• Journal of Fashion Business
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• v.8 no.5
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• pp.41-59
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• 2004

The purpose of this study is to analyze consumers' purchase behavior for the counterfeits of fashion luxury brands. The research method of the study used a naturalistic approach. The first participant observation was carried out in the internet sites in order to collect the data on the purchase behavior for counterfeits; and the second participant observation was applied in the Dongdaemun shopping mall, Namdaemun shopping mall and Itaewon shopping mall; finally 6 informants were selected and then an interview was held with them. The results of the study are as follows; 1. The reasons for the first purchase of counterfeits are variously shown according to life stages, and the repetitive purchase behavior is influenced by the degree of satisfaction for the first purchase. The information collection for counterfeits is widely made through various media, and especially the information collection is active and positive in the case of planned purchase but it is passive and negative in the case of unplanned purchase. 2. The most important criteria in purchasing counterfeits is the degree of similarity with luxury brands and other criteria include price, design, utility etc. The majority of purchase items is not clothing but miscellaneous goods which are more similar in terms of design and quality. The purchase of counterfeits is made by impulse purchase but the purchase of luxury brands is made by planned purchase. 3. The rationalization mechanism for the purchase of counterfeits is observed in all informants, which is a sort of defence mechanism for avoiding a guilty conscience to buy illegal goods.

• Journal of Fashion Business
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• v.19 no.4
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• pp.153-167
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• 2015

This paper proposes knit slacks patterns by lower body shape of middle-aged women. In addition, this paper aims to propose a design method for a prototype of nice knit slacks using the properties of knitwear. To select basic woven slack patterns which would be used in designing prototype of knit slacks for middle-aged women, two industrial slack patterns and two educational slack patterns were collected, and lab coats were prefabricated using muslin. Then, a shape test was performed by an evaluation board which consisted of eight experts who majored in Clothing Construction. Using blended yarn (1/17's) with 64% wool, 23% rayon and 13% nylon, 12G knit slacks in plain stitch were made. In terms of waist circumference of knit slacks, the front and the back were set to W/4+1+2(D) and W/4-1+2(D), respectively, with 1cm of difference using waist circumference (Omphalion) to cover the abdominal circumference. To make the front-back width of the side line even, the front waist circumference was increased by 1cm. The ease of hip circumference was set to 4cm in total with H/4+1+0.8 in front and H/4+1-0.8 in the back (0.8cm in difference). Crotch length was set by adding 3cm (width of waist belt) after deducting crotch height from waist height (Omphalion). The center front angle was shifted by 1cm while the center back angle was shifted from the center front to the side line by 5cm.

• Journal of Fashion Business
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• v.10 no.3
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• pp.54-68
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• 2006

Suhainmyuldo (樹下人物圖) is a type of picture which expresses a person under the tree and is known to be brought to the Korean Peninsula from the Middle Asia. The origin of this kind of expression is assumed to be from Iykshini (or Iygsha), the fairy of tree, in India and the 'Tree of Life' in Western Asia which influenced on the craft art design of Chinese art. However, Chinese art had already developed the motif of this kind in its unique way; for example, Jookrimchilhundo (竹林七賢圖: seven wise men in bamboo forest) in the Six Dynasty. There are only two items of female dress and its ornament from the 4th to 6th century Suhainmyuldo of the Goguryeo ancient tomb mural: one from the Jangchun Tomb No. 1 in which a female figure is portrayed as a part of living genre painting and the other from the Anahk Tomb No. 1 with seven female figures in a painting which is one of the earliest Suhainmyuldos, presumably from the 4th century. These two paintings must be considered in parallel with the origin of Suhainmyuldo. The mountain wizard's dress and Men's dress and its ornament in Suhainmyuldo from the 4th to the late 6th century Goguryeo ancient tomb is mostly joint adjust in which its collar is connected by a line and almost all the wizards are wearing Sang (upper garment). Most mountain wizards are wearing black feather shaped jackets and upper garments. One noticeable observation is that the mountain wizards of Mooyongchong, Tongu Ohgoibun Nos. 4 and 5 are completely different from one another in terms of ways to dress each wizard's official hats and shoes.

• Journal of Fashion Business
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• v.24 no.4
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• pp.1-18
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• 2020

The purpose of this study is to identify the design features appropriate for the altered physical characteristics of pregnant women and formulate the direction of future design and development of maternity wear. A Delphi research method based on a panel of experts and pregnant women was used and the survey was conducted to determine the suitability of maternity wear. The survey found that A-line silhouette outerwear with round necklines, with wide sleeves and snap-button fastening on the front with a formal and decent look was considered appropriate as maternity and postpartum wear. Shirts and blouses long enough to cover the hip area to complement women's curvy and full figures, especially around the bust, waist, and hip areas during the later stages of pregnancy were found to be appropriate. Calf-length pleated skirts were comfortable to wear during pregnancy due to the abundant freedom of movement and space offered by pleats. Ankle-length straight leg pants were rated appropriate in terms of comfort and style both during late stages of pregnancy and at work postpartum. Dresses decorated with pleats from the armholes all the way down to the knees were found to provide high levels of comfort at the abdomen, chest, and hips, and considered appropriate. Based on this study results, a follow-up study will be conducted to examine the design of maternity wear during pregnancy as well as at work after pregnancy.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.343-349
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• 2015

This paper aims to propose the typology suitable for games by analyzing the fashion styles of game characters and define the characteristics by type. The data collected was classified into the style groups with similarities, and the game character styles were named using representative terms. Then, five styles were identified and analyzed with the focus on clothing, hairstyle, and accessories: Creative Style, Attractive Style, Grotesque Style, Usual Style, and Suit Style. Creative Style was the unique style with partial addition or removal as the creative design. Attractive Style expressed the sexual attraction by design with significant exposure of body parts and skintight design. Grotesque Style showed grotesque, eerie, and dreary design. Usual Style was a plain and practical style. Finally, Suit Style was a kind of armor covering the whole body. The analysis results in this paper will bridge the difference of opinions between gamers and developers related to fashion style and, finally, help to enhance the competitiveness of game design.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.454-467
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• 2015

Reflecting the consumer's desire to look young, the "down-aging" trend, which blurs the distinctions between age groups, is the latest craze in the fashion market. The popularity of this trend made brand identities similar, resulting in customers becoming more interested in segmented notions of fashion (in terms of the story, design, high-quality material, etc.) regarding the product, and in particular, focus has become oriented to the fitness to the human body. In this sense, the researcher aimed to develop the prototype of a slim-fit tailored jacket that fits the standard somatotypes of women in their 30s well. For the purpose of this research, slim-fit tailored jackets from existing brands were collected and analyzed, and a subsequent wearability test was conducted based on the standard somatotype of women in their 30s. The research patterns were prototype of the developed slim fit tailored jacket are bust size of 3.8 cm, waist of 7 cm, and hip size of 3.8 cm. Then the research patterns were selected to develop the prototype of a properly fitting slim-fit tailored jacket. As outlined above, the development of a slim-fit tailored jacket prototype for the standard somatotypes of women in their 30s was conducted by solving the fitness issues of existing brands in order to produce properly fitting jackets that satisfy consumers.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.346-359
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• 2014

Black Friday, a biggest holiday shopping season in the United States, has been regarded as a great opportunity that fashion retailers can dramatically increase their sales. However, there has been a lack of attention to consumers' shopping experiences on Black Friday from the consumer perspectives. The objective of this study is to explore consumer shopping experiences on Black Friday, in terms of consumer responses toward the experiences, shopping values, and any possible factors influencing the experiences. The method of critical incident technique was used with 198 critical incidents extracted from 165 responses of university students in the United States. As results, the shopping experiences on Black Friday were categorized into positive vs. negative shopping experiences. After that, the positive and negative experiences were respectively divided into two common themes: utilitarian shopping value vs. hedonic shopping value. In addition to the common themes, 12 categories were also emerged. Among positive experiences, utilitarian shopping experiences includes two categories of off-price shopping and shopping for expensive products, whereas hedonic shopping experiences includes three categories of impulse buying, holiday atmosphere, and shopping for the latest or luxury brand products. Among negative experiences, utilitarian shopping experiences includes four categories of modest discounts, out of stock, time-consuming queues, and fatigue of holiday shopping, while hedonic shopping experiences includes three categories of crowded environments, compulsive buying, and poorly managed stores. In conclusion, it is notable that consumer can undergo negative as well as positive shopping experiences on Black Friday. Implications and suggestions are also discussed.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.195-207
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• 2012

In South Korea, the growth of online shopping malls that are overtaking traditional offline distributors in sales requires the latter to concentrate on developing a variety of contents amidst the ever-changing and competitive market environment. First of all, attention should be paid to information on fashion item materials. This study examined the current status of online shopping malls with a focus on their three different types-specialized malls, general malls, and open markets-and investigated consumers' hedonic shopping motives and influence on fashion materials in terms of purchasing behavior. In doing so, this study surveyed men and women in their 20s-30s residing in Seoul or its surrounding cities and used a total of 255 questionnaires for statistical analysis. The statistical software program SPSS 15.0 was used to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The study results showed that in general and specialized shopping malls, consumers granted greater reliability and importance to fashion materials when their interest in shopping or attention to fashion items/brands was high and when they wanted rare items. In open markets, the more interest consumers had in shopping and the more sensitive they were to fashion information, the more dependent they were on prices; in other words, prices were found to have a greater influence on their purchase decisions than the quality of fashion materials. The findings of this study would be useful to marketers and distributors who are trying to develop their marketing strategies based on fashion material information, according to the different types of online shopping malls.

• The Research Journal of the Costume Culture
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• v.15 no.4
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• pp.677-687
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• 2007

This research aims to classify the physical characteristics of middle aged women. The characteristics are esteemed to be adopted for the formalisation of the types of their body figures and their characteristics for each type. For this purpose, middle aged women in the significant change of their body shapes were sampled for body measurement which would be used for the comparison between each measured figure. A group of sample for this research was constructed with 154 middle aged women who is currently living in Seoul and its Metropolitan area and being in their age of $35{\sim}59$. Particularly, the analysis on the girth of belly shows a significant difference subject to each age group so that a distinguished change in the girth of belly is observed as the age gets older. With the SPSS programme, the physical characteristics of middle aged women were analysed by the variation analysis and correlation analysis. In terms of the analysis on the body mass index and the flatness index, the observed result that there is a significant difference between the indices for late middle aged women and early and mid middle aged women shows far more different result from Yu-Kyung Choi(1997) that the body figures of middle aged women tend to start rapidly to change from their ages of 49. This can be explained to some extent in that the increased interest in much healthier and slimmer body shapes beginning from widely-spread so called "well-being" syndrome results in the increase in the number of middle aged women taking care of their health management so that the ages starting their body shape to become obese tend to be deferred. Another explanation is also feasible to partly extent that the middle aged women living in Seoul and Kyung-Gi area are much more looking after their health management than those living in other areas. However, this research has a limitation in that the physical measurement for this research has been conducted focusing on the women living in Seoul and Kyung-Gi area. Hence, it is further expected going forward that the physical measurement for middle aged women living in other areas should follow for the comparison purpose.

• The Korean Journal of Emergency Medical Services
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• v.11 no.2
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• pp.19-27
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• 2007

Purpose: By identifying the actual profile of emergency medical personnel's pre-admission infection control practices, this study intended to provide a basic reference material for the improvement and reorientation of pre-admission infection control measures, and thereby help establish an effective plan for pre-admission infection control activities. Methods: Total 119 EMT's working for Jeollabuk-do Provincial Fire Defense HQ were asked to join a structured questionnaire survey from June to August 2006. Results: 1. It was found that 56.1% respondents answered no guideline available on the prevention of infection. Out of our rescue brigade members who knew about relevant guideline available, 34.2% respondents answered that their department conducted quality control program for the guideline. 2. For protective outfit in emergency practice, it was found that most respondents put on gloves or nothing at all(38%), which was followed by sterile gloves(29.2%), disposable mask(26.9%), gown(4.3%) and protective goggle(1.6%). And it was noted that all respondents(100%) washed out any clothing contaminated with somatic secretion on their own. 3. For a question about any experience in emergency activities exposed to infectious diseases, it was found that most of all respondents(77.9%) answered 'No', which was followed by 'Don't Know'(18.6%) and Yes(3.9 %). 4. For a question about any experience in inquiring of patients about infectious diseases, it was found that most respondents(49.4%) answered 'Yes' and 'Sometimes'(9.1%). It was noted that 20.2% respondents had extra medical examination in medical institution in terms of whether they were exposed to infectious diseases, apart from regular medical examination. Conclusions: In order to protect 119 EMT's from infectious diseases, it will be necessary to acquire emergency medical staffs specializing in infection control and organize corresponding personnel training units to keep providing reorientation and evaluation. In addition, it will be also necessary to supply them with a full set personal protection apparatuses and other equipments required for disinfection and sterilization.