• Asia pacific journal of information systems
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• v.21 no.2
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• pp.19-42
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• 2011

This paper proposes a new framework to predict decision performance by investigating the cognitive fit of decision makers. We assume that every decision maker has two kinds of schema: emotional and rational. Cognitive fit is believed to have a close relationship with the two schemata and decision performance. In the literature on decision performance there is few studies investigating the relationship between the two schemata and cognitive fit. Therefore, our research purposes are twofold: (1) to provide a theoretical basis for the proposed framework describing the causal relationships among the two schemata, cognitive fit. and decision performance, and (2) to empirically prove its validity in the application to an Internet shopping environment. Based on the questionnaires from 104 respondents, we used a second order, confirmatory factor analysis (CFA) model to extract valid constructs, and a structural equation model (SEM) to calculate path coefficients and prove the statistical validity of our proposed research model. The experimental results supported our research model.

• Nuclear Engineering and Technology
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• v.39 no.6
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• pp.703-716
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• 2007

As digital and computer technologies have grown, human-machine interfaces (HMIs) have evolved. In safety-critical systems, especially in nuclear power plants (NPPs), HMIs are important for reducing operational costs, the number of necessary operators, and the probability of accident occurrence. Efforts have been made to improve main control room (MCR) interface design and to develop automated or decision support systems to ensure convenient operation and maintenance. In this paper, an integrated decision support system to aid operator cognitive processes is proposed for advanced MCRs of future NPPs. This work suggests the design concept of a decision support system which accounts for an operator's cognitive processes. The proposed system supports not only a particular task, but also the entire operation process based on a human cognitive process model. In this paper, the operator's operation processes are analyzed according to a human cognitive process model and appropriate support systems that support each cognitive process activity are suggested.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.931-939
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• 2003

This paper is aimed at proposing a new framework to predict decision performance, by Investigating decision maker's cognitive resonance. We assume that every decision maker has two kinds of schema­emotional schema and rational schema. Cognitive resonance is believed to have a close relationship with the two schemata and decision performance. In literature on decision performance there is no study' seeking relationship among the two schemata ana cognitive resonance. Therefore, our research purposes are twofold: (1) to provide a theoretical basis for the proposed framework describing the causal relationships among two schemata, cognitive resonance, and decision Performance, and (2) to empirically prove its validity applying to. Internet shopping Situation. Based on the questionnaires from 13S- respondents, we used a second order confirmatory factor analysis (CFA) to extract valid constructs, and structural equation model (SEM) to calculate path coefficients and prove the statistical validity of our proposed research model. Experimental results supported our research model with some further research issues.

• Journal of Distribution Science
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• v.22 no.2
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• pp.71-82
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• 2024

Purpose: Despite significant research on decision-making, researchers struggle to comprehend the decision-making process. This paper aims to not only examine the relationship between problem-solving skills, cognitive competency, and decision-making but also develop measurement instruments for cognitive competency and problem-solving skills to better model decision-making. Research Design, Methodology and Approach: A cross-sectional study was conducted by surveying 292 university students in HCM City, Vietnam, via email sent randomly by Google Forms. This study identifies the conceptual framework and tests the hypotheses using a deductive approach. The SPSS program was used to evaluate the scales' reliability, and the SmartPLS program was used to assess the measurement and structural models. Results: The results show that the research model better modelled the relationship between problem-solving skills, cognitive competency, and decision-making. Although thinking ability has no direct impact on decision-making, both creativity and problem-solving skills have a positive impact on decision-making. The mediating role of problem-solving skills is also determined by the positive relationship between cognitive competency and decision-making. Conclusions: This study highlights decision-making efficiency through the cognitive process from low to high levels and provides for policymakers and managers to explain the decision-making process in a variety of sectors, such as distribution chains, marketing, and human resource distribution.

• Asia pacific journal of information systems
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• v.14 no.1
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• pp.125-142
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• 2004

Knowledge management has been increasingly recognized as important in business management context. Although knowledge management has been proposed as an enabler to reach competitive advantage, little research has considered applying knowledge to business decision-making activities, which may be the main task of enterprise management. The application of knowledge to decision-making has a more significant impact on organizational performance than mere knowledge management for operational level processing. For this purpose, the present study proposes a decision support loop based on the integration of knowledge by adopting a cognitive modeling approach. The proposed model is then discussed, in the real context of an application case.

• Management Science and Financial Engineering
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• v.10 no.1
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• pp.1-23
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• 2004

The changing structure of organization and the increasing diversity of business have forced organizations to have abilities to coordinate dispersed business activities. They have required cooperation and coordination among the functional units in the organization which should involve group decision-making processes. Although many group decision-making support tools and methods have been introduced to enable the collaborative process of group decision-making, they often lack the features supporting the dynamic complexity issue frequently occurring at group decision-making processes. This results in cognitive unfit between the group decision-making tasks and their supporting tools, bringing about mixed results in their effects on group decision-making. This study proposes system dynamics modeling as a group decision-making support tool to deal with the group decision -making tasks having properties of dynamic complexity in terms of cognitive fit theory.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37 no.7A
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• pp.560-568
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• 2012

Spectrum sensing and spectrum decision are the main functions that cognitive radios (CRs) have to perform in order to get the best available spectrum band for the establishment of a wireless communication. These problems are worsened in the presence of users with different demands and spectrum channels with different properties in a heterogeneous network. The primary objective in this work is to design and simulate a new spectrum decision algorithm for heterogeneous cognitive radio system. To this end, first, we consider all cognitive users are separated into different traffic classes according to their Quality of Service (QoS). The cognitive users within one traffic class perform spectrum sensing in centralized group-based cooperative spectrum sensing system and the users of different traffic classes share the sensing results. Second, we propose a novel use of the Analytic Hierarchy Process (AHP) to optimally select available bands according to user requirements and detected spectrum channel characteristics (SCC). In this paper, utility function is used as spectrum decision algorithm. Simulation results demonstrate that the proposed method shows can effectively select the best available spectrum channels with a low complexity.

• Korean System Dynamics Review
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• v.5 no.1
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• pp.127-142
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• 2004

Feedback loop dominance is a key concept to understand structural driving forces of system behavior. In this paper, we propose two kinds of shifts in dominant feedback loops: continuous shifts (CS) and discrete shifts (DS). With the help of questionnaires, we verified three hypotheses regarding cognitive biases in perceiving the shifts in dominant feedback loops: 1) failure in perceiving continuous shifts, 2) tendency of decision making based on discrete shifts, and 3) different perception on the dominant feedback loops between level variables and rate variables. We discussed the implication of these cognitive biases on time delay and timing strategy in decision-making processes.

• Asia Marketing Journal
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• v.22 no.3
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• pp.87-105
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• 2020

With the development of Information Technology, customers require promptly higher quality products and services. Companies try to make newly digital marketing strategies, but there are no empirical researches on them. This article empirically presents a new perspective that companies can shape the customer decision journey ahead by coordinating customer experience. In this article, based on Elaborated Likelihood Model (ELM) theory, customer experience consists of the emotional or cognitive experience. We surveyed about 200 subjects (N = 217) in their 20s and 30s based on the International Music Industry Association's Music Listening 2019 report, then analyzed four different models (before personalization-cognitive experience, before personalization-emotional experience, after personalization- cognitive experience, after personalization-emotional experience) by JASP and R Studio. We conducted Structural Equation Model (SEM) and paired t-test. Personalization factors are about recommendation systems in Spotify. The results of survey represent that companies can shape the Customer Decision Journey (CDJ) ahead especially through enhance cognitive experience. It empirically proves Elaborated Likelihood Model (ELM). The conclusion can be drawn that 'pulling' customer experience can be a new marketing strategies in the digital era.

• Proceedings of the CALSEC Conference
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• 2004.02a
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• pp.134-149
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• 2004

This paper is aimed at proposing a fuzzy inference mechanism to enhancing the quality of cognitive map-based inference. Its main virtue lies in the two mechanisms： (1) a mechanism for avoiding a synchronization problem which is often observed during inference process with traditional cognitive map, and (2) a mechanism for fuzzifying decision maker's subjective judgment. Our proposed fuzzy inference mechanism (FIM) is basically based on the cognitive map stratification algorithm which can stratify a cognitive map into number of strata and then overcome the synchronization problem successfully. Besides, the proposed FIM depends on fuzzy membership function which is administered by decision maker. With an illustrative B2B negotiation problem, we applied the proposed FIM, deducing theoretical and practical implications. Implementation was conducted by Matlab language.