• Journal of Fashion Business
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• v.19 no.3
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• pp.59-72
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• 2015

The purposes of this study are to explore how the service recovery of the beauty shops and customers' perceived justice affect the customer relationship. A survey based questionnaire method was employed for this study. Data were collected by a convenient sampling of 232 female customers of hair beauty shops in Seoul and Busan. The data were analysed by using SPSS 21.0, including a frequency analysis, reliability analysis, factor analysis and multiple of regression analyses. The first result showed that all dimensions of service recovery had a significantly positive effect on the perceived justice. Especially, behavioral recovery of beauty shops was the major significant factor affecting perceived justice. Second, distributive justice and interactive justice had a significant effect on satisfaction. However, procedural justice did not have any significant effect on satisfaction. Finally, satisfaction was significantly and strongly associated with both trust and commitment. These results provide empirical proposition that the recovery strategies for complaint handling of the beauty service shop are related closely to relationship marketing.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.172-182
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• 2021

We look at the business model development of a fan community platform 'Weverse' from two-sided platform (TSP) to multi-sided platform (MSP) and investigate its platform business model. From the Rocket Model's theoretical perspective, the results reveal that Weverse firstly focuses on inviting artists as many as possible starting from BTS, then attracts new artists' fans naturally. For success of this TSP, it forms MSP, 'Weverse Shop' to meet two sides' relevant needs timely and filtered. In third stage of connection, various partnerships are attempted in terms of open platform strategies. For instance, by combining 'VLive' and Weverse, Naver's fan platform business is transferred to Weverse. For core transaction through direct and indirect monetization, several cobranding activities are tried. Lastly, regarding optimization, newly born Weverse being launched in the first half of 2022 is supposed to create further synergies with Naver's R&D capabilities in data, AI, and other technologies like metaverse platform 'ZEPETO' which already sells clothing items of Weverse artists.

• Korean Journal of Human Ecology
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• v.24 no.1
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• pp.69-77
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• 2015

The study will furnish university students-oriented accessary market with preliminary data by virtue of university students' wearing accessary conditions. It conducted by 151 university students in Jeon-Nam and Jeon-Buk during october through november, 2014. The questionnaire is composed of 17 questions and used 151 out of 152 copies as the final data, except for one insufficient reply. The analysis method carried out a technological statistics such as frequency count, percentage, average and t-test for every questions, used by SPSS 20.0. The investigation result is as follows; The overall numbers of answerers were 151 people, 36 male and 115 female, and showed that they purchase accessaries of less than 20,000won in a jewelry shop. According to the 86.1% of university students' answers, the most well known brand is OST and then Metrocity(76.2%), Swarovski(68.9%) came after. The most visit count is to a jewelry shop, once or twice in a month, on-line shopping malls and department stores came after. Rings and bracelets are purchased once or twice in a month, and earrings are mainly put on. When purchasing accessaries, quality and scarcity design are the most significant conditions, getting the information through internet and fashion magazines. The ground of purchasing accessaries is for self-contentment and for coordinating with their fashion, and also the difficult maintenance as well as untangled wool are defined as uneasiness of using accessaries. Furthermore, the original goods are preferred for rings and necklaces, unlike earrings and bracelets.

• Journal of Environmental Health Sciences
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• v.43 no.2
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• pp.95-102
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• 2017

Objectives: This study was conducted to evaluate the emission of VOCs from clothing that had been dry cleaned. Methods: In order to ensure the same conditions, f100% wool scarves were selected as the fabric type. Four identical tests were conducted on the option of either removing the plastic bags which came from the dry cleaning shop or not. The scarf was located inside a closet or room for one or two days. Small chamber tests were conducted to determine the VOC emission characteristics under the same conditions such as temperature, humidity, loading factor, and air exchange rates. Air from the chamber for VOCs was sampled by Tenax TA tube and analyzed by thermal desorption and GC/MSD. Results: Assuming that test represented dry cleaning and consumer's conditions well enough, we can conclude that immediate emissions after the dry cleaning of the scarfs caused elevated levels of TVOC, five VOCs (benzene, toluene, ethylbenzene, xylene, stylene), and decane group compounds. Conclusions: By removing the plastic bags which came from the dry cleaning shop or not, the storage conditions of dry cleaned scarfs by consumers during the storage time periods (one to three days) would be significant for reducing VOC emissions.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1772-1783
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• 2007

This study aimed to investigate differences in the purchasing patterns of and the levels of satisfaction with cosmetic products, and the method of disposing dissatisfied cosmetics for female university students among China, Japan and Korea. Survey was conducted with 1,200 female coeducational university students in Beijing, Tokyo and Seoul and 1,115 were used for the data analysis. Data were analysed by frequency analysis, Cronbach's ${\alpha}$, chi-square analysis, analysis of variance, Duncan's Multiple Range test. The results showed significant differences in purchasing behaviors in China, Japan and Korea. Japanese students mainly got information through objective sources, while Koreans did so through human network. Regrading the evaluative criteria for basic care items, function and effect were the most important criteria for Chinese and Korean consumers and skin compatibility for Japanese. For color make-up, Chinese, Japanese and Korean respondents respectively cared the most on brand image, convenience of purchase and the current trend. Chinese tended to shop cosmetics at department stores due to store reputation, Japanese preferred supermarkets and pharmacies and Koreans shopped at discount stores for low price. The most influential human sources were friends and colleagues for Chinese and Korean, and models on advertisements and magazines for Japanese. Korean respondents displayed the highest level of satisfaction with cosmetics followed by Japanese and Chinese. As for the methods of disposing dissatisfactory cosmetics, Chinese were the most active in exchanging for other product; Japanese and Korean were not likely to use or throw the products away.

• Journal of Distribution Research
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• v.12 no.2
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• pp.79-102
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• 2007

Consumers evaluate stores by comparing stores that we, in their minds, similar and are competitive with one another; and in this way, the term "consideration set of stores" is defined as those store alternatives the consumer is aware of and evaluates positively. The purpose of this study is to aid in understanding the consideration set of stores in store choice processes in apparel product purchases. More specifically, this study aims to clarify the relation between consideration set of stores and importance of store image. As a result, the respondents of quantitative study were classified into seven groups by the number of stores and store types they considered: 1) "small-road shop sets group" ; 2) "small-market sets group" ; 3) "small- department store sets group" ; 4) "small-department store/outlet sets group" ; 5) "large-department store/market sets group" ; 6) "large-department store/road shop sets group" ; and 7) "large-department store sets group". Further, significant differences among the groups in the importance of store image were observed. For example, low prices were an important factor in both the small-market considering group and large-department store/market considering group when choosing a retail store, there were also differences in the considering groups in that for the small-department store considering group, store mileage-discount cards were important whereas ample space for relaxation around the stores were important retail store selection factors for the large-department store/road shop considering group. This study may provide a useful direction to retailers in finding out who the target customers and competitive stores are and allow retailers to make proper marketing strategies.

• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.140-151
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• 2017

This study researched the status and prospect of the natural dye program in the Gyeongsang region, with a focus on private centers with sufficient infrastructure and abundant human resources available for natural dyes. Metropolitan cities do not own the drying house and the agricultural land for natural dyes as well as have difficulty securing the land; therefore, entire sites are limited and smaller as they are closer to the city. The one-time program of all centers has been researched to help promote and maintain centers rather than generate profit. It is shown that June-August (summer) is preferred over December-February (winter). Natural dye programs for hobby and education are operated as needed because the number of participants are low. This program uses natural indigo and Persimmon Juice for the dyeing raw materials. Programs are often outsourced by other institutes with a private certification registration system the starting of a business after obtaining certification are often found in institutes operating programs directly. Future plans do not include investments in facilities (like the enlargement of experience centers) the prospect of programs and business value is bright for business strategies that include an exhibition shop for natural dye products and program development.

• Fashion & Textile Research Journal
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• v.6 no.2
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• pp.213-220
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• 2004

This study shows the result of the survey conducted for male adults who had to use wheelchairs. The objectives of this study are to develop and improve the clothes for the disabled people and to make those garments put into practice. For this purpose, the survey was conducted at first so as to understand the situation of the disabled peoples wearing clothes and the garment demands. This survey is to suggest the suited form of the pants they want. The result of the study is as follows. 1) The average age of the subjects was 38.4 years old. They have used wheelchairs for 12 years on the average. Most subjects two limbs were paralyzed because of the acquired spinal paralysis. 60 percent of them were wearing the urine bags all the time. The average size of the pants they purchased was 39 inches, which means that their waist and abdominal circumstance were very big. 2) Regarding the situation of wearing habits, although the subjects usually purchased ready-to-wear, most of them are very dissatisfied with them. Especially, they considered the size as their main dissatisfaction. The main concern for buying garments was how comfortable and mobile they are while wearing them. They also needed outdoor garments. Lastly, they looked forward to the shop specialized in the garments for disabled people. 3) The functional pants for adult men using wheelchairs had the same zipper as that of general pants. The waist belt was made of rubber to reduce the pressure on waist and to cover 2 inches (5 cm) of waist circumference. Also it should be made to secure each button within the belt in accordance with size. Finally, it was designed as formal wrinkled pants that had pockets within the reach of hands when the disabled used wheelchairs.

• Fashion & Textile Research Journal
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• v.19 no.3
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• pp.296-301
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• 2017

This study researched the status and prospect of a natural dye program in Gyeongsang region that focused on private centers with sufficient infrastructure and abundant human resources were available for natural dyes. The entire site for metropolitan cities that have difficulty in securing the land are limited (as well as smaller) because they are closer to the city; in addition, they do not own the drying house and the agricultural land for natural dyes. It is understood that the one-time program of all centers researched help to promote and maintain the centers rather than generating profit; in addition, it is shown that Jun - Aug (summer) is preferred over Dec - Feb (winter). This program uses natural indigo; consequently, natural dye program for hobby and education is operated when it is required because the number of participants are low in most cases, Persimmon Juice is used for the dyeing raw materials. Programs in operation are often outsourced with other institutes registered under private certification system; therefore, many cases of starting business are found in the institutes operating programs directly after obtaining the certification. Their plans do not allow for investment in facility such as enlargement of experience center and prospect of program; in addition, business value is generally bright for business strategies that include an exhibition shop for natural dye products and program development.

• Korean Journal of Human Ecology
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• v.5 no.1
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• pp.43-53
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• 1996

The purpose of this study was to investigate the actual condition of fashion sales related persons and analyze their different role recognition in women's Ready-To-Wear shops. A questionnaire was administered to 378 fashion sales related persons in department stores and individual shops. Data were analyzed by using crosstabs, $X^2$, t-test, Scheffe's test and ANOVA by using of SPSS PC program. The results of this study were as follows: 1. In the role of fashion salespersons, managers participated highly in the merchandise buying plan, actual merchandise buying and advertisement, and shopmasters participated in the management of salespersons and keeping good relation with customers and display. 2. There was significant difference according to the existence of shopmasters in sales promotion. Shops with shopmasters had regular sales and filed up customer cards. 3. Shopmasters and salespersons attached importance to fashion information, market information, sales result information, and managers attached importance to customer information, enterprise environment information in utilizing of informations. Managers considered customer survey very important but shopmasters and salespersons did not. Shopmasters, managers, and salespersons all attached importance to customers' preference survey as customers' information source. 4. There were significant differences in lifestyle survey, buying method survey, preference survey, street fashion survey, brand identity survey and advertizement effect survey of customers by the different roles of fashion salespersons. 5. There were significant differences in the degree of merchandise knowledge, service and after service in sales service recognition by the different roles of fashion salespersons.