• 한국의류학회지
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• 제30권2호
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• pp.221-232
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• 2006

The purposes of this paper were to identity the present condition of the imported fashion luxury brands' market arid to analyze the differences of marketing strategies according to the types of retailers. We selected 3 department stores, 5 luxury brands, 5 stores in Dongdeamun Market, and 5 internet luxury shopping malls, and conducted key informant survey to 20 experts. The brands in department stores consisted the goods according to VIPs' pre-orders, sales of the previous year, and fashion trends, and offered the differentiated customer services to VIPs. The stores in Dongdaemun Market bought the products from the parallel importers or imported the goods from the original nations of the brands by themselves. The goods in stock and steady sellers were comprised of the main portion of all products, and leather goods were dominated. The price of goods in stock was about $30\∼50\%$ lower than the normal price of department stores, but the new products' price was only about 10$\%$ lower than that of department stores. Luxury shopping malls could be classified into two types; one conducted both product buying and commission sale, and the other conducted commission sale only. In former case, however, the product buying portion was under 30$\%$. Product assortments and the price strategy were similar to the stores of Dongdeamun Market, and CRM was conducted partially.

• 한국의류학회지
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• 제40권2호
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• pp.240-257
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• 2016

This study determines the effect of 3D compression pants and Kinesio taping on muscular function of the leg during knee joint flexion and extension. Eight males participated in the experiment, wearing basic pants (BP), Kinesio taping on bare skin (KT), 3D compression pants with (KTP) and without Kinesio taping (CP). The test protocol for isokinetic muscular function was composed of four sets at three angular velocities (60, 180, $240^{\circ}/sec$) using Cybex 660. Peak torque and work per repetition of the lower limbs of eight males were analyzed from the result of Cybex. Agility and power of the subjects were examined from side step and sergeant jump. Peak torque, average power, work per repetition, force decay time of subjects wearing CP and KTP were significantly better than BP or KT, especially at low angular velocity of $60^{\circ}/sec$. The time to generate peak torque of subjects wearing BP was the longest, while the force-decay time of BP was the shortest. The application of Kinesio tape on skin did not increase muscle peak torque, work and power, but did shorten the time to generate peak torque.

• 한국의류학회지
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• 제35권8호
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• pp.968-981
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• 2011

This study examines the effect of the structure of Intarsia and Jacquard knit on mechanical properties of knit fabrics to suggest data for knit design. Intarsia and 7 types of Color Jacquard (Floating Jacquard, Normal Jacquard, Bird's eye Jacquard, Tubular Jacquard, Ladder's back Jacquard, Blister Jacquard, and Transfer Jacquard) were used. The samples with a gauge of 14 were knitted using 100% wool 2/48's yarn by Shima Seiki SIG computer knitting machine. The Objective Hand was measured by KES-FB system and HV and THV were calculated by the formula of KN-402-KT and KN-301-winter respectively. The results showed that Intarsia and Floating Jacquard are thin, flexible and light, Bird's eye Jacquard is slick, flat and slim, Tubular Jacquard is stiff and undrapable, Ladder's back Jacquard is difficult in shearing deformation and relatively bulky, Blister Jacquard is thickest and transfer jacquard is uneven in surface contour. The selection of proper structure is important for the knit apparel production since the thickness and weight of knit determine the amount of yarn needed and consequently the production cost. The hands of Ladder's back Jacquard and Tubular Jacquard are superior to those of other structures. Intarsia and Floating Jacquard which are thin, light and flexible seem to be good structures for designs showing a body silhouette whereas, Bird's eye Jacquard, Tubular Jacquard and Blister Jacquard (which are thick, heavy, and stiff) are suitable for a boxy silhouette.

• 한국의류학회지
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• 제34권7호
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• pp.1162-1174
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• 2010

Excavated gold brocade, often shows signs of serious damage and contamination from environmental factors such as exposure to soil or human remains. Therefore, most of the conservation procedures are focused on the consolidation of the gold thread and on cleaning with water or organic solvents. Indiscreet cleaning using solvents could damage the gold leaf, which identifies the features of fabric. There is a need to develop cleaning protocols appropriate for relics through the careful analysis of the condition of the relics. This study finds the appropriate cleaning method for the excavated gold brocade. Four different cleaning methods, vacuum cleaning, kneaded rubber eraser cleaning, immersion wet cleaning, and absorption wet cleaning were applied to the excavated gold brocade. The degree of cleaning and damage were examined depending on the cleaning methods, changes to the physical condition (before and after cleaning) were also analyzed through the surface observation. Although immersion cleaning showed the best cleaning result, this method had a risk of damage to the gold thread. Absorption wet cleaning safely eliminated the various soluble contaminants and the rotten smell of relics. Kneaded rubber eraser was suitable for the excavated gold brocade fabric because it can be applied to selective parts, intentionally excluding some sensitive parts such as the gold thread. The vacuum cleaning method required special attention because of a possibility of suctioning off loosely attached gold leaf. Dual cleaning, the kneaded rubber eraser cleaning, followed by the absorption cleaning was the most effective method to preserve and clean excavated gold brocade.

• 한국농촌생활과학회지
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• 제8권2호
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• pp.119-124
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• 1997

In this study we tried to give a decision on propriety of working conditions, to present ideas on reducing work loads, and to grope for efficiency of agricultural works. For this we examined the actual working conditions of cultivating welsh onion in the summer ground. And we improved harmful factors that affect farmer's health by considering results of previous study and farmer's subjective sensation. And we measured. compared, and analyzed the farmer's work loads before and after improvement. The results of this study are as follows ; 1. According to examine the actual working conditions of cultivating welsh onion in the summer ground, farmers have experienced physical and mental chronic fatigue on the basis of farmer's appel to eye - fatigue and sun - burned skin on hot working environment including excessive ultraviolet rays, the rough ground condition, inconsistent arrangement of working stand and sorter, heavy - weared habits, and unsuitable working posture. 2. When we improved harmful factors that affect farmer's health, conformed the effects on important work efficiency index such as heart rate, electromyovolume, body temperature, and microclimate inside clothing and work loads were decreased by eliminating the hillock and obstacles of ground, decreasing the clothing weight, using proper clothing appliances such as hat and sunglasses, controlling height of working stand and sorter suitably, improving the working postures and methods as using assistant appliances, alloting the working time and sequence effectively and presenting the light gymnastic exercises and rest for fatigue restoration.

• 한국의류학회지
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• 제35권7호
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• pp.816-827
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• 2011

There is an increasingly fierce competition in the current fashion industry due to equalized technology, a shortened fashion cycle and changing lifestyle; however, it is not easy to map out successful marketing strategies that influence the outcome of business administration. This study discussed the importance of changing environments for the fashion industry and of CSR activities. The findings of the study were as follows. First, consumers who found the fashion company to perform more appropriate CSR activities rated its CSR activities more favorably. Second, consumers who considered the company's CSR activities more suitable for themselves viewed the CSR activities more favorably. Third, consumers who rated a fashion company's CSR activities more favorably showed a more favorable attitude to the company. Fourth, consumers who viewed a fashion company's CSR activities more favorably had a greater intention to recommend the company. Fifth, consumers who viewed a fashion company's CSR activities more favorably had a more buying intention for the company. Sixth, the consumers who took a more favorable attitude to a fashion company had a stronger recommendation intention for that fashion company. Seventh, the consumers who showed a more favorable attitude to a fashion company had a bigger buying intention. Eighth, the consumers who had a greater recommendation intention for a fashion company had an increased buying intention as well.

• Human Ecology Research
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• 제56권2호
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• pp.167-174
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• 2018

This study investigated consumer innovativeness by examining a relationship model of innate innovativeness, product interest, product-specific innovativenss, and actualized innovativeness for eight product items as well as observed gender differences in the variables. The eight product items for the survey were smartphones, movies, clothing, cars, skin care products/cosmetics, traveling, AI products, and books. An online survey was conducted in January 2018, and 400 responses from male and female consumers in their twenties and thirties, were analyzed using reliability test, descriptive statistics, regression, and ANCOVA. The positive effect of innate innovativeness and product interest on product-specific innovativeness, and positive effect of innate innovativeness and product-specific innovativeness on actualized innovativeness were confirmed. Product interest was found to have a stronger power on product-specific innovativeness than innate innovativeness. Gender differences in product interest, product-specific innovativeness, and actualized innovativeness were identified as hypothesized. Female consumer's clothing interest, clothing innovativenss, and actualized clothing innovativeness were higher than male consumers; in addition, male consumer's cars and AI interest, cars and AI innovativenss, and actualized cars and AI innovativeness were higher than female's. The controversial results that indicated the higher innate innovativeness of male consumers useful to further in-depth discussion and research. This study contributed to the theory construction of consumer innovativeness research areas and offered practical implications for new product launching and customer relationship management.

• 한국의류학회지
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• 제6권1호
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• pp.17-26
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• 1982

This article aims to determine the interrelation among exfoliation strength, the repeated laundry number, the coefficient of friction and the cover factor about the fusible interlining produced by using different amount resin. The practicality of stiffness and warmth of the fusible interling were examined. The results are summarized as follows: 1) As a factor that affecting the exfoliation strength of fusible interlining, the coefficient of friction and the cover factor about the fusible interlining produced by using different amount resin. (2) Regardless of the weight of the resin, the exfoliation strength of fusible interlining declined gradually as the repeated laundry number increased. This tendency arises much more in the case of the filament yarn fabric than in that of the spun yarn fabric. The stability of the exfoliation strength was better, regardless of the increase of the repeated laundry number, when the weight of the weight of the resin was 10 g/$m^2$. (3) The spun yarn fabric, which has more fuzz than the filament yarn fabric, is more suitable for the fabric of fusible interlining. The smaller the cover factor difference between the face cloth and the interlining cloth, the stronger the exfoliation strength. (4) When the stability of the shape is a necessary factor in the consumption of the fusible interlining, a resin weight of 20 g/$m^2$ is the most suitable; however when stiffness and warmth are necessary factors, a resin weight of 10 g/$m^2$ is the most suitable.

• 한국의류학회지
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• 제31권1호
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• pp.95-106
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• 2007

The purpose of this study is to investigate the relationship between the implementation and the performance of the eSCM in internet shopping malls, and to suggest collaborated strategy for internet shopping malls. We performed the surveys of suppliers for 3 fashion-specialized internet shopping malls and 3 general internet shopping mall. Additional surveys was performed by surveying the shopping mall merchandisers to research the differences of understandings on the performance of the eSCM between shopping malls and their suppliers. Total 143 questionnaries were distributed and collected from January 23 to February 28, 2006 and analyzed by SPSS 10.0. The results are as follows; 1) the efficiency of eSCM is related the factors of partnership and information, and among the subordinated factors the understanding and support of the top management, good communications, product and operating information sharing were find out to be significant. 2) The effectiveness of eSCM is influenced by the organizational and partnership factor. As the subordinated factors, the understanding and supports of the top management, the participations of members, good communications, good relationship and supports, and the technology level of eSCM were identified as significant. 3) Examining the differences of understandings on the performance of eSCM between the suppliers and the shopping mall merchandisers, the suppliers and the merchandisers show different opinions on the operating efficiency, and the customer service.

• 마케팅과학연구
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• 제18권2호
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• pp.89-111
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• 2008

디지털 기술의 발전으로 일상생활에 접목시킨 스마트 의류 개발에 관한 연구가 활발히 진행되고 있으나, 실질적으로 착용하게 될 소비자의 인식이나 태도에 관한 연구가 이루어지지 않고 있다. 본 연구에서는 스마트의류의 지각된 혁신속성과 위험지각 차원이 제품 태도와 수용의도에 미치는 영향을 알아보고자 대학생을 대상으로 설문지법을 이용하여 조사하였다. 연구의 결과, 스마트의류의 지각된 혁신속성은 상대적 이점, 가시성, 복잡성의 3가지 요인으로, 지각된 위험은 신체/성과적 위험, 사회심리적 위험, 시간손실 위험, 경제적 위험 4가지 요인으로 추출되었다. 혁신특성 중 상대적 이점, 가시성이, 위험지각 중 사회심리적 위험과 경제적 위험이 제품 태도와 구매의도 예측에 주요한 변인으로 나타났다. 한편 사회심리적, 경제적 위험은 상대적이점과 복잡성을 설명하는데, 신체성과적, 사회심리적, 시간손실 위험은 가시성을 설명하는데 유의한 변인으로 나타났다. 제품 태도는 혁신특성과 구매 의도 사이에서는 부분매개 역할을, 위험지각과 구매의도 사이에서는 완전매개역할을 하는 것으로 나타났다. 본 연구는 스마트의류 구입 시 소비자가 인지하는 혁신특성과 지각된 위험의 유형을 파악함으로써 스마트의류 마케터들이 소비자의 긍정적인 태도 형성을 위한 마케팅 전략 수립 시 활용할 수 있는 기초 정보를 제시하였다.