끼는 감정적 반응을 나타내는 것을 알 수 있었다. 이러한 결과는 허구적인 애니메이션 캐릭터를 제작하기 위해서는 캐릭터에 대한 소비자의 감정이입의 강도를 높여야 하며, 인지 반응을 유도하기 위해서는 감정이입이 요구됨을 시사한다.

• 아동학회지
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• 제36권5호
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• pp.155-171
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• 2015

The purposes of this study were firstly, to examine the emergence of complex strategies for emotional regulation in 3 and 4 years old children, and secondly, to analyze the corresponding relationship of the preschoolers' strategies for emotional regulation and their mothers' responses. The subjects comprised 66 preschoolers(33 boys, 33 girls) and their mothers in J city. The results were as follows. First, the preschoolers' strategies for emotional regulation in frustrating episodes occurred in the following order; instrumental behaviors, cognitive reappraisal, distraction behaviors, and comforting behaviors. Second, the mother's responses to frustrating episodes occurred in the following order; cognitive reappraisal, instrumental behaviors, comforting behaviors, and distraction behaviors. Third, the corresponding relationship of the preschooler's strategies for emotional regulation and the mothers' responses to frustrating episodes were found to be of a similar patterns (e.g. preschoolers' cognitive reappraisal strategy and mothers' cognitive reappraisal response).

• 복식
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• 제66권4호
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• pp.32-44
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• 2016

The purpose of this study is to examine the cognitive responses and the corresponding behavior responses of consumers who have experiences in not being able to buy a product in an online shopping mall due to it being sold-out. Responses were gathered from 526 consumers between the ages of 20 to 40 years residing in a metropolitan area. Each person surveyed had experienced a situation in which a product that they wanted to purchase from an online shopping mall was sold-out. SPSS 18.0 was used to perform frequency analysis, factor analysis, reliability analysis, and regression analysis. The first set of results of this study showed positive responses of quality, discernment, scarcity, but also negative cognitive responses of careless management, manipulation of shopping mall management, and common taste. In negative cognitive responses, sold-out situations caused consumers inconvenience. The second set of results revealed that quality, discernment, and careless management had a significant effect on product replacement (Substitute, S); likewise, factors such as quality, discernment, careless management, manipulation by shopping mall designers, and common taste had a significant effect on the delay of purchasing decisions (Delay, D). Scarcity, careless management, manipulation by shopping mall designers, and common taste also demonstrated significant influence on the incomplete leaving of stores (Incomplete Leave, L1), while discernment, scarcity, careless management, manipulation by shopping mall designers, and common taste had a significant influence on the complete leaving of stores (Complete Leave, L2). Previous studies have examined the behavioral response topics of substitute, delay, and leave. These study results suggest that product sellouts at online shopping malls did not have a solely negative effect on consumers. It actually had a positive effect in terms of discernment, scarcity, and the perception of quality of sold-out products. Furthermore, both positive and negative cognitive responses had various effects on behavioral responses.

• 한국과학교육학회지
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• 제26권6호
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• pp.723-731
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• 2006

이 연구에서는 중학교 1학년 28명을 대상으로 변칙사례에 의한 인지적 반응 유형에 따른 정의적 반응 및 학생들이 제시하는 효과적인 개념변화 교수-학습전략을 조사하기 위한 면담을 실시하였다. 연구 결과, 변칙사례의 신뢰성과 타당성을 강조할 경우 인지갈등이 더 잘 유발되는 것으로 나타났다. 흥미와 불안과 같은 정의적 반응이 나타나는 양상은 인지적 반응 유형 및 대안가설의 제시 유무와 명확성에 따라 달랐으며, 정의적 반응이 개념학습 과정에 긍정적인 영향을 준다고 생각하는 학생들이 많았다. 신념감소, 주변신념변화, 신념변화 반응을 보인 학생들의 경우, 효과적인 개념변화를 위해 필요하다고 생각하는 교수-학습전략이 대안가설의 제시 유무에 따라 다르게 나타났다. 이에 대한 교육적 함의를 논의하였다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2022년도 춘계학술대회
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• pp.594-595
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• 2022

모바일 결제 시스템 이용자들의 지속적 사용으로 이어지는 과정에서는 정서적, 인지적 반응 과정을 거친다. 본 연구에서는 모바일 결제 시스템의 외부요인(사회적, 시스템, 서비스 특성)이 정서적 반응(즐거움, 정서적 신뢰)과 인지적 반응(인지적 신뢰)이 지속적 사용에 미치는 영향을 파악하기 위해 설문을 진행하였으며, SPSS와 PLS를 사용하여 구조적 모형을 검정하였다. 분석 결과 주요 외부요인이 정서적 반응과 인지적 반응에 영향을 주고, 인지적 반응은 지속적인 사용의도에 영향을 주는 것으로 나타났다.

• 한국의류학회지
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• 제36권11호
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• pp.1222-1236
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• 2012

This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.

• Agribusiness and Information Management
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• 제7권1호
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• pp.10-20
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• 2015

This study aims to compare and analyze the differences of emotional responses between two types of e-magazines published - one with cinemagraph images and another with general still images. To conduct this study, a total of nine pages were prepared with different contents according to each theme and samples of e-magazine with a total of nineteen sections of images were exposed to a total of thirty persons of subjects. Fifteen persons were assigned to the experimental group viewing the cinemagraph images, and other fifteen persons were assigned to the control group viewing the general still images. As a result of the experiment, the emotional responses of the experimental group and the control group were significantly different. Twenty-eight items of positive emotional responses out of forty-two items of the emotional responses were more found in the experimental group, and fourteen items of negative emotional responses affected the control group more. In the experimental group where the differences in the mean value and significant differences were found, negative emotional responses were not examined but fourteen positive emotional response items such as Loveliness, Merriness, Freshness, Activeness, Attractiveness, Powerfulness, Heartwarming, Joyfulness, Interesting, Confidence, Excitement, Cheerfulness, Humorousness, and Amazement were found; in the control group, positive emotional responses were not found but three items of negative emotional responses such as Ambiguousness, Stuffiness, and Boredom were found.

• 한국의류학회지
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• 제40권1호
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• pp.12-25
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• 2016

Based on the self-congruity theory, this study investigated how congruity between multi-brand store image and consumers' self-image affect store attributes and consumer responses. A total of 331 questionnaires were used to analyze data. The results of research were: 1) 'Sophistication' as the congruity factor between store image and consumers' self-image affected 'utility', 'atmosphere', and 'design' among store attribute factors. Also, 'sincerity' influenced 'utility' as the store attribute factor. 2) 'Atmosphere' as the store attribute factor positively influenced consumers' emotional responses, and 'utility' and 'design' factors positively influenced consumers' cognitive responses. 3) Consumers' emotional responses had a positive impact on consumers' cognitive responses; in addition, consumers' emotional and cognitive responses had positive impacts on consumers' behavioral responses. 4) A-Land indicated higher scores on 'sophistication', 'atmosphere', and 'design' factors than ABC Mart. ABC Mart had shown higher scores on 'ruggedness' and 'utility' factors than A-Land. This study provides practical implications to develop effective marketing strategies to manage multi-brand stores.

• 아동학회지
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• 제25권5호
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• pp.179-191
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• 2004

An emotion inference task was used to investigate children's cognitive cuing by age, cue type, and situation-emotion fit. Subjects were 41 of 3-, and 5-year-old children from two different day-care centers in Seoul and Kyonggi province. Each child was individually interviewed with pictorial tasks. 5-year-old children demonstrated more cuing, thinking, and application responses than 3-year-old children. Particularly, they showed more situation and thinking responses in situation-emotion match than in situation-emotion mismatch. 3-year-old children showed more past-oriented responses than 5-year-old children. In the interpersonal cue story, there were more situation, past-oriented and thinking responses than in the interobjective ones. The interpersonal cue story produced more situation responses in situation-emotion match than in situation-emotion mismatch.

• 한국과학교육학회지
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• 제22권2호
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• pp.252-260
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• 2002

끓는점 개념에 관련된 변칙 사례를 제시했을 때 변칙 사례에 대한 학생들의 반응 유형을 알아보고 학습자의 인지적 수준(장의존독립성, 논리적 사고력)에 따른 인지 갈등 유발 정도 및 개념 변화를 조사하였다. 초등학교 6학년 학생 137명을 대상으로 장의존독립성 검사, 논리적 사고력 검사, 선개념 검사, 변칙사례에 대한 반응 검사를 실시하였고, 초기 이론과 일치하는 선개념을 가진 90명 의 학생들만을 선택하였다. 과학 개념 학습 후 학생들의 개념 변화를 조사하였다. 변칙 사례에 대한 반응 유형은 거부, 재해석, 배제, 판단 불가, 신념 감소, 이론 변화 등 6가지였으나, 대부분의 반응 유형은 거부 (33%)와 이론 변화(39%)인 것으로 나타났다. Mann-Whitney U 검증결과, 학습자가 장독립작일수록, 논리적 사고력이 높을수록 변칙 사례에 의해 인지 갈등이 많이 유발되며 개념 변화를 효과적으로 일으키는 것으로 나타났다.