• Knowledge Management Research
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• v.4 no.2
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• pp.1-18
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• 2003

Team-members may have diverse backgrounds and characteristics and such diversity is getting increased in teams in terms of demographics(gender, age, and educations) and capabilities(knowledge, skills, and experiences). A meta-analysis of the last 40 years studies, however, concluded that diversity in teams does not have the consistent main effect on team performances. On the other hand, according to theories of selection and socialization, similarity in values, backgrounds, and experiences buttress the positive and effective working environment. Therefore, we conduct an empirical study in favor of similarity in work teams for the sake of team effectiveness. We investigated the importance of the similarity of team-members on IT team effectiveness. Two aspects of similarity, demographic and cognitive, were considered together. The shared mental model(SMM) was introduced as the representative construct for the cognitive similarity. We found that SMM is more important than the demographic similarities on team effectiveness.

• Journal of the Ergonomics Society of Korea
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• v.21 no.3
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• pp.47-58
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• 2002

The similarity of shape of shape of interface between human cognitive map and real product is the important factor to determine the human performance. Nevertheless, the degree of similarity between these has not been defined quantitatively in recent studies. Therefore, in this study, the cognitive map and the mental workload were measured by SMM(Sketch Map Method) and RNASA-TLX(Revision of NASA-Task Load Index). And the numerical expression of the accuracy point was suggested for the quantitative calculation of relative positional similarity between cognitive map and real product. In the experiment, nine subjects were participated and two kinds of vehicles were used. Mental workload was mental workload was measured immediately after the road test. The result of analysis on the relationship between accuracy and mental workload shows that the negative correlation exists on each vehicle, and the lower score of mental workloads id measured on the vehicle that has the higher score of accuracy between two vehicles.

• Journal of Information Technology Services
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• v.12 no.3
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• pp.39-54
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• 2013

IT consulting is becoming a norm rather than exception in this age of smart work and information revolution. As IT consulting is one of the knowledge intensive services requiring high credence on both sides, maintaining a good trustful relationship is critical in sustenance of strategic partnership between business firms and IT service firms. Trust is known to be one of the salient constructs in service relationships. In this study, building from the social psychology literature, trust is conceptualized as two dimensions : cognitive and affective trust. Using two dimensions of trust as mediators, a research model is constructed for IT consulting specific context : relationship continuance intention as the dependent construct while expertise, service performance, reputation, relationship satisfaction and value similarity as antecedents of cognitive and affective trust. 145 data points were collected through a survey of IT service client project managers retrospectively asking their experience with IT consultants. Findings suggest that cognitive trust is associated with perceived level of expertise and service performance while affective trust with relationship satisfaction and value similarity, respectively. Interestingly, the paths from reputation are found to be statistically insignificant towards both dimensions of trust, indicating IT service context would be more practically outcome oriented than any other professional service context. Also, cognitive trust seems to maintain stronger influence on relationship continuance intention as anticipated. Implications and limitations are discussed at the end.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.378-389
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• 2011

This study scrutinizes the similarity difference between parent brand product and extended brand product of franchise business and its effect on the attitude toward extended brand product. Results showed that the similarity difference is appeared according to product extended. The cognitive attitude and the behavioral attitude toward similarity difference are also appeared to be different as high in product similarity leads to high in both cognitive and behavioral attitude. The result also showed that the food similarity compare to the technological similarity has higher impact on attitude. These study results provided a significant insights in brand extension strategy of franchise business.

• Korean Journal of Cognitive Science
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• v.17 no.1
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• pp.53-74
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• 2006

Similarity has been considered as one of basic concepts of cognitive psychology which is useful for explaining cognitive structure and process. MDS models(Shepard, 1964; Nosofsky, 1991) and Contrast model(Tversky, 1977) were proposed as early models of similarity comparison process. But, there have been a lot of theoretical doubts about the conceptual validity of similarity as a result of empirical findings which could not be explained by early models. Goldstone(1994) assumed that similarity could be defined by alignment processes, and suggested structural alignment as a prospective alternative for solving conceptual controversies so far. In this study, basic assumption and algorithms of MDS models(Shepard, 1944; Nosofsky, 1991) and Contrast model(Tversky, 1977) were described shortly and some theoretical limitations such as arbitrariness of selective attention and correlated structures were discussed as well. The conceptual characteristics and algorithms of SIAM(Goldstone, 1994) were described and how it has been applied to cognitive psychology areas such as categorization, conceptual combination, and analogical reasoning were reviewed. Finally, some theoretical limitations related with data-driven processing and alternative processing and possible directions for structural alignment were discussed.

• Journal of Oriental Neuropsychiatry
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• v.12 no.1
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• pp.47-57
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• 2001

Followings are the results of comparative study between Kyungja-pyungji treatment, and Behavior and Cognitive therapy. 1. It is recognized that Kyungja-pyungji treatment include the factors of Behavior and Cognitive therapy. 2. Kyungja-pyungji treatment has methodological similarity to Flooding of Behavior therapy. 3. Kyungja-pyungji treatment is similar to the Didactic technique of Cognitive therapy.

• Journal of Information Processing Systems
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• v.19 no.5
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• pp.631-640
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• 2023

Short-text similarity calculation is one of the hot issues in natural language processing research. The conventional keyword-overlap similarity algorithms merely consider the lexical item information and neglect the effect of the word order. And some of its optimized algorithms combine the word order, but the weights are hard to be determined. In the paper, viewing the keyword-overlap similarity algorithm, the short English text similarity algorithm based on lexical chunk theory (LC-SETSA) is proposed, which introduces the lexical chunk theory existing in cognitive psychology category into the short English text similarity calculation for the first time. The lexical chunks are applied to segment short English texts, and the segmentation results demonstrate the semantic connotation and the fixed word order of the lexical chunks, and then the overlap similarity of the lexical chunks is calculated accordingly. Finally, the comparative experiments are carried out, and the experimental results prove that the proposed algorithm of the paper is feasible, stable, and effective to a large extent.

• Journal of Intelligence and Information Systems
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• v.19 no.1
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• pp.111-123
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• 2013

Semantic similarity/relatedness measure between two concepts plays an important role in research on system integration and database integration. Moreover, current research on keyword recommendation or tag clustering strongly depends on this kind of semantic measure. For this reason, many researchers in various fields including computer science and computational linguistics have tried to improve methods to calculating semantic similarity/relatedness measure. This study of similarity between concepts is meant to discover how a computational process can model the action of a human to determine the relationship between two concepts. Most research on calculating semantic similarity usually uses ready-made reference knowledge such as semantic network and dictionary to measure concept similarity. The topological method is used to calculated relatedness or similarity between concepts based on various forms of a semantic network including a hierarchical taxonomy. This approach assumes that the semantic network reflects the human knowledge well. The nodes in a network represent concepts, and way to measure the conceptual similarity between two nodes are also regarded as ways to determine the conceptual similarity of two words(i.e,. two nodes in a network). Topological method can be categorized as node-based or edge-based, which are also called the information content approach and the conceptual distance approach, respectively. The node-based approach is used to calculate similarity between concepts based on how much information the two concepts share in terms of a semantic network or taxonomy while edge-based approach estimates the distance between the nodes that correspond to the concepts being compared. Both of two approaches have assumed that the semantic network is static. That means topological approach has not considered the change of semantic relation between concepts in semantic network. However, as information communication technologies make advantage in sharing knowledge among people, semantic relation between concepts in semantic network may change. To explain the change in semantic relation, we adopt the cognitive semantics. The basic assumption of cognitive semantics is that humans judge the semantic relation based on their cognition and understanding of concepts. This cognition and understanding is called 'World Knowledge.' World knowledge can be categorized as personal knowledge and cultural knowledge. Personal knowledge means the knowledge from personal experience. Everyone can have different Personal Knowledge of same concept. Cultural Knowledge is the knowledge shared by people who are living in the same culture or using the same language. People in the same culture have common understanding of specific concepts. Cultural knowledge can be the starting point of discussion about the change of semantic relation. If the culture shared by people changes for some reasons, the human's cultural knowledge may also change. Today's society and culture are changing at a past face, and the change of cultural knowledge is not negligible issues in the research on semantic relationship between concepts. In this paper, we propose the future directions of research on semantic similarity. In other words, we discuss that how the research on semantic similarity can reflect the change of semantic relation caused by the change of cultural knowledge. We suggest three direction of future research on semantic similarity. First, the research should include the versioning and update methodology for semantic network. Second, semantic network which is dynamically generated can be used for the calculation of semantic similarity between concepts. If the researcher can develop the methodology to extract the semantic network from given knowledge base in real time, this approach can solve many problems related to the change of semantic relation. Third, the statistical approach based on corpus analysis can be an alternative for the method using semantic network. We believe that these proposed research direction can be the milestone of the research on semantic relation.

• 한국초전도학회:학술대회논문집
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• 2009.07a
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• pp.72-72
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• 2009

• Korean Journal of Cognitive Science
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• v.12 no.1_2
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• pp.35-42
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• 2001

In this paper. a document is represented as a weighted graph called a text relationship map. In the graph. a node represents a vector of nouns in a sentence, an edge completely connects other nodes. and a weight on the edge is a value of the similarity between two nodes. The similarity is based on the word overlap between the corresponding nodes. The importance of a node. called an aggregate similarity in this paper. is defined as the sum of weights on the links connecting it to other nodes on the map. In this paper. we present a Korean text summarization system using the aggregate similarity. To evaluate our system, we used two test collection, one collection (PAPER-InCon) consists of 100 papers in the field of computer science: the other collection (NEWS) is composed of 105 articles in the newspapers and had built by KOROlC. Under the compression rate of 20%. we achieved the recall of 46.6% (PAPER-InCon) and 30.5% (NEWS) and the precision of 76.9% (PAPER-InCon) and 42.3% (NEWS).