The objectives of this study were to investigate appearance management behaviors and hairstyle preferences in accordance with personality types and self-image, and to examine the characteristics that influence simultaneously the appearance management behaviors. A survey was used for as for this research. The personality properties of introversion and extroversion were further divided, based on the aspects of emotions, thoughts, behaviors, and interpersonal psychological functions. The subjects were 383 girls in their first year of high school in Seoul. The extrovert type showed a higher level of management for clothing, hair and face than the introvert type. The emotional extrovert type and the interpersonal extrovert type showed the highest level of clothing management, the active extrovert type showed the highest level of face management, and the interpersonal introvert type showed a very low level of hail management. The high school girls who had a higher social and mature self-image showed a higher level of clothing, hair and face management. Introverted girls preferred a mid-length straight hairstyle more than extroverted girls. The higher the social and mature self-images girls had, the more they preferred a long wave hairstyle. The higher the cute image they had, the more they preferred wave hairstyle. The entire appearance management behavior was affected significantly by extroversion, mature image, and allowance, simultaneously.
Journal of the Korea Fashion and Costume Design Association
/
v.14
no.2
/
pp.33-47
/
2012
The purposes of this study were to investigate the differences of self-efficacy and appearance management behavior according to demographic variables, to disclose the relationship between self-efficacy and appearance management behavior, and to examine the characteristics that affect appearance management behavior of male and female college students. The research method was a survey method using a questionnaire. The subjects were 632 college students (male: 302, female: 330) living in Seoul area. Statistical analysis methods were factor analysis, Cronbach's ${\alpha}$-reliability coefficient, t-test, ${\chi}^2$-test, one-way ANOVA, Duncan's multiple range test, Pearson's product-moment correlation coefficient, and multiple regression analysis. The self-efficacy factor derived four categories including self-control efficacy, social self-efficacy, physical self-efficacy, and task difficulty preference. The college students who were in higher social stratification and older had more appearance management behavior, and those who had lower task difficulty preference and lower physical self-efficacy had more plastic surgery management. Both men and women who had higher self-control efficacy had more clothing management. Women who had higher self-control efficacy, social self-efficacy, and task difficulty preference had more appearance management expenses.
Journal of the Korean Society of Clothing and Textiles
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v.29
no.1
s.139
/
pp.58-67
/
2005
This study was aimed at the development of scales measuring appearance management behaviors of career men for on-line image consulting. The purposes of this study were to develop a scale which can measure fashion orientation of career men and classify them according to fashion orientation. The data were collected from 380 career men for the first survey and 372 career men for the second survey in Seoul, Korea and were analyzed by factor analysis, reliability test, cluster analysis, one-way ANOVA and Duncan test. The results from this study were as follows: 1) Ten factors of fashion orientation were identified: clothing interest, satisfaction in clothing-selecting ability, individuality and self expression, interest in appearance management, appearance improvement and mood enhancement, clothing conformity, putting value on attractive appearance, maintenance of neat appearance, weight control and pursuit of fashion. The total variance explained by the ten factors was $65.70\%$ and Cronbach's $\alpha$ of 10 factors ranged from $.60\~.92.$ 2) Three groups were classified by the representative items of fashion orientation factors : passive appearance management group who were conscious of other people, positive appearance management group who were highly fashion-oriented and indifferent group to appearance management. The fashion orientation characteristics of groups classified in the second survey were nearly similar to those in the first.
This study was carried out to investigate the effect of washing machine type (drum or pulsator) on the behavior of clothing management and consumer satisfaction. The data were collected via questionnaires from 408 consumers and were analyzed through factor analysis, ANOVA, Cronbach's Alpha, utilizing SPSS 10.0. The results of this study were as follows: 1) 39.2% of consumers used drum washer and the number of users has increased sharply in five years. Drum washer consumers hold larger capacity washer than pulsator washer consumers. 2) Young people(under 40) showed statistically significant differences in terms of washing concern and the kinds of detergents, while old people(40 and above) showed statistically significant differences in terms of checking the label, preparing the laundry, and hand-washing. Married women showed statistically significant differences in checking the label, preparing the laundry, and hand-washing. 3) In terms of clothing management behavior with the type of washing machine, drum washer consumers showed statistically significant the amount of detergents, while pulsator washer consumers showed statistically significant handwashing and kinds of detergents. 4) In terms of customer satisfaction with the type of washing machine, drum washer consumers showed statistically significant brand satisfaction.
Journal of the Korean Society of Clothing and Textiles
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v.23
no.1
/
pp.128-139
/
1999
As the fashion phenomenon changes in the direction of respecting individual tastes it needs to make and effort to search individual clothing-wearing motives. In this study the face to face interviews were carried out to 42 people for 4 months from October 1996 to January 1997. By means of the qualitative data analysis their statements were analyzed. 6 groups were classified on the basis of clothing-wearing motives. Generally consumers began to cognize the necessity of clothing and develops it to situational appropriateness psychological comfort impression management distinction desire and finally attention -receiving desire. The levels of clothing-wearing motives were also interpreted as introversion-extroversion theory. These 6 groups were named in consideration of the highest level of their clothing -searing motives They were respectively the least clothing-cognizing group situation-appropriateness cognizing group psychological comfort cognizing group impression management group distinction desire group attention-receiving desire group. The characteristics of each group were represented based on the interview results and the consuming-behavior of each group was compared. finally the interaction of the clothing-wearing motives and the fashion phenomenon was discussed.
Journal of the Korean Society of Clothing and Textiles
/
v.14
no.4
s.36
/
pp.305-313
/
1990
The purpose of this study was to examine the relationship between self-esteem and demo- graphic variables of adult males and females upon clothing behaviors. The questionnaire were admistered to 249 unmarried females, 202 married females, 228 unmarried males, 179 married males in Pusan. The data was analyzed statisitically using to Pearson's correlation, t-test, Multiple regres-sion. The major findings of this research can be summarized as following; 1. There was significant relationship between the self-esteen and Conformity, Modesty, Management of the clothing behavior subscales. There was significant relationship among the clothing behavior subscales except Interest-Modesty, Conformity-Aesthetics, Conformity- Fashion, Modesty- Psychological dependence and Modesty-Aesthetics. 2. There was significant difference in the self-esteem and all clothing behavior subscales except Conformity according to sex. 3. There was significant difference in Interest, Psychological dependence, Fashion, Conform- ity and Modesty according to marriage status. 4. Sex and school career have significant effect on the self-esteem. Sex have significant effect on Importance, Interest, Modesty, psychological dependence, Aesthetics, Management and Fashion. School career significant effect on Conformity and income effect on Fashion. 5. Sex and school career have significant effect on the self-esteem as intervening variables, the clothing behaviors as dependent variables. Sex, age, school career and income have significant direct effect on the clothing behavior subscales.
This study investigated the influence of product attribute on initial trust and purchase intention of sensor-based smart clothing. Questionnaires were administered to 256 university students in Daegu, Korea. The results were as follows: First, there were 5 factor solutions in product attribute of smart clothing; comfortableness, health usefulness, management easiness, safety, and aesthetic appearance. Second, there were significant effects on initial trust in heath usefulness, management easiness and safety. Third, there were significant effects on purchase intention in health usefulness, management easiness and aesthetic appearance. Fourth, there was a significant effect on purchase intention in initial trust.
The purpose of this study was to investigate the effect of children's personality traits and parental child-rearing attitudes on clothing attitudes and color evaluation of preschool children. The subjects for this study consisted of 360 five-year-old children who were attending a preschool and their parents in Cheju Island Korea. Employed mothers had significantly higher score on love acceptance attitude than unemployed mothers did. Female children had more conservative attitude on clothing sex-role than male children did There were no significant gender differences in parental child-rearing attitudes. There were significant relationships between gender and preferred clothing colors. Male children were more likely to prefer blue red, green, and prussian blue for the colors of clothing than were female children while female children liked pink yellow and orange more than male children. Boys selected blue and girls selected pink as the most preferred clothing color. Overall preschool children chose red as the most preferred color black as the most disliked color. The children's sex identification by clothing color was highly consistent with the conservative attitude of adults for all colors. That is preschool children identified pink red and yellow with female color while prussian blue blue and green with male color. Clothing interest of boys was influenced by the mother's state of employment and academic trait. The boys high in academic trait and whose mothers did not have job were high in clothing interest. Clothing management of boys was influenced by emotionality and love acceptance rearing Ttitude. Clothing independednce of boys was influenced by authority control rearing attitude Clothing sex-role of boys was influenced by familism trait. The boys high in familism trait had open-hearted attitude in clothing sex-role. Clothing interest of girls was influenced by academic trait clothing management by sociality clothing independence by emotionality and clothing satisfaction by familism trait. Therefore the more positive personality children had the higher clothing interest and the more desirable clothing attitudes they had.
Hospitals in Korea are having trouble with economic matters because of the low cost of medical insurance and the consumer's demand for high-quality care. The management of patient clothing is very difficult Especially for the management of size is very difficult because the mix of patients in the wards is very different from the stocked clothing sizes. Because of economic matters the ward dose not prepare enough clothing for every size. The nurses in the wards have trouble managing the clothing. Therefore the nurses want free-size patient clothing for all patients. The problem of managing the patient's clothing were surveyed by nureses in the wards. It was known that the free-size patient clothing was needed. The clothing designed from 150cm, to 180cm by 5cm were made. The different sizes of clothing were pretested. The experimental clothing were selected. The experimental patient clothing are designed for between from 165cm and 170cm in height which refers to Korean average. The fitness and sensory test were made by medical personnel outpatient who will be future client for hospital and by specialist in clothing. Finally The free-size patient clothing was made. It was said that there is no difference between the C-type (170cm) and the D-typer(165cm) clothing by specialists in clothing. The outpatient future client for hospital liked the C-type was selected. The questionnaires of the C-type patient clothing was tested by outpatient patients and by medical personnel. Eighty-four point-eightprecent(84.8%) of evaluators liked free-size clothing 75.8% liked unisex use.
Background : The clothing is considered as second skin. The patient clothing needs basic clothing demands which are comfortable, functional and aesthetical and special demeands which are associated with medical examination, treatment and management of daily-life inconveniences. The patient is weak and labile to psychic trauma and has limitation of movement. So the help of others is needed. But recent patient clothing does not satisfy above demands. So the design, making and management of patient clothing to satisfy those demands are very important. The purpose of this study' is to develop multipurpose clothing which is comfortable, functional, aesthetical and satisfying patients and medical personnels. Method : The questionnaires of existing patient clothing were tested by patients, medical doctors, and nurses. After analyzing two types of questionnaires, eight types of experimental patient clothing were made. After preference test, shortcomings were removed and merits were adapted. One type of multipurpose patient clothing mixing eight above experimental clothing was made. The state of wearing and moving were videotaped. The videotape-recoding was watched by patient, caregivers(medical doctors, nurses) and clothing specialists. Result : The general reaction for experimental clothing were positive by the group of patients, medical personnels and clothing specialist, there were significant differences among three groups. Conclusion : It was thought that to develop one type of multipurpose clothing is possible. If the studys for patient clothing which are free-size and economic matters that are type of clothes and method of washing are made in depth, the desirable patient clothing will appear.
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