• Fashion & Textile Research Journal
• /
• v.10 no.6
• /
• pp.917-925
• /
• 2008

The purpose of this study was to find out the relationship between consumer's perceived risks and return behavior on internet clothing shopping. Questionnaires were distributed to the consumers, total 517, males and females, aged from 20 to 39, who had experience of clothing purchasing through internet shopping malls. The results showed that consumer's return factors related to the perceived risks on internet shopping process. The results were as follows. First, factors of perceived risks in internet clothing shopping were categorized into product performance, account-related, delivery, economic, and social psychological risk. 5 consumer types of perceived risk were segmented by low-perceived risk group, product performance/delivery-perceived risk group, account related-perceived risk group, harmony with oneself/account related-perceived risk group, and harmony with others/economic-perceived risk group. Second, the consumer's perceived risks on internet shopping process affected one's return behavior. The factors of return was differentiated on the types of consumer's perceived risk. The relation between consumer's perceived risks and return behavior on internet clothing shopping was significant. Therefore company had better draw various strategies to manage consumer's perceived risk, in order to reduce the returns and improve consumer's satisfaction.

• Fashion & Textile Research Journal
• /
• v.12 no.1
• /
• pp.109-113
• /
• 2010

Since July 2007, the government has banned the use of the existing non-legal measurement units, and has forced us to use the unified legal measurement. Therefore, the existing clothing size unit also has been changed into centimeter dimensions from inches. However, consumers have been familiar to used to the traditional inches unit. So they have the confusion to directly survey the size table sign for clothing or to contact the employee when purchasing clothing. By the current size table sign the customers can compare the inches unit and centimeters unit, but they are difficult to see it. Therefore, there is necessary to improve the size table sign by the way that can be easy to be found and seen by consumers is given to the clothing corners. In this research, three improved size table signs were developed. And they were evaluated by the consumers in terms of preferences and awareness of them. Eventually, the best size table sign was selected. From this result, if the large-discount mart use the best improved size table sign on behalf of the current one, the problems of existing size table sign will overcome and improve customer satisfaction.

• Fashion & Textile Research Journal
• /
• v.12 no.5
• /
• pp.683-693
• /
• 2010

The aim of the present study is to investigate the complex shopping behavior of clothing consumer groups classified by the level of economic shopping orientation. Using a self-administered questionnaire, 260 respondents rated their economic shopping orientation, hedonic shopping orientation, convenient shopping orientation, store selection criteria, clothing interest, gender, age, and other demographic characteristics. A total of 248 questionnaires were analyzed. The results are as follows. First, economic consumers showed more hedonic and convenient shopping orientation than uneconomic consumers. In addition, economic consumers valued various store selection criteria. These implied that economic consumers show more complex clothing shopping behavior than uneconomic consumers. Second, as the result of comparing complex shopping behavior of economic consumers and uneconomic consumers by their characteristics such as clothing interest, gender, and age, economic consumers were found to show more complex shopping behavior than uneconomic consumers regardless of the consumer characteristics. Among them, economic consumers with higher clothing interest or in adult age particularly showed more complex shopping behavior. Furthermore, economic consumers with different consumer characteristics showed quite different aspects in their complex shopping behavior. Third, uneconomic consumers showed relatively simple, impulsive, and price-apathetic shopping behavior.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.17 no.1
• /
• pp.89-101
• /
• 1993

The Russian revolution and the successive "art into production" atmosphere provided a unique model of a strict inter-relation between social process and innovative process in the taste. Influenced by CUBISM, RAYONISM and SUPREMATISM emerged in Russia around the time of Russian revolution and gave way to CONSTRUCTIVISM, based on Tatlin's theory, which played a vital role to combine art with social committment. One of the first question to be established after the revolution was the function of art within the new society. First, it should be propagandistic and empahsise the benefit of the new state. Secondly, art could take on an affirmatory role putting foward ideal views of the society as example to be disscussed and followed. Thirdly, the Constructivists' view, "Death to Art" was their slogan. Their view was that the artists' work in the new society was to be based on the material value and beauty in fuction as this alone could be consistent with the aesthetics of Marx and Lenin. It sould be pointed out that among the various applied arts, textiles and clothing design were considered one of the most important role in propaganda and in support of the new socialst ideas. Traditionl handicrafts provided a repository of popular images and folk art continued to assert an influence on the textiles and clothing design after the revolution. Constructivists, such as Stepanova and Popova, went to the factory as direct answer to the invitation for the art-industry rapport. Thematic or propagandistic designs were directly connected to the daily life and national transformation.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.8
• /
• pp.1075-1085
• /
• 1999

Brand equity is the added value endowed by the brand to the product. This concept born in the 1980's has aroused intense interest among market managers and business strategists from a wide variety of industries. Brand equity can be approached in different perspectives according to the motivations and the objectives of the studies. Consumer-based brand equity is examined internally by consumers' cognition and feeling and externally by consume behavior in the market By analyzing the relationship between them we can understand how brand value is made in the mind of consumers and how it is converted into the consumer behavior,. The brand is an especially important extrinsic cue in clothing products and the apparel industry has higher brand equity when it is actually compared with the brand equity of many other industries measured as a financial asset. Therefore the purpose of this study was to find out brand value of clothing products through clothing brand equity and to understand consumer behavior of the brand. And so we focused in consumer-based brand equity. For the empirical study three brands that are predicted to have different level of brand equity were selected based on prices and market shares of the brands. As the result the consumer-based brand equity is composed of emotional and cognitive dimensions and each dimension has several sub-dimensions. These diverse dimensions of brand equity bring about differences in consumers' purchase behavior market share and price premium of brands.

• Fashion & Textile Research Journal
• /
• v.12 no.3
• /
• pp.389-397
• /
• 2010

This study was carried out to investigate the effect of washing machine type (drum or pulsator) on the behavior of clothing management and consumer satisfaction. The data were collected via questionnaires from 408 consumers and were analyzed through factor analysis, ANOVA, Cronbach's Alpha, utilizing SPSS 10.0. The results of this study were as follows: 1) 39.2% of consumers used drum washer and the number of users has increased sharply in five years. Drum washer consumers hold larger capacity washer than pulsator washer consumers. 2) Young people(under 40) showed statistically significant differences in terms of washing concern and the kinds of detergents, while old people(40 and above) showed statistically significant differences in terms of checking the label, preparing the laundry, and hand-washing. Married women showed statistically significant differences in checking the label, preparing the laundry, and hand-washing. 3) In terms of clothing management behavior with the type of washing machine, drum washer consumers showed statistically significant the amount of detergents, while pulsator washer consumers showed statistically significant handwashing and kinds of detergents. 4) In terms of customer satisfaction with the type of washing machine, drum washer consumers showed statistically significant brand satisfaction.

• Fashion & Textile Research Journal
• /
• v.22 no.4
• /
• pp.446-455
• /
• 2020

In order to develop high value fashion culture products capable of reaching the global market, this study developed the original traditional clothing design of Northeast Asian countries according to a global perspective. This study applied the structural formality of traditional clothing to fashion cultural products. This study developed designs using Deel of Mongolia, Makap of China Korean Dang-ui / Dan-ryung, and Haori of Japan. The research methods are theoretically examined using literature on traditional clothing in Northeast Asia. First, it designed a shirt design using Adobe Illustrator CS6 and created a pattern with the Yuka program as well as applied CLO 5.0 (a 3D virtual dressing system from CLO Virtual Fashion Co.). A survey was also conducted on individual interest for the developed fashion cultural products. The design method obtained various design effects by applying the method of adding point detail parts of the clothes to the shirt that represented each country among their traditional clothes. This research can be used as basic data for the global fashion cultural products market that can contribute to maintaining the originality of each country in the global era, expanding tourism income to succeed and develop culture and tradition.

• Fashion & Textile Research Journal
• /
• v.21 no.2
• /
• pp.237-243
• /
• 2019

This study analyzed satisfaction with and washing of newborn clothing (especially the innerwear washing behaviors) which are considered to be the most basic items among newborn clothing.The survey was conducted on mothers with children under 24 months old. Using an average of 6.7 innerwear items that were changed average 2.3 times a day with baby formula and breast milk representing the main contaminants. When washing clothes for a newborn, respondents were mainly concerned with: rinsing residual detergent, removing stains and contaminants, and sterilization and disinfection. Items were washed by a laundry label to prevent clothes damage. A baby-friendly or environmentally-friendly detergent was used to wash before being worn after purchase was separated and washed in various washing courses of the washing machine every day, boiled, rinsed an average 3.6 times, and dried mainly in the sun. Environmentally friendly cotton (59.5%) and organic cotton (41.6%) products were mainly used; however, items were washed separately from regular laundry. Respondents were satisfied with methods of washing. Consumers are concerned about washing because they think that washing affects a newborn's health. Therefore, it is necessary to provide consumers with appropriate information on washing and establish regulations for the use of harmful substances in newborn clothing and detergents.

• Journal of Korea Multimedia Society
• /
• v.22 no.1
• /
• pp.70-78
• /
• 2019

The smart festival costume developed in this study maximizes the design elements by attaching electronic device to clothing, and uses voice, movement, and light sensor to utilize as expression elements. In addition, as a way to maximize cultural exchanges between Korea and China, smart festival costume was developed by applying smart clothing technology to the traditional costumes of both countries. and it was exhibited for 10 days at the 'Andong International Mask Dance Festival 2018'. The smart festival costume has the effect of multiplying the dynamism and excitement of the festival by the use of colorful lighting and it has been evaluated that the experience of wearing traditional costume of both countries contributes greatly to promote international cultural exchange. However, since smart clothing is inconvenient to wear due to the use of electronic products, meticulous research for consumer safety is required for practical use. Smart devices is expected to utilize for the development of traditional culture resources and the fashion industry in the future.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.48 no.2
• /
• pp.367-381
• /
• 2024

The sharing economy (SE) describes an economic system in which consumers share a product or service via collaborative consumption. Reasonably, the SE receives much attention in the fashion industry as a sustainable form of consumption. However, a systematic review of the antecedents and outcomes of consumer participation in SE is limited by researchers' and practitioners' hindered understanding of what consumers expect and gain from the SE. This study offers a systematic review of the SE research conducted from January 2016 to July 2021 and proposes a conceptual model. In terms of antecedents, three factors, composed of nine categories and 153 variables, were identified: 1) consumer factors (80 variables), 2) platform/product factors (69 variables), and 3) environmental factors (4 variables). The outcomes included 14 variables divided into two categories: 1) positive outcomes (8 variables) and 2) negative outcomes (6 variables). The results provide recommendations for future research on applying the SE to the fashion sector. First, to more thoroughly investigating antecedents of consumer participation in fashion sharing, the research must focus on barriers and environmental factors, in addition to demographic and psychological variables. Secondly, research on the outcomes of participating in fashion sharing, including economic and social benefits, is needed.