• Title/Summary/Keyword: Clothing Industry

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In-line Skate Clothing Interest of In-line Skaters(I) (인라인스케이터의 인라인스케이트 의복흥미(I))

  • Kim, Young-Ran;Yoo, Tai-Soon;Jo, Ki-Yeu
    • Fashion & Textile Research Journal
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    • v.6 no.4
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    • pp.440-446
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    • 2004
  • The purpose of this study was to classify the In-line skate clothing interest of in-line skaters according to in-line skate involvement. The questionnaire was administrated to 124 male, 96 female in-line skaters aged over 20 living in Daegu. Data were analyzed by using Frequency, Factor analysis, One-way analysis of variance, Duncan test, T-test, Correlation analysis. The results of this study can be summarized as follows ; The factor of in-line skate clothing interest of in-line skater were classified into 5 factor, expression orientation, performance enhancement, information dependence, anti deviation, individual assertion. The in-line skate clothing interest, men have interests in performance enhancement, women have interest in individual assertion. The more experience of in-line skate they have. the more interest in performance enhancement they want. High involvement in-line skater have high cloth interesting of sub-factors which are expression orientation, performance enhancement and individual assertion etc. As a result, we need more deliberate marketing strategies for the experience degree, involvement degree and women in-line skater then men.

The Effects of Experiential Factors of Virtual Reality (VR) Store on Perceived Information, Satisfaction and Revisit Intention (가상현실 점포의 체험요소가 소비자의 지각된 정보의 양, 고객만족 및 재방문의도에 미치는 영향)

  • Cheon, Ye Rim;Choi, Woo Lim;Park, Min Jung;Yoo, Jung Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.682-698
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    • 2019
  • This study examines whether experiential factors of virtual reality (VR) stores influence consumers' perceived amount of information and satisfaction, which in turn influences revisit intention. This also study examines whether the experiential factors differ as a function of an individual characteristic such as environmental responsiveness. Female consumers who had an experience in using VR technology for digital shopping participated in the online survey. The results showed that educational, escapist and aesthetic experiences have a significant impact on the perceived amount of information, and entertainment and escapist experiences have a significant impact on satisfaction. In addition, the perceived amount of information has a positive effect on customer satisfaction, which in turn has a positive effect on revisit intention. There is also a difference in the effect of experiential factors on consumer responses depending on the environmental responsiveness. This study provides theoretical suggestions for experiential marketing and presents practical implications for developing marketing strategies for digital retailers utilizing VR technology.

A Qualitative Study on the Consumption Value of Preschooler Clothing by Mothers (취학 전 자녀에 대한 부모의 유아복 소비가치에 관한 질적 연구)

  • Rhee, Young Ju;Lee, Joo Yun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.10
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    • pp.1100-1116
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    • 2012
  • Due to the growth of the preschooler clothing industry, significant research has been conducted on the pursued benefits, purchase behavior, and purchase intension related to preschooler clothing; however, reports on the consumption value of preschooler clothing remain limited. This study provides a consumption value for preschooler clothing through qualitative research. A total of 15 mothers of preschoolers aged 1-6 years old were interviewed on the consumption value of preschooler clothing. The subsequent consumption value of preschooler clothing consisted of 9 major factors (vicarious satisfaction value, social display/image value, safety value, convenient value, economic value, distinguishable value, expressive-aesthetic value, fashionable value and conditional value). In addition, the vicarious satisfaction value, social display/image value, safety value, and convenient value were new-expressed values that differed from previous reports on the consumption value of adult clothing.

A Study on the Web Service based ASP e-Business Model for QR(Quick Response) System in Textiles and Clothing Industry (섬유$\cdot$의류산업에서의 QR(Quick Response) 시스템 구현을 위한 웹서비스 기반 ASP e-비즈니스 모델 개발에 대한 연구)

  • Shin, Sang-Moo
    • The Journal of Society for e-Business Studies
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    • v.11 no.1
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    • pp.127-144
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    • 2006
  • This paper presents Web service based ASP (WS-ASP) model for QR(Quick Response) system, supply chain management system in the textiles and clothing industry. The Korean textiles and clothing industry is mostly composed of medium and small-sized companies, which are not capable of recruiting If specialists and making a large scale investment in IT. ASP model not only let them obtain QR system at relatively low usage cost, but also take higher vendor risk due to high dependency. This paper argue that WS-ASP model is appropriate for QR systems by complimenting ASP model with lower vender risk, which results from re-integrating software-on-demand services distributed to several QR specialized WS-ASP vendors.

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A Study on Awareness and Responses of Korean Textile Firms against Korea-US FTA (한·미 FTA에 대한 한국섬유업체의 인식 및 대응방안에 관한 연구)

  • Ha, Ju-Young;Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.17 no.6
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    • pp.978-987
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    • 2015
  • This study investigates the awareness levels of Korean textile companies and develops appropriate response plans for the Korea-US Free Trade Agreement. The study also explores practical and realistic directions that the Korean textile industry must initiate. A qualitative study was conducted on 10 individuals for a more in-depth and demonstrative understanding that provide a better awareness on the responses of the textile industry towards the Korea-US FTA. The results of this study are as follows. First, the effect of the Korea-US FTA on the textile industry was insignificant. Second, industry members determined that fabric sectors and specialized fabrics (such as industrial materials and finished clothing products) could realize benefits through the Korea-US FTA. Third, industry members emphasize that the current focus is on FTAs by countries that have solidified their positions as manufacturing and sewing bases for the US and Europe (such as Southeast Asia) and not the Korea-US FTA. Based on results acquired through this study, the response measures to enter the U.S. market are as follows. First, the industry must develop high-performance and high value-adding direct export products suited to the needs of the US market in order to realize the benefits of the Korea-US FTA. Second, the industry and government must cooperate to actively host and participate in overseas trade shows that can actively open sales channels within the US. Third, the self-sustainability of textile companies must be cultivated through continuous and focused government training.

A Study on the Middle-Aged Women's Body Type Changes for Clothing Construction - Focused on the 5th and 6th Size Korea's Anthropometric Data - (의복 설계를 위한 중년 여성의 체형 변화에 관한 연구 - 제 5차, 제 6차 Size Korea 직접 측정치를 기준으로 -)

  • Nam, Young Ran;Choi, Hei Sun;Lee, Jin Hee
    • Fashion & Textile Research Journal
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    • v.15 no.4
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    • pp.583-595
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    • 2013
  • In the women's clothing industry that targets middle aged-women, there is increased interest on middle-aged women and their appearance management and diet. It is believed that the body type of middle-aged women is becoming thinner. This study examines if middle-aged women body types have changed based on data from the $5^{th}$ and $6^{th}$ Size Korea that objectively analyzed the aspects of middle-aged women's body size change and the related fashion industry that recognize changes in middle-aged women body types by suggesting foundational data for clothing designs. According to research results, middle-aged women's body type shows an increase in items related to height and that measurement values related to obesity (such as weight and BMI index) tend to decrease. Height has increased and weight has decreased compared to the past. Most items related to width or depth tend to show decreased values and we can assume that the present middle-aged women's body type is changing more dynamically than before. It will be possible to design proper clothes for consumer body type and trends if we design clothes that afford multilateral attention to the patterns, design, or material in clothing design by applying the aspects of middle-aged women's body size and body type change.

The Development of Clothing DIY Packages Including Commercial Patterns (상업 패턴을 포함한 의류 DIY 패키지 개발)

  • Lee Eunhye
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.333-345
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    • 2023
  • The rising demand for fashion do-it-yourself (DIY) products that cater to individual preferences and which allow for creative expression has highlighted the need for systematic organization within the clothing society. This study addresses this gap by identifying and discussing clothing DIY packages and proposes a systematic package model comprising essential raw materials, commercial patterns, and production instructions. Four key elements have been emphasized to differentiate and enhance the product. Firstly, highly practical commercial patterns have been developed to facilitate easy transformations - from blouses to dresses. Furthermore, the versatility of these patterns has been optimized so as to allow their utilization as outerwear, increasing their efficiency. Secondly, to accommodate diverse body shapes, the package offers six different sizes, providing users with a range of options tailored to their specific measurements. Thirdly, detailed production instructions are provided, supplemented by a Q&A bulletin board. The instructions are available in a printed format, featuring actual photographs on A4 paper, while video production instructions are accessible via a QR code, ensuring comprehensive guidance. Lastly, the basic package comprises clothing patterns, production instructions, fabrics, and labels, providing a complete toolkit for clothing DIY enthusiasts. This study aims to contribute to the development of the hobby sewing field and to establish a practical resource for the clothing DIY package industry.