• Journal of Fashion Business
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• v.3 no.4
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• pp.139-146
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• 1999

The purpose of this study is to analyze the efficiency and working conditions of the patternwork departments by surveying the apparel manufacturing companies sampled in Seoul for their organization, working enviornment and technology of their patternwork departments, and thereby, find the ways to promote the functions of the patternwork department. The results of this study can be summarized as follows; 1. As a result of analyzing the working environment of patternwork departments, it was found that the problems counted by most of the pattern workers were lack of workforce, unhygienic or unpleasant workplaces. 2. As a consequence of analyzing the sample production in terms of tacking methods and times, They rarely tacked the white cotton. Such an omission of tacking procedure may serve to save time, but if a sewing error occurs, the working time would rather be longer due to the defects of pattern to be remedied. 3. As a result of reviewing the general patternwork conditions, it was found that the patterns were still worked out in two dimensions. On the other hand, more than 60% of the pattern workers were applying to their patternworks the styles which they had learned from their seniors. Few patterns are being developed in conformity to apparel trends or body shape changes. 4. As a consequence of examining the problems involving the production of patternsl, the problems involved primarily the patterns incised off no-dart pattern and body structure, and in light of items, involved mainly the trousers and in light of material, involved much the stretch or velvet. Moreover, it is deemed necessary to establish a special institute devoted to a systematic development of pattern technology. 5. Most of the CAD patternworks are used not for pattern designing but for grading and marking works, which suggests that pattern workers need to be educated on this new technology for more diverse and precise patternworks. 6. Lastly, as a result of examining the conditions of patternwork departments and their relevant works, most of the pattern workers were found to be subject to irregular and excessive workload, having little time to produce good patterns. This finding suggests that it is necessary to mandate the pattern workers to more involve the commodity planning.

• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.877-890
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• 2013

This study was an experimental qualitative study on the characteristics of fashion brand's mobile SNS. The study was focused on mobile Facebook and identified the characteristics of fashion brand's mobile SNS. In-depth interviews were conducted with 10 people in the 20s, who have used fashion brand's mobile Facebook application and currently live in Seoul or Gyeonggi province. After analysis of the in-depth interview data, four characteristics of fashion brand's mobile SNS were identified as follows. First, it was possible to access fashion brand's mobile SNS at any time anywhere, if users needed brand-related information. In this study, this characteristic was named 'fashion accessibility'. Second, it was possible to access update-information using fashion brand's mobile SNS or get up-to-date information about the brand in real-time. In this study, this characteristic was named 'fashion recentness'. Third, it was possible to store or capture fashion brand-related images and texts. In this study, this characteristic was named 'ease of storage of fashion data'. Fourth, fashion brand's mobile SNS was useful in various ways to fashion consumers, so this characteristic was named 'fashion usefulness' in this study. The study extracted 10 sub-characteristics of the characteristics of fashion brand's mobile SNS based on the results of a qualitative study. This study has significant value which suggests directions for future research. Also, this paper is expected to provide managerial implications to fashion companies that need to develop mobile SNS marketing strategies.

• Journal of Fashion Business
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• v.16 no.5
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• pp.207-219
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• 2012

It is intended to study the colors of work environment and the working clothes colors between humans and environment with application of the arrangement of working clothes colors to domestic machinery companies that play pivotal roles in the industry of Korea. The purpose of this study is to provide the foundation of color plan for the integrated environmental harmonization and the safety of industrial sites by analyzing the photographs of working clothes in the sires in consideration of the functions of colors (clearness, attention-getting, and safety) using the Faber Birren's Color Harmony and by analyzing the result of a questionnaire survey. The study was conducted by the method to shoot a worksite using a digital camera after wearing 24 sets of uniforms, which were developed by the color plan established in a previous study, in the same worksite. The shooting place was an outdoor steel sheet inspection site of D company, a machinery company in Changwon-si, Gyeongnam, and the intensity of illumination was 2400lux. 24 pieces of images were printed in 5x7 inch size and a questionnaire survey was performed at 5-point scale. The questionnaire survey was performed for 13 subjects consisting of 6 field professionals having more than 30 years of experiences, 4 clothes color professionals, and 3 industrial engineering professionals. The result of the survey was statistically analyzed by the method of frequency analysis using IBM SPSS Statistics 20 Program. As the result of assessment of basic four colors (yellow green, sky blue, blue, and violet) of working clothes, yellow green, sky blue, and blue showed high mean values in (Tint)+(Shade)+(Tone)+(Gray) equation indicating that its is a harmonized equation.

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.644-660
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• 2015

The social responsibility of fashion companies has become a crucial factor considering company image and awareness. Businesses have thus increased their CSR activities. However, few studies have shown clear and consistent results regarding the effectiveness of CSR activities. Therefore, this study focuses on the evaluation of the direct effect of CSR on trust and corporate reputation including its moderation by consumer's perceived fit and motivation. A total of 284 completed questionnaires were obtained from adult consumers in the fashion market with promotional leaflets for CSR activities as stimuli. The results were as follows. First, the dimensions for CSR activities were categorized as follows: Social welfare responsibility, environment protection, economic responsibility, social regulation compliance, customer protection, and culture and arts support. Further social regulation compliance, and economic and social welfare responsibilities positively affected corporate trust and reputation. Second, the main effect of perceived CSR activities and fit on corporate trust and reputation was significant, and the interaction effects of the social welfare, environment protection, and culture and arts support of CSR activities and fit were significant. Finally, the interaction effect of perceived CSR activities and motivation on corporate trust and reputation was not significant, but the main effect was significant. Implications of how to manage and enhance the effectiveness of CSR activities are offered.

• Fashion & Textile Research Journal
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• v.22 no.3
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• pp.335-348
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• 2020

This study examines the cultural differences in Korea and the United Kingdom, and how they affect consumer complaint behavior(CCB). Technological advances allow consumers to easily access information anywhere in the world using the internet thus they demand even higher expectations from the sellers. Consumers from different cultural backgrounds, especially the millennial generation, have different ways of expressing a dissatisfying shopping experience. For this comparative study, in-depth interviews were conducted based on the methodology set by grounded theory. The results of the axial coding produced by recombining the data from open coding were visualized as a paradigm model. The main phenomenon of attitude towards complaining was formed following the causal conditions of dissatisfaction that occurred after purchasing fashion products online. The contextual condition, which is the cultural factors, affects the formation of the attitude towards complaining; and the intervening conditions, which are personal value and amplifications of dissatisfaction, had a moderating effect between the causal condition and the main phenomenon. Complaining costs, the likelihood of successful complaint, attribution, and the importance of the product were the determinants of the complaining behavior after the attitude towards complaining was formed. As a result, there were three classifications of consumer complaining behavior: no action, private action, and public action. This research will serve as a guide for online companies that wish to enter the UK fashion industry with a competitive edge.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.676-690
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• 2020

This study proposes a research model that examines the impact of perceived technological innovativeness on curiosity and fun, which influence revisit and word-of-mouth intentions for an augmented reality store. Data was collected from 189 female consumers in their 20s and 30s living in the Seoul metropolitan area using a convenient sampling method. The results of the study were summarized as follows. First, perceived technological innovativeness was found to have positive effects on curiosity and fun. Second, curiosity had a positive relationship with fun. Third, curiosity had positive effects on revisit and word-of-mouth intention toward the augmented reality store, while fun had no effect on revisit and word-of-mouth intention. Fourth, curiosity mediated the relationship between perceived technological innovativeness and revisit intention, and between perceived technological innovativeness and word-of-mouth intention. The introduction of innovative technology in the offline store leads to a positive response through curiosity rather than fun; therefore, it is suggested that fashion companies develop and utilize augmented reality content that stimulates more curiosity.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.736-748
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• 2017

This study was carried out to offer basic data that can be used for clothing industry for active senior males emerging as a new consumer bracket in the rapid aging age. To this end, this study conducted a questionnaire survey on consumers' wearing condition targeting active senior males. As a result of the questionnaire survey targeting active senior males, the outdoor wear items that they had the most were windbreaker jackets, long pants, and they said the most important reason for their preferred brand was wearing sensation. The matters to consider in purchasing outdoor wear were also wearing sensation and size. Consequently, the active senior males regard wearing sensation as very important. The measurements that they felt uncomfortable by body part were the abdominal extension circumference, sleeve length and jacket length of a jacket, and the rise and lengths of pants. To design the outdoor wear patterns suitable for the active senior male's body type, the pattern measurements of these body parts need to be modified. From the fact-finding survey result on outdoor wear companies, their measurement indicating method was the same for jackets, but each brand used different methods for pants. Based on the results of this survey, outdoor wear needs to be developed to meet active senior needs.

• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.495-508
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• 2018

The purpose of this study is to analyze the effect of characteristics of advertising model on brand personality and the effect of brand personality on brand attitude; and analyze whether the characteristics of the advertising model have a direct effect on the brand attitude or indirectly through the brand personality. A survey was conducted from August 10, 2017 until August 31, 2017, and 400 respondents' survey results were analyzed. For data analysis, SPSS 23.0 was utilized to perform descriptive statistics, factor analysis, t-test, and regression analysis. As a result, five brand personality factors were derived, which are aesthetics, safety/expertise, sophistication, pro-environment, youth, respectively. For advertising model characteristics, seven factors were derived, which are credibility, visibility, attractiveness, expertise, similarity, likeability, and familiarity, respectively. This study investigated the relationship between characteristics of cosmetics advertising model, brand personality, and brand attitude. Brand personality does not play a mediating role between advertising model's characteristics and brand attitude. Advertising model's characteristics have a direct effect on the brand attitude. Consequently, Cosmetics companies should recognize the importance of the characteristics of advertising model and implement the marketing strategy by carefully selecting the advertising model so that consumers can relate the characteristics of advertisement model to the brand attitude which will ultimately lead to positive evaluation of the brand.

• Journal of the Korean Home Economics Association
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• v.46 no.2
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• pp.51-58
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• 2008

The purpose of this study was to analyze how the appreciation or recognition of quick response systems, with the utilization of technology, can improve operations for businesses in the DongDaeMoon fashion market. A survey was conducted from April 25 to May 10 in 2007, among owners and designers of wholesale shops in the DongDaeMoon fashion market. Data was collected from 270 subjects, and general descriptive and comparative statistical analysis was applied to acquire various parameters. Firstly, the product types within the DongDaeMoon fashion market were small and medium quantity batch production systems. The majority of businesses adopted the production strategy of outsourcing through subcontracted factories. To re-order, a fashion merchandising required 2 to 3 days. Secondly, the design sources of fashion merchandises were national fashion brands, popular items within the same industries, and also fashion magazines. New products was made within 4 days after a sample item was received. Business acquaintances were fashion retail shops of DongDaeMoon, and internet or home shopping companies. Thirdly, the recognition of importance and effects of quick response systems was difference between high and low group of the utilization of technology in the DongDaeMoon fashion market.

• Journal of the Korean Society of Costume
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• v.64 no.1
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• pp.31-44
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• 2014

The purpose of this study was to identify the characteristics of stage costumes of a children's play and to creatively design them for the play, 'The Nutcracker', in an attempt to expand the means of expressing designs for stage costumes for children's plays. The Nutcracker, a play written by the German author, E. T. A. Hoffman in 1816, is better known today through its ballet adaptation by Tchaikovsky, and various versions have been presented by ballet companies and drama producers. The characteristics of the stage costume in a children's play are visual artistry, decoration, activity, and visual attention. The costume shows visual artistry because stage costumes with high artistry can increase the elements of fantasy and visual satisfaction in a play for children. The various decorative elements in stage costumes can help capture the attention of children and enhance their interest in the play. As dynamic movement and lines are often used to prevent children from becoming bored, activity must be taken into account when designing stage costumes. Visual attention is required to help children become better immersed in a play, and color selections for the stage costumes need to be emphasized. Thirteen characters were selected to develop a total of 13 pieces of stage costume in a standard size for a 9-year-old child. The design was focused on enhancing the fantastic elements and the entertainment value, and diversified surface decoration techniques were applied to the costume to draw the attention of children and express the formative beauty.