• Fashion & Textile Research Journal
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• v.23 no.2
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• pp.174-185
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• 2021

The purpose of the study is to establish sustainability evaluation items that can be applied to enhance clothing sustainability practice. The sustainability evaluation items related to clothing by product category, use, and disposal were derived through literature review. In order to evaluate the validity of the derived evaluation items, preliminary survey and two questionnaires were conducted for experts, and the importance and the possibility of change were measured. As a result, 39 evaluation items were constructed. Among the 39 evaluation items, 26 items related to the use and disposal were evaluated for 10 weeks in the 20s and 30s female consumers in terms of practice. The results of the study are as follows: First, items that have a high degree of importance and possibility of change are the items that can minimize resource saving, recycling, and the emission of harmful substances. Second, the participants' perceptions, attitudes, and outcomes of practicing the evaluation items of the use and disposal phase were proved to be positively affected, and the possibility of reducing resource saving and environmental impacts was proved. The clothing sustainability practice played a positive and developmental role in real life, while changing from small things to pursuing newness. The vagueness of sustainability was changed to specific perceptions and behaviors through the practice of the evaluation items.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.439-448
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• 2023

Korea's original traditional costume designs have a great potential to be re-imagined from a global perspective and developed into high-value-added fashion culture products that can enter the international market. This study applied the structural features of traditional clothing to the design of fashion cultural products. This study developed designs using Beja, Sagyusam, Aekjuem-po, Danlyeong, Cheolrik, Jang-jegori of Korea. To the best of our knowledge, this study is the first to conduct a literature survey of traditional Korean clothing. We designed shirts using Adobe Illustrator and created a pattern with the Yuka program. This design was applied to a three dimensional virtual dressing system called CLO. A survey of individual interest in developed fashion cultural products was also conducted. The shirt designs were obtained by applying the details and structural characteristics of traditional Korean clothing. Among the six shirt designs, when asked which design would be suitable for wearing, gifting, or uniform, the shirts with the design of Danlyeong, Beja, and Sagyusam were generally highly preferred. This study can be used as basic data for the global market for fashion cultural products, and can contribute to the inheritance and development of culture and tradition by maintaining Korea's uniqueness in the modern global era and increasing tourism revenue.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.611-621
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• 2009

As fashion is a visual symbol that reflects age and culture, cosmetics and beauty are other products of fashion that move the time. A dominant designer of 20th century Chanel does not merely stand for a design innovation of fashion industry that created a vogue. With liberation from corsets that cruelly exaggerated and suppressed female body, meaning of style in modern fashion could be found not only in clothing but also in make-up and hair style. Simplest possible comfort was aimed for, and philosophical concepts of minimalism, modernism and dandyism were incorporated with clothing, cosmetics, perfume, make-up and hair style to establish aesthetical concept of total fashion. Chanel thought of cosmetics as an accessory with essential role and although her philosophy on cosmetics and beauty is not as well known as her clothing style, the authors believe that understanding such philosophy will become an important stepping stone for accurately understanding Chanel style. The purpose of this study is to firstly illuminate the idea that cosmetic beauty can be studied with artistic and philosophical background in addition to its functional side and to secondly investigate the reason why Chanel style is being loved by women with such durability over time and space and with what tempo fashion is connected with cosmetic beauty culture and develops. Third, by studying the ways in which characteristics of Chanel's fashion philosophy are expressed in cosmetics and beauty culture, this study aims to accurately understand Chanel's philosophy on cosmetics and beauty. The meaning of this study can be found by showing the evidence that globalization of Korean fashion beauty culture can be achieved only when cosmetics and beauty culture moves with an intimate connection to clothing culture.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.51-65
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• 2012

This research was conducted to provide basic data for the formulation of marketing strategies suitable to the increasingly globalizing clothing market for the elderly in the fashion industry, by comparing the clothing behavior and preferences of elderly women aged over 70 years in Korea with those of women in the U.S. The 106 questionnaire responses that were collected in the U.S. and the 235 responses that were collected in Korea were used for the analysis, The major objectives of this study were as follow; 1. It was found that the elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas women of U.S. utilize mostly media information. Comfort was found to be most important factor both countries, but the Korean women considered the aesthetic aspect of clothing more important than did American women. 2. The clothing preference of Korean elderly women aged over 70 years was concentrated in young and feminine images regardless of items, so it could be seen that they had strong desire for looking young. But American elderly women showed different preference depending on items, so it could be seen that they pursue diverse images depending on clothing items and personality without concentrating in one image. The comparison of the preference style by item of elderly women over 70 years of age between Korea and the U,S. showed significant difference. Accordingly, the designs of the clothes of the Korean and American women should be differentiated and developed according to the clothes item and country.

• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.774-780
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• 2010

The purpose of this study was to better assess and understand current needs and wearing sensation, including clothing behavior for early elderly women in the Korea and USA. The subjects in this study were 135 and 173 early elderly women in the Korea and USA. This research was done by a survey method and chi-square test. The major objectives of this study were as follows; First, it was found that the early elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas those of USA mostly media information. The women of Korea were found to put most emphasis in esthetic aspects of clothing, whereas those of USA in comfort. The most frequently worn clothes by the early elderly women of Korea were jumper, T-shirt and slacks, whereas jacket, sweater and slacks by those of USA. As for skirt, flare skirt was highly preferred in Korea, whereas A-line skirt in USA. Second, regarding the wearing sensation of ready-made clothing, the wearing sensation of jacket was found to be worst on the shoulder in Korea, whereas on the waist in USA. And the early elderly women of both Korea and USA had poor wearing sensations due to the length of sleeve, of trouser, of skirt and of one-piece dress. The comparison of the clothing behavior and wearing sensation of the early elderly women between Korea and USA showed a greater difference in clothing behavior than in wearing sensation.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.537-548
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• 2009

Consumers' price related response in the clothing purchase decision-making process includes their expectation of price, price perception, attitude toward price and consequent behaviors. The purposes of this research are to systematically organize consumers' price related responses in the clothing purchase decision-making process, and to explain the effect of price on their purchasing. The qualitative research including shopping observation and in-depth interview was conducted. The result identified stages that showed different price related responses in clothing purchase decision-making process, and clarified each stage's characteristics. In the internal search stage, consumers recalled price information from memory and had a specific expectation about the price. This set a direction for the external search. In the external search stage, consumers selected brands or stores by a non-compensatory evaluating with an expectation of the price, and narrowed these down to several determinant alternatives by actively evaluating the products. In case a sufficient amount of price information was not recalled, the consumer established reference price through the external search. Finally, in the purchasing stage, consumers evaluated the determinant alternatives based on their compensatory evaluation. When perception of price was negative, consumers evaluate price combined with the higher criteria of clothing benefits, such as symbolic value and usability. The research is expected to contribute to predicting consumers' responses to price, and to establishing an effective pricing strategy.

• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.932-941
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• 2013

This study aims to investigate the impacts on adolescents of the application of the education program for ethical consumption related to clothing in terms of their clothing-related ethical consumption consciousness, and in terms of their general ethical consumption knowledge and behaviors. Additionally, the effects of clothing-related ethical consumption consciousness and general ethical consumption knowledge on general ethical consumption behavior were examined. The program for education in ethical consumption related to clothing for adolescents was developed and applied, two surveys for the pre-post test design were conducted with high school female and male students, and a total of 158 responses were analyzed. The results of this study were as follows. 1) The results of the factor analysis and the reliability test on ethical consumption consciousness for high school students clearly showed factorial structures including Pro-environmentalism, Animal welfare, Social responsibility, and Recycling. 2) Analysis of the differences in the means of ethical consumption consciousness, knowledge, and behaviors of respondents between pre-test and post-test revealed that posttest means of all research variables after application of the education program were higher than pre-test means. 3) The ethical consumption knowledge had important medicating roles in the relationship between ethical consumption consciousness with regard to clothing and general ethical consumption behaviors. Overall, the study provides empirical evidence to support the notion that there is a need for applying an ethical consumption education program to lead adolescents to consume ethically.

• Fashion & Textile Research Journal
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• v.6 no.4
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• pp.467-474
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• 2004

The purpose of this study was to identify egocentrism, self-consciousness, and body cathexis between Boys' and Girls' high school students. It helps us to understand them. Also we investigated the correlation between psychological characteristics and clothing behavior of high school students. The questionnaire were administered to 630 boys' and girls' high school students living in Jinju, Gyeongnam, and the data were analyzed by Frequency, Factor Analysis, Pearson's Product Moment Correlation, ANOVA, Multiple Regression Analysis and Duncan test. Egocentrism of high school boys and girls showed middle levels of mean and distribution, and sympathy was the highest at coeducation high School whereas a sense of justice was the highest at boys' high school. Self-consciousness was high level at both boys' and girls' high school, but public self-consciousness was higher than personal one. Both of them were higher in girls' than in boys'. Also body satisfaction was a little high and boys satisfied with their faces, busts, and whole body more than girls. There were significant differences among dressing for others, clothing interest, psychological dependence, exhibition except conformity. Girls have dressing for others, clothing interest, and exhibition more than boys. There were significant positive correlations among dressing for others, clothing interest, psychological dependence, and conformity whereas exhibition was negatively related to clothing behavior. Public self-consciousness, appearance, and popularity were the most influential variables to dressing for others. Also gender was proved to be one of the most influencing factors on students' clothing behavior.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.80-90
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• 2016

This study presents quantitative evaluation standards for they mobility test, conducted in the process of a slacks fit test. This study quantified the subjects' evaluation on the wearability of slacks to provide objective qualitative evaluation methods for existing mobility tests. The subjects were women of standard bodytype between the ages of 18 and 24 wearing slacks designed to test their mobility based on differences in ease in waist girth, hip girth, crotch length and knee length. A qualitative evaluation tested the wearability of slacks. Clothing pressure and gap area between the body and slacks were measured based on a quantitative evaluation. The clothing pressure and the gap area between the body and slacks (which reflect the results of the wearability test) were presented in this study as quantitative evaluation standards. Clothing pressure tended to increase as the ease of slacks decreased; however, clothing pressure standards, that induce discomfort, differed by body parts. The hip, crotch, and knee area were relatively less sensitive despite the waist and the abdominal area sensitivity to clothing pressure. This study suggests the minimum ease for the appropriate wearing comfort of slacks by region and motion as standards for the quantitative evaluation of mobility tests. These was reset in accordance to the limits of clothing pressure when the minimum ease was considered as wearable but exceeded the clothing pressure limits.

• Fashion & Textile Research Journal
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• v.9 no.4
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• pp.401-408
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• 2007

The study aims to examine consumer awareness of green fashion products and demographic characteristics by subdividing environmentally conscious consumers of such products in the current domestic fashion market. It then compares the result with the characteristics of environmentally conscious consumers studied by 1999 in order to understand the trend of the consumer group in the fashion market and to promote the use of green fashion products. Marketing strategies for green fashion products suggested by the study are as follows: First, fashion firms are required to develop and publicize shops selling recycled or second-hand clothing that environmentally conscious consumers show constant interest. For instance, clothing patterns may be developed to enable consumers to make their kids' clothing easily at home, and various garments made from recycled materials may stimulate environmentally conscious consumers' desire to buy. Particularly, advanced technologies should be developed and publicized to manufacture garments that can excel existing ones made of normal materials in their features in order to satisfy consumers' interest in clothing made from recycled PET bottles. In addition, various natural dyes should be developed to decrease water pollution. Second, it seems imperative to develop clothing made of recycled knitted apparel that attracts consumers' interest more than ever, fashionable multi-purpose clothing, and environmentally friendly materials. As the use of natural fur or leather can cause the endangerment of wild animals and the destruction of the ecosystem, synthetic fur or leather may be used to develop sophisticated products with the same texture as real ones to attract environmentally conscious consumers' interest.