• Title/Summary/Keyword: Cognitive modeling AHP(Analytic hierarchy process)

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A Cognitive Modeling Approach for Successful Adoption of e-business in the Port-Logistics Industry (인지모델링 기법을 활용한 항만물류산업의 성공적인 e-비즈니스 도입방안에 관한 연구)

  • Lee Hong-Girl;Chu Bong-Sung;Chang Jae-Gon;Lee Cheol-Yeong
    • Journal of Navigation and Port Research
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    • v.30 no.1 s.107
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    • pp.61-66
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    • 2006
  • In order to promote e-business in port-logistics area, many studies have been conducted since then However, despite those studies related to e-business in this area, prominent achievements have not been presented, and moreover, research in academic side has been very rare, comparing to that cf practical side. In this paper, we focus on factors affecting adoption of e-business in the field of port-logistics industry. The purpose of this study is to find the factors which affect adoption of e-business in port logistics industry, and establish its structure, based on a cognitive modeling. To achieve the aim of this research, we framed a cognitive map with empirical data collected from port-logistics firms. And from the results of analysis, some critical points for successful adoption cf e-business in port-logistics industry were suggested.

A Cognitive Modeling Approach for Successful Adoption of e-business in the Port-Logistics Industry (항만물류산업의 S-비즈니스화를 위한 인지모델링적 접근)

  • Lee Hong-Girl;Chu Bong-Sung;Chang Jae-Gon;Lee Cheol-Yeong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2005.10a
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    • pp.275-280
    • /
    • 2005
  • in order to promote e-business in port-logistics area, many studies have been conducted since then. However, despite those studies related to e-business in this area, prominent achievements have not been presented, and moreover, research in academic side have been very rare, compare to toot of practical side. In this paper, we focus on factors affecting adoption of e-business in the field of port-logistics industry. The purpose of this study is to find the factors which affect adoption of e-business in port logistics industry, and establish its structure, based on a cognitive modeling. To achieve the aim of this research, we framed a cognitive map with empirical data collected from port-logistics firms. And from the results of analysis, some critical points for successful adoption of e-business in port-logistics industry were suggested.

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