• Human Ecology Research
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• 제52권3호
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• pp.243-253
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• 2014

This qualitative case study examined the experience of middle-aged homemakers with buying and wearing clothes. Clothing benefits and clothing purchase types were observed in the homemakers' daily clothing-related behavior. This study aims to understand clothing consumption values in light of clothing benefits and to determine purchasing methods, purchasing mental states, and personal characteristics according to the clothing purchase types of middle-aged homemakers. The participants of this study were four full-time homemakers and four homemakers with a job outside the home, all in middle age. This study was conducted through in-depth interviews based on an unstructured questionnaire, and the data were collected from January 2010 to October 2010. The results were as follows: first, the clothing benefits were identified as a social stereotype, aesthetic taste, economy, wearing situation, and age perception. The most important clothing consumption values to the middle-aged homemakers based on the observed clothing benefits were, in order: social value, emotional value, epistemic value, functional value, and conditional value. Second, the type of clothing purchase was observed to be planned buying, followed by impulse buying, and compensatory buying. Even when a homemaker planned to shop regularly, when they were exposed to an attractive retailer promotion, they seized on the opportunity on impulse or made a compensatory purchase to divert oneself. Even though homemakers prefer primarily impulse buying, when they went shopping for clothing with their mother-in-law or husband, they made planned purchase also.

• 복식
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• 제32권
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• pp.149-162
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• 1997

In this paper it was observed that the influences of social environment that had been saturated by the modern awareness and west-ern culture effected largely on clothing. Also it was studied how and by what en-vironmental factors the costume during the enlightening period was accepted and devel-oped in Korea relative to social cultural en-vironment. In this research the emphasis was placed on the process of changing to western clothing especially the influence of Group Clothing on the general women's clothing. Therefore the types of group clothing and its influences were studied. in this study the types of group clothing recalled were modern women's clothing mission-ary women's clothing professional women's such as nurse uniforms school girls' uniforms and the invention of women's sports wear. And lastly it was searched for the direction of developent in apparels. From the above mentioned we can conclude that the clothing is inseparable from social and cultural Invironments and foreign affairs of politics at the time. Also it is considered that the types of group styles were the necessary happenings in the early stage of modern so-ciety. Because of historical situation in Korea the western clothing style had taken place in a short period of time. however Korean women's clothing which had been centerred around group clothing was considered to have changed from Korean traditional costume to western clothing by rational decisions of modern awareness in-stead of sudden change from traditional clothing to western clothing by indiscrete acceptance of western culture.

• 복식
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• 제67권3호
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• pp.1-14
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• 2017

Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.

• 복식
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• 제65권6호
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• pp.36-47
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• 2015

The purpose of this study is to provide essential information conducive to designing efficient cycling apparel for everyday wear. To this end, this study identified key situations that cyclists face while riding their bicycles as well as clothing functions that are necessary for each situation. Furthermore, this study also analyzed the current trends in cycling apparels and hybrid designs. In order to analyze the current trends of clothing functionality in domestic and foreign cycling apparel brands, the researchers of this study first reviewed existing literature on the functionality of cycling clothing. Then a focus group, which comprised of two experts in cycling fashion brands and fourteen consumers, was formed and in-depth interviews were conducted to identify the major conditions related to bicycle riding. Based on the results of the interview, the study, then, classified 700 images of cycling clothing from exhibitions and 1,541 images of cycling clothing that were launched by domestic and foreign fashion brands. The results of this study were as follows. First, there were three major conditions in bicycle riding: night riding, weather changes and riding convenience. Second, functionalities required for each riding condition were as follows: visibility for night riding, comfort, waterproofness and heat preservation properties for weather changes, and elasticity, protective properties and storage capacity for riding convenience. Finally, hybrid designs for each riding condition were different from general designs.

• 한국의류학회지
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• 제19권1호
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• pp.149-160
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• 1995

Consumer satisfaction and dissatisfaction is a important concept which composes the quality of life. It is especially important for fashion marketers to know the content of consumer dissatisfaction, because they can eliminate or minimize the sources of dissatisfaction to promote marketing efforts. The purpose of the study is to find out the content of dissatisfaction that consumers experience in buying process, and to see if the content of dissatisfaction differ according to consumers' buying practices and consumer charateristics. A questionaire was developed to measure consumer dissatisfaction, clothing buying behavior, clothing involvement and demographic characteristics. The questionaire was administered to 469 female adults during the spring of 1994. Social wear was selected as a clothing item for this study. The results of the study were as follows; 1. Consumer dissatisfaction in clothing buying process was analyzed into seven factors, such as sales personnel, quality and size, information and service, buying decision, product variety, shopping environment, and discounts sale. 2. According to consumers' clothing buying behavior, clothing involvement and demo- graphic characteristics, there were significant difference in consumer dissatisfaction.

• The International Journal of Costume Culture
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• 제9권1호
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• pp.27-38
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• 2006

This study has examined middle school students' perception and practical use of the clothing life sector in the subject of Technology Home economics for middle school. The subjects of the study are 337 students attending middle schools in the city of Daegu. The results of the study have shown that the girl students make more use of each unit in the clothing part than their counterpart, and that the higher is their preference for the clothing part and the greater is their necessity for it, the greater is their use of the clothing part. Therefore, to make students more interested in learning and to make the learning more practicable, a study of teaching-learning methods should be made. Along with it, the educational environment should be improved and the contents of the clothing life education should be developed. Once these needs are met, students are expected to participate actively in class and their achievements are sure to be greater.

• The International Journal of Costume Culture
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• 제3권1호
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• pp.30-40
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• 2000

The purpose of this research was to device thermal comfort model for radiation power plant workers in protective clothing. Three fabrics commonly used in protective workwear were made into coveralls of identical design and were evaluated by adult healthy males in four simulated work environment. It was investigated between the physiological response and subjects comfort according to environmental variance and clothing types. The of simulated work enviro mensent was controlled under four different humidity and temperature of each type. (Temperature 20±1℃, RH 40∼70%±5%, Temperature 30±1℃, RH 40∼70%±5%) An index of physiological response was connected with the thermal comfort designed. Mean skin temperature, skim temperature, Axillasy temperature ear canal temperature, clothing climate, total sweat, blood pressure, and R-R interval were be evaluated. Skin temperature difference ocurring during exercise and rest were significant only with respect to time and regions of the body, This despite physical differences in the three coveralls, particulary mass statistically experiment. Also, an index of subject wearing sensation was designed for thermal comfort after investigation determined the kind of clothes and the type of environment. As a result of this research, two types of multiple regressions was deviced to estimate thermal comfort of the protective clothing.

• Fashion, Industry and Education
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• 제15권2호
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• pp.36-52
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• 2017

In this study, we tried to understand preschooler clothing trends and identify the purchase behaviors of various consumers, such as grandparents, aunts, uncles, and parents, who are the main consumers of the preschooler clothing market. We conducted in-depth interviews with consumers who were interested in preschooler clothing, purchased it frequently, and bought preschooler clothing within the last three months. Their purchase motivations and purchase behaviors were analyzed through exploratory and inductive analysis. The analysis was conducted by integrating categories into one process centered on core categories through open coding, axial coding, and selective coding. The results of this study included that 1) a variety of clothing purchase behaviors appeared as a central phenomenon, 2) the causal conditions that contributed to this phenomenon were the buyers' childcare experiences, purchase experiences, the personal consumption values of individuals, and income levels, 3) in response to the central phenomenon, the parents' action/interaction strategies were acceptance and rejection of purchased clothing, 4) contextual and Intervening conditions affecting action/interaction strategy were family environment changes, the VIB (Very Important Baby) phenomenon, parents' clothing involvement, and the relationship with the buyers, and acceptance by the users, and 5) as a result of the strategy expressed as acceptance and rejection, various clothing behaviors emerged. In this study, we identified that there are various influencers, apart from parents, involved in children's clothing consumption. Therefore, we need to keep in mind that various purchase behaviors and clothing trends that appear during one's childhood may affect the individual's clothing behavior in the future.

• 패션비즈니스
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• 제14권2호
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• pp.110-126
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• 2010

The purpose of this study is for finding the demand and perception about color situation of the working environment including work places and working clothes according to the workers in the machinery automobile shipbuilding companies. Data were collected by questionnaire surveying 679 workers. The collected data were analysed through frequency, mean, cross tabs analysis by SPSS for windows 17.0. As a result, most of the workers responded that they were not satisfied with the current working environment and the colors of their working clothes. However, the workers held a perception that influence that the colors of the working environment has on their psychology and safety or the colors' role was relatively significant. And they had a very positive expectation for the effect of the working clothing's color planning. The study would serve as the beneficial information for formulating the safer and more pleasant working environment in industrial work places as well as a basic material for the subsequent research on colors.

• 한국의류학회지
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• 제34권3호
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• pp.540-552
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• 2010

This research forms preliminary data for the coordination of environmental color planning in industry through a color analysis of work clothes and the work environment. A digital camera was used to study the work environment of two major shipbuilding companies located in Geoje city and Goseong county. The picture data was analyzed as G (ground: environment) and F (figure: clothes), and analyzed hue, value, and the chroma value through a Muncell conversion 9.0.6 from the color cluster, number of pixel, and RGB value. The results are as follows: First, GY, Y color were mostly used in the shipbuilding environment and work clothes. The color value was used in a relatively wide range but very low chroma (0-3), dark grayish, grayish tone dominated both fields. Second, the use of limited colors cannot be secured for safety in attention of the shipbuilding field. Third, unclear and vogue colors lessened the optical tiredness of workers that helped in the prevention of industrial accidents. Color combination and color selection should be considered for a secure safety color coordination between work clothes and the work environment when it comes to complicated color principles.