• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.992-1000
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• 2006

The main purpose of this research is to develop the methodology of objective evaluation of clothing appearance by eye movement analysis. The visual clothing items used in this study were skirt, one-piece, pants and shirt with the style variation of silhouette and details. By observing eye movement during visual evaluation of clothing, we can achieve the basic fixation data of eye movement. Moreover, we developed the Matlab program to extract the fixation coordinate and number of eye fixation on each part of the clothing item. As results, there were differences in the duration of fixation time for each item and the fixation time was not different by styles within a clothing item. However, we could find differences in the fixation time within a style, in other words, we could select the important parts of the clothing by observing the fixation time in a certain clothing item. It is also noted that time required in visual information processing differs depending on the item, and there was a region which contain more information independent with styles in the same item. By developing the objective method of visual evaluation that correspond to human's visual information processing, the results are expected to be applied in the retrieval program in internet shopping mall or in the development of contents for advertisement of clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.2 s.24
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• pp.1-11
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• 1987

The purpose of this study was to develope a questionaire measuring clothing behavior of elementary school children. At first, after pretest, the clothing behavior questionaire consisted of 70 items which were devidad. into 7 subscales i.e. Clothing interest. Clothing satisfaction. Clothing management, Clothing sex-role. Clothing comfort. Clothing conformity. and Clothing independence. Each item was rated on a 3-point scale. Samples were 447 boys and girls (4 th, 5 th, 6 th grade) of three elementary schools in Seoul. Korea. The data were analyzed by item analysis and factor analysis. Factor analysis was useful in attempting to establish contruct validity. Item validity was examined based on the correlation coefficients and item discriminating power through the chi-square. Reliability was examined based on the Cronbach's Alpha Reliability Coefficient and test-retest method. With this analysis the subscales were reconstructed to following 6 factors. Clothing conformity items were not clustered by the factor analysis. 52 items of 6 factors selected by the analysis. The factors characteristics were as follows: 1. Clothing interest (10 items) 2. Clothing satisfaction (11 items) 3. Clothing management (8 items) 4. Clothing sex-role (12 items) 5. Clothing comfort (6 items) 6. Clothing independence (5 items)

• Korean Journal of Human Ecology
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• v.16 no.1
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• pp.159-171
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• 2007

The purpose of this research is to analyze the difference of Structural Equation Model which shows the path between BRQ and its performance variables according to purchase product types-fashion brand types, clothing item groups. The subjects were women in their 20s to 40s living in Seoul and Metropolitan areas, and 482 copies of questionnaire were analyzed. Multi-Group Analysis of AMOS 5.0 Package was used to investigate structural equation model according to fashion brand types and clothing item groups. The results of this study were as follows. As for fashion brand types, there appeared to be significant differences between high price brand type and medium-low price brand type for three paths, namely brand satisfaction to brand loyalty, BRQ to brand attitude, and brand attitude to brand loyalty. However the verification of structural equation model according to clothing item groups showed no significant differences between formal wear and informal wear. Consequently, BRQ was proved to affect brand satisfaction and brand loyalty, and brand satisfaction was the important intermediate variable between BRQ and brand loyalty. As consumers were likely to show the difference of structural equation model according to the price of purchase goods, differencial marketing strategy would be suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.1
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• pp.130-139
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• 1994

This study was performed to provide the dress form for high school girls' clothing construction which can reflect the characteristics of their body. Two hundred and forty seven high school girls aged from 15 In 17 were directly measured. The results obtained from this study were as follows ; 1. High school girls' somatotype was similar to that of young adult women. They had the features of well developed upper trunk and well developed breadth, but less developed depth. 2. The correlation between length item and the other items was small enough to interpret that each item was independent. There was a Positive correlation between depth item and girth item. And, Observed correlation between weight and Rohrer's index and breadth, depth and girth item was much larger than expected, which showed that weight and Rohrer's index influenced on fatness factor. 3. Through factor analysis, six factors were extracted from anthropometric measurements. The first factor was representing upper body volumn which expressed the characteristics of somatotype better than any other factors, the second factor was breadth, the third factor was size, the fourth factor was length, the fifth was back shape and the sixth factor was shoulder shape. 4. For development of dress form for high school girls, directly anthoropometric measurements were used. The dress form constructed through this study represented the characteristics of high school girls, therefore this would be very useful to manufacture clothing for them in the future.

• Journal of the Korean Society of Costume
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• v.56 no.8 s.108
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• pp.138-147
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• 2006

This study tried to research on clothing styles of show hostess in the cable television home-shopping network program. Especially, show hostess's clothing styles were classified into 5 sections according to selling products, that is baby goods, insured goods, underwear, bedclothes and beauty goods. item is examined 7 levels by texture, color, clothing item, fashion image, fashion trend, fashion type, and fashion silhouette. The results showed that significant correlations between show host's clothing and selling products. The another findings of this study is that show hostess's clothing is aimed at the taste of main consumer such as housewife. Conseguently this study reaffirms the importance of the shopping hostess's clothing influnce according to selling products's characteristics.

• The Research Journal of the Costume Culture
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• v.15 no.2 s.67
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• pp.339-351
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• 2007

Many off-line fashion brands currently has construct hompage in the form of digital contents at the website. The purpose of this study is to confirm that fashion item of avartar can be applicate to react for consumer desires by a process of construction for hompage digital contents of fashion brand, and develop various avartar fashion item to satisfy consumer's wants using the computer graphics. The results of this study are as followings. First, it should be the first to decide whether hompage contents can be used for any purposes. And it will offer initial brand concept, followed by the contents of event, blog, avatar, fashion information. Second, portal sites currently service avatar fashion item, but it just bounds the limit of indirect effect. Many fashion brands face a challenge to differenciate themselves, so avatar fashion item should be planned to coordinate the contents and brand concept. Also it is certainly possible that fashion brand communicates larger consumers with a avartar fashion item that appeal to a consumer's sensibility. Third, this study propose design development and application as 3 of the avartar fashion item using the computer graphics. Avatar Fashion item using the computer graphics was presented by application as promotion through event garment, item coordinate, cellular phone service.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.1-5
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• 2005

The objective of this paper is to provide fundamental data to establish measuring system of clothing that is more accurate. For the objective, stature and ration of height items, stature and ratio of circumference item, stature and ratio of length item on the children are investigated to obtain the interrelation of each item. Data for the research are selected from 52 people of 6 years old on boys and 49 people of 6 years old on girls who dwell in Seoul. The results of the research are as follows. Because ratio of the body on the stature of children is different from ratio of the adult, the same method for the adult cloth is not appropriate when producing the cloth of the children. observing the interrelation of each measurement item, measurement system of the children cloth that is indicated by the stature and the breast circumference, the stature and the waist circumference is not reasonable. Because the value of correlation of back length and circumference item was, it is not suitable that the back length is graded by the breast circumference when producing the cloth of the children.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.1
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• pp.141-158
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• 2020

This study examines age differences with respect to consumers' clothing purchase behavior. First, the differences of age groups were investigated according to clothing purchase behavior, which include purchase item, purchase price, purchase channel, information resources, purchase frequency, and monthly clothing expenditures. Second, the differences of segmented groups by age variable were investigated according to clothing purchase behaviors after segmenting consumers by clothing shopping orientation. An on-line survey was conducted from July 2 to July 10, 2019, and 500 data were collected from adults aged 20s to 60s who had bought their own clothes within one year. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. This findings showed that there were significant differences in purchase item, purchase price, purchase channel, purchase frequency, and information resources according to age group. As a result of segmentation by shopping orientation, consumers were classified into three groups of high shopping involvement, low shopping involvement, and economic pursuit. In addition, there were partly significant differences in clothing purchase behavior according to classified groups by age variable.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.373-388
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• 1997

This research was intended to understand the degree of variety in elderly women by was of classifying the type of clothing purchase's according to the degree of anxiety when they buy clothes. Samples were 285 elderly women who are aged over 55 dwelling in Busan Meropolitan city and this research is made available by the method of the questionnaire interview. The data was analyzed using reliability ANOVA regression Scheffe Test and correlation. The results of the study were the followings 1. The most important factors in the type of clothing purchase's of elder women are the styles disparity of age is represented similarly except the styles of a Brand Loyal tat ranked highest were among the age group 60-64. 2, The factor of difference in clothing purchase's according to degree of education are Brand loyal Cautious Impulsive Ecologists and Experimenters and the style of clothes buying according to activity of leisure are Brand Loyal and conformists. The factor of difference in clothing buying according to shopping companion are Planners Experiments Conformists Impulsive and Persuasible and the item represents difference according to payer for clothing marked all style of clothes buying and similarity except Impulsive and Style-Conscious, 3, The highly correlated item in the degree of education and activity of leisure in the context of the correlated item concerning about shopping companion and payer for clothes are Experimenters impulsive and Ecologists. The colthing anxiey which is highly related is the degree of education and the activity of leisure and the anxiety in masterial colour and self-harmony and the anxiety of colthing purchase's which is highly correlated in clothing purchase's companion and payer for clothin proved the priceand the anxiety of decision-making 4. Economy-Minded Experimenters Impulsive Planners and Style-Conscious represents all of the difference in all items in clothing purchase's Conformists represents anxiety to all items except the anxiety in clothing administration, Cautious and Ecologists represents the differences only for the anxiety in clothing administration,. But Brand-Loyal and Persuasible feels no anxiety in clothing purchase. 5. The most explicable independent variable based upon the analysis of regression in anxiety of colthing purchase is Economy-Minded and the next is Conformist Experiments Planners Style-Conscious Impulsive and so on.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.764-775
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• 2020

Lifespans are increasing and many consumers are interested in health issues in these busy modern days, developing functional clothing that can be worn everyday is one of the competitive solutions in the oversaturated clothing market. When developing a new item with a fresh idea, it is important to look into prior art beforehand to avoid unnecessary intellectual property right-related disputes. This study investigates Korean domestic patents and utility models about functional clothing in terms of human body performance and health promotion in order to suggest essential data to relevant developers. We selected 324 patents and utility models and made an analysis according to the year, functions, applied technologies, frequency of claims, target wearers and item types. We found problems in current functional clothing patent application trends and suggested new aspects when developing innovative functional clothing items. Data was limited to Korean domestic patents; however, this study is still meaningful giving references to technology roadmaps and encouraging new intellectual property development.