• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.4 s.152
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• pp.519-530
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• 2006

The purpose of this study was to investigate whether management strategic types and entry strategy moderate the influence of Guanxi on the relationship performance between Korean apparel firms & Chinese partners. For these purposes, three hypotheses were developed and data was collected from 85 Korean apparel firms which have a business relationship with Chinese partners. Data was analyzed with SPSS methods such as frequency, factor analysis, multiple-regression, and hierarchical-regression analysis. The results were as follows: First, 'Prior to Guanxi' and 'Execution of Guanxi', which were sub-factors of Guanxi, influence positively on the relationship performance. And also the influence of 'Prior to Guanxi' was higher than 'Execution of Guanxi' on the relationship performance. Second, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when Defender strategic type was used rather than other types. Third, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when the entry scope of 'Both production & distribution in China' and the entry mode of 'Entry through Agent' were chosen.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.6
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• pp.1027-1038
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• 1996

The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.93-103
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• 1997

The purpose of this study was to investigate the actual performance of Korean firefighter's clothing through comparisons with protective clothing used in the United State, surveys of firefighter's opinion, and experiments on the material used in Korean firefighter's clothing. The paper presents experimental results as well as ways to improve current standards. The major results are as follows: 1. Korean protective clothing is too thin and too heavy. Thicker, lighter, and more heat- resistant fabric and a lighter trim should be used. 2. Korean protective clothing is not very water-resistant. A Water-resistant outershell and an innerliner which are made of air permeable and water resistant fabric must be used. 3. Korean protective clothing's outershell and innerliner should be made of fabric that is more heat-resistant, flame-resistant, and chemical resistant. 4. Protective clothing should be more brightly colored and its reflective tape should have greater reflectivity to make firefighters more visible. 5. The fastner currently used in Korean protective clothing consists of Velcro, a button, and a D-ring which can not be opened and closed quickly. A better fastener would have just velcro and a zipper. 6. The uniform for Korean firefighters consists of only a protective coat and boots. Protective trousers should be added to the standard uniform. Also, a thermal harrier should be used in winter to protect firefighters from the cold. 7. Korean firefighters should be provided with their own personal sets of protective clothing to ensure a proper fit.

• Fashion & Textile Research Journal
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• v.10 no.1
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• pp.92-100
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• 2008

When designing protective clothing, there are something to be considered such as physiological feature of human body, acting range not to restrict physical activity, and effectiveness of material. Because the primary objective of protective clothing is to protect human body from danger and it is designed through complex designing process not likely general clothing design. However, current evaluation techniques-such as the ISO, the ASTM and the CEN, and KS-provide only the standard to evaluate the primary feature of material (testing, performance requirements, material specification, selection and application, test and care, and so on). There are no standard to evaluate influence for the human body while protective clothing put on. Especially, in Korea, there is KS to evaluate protective clothing, but it is partially translated version from ISO because of lack of core technology about this field. However, developed countries recognize it is new competitive means in the time of Global Standards and they are competing to make their own standard to global standard for the protective clothing. Therefore, it can be great opportunity for Korean clothing and textile industry to revitalize if focusing on research and development for protective clothing design based on physical activity of human body, fit evaluation technique and sizing which is currently no global standard for it and developing our standard to global standard.

• Journal of Fashion Business
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• v.16 no.3
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• pp.13-31
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• 2012

The purpose of the study was to analyze the work clothes' clothing comfort and wearer mobility of painting workers with the consideration of the work environment features in the machine and shipbuilding industries in South Korea. A questionnaire survey was conducted for the study, which consisted of questions on the clothing comfort and wearer mobility aspects of painting work clothes by clothes types and body parts. The work clothes' clothing comfort and wearer mobility levels were scaled in 5 points i.e. 1(: very tight/very uncomfortable) to 5(: very slack/very comfortable). The painting work environmental hazardous features were considered as high impact levels of workplace temperature, oxygen deficiency, organic solvent, toxic gas factors while metal fragment factor only impacts 'low' in the painting processes with the findings throughout this study. Since the painting work consisted of surface washing and the spray and touch-up painting processes, which was carried out in an outdoor work place, the painting work clothes should meet high performance of waterproofing from the painting material and air permeability specially in summer as well as thermal performance in winter. The subjects painting workers' assessment of the existing work clothes' clothing oppression was in the levels between 3 (i.e. moderate) and 4 (i.e. comfortable) in a range of 1 to 5 points. The existing painting work clothes' wearer mobility was evaluated 'very uncomfortable' in all work clothes parts, especially, armhole length, biacromial breadth, sleeve length of the jumper; and body rise, waist, hip, thigh and knee circumferences of the pants.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.5
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• pp.512-522
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• 2012

This study examined the work environment and wearing conditions of industrial protective clothing in shipbuilding workshops. It also investigated the relationship between the wearing sensation of industrial protective clothing and overall comfort, according to work process. In addition, the work posture according to work process was evaluated based on ergonomic factors. The wearing rate of industrial protective clothing was 73.3%, 66.7%, and 60.1% for workers engaged in welding, grinding, and painting, respectively. The harmful work environment factors, listed from most harmful to least harmful, were found to be high temperature pyrogens, noxious fumes, organic solvents, UV rays, and heavy dust. The aspect of wearing performance of industrial protective clothing that was most related to user dissatisfaction was poor sweat absorbency. In terms of the correlation between the overall comfort and the wearing sensation of industrial protective clothing, the satisfaction was low shown in orders of physiological comfort, sensual comfort, and movement comfort.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.15-28
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• 2010

The purpose of this study was to investigate how gender role attitudes affect clothing involvement and clothing consumption behaviors in young female generation by changing the traditional sex role stereotype. For the research, the survey was conducted for a month from June 15 to July 15, 2009. Data was collected a total of 368 questionnaires from 20's female university students and analyzed 301 questionnaires with SPSS 12.0. The results were as follows. First, the results of factor analysis on gender role attitudes confirmed the multifactorial theory of gender schema: modern masculinity, conservative gender roles, modern feminity based on emotion, gender role openness, and traditional feminity. Second, gender role attitude of female university students was a little conservative but flexible to accommodate masculinity and active in the emotion expression. Third, gender role attitudes had important effects on clothing involvement which was identified into 4 different factors; fashion involvement, clothing interest, performance risk, and social psychological risk. Fourth, gender role attitudes were related with clothing consumption behaviors as like shopping orientation, on-going information search behavior and brand loyalty because of needs for innovation, exhibition and differentiation. Therefore, it was concluded that not only 'androgynous' from modern feminity based on emotion but also 'masculinity' was applied to important fashion marketing strategic tools by statically affecting female consumer's clothing involvement and clothing behaviors.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.38-47
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• 2006

As apparel manufacturers and fabric suppliers are positioned in the middle of the apparel supply chain, these supply chain members build up a partnership to establish a win-win mutual relationship and to gam global competition. This study aimed to provide useful suggestions in setting up operational strategies by investigating the current state of a partnership between apparel manufactures and fabric suppliers. Partnership variables were included as: cooperative attitude, information sharing, interdependency, communications, strategic fit trust and commitment. Manufacturers' performance included productive/economic/emotional performance. A questionnaire was distributed to apparel manufactures who are doing business with fabric suppliers. A total of 101 complete questionnaires were used for further analysis. The results were as follows; First, apparel manufacturers do business with $10\~20$ fabric suppliers mainly, duration of business relation with main partners ranged from 1 year to 30 years, with 7 years on average. Among criteria with which apparel manufactures select fabric suppliers, quality and delivery-time were the most important. Second, cooperative attributes, communications, and strategic fit were positively related with trust. The higher commitment led to the high level of interdependency and strategic fit and tend to more trustworthy. Trust and commitment were significantly re lated with manufacturers' performance(i.e., productive/economic/emotional performance). This study is expected to contribute to increase the better performance for domestic apparel manufacturers.

• Proceedings of the Costume Culture Conference
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• 1998.09a
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• pp.46-46
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• 1998

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.190-200
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• 2008

The purposes of this study were to identify brand equity factors influencing brand preference and to investigate the effects of preference and other factors on brand performance of domestic and imported fashion accessary(handbag, shoes, purse, etc.) brands. A total of 300 women aged between 20 and 49 years were surveyed during the month of September, 2006, on 2 domestic brands and 2 imported brands that were well-known to consumers. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach's ${\alpha}$, etc., using the SPSS 10.0. The result of research showed: 1) Four factors of brand equity were identified: quality, awareness, image, and trust. 2) Quality, awareness, price acceptability, distribution proximity, and brand performance of the domestic brands were higher than those of the imported brands. But brand preference of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by quality, awareness, image, and trust. And brand performance of the domestic brands was affected by appropriateness, brand preference, and distribution proximity. 4) Brand preference of the imported brands was affected by image, quality, awareness, and trust. And brand performance of the imported brands was affected by price acceptability, appropriateness, and distribution proximity.