• 한국의류학회지
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• 제28권6호
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• pp.862-871
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• 2004

This research is ultimately to understand the general behavior of luxury goods consumers and to diversify the consumer groups according to the relationships between their benefit seeking and brand loyalty. The subjects used for the research were 223 female consumers who purchased fashion luxury goods. The data were analyzed by factor analysis and multiple regression. The results showed that there were four factors in benefit seeking of luxury goods; self-improvement, aesthetics, uniqueness and quality. Each of the factors was analyzed in relation to brand loyalty and brand variety seeking motivations. Brand loyalty's factors were continuous brand loyalty, trademark brand loyalty and devoting brand loyalty. Brand variety seeking motivation factors were change/novelty seeking motivation, quality/recommendation, discounted price and unique types of product line. The consumers who were seeking self- improvement were showing trademark brand loyalty rather than continuous or devoting brand loyalty. Meanwhile, the quality benefit seeking customers showed continuous or devoting brand loyalty. The most important motivations in brand variety seeking was change/ novelty seeking. The implications and marketing strategies of the research were discussed.

• 한국산학기술학회논문지
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• 제12권10호
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• pp.4337-4347
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• 2011

본 연구는 골프웨어 소비자의 구매선택기준이 의복추구혜택과 구매만족도에 관한 연구를 분석하기 위하여 강원도 지역에 소재한 각 시 군 골프경기 및 골프연습장 이용객 중 총206명을 대상으로 선정하여 편의추출법(convenience sampling)을 사용하여 조사하였으며, 수집된 자료는 SPSS 13.0 프로그램을 이용하여 빈도와 백분율, 신뢰도 분석, 상관관계 및 다중회귀분석을 실시하였다. 결과는 다음과 같다. 첫째, 인구사회학적 특성분석에 대한 결과 성별로 남자가 51.0%, 여자가 49.0%로 비슷한 분포를 보였다. 연령별로 40대에서 50대의 연령대가 가장 많게 나타났으며, 결혼 유무는 기혼이 57.3%로 미혼 42.7%로 조금 높게 나타났다. 건강상태별로는 건강한 편이 79.4% 가장 많음을 알 수 있다. 둘째, 골프웨어 소비자의 구매선택기준이, 의복추구혜택, 만족도의 상관관계에서 모두 양의 상관관계를 보였다. 셋째, 골프웨어 구매선택기준이 의복추구혜택의 관계에 대한 분석결과 구매선택기준이 의복추구혜택인 이상적 추구, 유행과 브랜드, 편안함 추구, 젊음과 개성 추구에 영향을 미치는 것으로 나타났다. 넷째, 골프웨어 구매선택기준이 구매만족도의 관계에 대한 분석결과는 소비자들의 골프웨어 구매만족도에서 유의한 영향을 미치는 것으로 나타났다.

• 한국의류학회지
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• 제19권4호
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• pp.651-662
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• 1995

The purpose of this study was 1) to find out the benefits sought factors of jeans and to segment the consumer market 2) to analyze Purchase behavior, brand loyalty, and demo- graphic characteristics of benefit segments. The subjects were 350 male and female university students who have purchased at least one of the nine jeans brands selected for this study. For statistical analysis, reliability test, percentage, factor analysis, cluster analysis, x2-test, and analysis of variance were used. The results of this study were as follows; 1. Benefits sought by consumer were found to include four different factors-brand value, individuality, fashionability, and practicality. 2. As a result of subdividing the consumers, three distinctive groups were formed on the basis of benefit factors-individuality.fashion oriented group, brand value oriented group, and practicality oriented group. 3. Brand value oriented group rated the highest in all of following variables number of jeans possessed and purchased annually, brand loyalty, average household income, average monthly allowences, and amount of money spent in purchasing clothes in each season. Individuality - fashion oriented group rated the second.

• 한국의상디자인학회지
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• 제11권2호
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• pp.153-168
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• 2009

The purpose of this study was to identify the clothing attitude of Chinese students in korea according to gender, socio-economic level and resident period. The survey was conducted from October 30th to November 25th 2008, and 267 questionnaires were used for the analysis. Data were analyzed by factor analysis, T-test, ANOVA, Duncan's Multiple Range Test with SPSS 12.0. The results were as follows: 1. Most of Chinese students were middle-class Han race and they have been staying in Korea for 3 years. 2. Fashion leadership was classified as Innovation and Opinion leading factor; conformity as Nonconformity, Identification, and Norm consciousness; pursuit benefit as Practicality, Economy, and Aesthetic. 3. The Innovation factor was highly marked in female student group, the Opinion leading factor was higher in high-class group, and the pursuit benefit factor was significantly different between less than three years group and over three years group who have been in Korea. 4. We need to recommend best-design clothes for high-class Chinese female students who have been in Korea for over three years, and low-price clothes for less than 3 years.

• 한국의류학회지
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• 제27권1호
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• pp.100-110
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• 2003

The purpose of this study were 1) to find out the structural elements in classifying clothes images, and 2) to segment the consumer market for women's street clothes based on clothes image preferences and to identify the group differences in psychological variables, purchasing behavior variables and demographic variables. The sample was taken from 1106 middle class women who were in thier 30's∼40's living in Gwangju city. Consumers were classified into six groups: active image group (35.4%), feminine image group (25.9%). daring image group (16.5%), elegant image group (10.8%), dressy image group (8.9%) and brisk image group (3.5%). Women in their 30's∼40's preferred elegant image, daring image, active image and feminine image. Elegant image oriented group: This group is the lowest education level group and has the highest rating of housewife. This group has the lowest scores use of person information search, Daring image oriented group: Woman in their 30's prefers daring image. This group thinks practical benefit sought is less important than self-expression benefit sought. This group has the highest scores use of non-person information search, Active image oriented group: This group is practical benefit seeking group. and purchases the lowest amount of clothes. The amount of average household income is the lowest. Feminine image oriented group: The amount of average household income is the highest. This group perceives more youth$.$fashion benefit sought and self-expression benefit sought than elegant image oriented group. ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought use of information sources, purchasing behavior variables and demographic variables.

• 패션비즈니스
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• 제17권4호
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• pp.107-123
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• 2013

This study identified market segments by fashion leadership and appearance interest and compared each group in clothing benefits and makeup benefits pursued as well as makeup behaviors. The data were collected from 20~30 women during September, 2012, and a total of 302 surveys were analyzed. About 46.5% was in their twenties, and more than 39% was students and 35.4% was office workers. Findings were as follows. First, according to fashion leadership and appearance interest, three groups were identified, fashion leader group, appearance interest group, and uninterested group. Second, uninterested group showed the oldest average age among three groups. Fashion leader group showed the higher proportion of students and professional. Third, fashion leader group showed the highest mean score of self-esteem, while uninterested group showed the lowest level. Fourth, fashion leader group pursued attractive body image, social benefit, and individuality for clothing benefits, while uninterested group valued convenience. Fifth, with respect to makeup benefits pursued, fashion leader group presented a high level of esthetic, self-confidence, and functional pursuit, whereas uninterested group showed the opposite. Sixth, respondents tended to depend on internet most as cosmetic information sources, followed by family/friends, and magazine in order. Implications for cosmetic business were provided.

• 한국의류학회지
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• 제37권4호
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• pp.565-576
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• 2013

This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

• 복식문화연구
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• 제6권3호
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• pp.34-45
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• 1998

The purposes of this study were 1) to segment the female formal suit market based on clothing benefits sought by housewives in Checheon 2) to compare the real and ideal self-image's relative power on the clothing benefits factor, and 3) to develop a profile of each segment concerning self-image (real and ideal), and demographics. The data wer collected via a questionnaire from housewives. Using factor and cluster analysis, four groups were identified and labeled as 1) Easy care oriented users 2) Aesthetics/fashion oriented users 3) Low benefit oriented users. ANOVA, Duncan's Multiple Range Test, Chi-square statistics revealed significant differences among the three groups according to clothing benefits, real and ideal self-image and demographic variables.

• 대한가정학회지
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• 제47권3호
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• pp.11-22
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• 2009

The purpose of this study was to identify the benefits in children’'s wear sought by mothers and to identify the influence of parental attitudes and clothing involvements. A survey was conducted and 350 responses collected from mothers who have elementary school-aged children were analyzed using SPSS 15.0 evaluation version. As a result, firstly, eight dimensions of benefits in children’'s wear were identified; individuality/expression, conformity, aesthetics/fashion, social status, functional value, standard, blame avoidance and economic value. Secondly, the influences of mothers’' parental attitudes on the clothing benefits and the moderating effects of clothing involvements were found. The effects of parental attitudes on the benefits were dependent on mothers’' clothing involvements.

• 한국의류학회지
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• 제40권4호
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• pp.733-745
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• 2016

This study investigated the effect of clothing interest on party preference and suggested four party unities according to party wear types. A hypothesized model based on consumer innovativeness, clothing interest, party benefit, party interest and party preference was tested to determine the effect of clothing interest on party preference. Party unities were constructed according to party wear types along with party place, party food, and party music. Data was collected through two online surveys. The population of the survey was female consumers in their twenties. Descriptive statistics, factor analysis, reliability, correlations, and regressions were applied to the data of 305 samples. As a result, positive tendency toward consumer innovativeness, clothing interest, party benefit, party interest and party preference was observed in young female consumers with significant relations among five variables. Party preference was well-explained from the hypothesized research model, but the direct path from clothing interest to party interest was identified as insignificant. The most preferred party elements of place, food, music and wear was garden, barbecue, house music and mini dress, respectively. Four party unities according to party wear types were constructed and suggested based on the correlation analysis results between party wear and other party elements. The concept of party unity is useful to establish marketing strategies such as advertising and experience marketing in the party wear industry.