• Asia pacific journal of information systems
• /
• v.34 no.2
• /
• pp.372-399
• /
• 2024

Online reviews play a significant role in consumer purchase decisions on e-commerce platforms. To address information overload in the context of online reviews, factors that drive review helpfulness have received considerable attention from scholars and practitioners. The purpose of this study is to explore the differential effects of discrete emotions (anger, disgust, fear, joy, sadness, and surprise) on perceived review helpfulness, drawing on cognitive appraisal theory of emotion and expectation-confirmation theory. Emotions embedded in 56,157 hotel reviews collected from TripAdvisor.com were extracted based on a transfer learning model to measure emotion variables as an alternative to dictionary-based methods adopted in previous research. We found that anger and fear have positive impacts on review helpfulness, while disgust and joy exert negative impacts. Moreover, hotel star-classification significantly moderates the relationships between several emotions (disgust, fear, and joy) and perceived review helpfulness. Our results extend the understanding of review assessment and have managerial implications for hotel managers and e-commerce vendors.

• Proceedings of the KAIS Fall Conference
• /
• 2003.11a
• /
• pp.10-15
• /
• 2003

In computer graphics, most animations of characters have been created using the traditional and often highly labor intensive key-framing technique. Recently, character animation is demanded increasingly automated techniques for animation according to interaction with the user or environment of the user. In this paper, we will propose a new method which can animate characters automatical/y with user interactions. The character's behavior is determined as a result of understanding the emotional condition of the user. Psychology and cognitive AI provide some ideas about how to approach this problem. Our study is based mostly on the theories of Ortony, Clore and Collins, which were designed to be implemented computationally. In our system, we can make 22 emotion types and some more behavior features and we apply to some characters.

• Fashion & Textile Research Journal
• /
• v.20 no.5
• /
• pp.509-519
• /
• 2018

This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

• Science of Emotion and Sensibility
• /
• v.9 no.4
• /
• pp.367-375
• /
• 2006

The present study applied cognitive continuum theory to university environment in order to demonstrate that students' cognitive modes move along the continuum to be adaptive to the certain situation. This study also compared students' cognitive modes and the generally required modes in the university. The results showed that the students used corresponding cognitive modes to each subject even though they had different cognitive styles in general. It means that the students are adaptive to various tasks. And, the comparisons of the students' cognitive modes with the require4 modes in the university showed that the university tended to induce the students to use analytical cognitive modes. Therefore, the university faculty should be aware that they usually induce the analytical modes, and that they need to use various kinds of cognitive modes in order for the students to have adaptability and flexibility. However, the study did not demonstrate that the students would perform better when they fitted their cognitive modes into each subject.

• Korean Journal of Cognitive Science
• /
• v.22 no.3
• /
• pp.299-326
• /
• 2011

The text such as stories, blogs, chat, message and reviews have the overall emotional flow. It can be classified to the text having similar emotional flow if we compare the similarity between texts, and it can be used such as recommendations and opinion collection. In this paper, we extract emotion terms from the text sequentially and analysis emotion terms in the pleasantness-unpleasantness and activation dimension in order to identify the emotional flow of the text. To analyze the 'dominant emotion' which is the overall emotional flow in the text, we add the time dimension as sequential flow of the text, and analyze the emotional flow in three dimensional space: pleasantness-unpleasantness, activation and time. Also, we suggested that a classification method to compute similarity of the emotional flow in the text using the Euclidean distance in three dimensional space. With the proposed method, we analyze the dominant emotion in korean modern short stories and classify them to similar dominant emotion.

• Journal of the Ergonomics Society of Korea
• /
• v.30 no.1
• /
• pp.179-186
• /
• 2011

Objective: This study is to review three representative psychological perspectives that explain scientific construct of emotion, that are the discrete emotion model, appraisal model, and dimensional model. Background: To develop emotion sensitive interface is the fusion area of emotion and scientific technology, it is necessary to have a balanced mixture of both the scientific theory of emotion and practical engineering technology. Extensional theories of the emotional structure can provide engineers with relevant knowledge in functional application of the systems. Method: To achieve this purpose, firstly, literature review on the basic emotion model and the circuit model of discrete emotion model as well as representative theories was done. Secondly, review on the classical and modern theories of the appraisal model emphasizing cognitive appraisal in emotion provoking events was conducted. Lastly, a review on dimensional theories describing emotion by dimensions and representative theories was conducted. Results: The paper compared the three models based on the prime points of the each model. In addition, this paper also made a comment on a need for a comprehensive model an alternative to each model, which is componential model by Scherer(2001) describing numerous emotional aspects. Conclusion: However, this review suggests a need for an evolved comprehensive model taking consideration of social context effect and discrete neural circuit while pinpointing the limitation of componential model. Application: Insight obtained by extensive scientific research in human emotion can be valuable in development of emotion sensitive interface and emotion recognition technology.

• Korean Institute of Interior Design Journal
• /
• v.20 no.4
• /
• pp.136-144
• /
• 2011

The purpose of this research is to analyze the manifestation of children's color education in the software in order to evaluate conditions of color education as well as improvement of its direction. The procedure and method of the research is begun from evaluating the characteristic of children's developmental stage, content analysis of the nation's organization of color education and analysis and evaluation of education program through the investigation on 8 different softwares in reward for the tournament. The results are as followings; First, the research shows that the elementary school stage of color education is inadequate in comparison to children's cognitive developmental stage. Second, most of the color theory was composed of characteristic of a color, stimulation of emotion and effects of psychology. Considering of children's cognitive development, it is necessary to make up for the basic of color theory and the system of color. Third, Softwares of color education program for 1 st. and 2nd grade in elementary school was so rare that it should be properly developed and made for systematic contents. Fourth, color education for the 5th and 6th grade children remained in understanding basic characteristics of the color which is below the par and brings the necessity for more professional and structural contents.

• Journal of Distribution Science
• /
• v.17 no.1
• /
• pp.57-72
• /
• 2019

Purpose - Current study aimed at investigating customer experience types (gain vs. loss avoidance performance experience and hedonic vs. reliability imagery experience) and their influences on satisfaction and positive emotion as antecedents of customer engagement. It also explored moderation role of regulatory focus in the influence of each experience type on satisfaction and positive emotion. Research design, data, and methodology - 416 Vietnamese local tourists were selected to test hypotheses by structural equation model in AMOS 21.0. Results - First, customers actually achieving gain or avoiding loss are more satisfied. Second, customers with hedonic and reliability imagery experience feel more positive emotion. Third, both positive emotion and satisfaction have positive influences on customer engagement. Last, regulatory focus moderates the positive effects of either gain or loss avoidance performance experience on satisfaction and also moderates the positive effects of either hedonic or reliability imagery experience on positive emotion. Conclusions - Focusing on both cognitive satisfaction and affective emotion resulted from experience, this study could advance customer engagement theory. Managerially, brand managers should induce gain performance and hedonic imagery experience (loss avoidance performance and reliability imagery experience) from promotion (prevention)-focused customers to enhance their engagement.

• Asia Marketing Journal
• /
• v.14 no.4
• /
• pp.57-75
• /
• 2013

It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as information indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one's subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic processing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current study examines the effect of certainty on attitudes and recall. Specifically, the authors investigate the effect of certainty on how much effort individuals use to process advertising information and how certainty affects attitude formation toward the advertised product. The authors also focus on recall to clarify the working mechanism of certainty on attitudes, because recall performance reflects the depth of information processing. Based on previous findings, the authors hypothesize that uncertainty (vs. certainty) leads to more favorable attitudes as well as better recall, and conduct an experiment using a fictitious advertisement with 218 participants. The results confirm the predicted effects of certainty only on attitudes not recall. A possible explanation of this discrepancy between attitudes and recall lies in the measurement method, unaided recall. To rule out this possibility, the authors perform an additional analysis with the participants who recall any correct information of the target advertisement. The results show certainty has a negative effect on both attitudes and recall. A bootstrapping test reveals that recall mediates the effect of certainty on attitudes. This result confirms that certainty decreases elaboration, which in turn leads to less favorable attitudes relative to uncertainty. Additionally, our data shows the association among certainty, recall, and attitudes by showing the indirect effect of certainty on attitudes via recall. This research encourages practitioners in the field to emphasize that they should focus on target audiences' emotional certainty before they provide the persuasive message, by showing that uncertainty promotes effortful processing, which in turn leads to better memory and more favorable attitudes.

• Science of Emotion and Sensibility
• /
• v.14 no.1
• /
• pp.101-116
• /
• 2011

Current researches on emotion detection classify emotions by using the information from facial, vocal, and bodily expressions, or physiological responses. This study was to review three representative emotion recognition methods, which were based on psychological theory of emotion. Firstly, literature review on the emotion recognition methods based on facial expressions was done. These studies were supported by Darwin's theory. Secondly, review on the emotion recognition methods based on changes in physiology was conducted. These researches were relied on James' theory. Lastly, a review on the emotion recognition was conducted on the basis of multimodality(i.e., combination of signals from face, dialogue, posture, or peripheral nervous system). These studies were supported by both Darwin's and James' theories. In each part, research findings was examined as well as theoretical backgrounds which each method was relied on. This review proposed a need for an integrated model of emotion recognition methods to evolve the way of emotion recognition. The integrated model suggests that emotion recognition methods are needed to include other physiological signals such as brain responses or face temperature. Also, the integrated model proposed that emotion recognition methods are needed to be based on multidimensional model and take consideration of cognitive appraisal factors during emotional experience.