• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.271-277
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• 2013

The subjects of this study were the patients of H Dental Hospital in Busan, who visited for the purpose of treatment in patients over 18 years of age and 151 patients, analyzed the data of the results of the selection criteria of the dental health care consumer. The gender of the subjects by cross-analysis, importance order of selection criteria for dental hospital were cleanness and hygiene(78.1%), equipment and facilities(60.9%), career and word-of-mouth(57.6%), staff kindness(57.6%), ease of use(32.5%) and scale of dental hospital(22.5%), it was appeared similar in comparison of cross-analysis and average-analysis. Major consideration of the study subjects to select criteria for dental hospital was pain control(31.8%), infection control(30.5%), cost(29.8%), time(7.9%) respectively. Gender as a primary consideration to the part of a man in pain control(39.2%), women cost(39.1%) was most common (p<0.001). In dental health care consumer to select criteria, clean hygiene and infection control at the heavily appeared to affect the direction of change in the consciousness of consumers seeking and it is necessary to improve hospital services for the dental care of their qualitative changes.