• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1323-1333
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• 1997

The objectives of this study were to identify 1) the steps of information processing and evaluation in clothing purchase decision making, 2) evaluative criteria and determinant attributes at each step, 3) decision making rule, and 4) the effect of clothing involvement on information processing and evaluation. The data were obtained 71 female adults using questionnaire, observation and protocol in real shopping behavior. Consumer's information processing and evaluation was a circulated process composed of multi-steps. Consumer considered aesthetic and intrinsic evaluative criteria to be important and used compensatory and noncompensatory rule together at each decision making step. Clothing involvement had an partial effect on information processing and evaluation.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.3 s.39
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• pp.321-334
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• 1991

The main object of this study was to clarify the concept, scheme, an dimensions of the clothing evaluatie criteria, and to organize its theoretical framework accordingly. The research was carried out in tow ways. The first research was investigated by the critical evaluation of the existing literature, while the other research was investigated by an empirical survey study. The questionnaire was developed for the empirical study. The questionnaire was administered to 640 housewives living in Seoul area during the fall of 1988. Social wear was selected according to the defined times, place, and occasion. As a result of the literature study, the first research problem, the clothing evaluative criteria was loud to exist at three different level - benefit level, element level, and intemediate level -. The colthing evaluative criteria at the benefit le·eel were loud to include four different dimensions-fashionbility, status symbolism, practicality, and economy. The validity of the benefit dimensions was established by the empirical confirmation utilizing factor analysis technique.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.6
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• pp.1033-1041
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• 2010

This study investigates the combined effect of clothing interest and fashion innovativeness on dimensions of scent quality (pleasantness, intensity, familiarity, and congruency) to understand which dimensions of scent quality have significant positive effects on the appeal of scented apparel products. The survey data were statistically analyzed. A structural equation modeling using LISREL was conducted to test the model. Results indicate that clothing interest has a significant impact on scent quality attitude. Positive evaluations of the product were most strongly influenced by the pleasantness quality of the scent. Intensity and familiarity were factors that affected the approach of consumer responses toward scented products. Congruency was not a significant scent quality in generating positive responses for apparel products among consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.223-232
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• 1992

The ultimate purpose of this study is to build a model on clothing satisfaction which extends the consumer satisfaction model by unifying the exportation antecedents. In the literature study, it is proposed to clarify the concepts on the clothing satisfaction, and to investigate the present paradigms of the consumer satisfaction. It is widely accepted by the clothing researchers that the clothing satisfaction is a comparative process in which the evaluation criteria are used to judge the clothing product and to access the disconfirmation. In the Disconfirmation paradigm, the role of the expectation is very important. We propose to classify the expectation into the expective expectation and the normative expectation. The normative expectation applies when the investment cost and effort are considered. The expectation is shown to be affected by the expectation antecedents of the product characteris-tics, the situation characteristics, and the consumer characteristics. We investigate in detail those clothing satisfaction determinants and their measurement methods. Then, we build a clothing satisfaction model by the disconfirmation paradigm which is composed of the expectation antecedents, the expectation (expective expectation, normative expectation), the perceived clothing product performance, and the disconfirmation.

• Journal of the Korean Society of Clothing and Textiles
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• v.8 no.3
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• pp.9-17
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• 1984

This study was designed to determine some of the socioeconomic and social-psychological determinants of homemker's clothing satisfaction according to location(urban, rural). Multiple regression analysis, t-test, ore-way ANOVA, and Duncan's test were employed to analyze the data. The Results were: 1. Social-psychological variables more influenced on the homemaker's satisfaction with her clothing than socioeconomic variables without the difference of location. 2. There was a difference in stepwise diecending order of importance according to location. 3. Social-psychological variables were influenced by socioeconomic variables, expecially in rural location. 4. There were differences in clothing satisfaction, social-psychological variables and socioe-conomic variables according to location.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.245-254
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• 1992

The purpose of this study was to evaluate the mechanical thermal resistances and comfort properties of ski wear made with vapor-permeable water repellent (VPWR) fabrics and thermal insulation battings. Four types of experimental clothing were made with the combination of two VPWR fabrics (Hipora-$TM^{\circledR}$, Hipora-$CR^{\circledR}$) and two thermal insulation battings ($Viwarm^{\circledR},\;Airseal^{\circledR}$). Thermal resistances of ski wear were objectly evaluated by thermal manikin experiment ($21{\pm}\;2^{\circ}C,\;50{\pm}5\%$ R.H.,0.25 m/sec air velocity) and thermographic accessment ($2{\pm}2^{\circ}C,\;0\%$ R.H.,0.25 m/sec air velocity, and emissivity level : 1). Garment wear tests of ski wear included the measurement of the microclimate (inner temp. and relative humidity) of the experimental clothing by digital thermohygrometer and subject wear sensation using McNall's thermal comfort ratings. CBo values of experimental clothing 4 (Hipora-$CR^{\circledR}+Airseal^{\circledR}$) and 1 (Hipora-$TM^{\circledR}+Viwarm^{\circledR}$) were significantly higher than those of 2 (Hipora-$TM^{\circledR}+Airseal^{\circledR}$) and 3 (Hipora-$CR^{\circledR}+Viwarm^{\circledR}$). Thermal resistances in the points of breast, back, belly, and loin was significantly higher than those of upper am, fore arm, and shank of measuring points on the thermal manikin. According to the color map of the thermogram, the experimental clothing 4 indicated higher surface temperatures than the others showing more yellowish spots on the surface of clothing. Inner temperature of experimental clothing was not significantly different among the four types of ski wear, but relative humidities of experimental clothing were significantly different. Relative humidities of experimental clothing 1 and 3 showed higher than those of 2 and 4. Relative humidity of experimantal clothing was affected largely by the thermal resis- tance of thermal insulation batting materials. The subject wear sensation of experimental clothing 2 and 4 showed lower humidity than the others. Subject wear sensation was affected more by humidity sensation than by thermal sensation.

• 한국생활과학회:학술대회논문집
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• 2010.05a
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• pp.125-126
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• 2010

• International Journal of Costume and Fashion
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• v.2
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• pp.1-9
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• 2002

• Proceedings of the Korean Fiber Society Conference
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• 1993.06b
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• pp.679-683
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• 1993

• Proceedings of KHEA Conference
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• 1997.07a
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• pp.257-257
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• 1997