• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.99-109
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• 2008

The purpose of this study was to survey sizing system and preferable ease and to decide the body measuring items for pattern making in a men's dress shirt for mass customization industry that is rising to the surface as a new production system. For this, it had a survey subjects were 254 males between 25 to 44 years old who wear dress shirt frequently and the relevant on line companies, and analyzed the garment sizing system and preferable ease. Collected data were analysed by frequency analysis, t-test, $X^2-test$, and ANOVA using SPSS 12.0 for window. Garment pattern making should reflect the sizes of the body parts well, and simplification of the ordering process would work as an important variable. In relation to the preferable ease, older people preferred more ease while younger people preferred fit ease. In relation to the sizes, people wearing the size of '110' preferred more ease than the size of '90'. And people weighing over 90kg preferred sufficient ease than less weighing. People height over 170cm people preferred sufficient ease for the length between shoulders than height under 170cm. In case of the companies had no consistent sizing system. Significant difference was found in the sizes, except for the size of '100', among those companies, there was significant difference in the length between shoulders and the length of the shirt among those companies and those sizes. Significant body parts for a garment pattern making was height, the circumference of the neck, the chest circumference, the length between biacromion, the arms length, and the waist circumference.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.1
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• pp.26-40
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• 2016

The importance of Corporate Social Responsibility (CSR) implementation is increasing and CSR activity has become a core activity for firms. The increase on CSR activity expenditures also increases the need for strategic. When firms implement CSR strategically, firms need to consider consumers' perspectives toward CSR. This research investigated how Korean fashion companies integrate consumers' CSR expectations into CSR implementation. Through a qualitative study, we researched a firm's consideration of consumers which are reflected in detailed procedures of CSR implementation. We conducted in-depth interviews with executives and managers in charge of CSR and found the following results. First, motivations for CSR implementation were both strategic and moral along with consumers who play a crucial role in CSR motivation. Second, firms conducted various strategic CSR activities differentiating themselves using a specific resource. Third, self-CSR evaluation was not active and structured. Few companies were collecting consumer responses to CSR activities. Last, executives and managers have difficulties to perform CSR activities due to gaps between ethical consumption consciousness and the ethical consumption behavior, measurement of CSR effect, and lack of understanding of strategic CSR. The results of our study show that firm's consideration of consumers is insufficient despite executives and managers who strongly agree with the need for strategic CSR.

• Fashion & Textile Research Journal
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• v.11 no.3
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• pp.427-436
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• 2009

The purpose of this study is to analyze whether environmental and organizational characteristics have an effect on continuous acceptance intention and performance of the internet business in fashion companies. A survey was conducted from January 15 to February 15 in 2009, among members of fashion companies carrying out internet business. The data was collected with 288 subjects, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The results of this study were as follows; First, environment characteristics(internal pressure, external pressure) and organizational characteristics(chief executive officer, capacity of the organization and future directivity) of the fashion companies had an effect on continuous acceptance intention of the internet business. Second, environment characteristics and organizational characteristics of the fashion companies had an partially effect on performance of the internet business. Third, elevation of the business, customer relationship improvement and raise the market reactivity in performance factors of the fashion companies had an effect on continuous acceptance intention of the internet business.

• Journal of Fashion Business
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• v.10 no.1
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• pp.58-78
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• 2006

This study materializes body type measurement based on ISO(International Standard Organization)size system, targeting 1381 Chinese women, and suggests clothes size standards. It provides basic information on Chinese women size for Korean clothes companies advanced in China to strengthen the national competitiveness of Korean clothing industry. First, after the body type examination, based on the ISO's drop value, the results of types are in its decreasing order: A, M, H, and D. Second, women upper garment sizes by body types are set in the section of height 152cm, 160cm, and 168cm. Garment sizes are suggested based on the section that has more than 0.8% of appearance rate for the survey target: A, H, and M. Third, the clothes sizes of women pants are set in the section of height 152cm, 160cm, and 168cm just with the same as the upper garment.

• Journal of Fashion Business
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• v.9 no.1
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• pp.137-151
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• 2005

The purpose of this study is to analyze body types of Chinese women and provide concrete information of body compatibility improvement of Chinese adult female clothing product to domestic ready-made clothes companies. As for the method of this study, statistical analysis is made of 111 items. This is done from June 23 to August 07, 2004. 1381 female subjects from age 19 to 50 participated in this study. They all live in Beijing and Shanghai in China. Data was analyzed by used SPSS/WIN10.0 Program. The results of this study are as follows. The important city(Beijing and Shanghai) the significant difference which body measuring hits especially appeared. The area dwelling woman in Shanghai appeared the height region and head region relation item a lot. The area dwelling woman in Beijing measuring appeared a lot from wide thick circumference length angle item. The upper half of body horizontal and vertical length compared to route with the obesity somatotype person it was investigated with the thing.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.43-53
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• 1996

This study was initiated to investigate (1) the current sizing system for mail-order clothing, (2) consumers' preference for sizing systems, and (3) consumers' satisfaction with garment size. The apparel items and the sizes available at various mail-order companies in Korea were also reviewed. This investigation of consumers' preferences for various size description systems includes a survey of 410 men and women who had purchased garments by mail-order. The data were analyzed by Statistical Analysis System/pc. The major results are as follows; 1. The sizing system of mail-order clothing was different by garment items. The number of apparel sizes available for mail-order purchasing was three or less. The most mail∼order garments were labeled by the numerical size codes of body girth nleasurements or letter code (S, M, L). 2. The size description system most prefered by female subjects(N : 360) was the numerical size code of a body measurement(55.4%). The combination of bust-hips-height measurements size codes were prefered by 13.3% . The pictogram was least premiered by the subjects. 3. The apparel items that subjects wanted to buy using mail-order were underwear, home -weat and night-wear. The heavy users of mail-order purchasing, however, also wanted to purchase expensive garments requiring precise fit. The subjects aged from 20's to 80's wanted to purchase childern's wear by mail. 4. The desire for diversity of garment item and size of mail-order apparel was relatively high. The subjets also wanted to purchase special size garments by mail-order, e. g., garment sizes for full or tall figure.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.24-36
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• 2012

This study examines consumer's acceptance intention of sensor-based smart clothing empolying the extended TAM. Technology innovativeness, information innovativeness and trust were used as external variables and perceived palyfulness was included in the extetended TAM. Data were collected from the adults over 20 years old living in Daegu from March 14 to 18, 2011. 193 useful copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0. The study results showed that the extended TAM for smart clothing was validated empirically in predicting the individual's acceptance of sensor-based smart clothing and 10 hypotheses among 12 hypotheses were supported. Technology innovation, information innovation, and trust were confirmed as antecedent variables in affecting extended TAM. Perceived usefulness and perceived playfulness directly influenced acceptance intention and indirectly influenced acceptance intention mediating attitude. Perceived usefulness affected perceived playfulness and attitude affected acceptance intention. This study will help marketers and managers of fashion companies devise effective tools in planning marketing strategies related to smart clothing.

• Fashion & Textile Research Journal
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• v.13 no.1
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• pp.1-6
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• 2011

Design patent is a type of industrial design right that is granted on the ornamental design of a functional item. We analyzed domestic design patents that were applied from 1965 until 2008, to the field of functional clothing. Since the year 2000 the number of design patents of functional clothing progressively increased. Design patents applied to the functional clothing field includes sport wear (47%), working clothes (34%), and leisure wear (19%). Design development of the sports wear from the latter half of 1990's has shown a continuously increasing tendency. The most patent applications belonged to the companies(51.4%), followed by individual applicants (46.6%), and the universities or laboratories had the least number of applications (2.0%). In case of working clothes or the leisure wear, the number of design applications focusing on the functional characteristic is higher than that of aesthetic characteristic, however, the number of design applications focusing on the aesthetic characteristic is higher in sportswear.

• Journal of Fashion Business
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• v.4 no.1
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• pp.1-12
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• 2000

The purposes of this thesis are to investigate characteristics, environment of characters through comprehensive approach to analyze its use and strategies in apparel brands. As a method to accomplish this research, fashion related articles, documents and magazines are used along with marketing references forecasting 21st century market changes. The character industry has diverse application to different medias and also intimacy and absorbtion beyond sex, age, generation, nationality. The cultural background of character fashion is based on casual clothing caused by wide spread pursuit of sports and leisure culture, indivisualization and diversification of clothing, customer-made marketing atmosphere and tendency of pursuit of fun and humor. In case of domestic young casual market, own characters are developed for creating differentiated it's own brand images. Characters are applied as an design details or cyber fashion models standing for the image of it's own brand and take a part in other events and visual parts as well. Characters not only limited to clothing items but also further usages of characters extended to stickers and other related stationary goods are necessary. A 'Character multi shop' can be one of good methods to maximize synergy effect.

• Journal of Fashion Business
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• v.22 no.5
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• pp.15-31
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• 2018

The purpose of this study was to classify male consumers and examine their clothing consumption values and the perceived importance of store attributes. Using Internet-based research service, survey data were collected from 651 male consumers aged between 20 and 40. The questionnaire included questions regarding respondents' preference of different store types, clothing consumption values, perceived importance of store attributes. According to the results, the respondents were categorized into 5 distinct groups based on their store type preferences: discount store preference group, multi-channel preference group, store indifferent group, brand store preference group, online store preference group. Multi-channel preference group was the largest among these groups. The five store type preference groups statistically varied in clothing consumption values, i.e., epistemic value, brand/conspicuous value, and economic value. The groups also differed in the importance they placed in the store attributes of: service and product quality, promotion, fashionability, salesperson and store environment, store atmosphere, convenience, and website image. The results of this study have direct implication for retail marketers of fashion companies who are targeting male consumers. Marketers can apply findings of this study in implementing retail strategies for different types of stores.