• Asia Marketing Journal
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• v.14 no.2
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• pp.157-176
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• 2012

Brand switching data frequently used in market structure analysis is adequate to analyze non- durable goods, because it can capture competition between specific two brands. But brand switching data sometimes can not be used to analyze goods like automobiles having long term duration because one of main assumptions that consumer preference toward brand attributes is not changed against time can be violated. Therefore a new type of data which can precisely capture competition among durable goods is needed. Another problem of using brand switching data collected from actual purchase behavior is short of explanation why consumers consider different set of brands. Considering above problems, main purpose of this study is to analyze market structure for durable goods with consideration set. The author uses exploratory approach and latent class clustering to identify market structure based on heterogeneous consideration set among consumers. Then the relationship between some factors and consideration set formation is analyzed. Some benefits and two demographic variables - age and income - are selected as factors based on consumer behavior theory. The author analyzed USA automotive market with top 11 brands using exploratory approach and latent class clustering. 2,500 respondents are randomly selected from the total sample and used for analysis. Six models concerning market structure are established to test. Model 1 means non-structured market and model 6 means market structure composed of six sub-markets. It is exploratory approach because any hypothetical market structure is not defined. The result showed that model 1 is insufficient to fit data. It implies that USA automotive market is a structured market. Model 3 with three market structures is significant and identified as the optimal market structure in USA automotive market. Three sub markets are named as USA brands, Asian Brands, and European Brands. And it implies that country of origin effect may exist in USA automotive market. Comparison between modal classification by derived market structures and probabilistic classification by research model was conducted to test how model 3 can correctly classify respondents. The model classify 97% of respondents exactly. The result of this study is different from those of previous research. Previous research used confirmatory approach. Car type and price were chosen as criteria for market structuring and car type-price structure was revealed as the optimal structure for USA automotive market. But this research used exploratory approach without hypothetical market structures. It is not concluded yet which approach is superior. For confirmatory approach, hypothetical market structures should be established exhaustively, because the optimal market structure is selected among hypothetical structures. On the other hand, exploratory approach has a potential problem that validity for derived optimal market structure is somewhat difficult to verify. There also exist market boundary difference between this research and previous research. While previous research analyzed seven car brands, this research analyzed eleven car brands. Both researches seemed to represent entire car market, because cumulative market shares for analyzed brands exceeds 50%. But market boundary difference might affect the different results. Though both researches showed different results, it is obvious that country of origin effect among brands should be considered as important criteria to analyze USA automotive market structure. This research tried to explain heterogeneity of consideration sets among consumers using benefits and two demographic factors, sex and income. Benefit works as a key variable for consumer decision process, and also works as an important criterion in market segmentation. Three factors - trust/safety, image/fun to drive, and economy - are identified among nine benefit related measure. Then the relationship between market structures and independent variables is analyzed using multinomial regression. Independent variables are three benefit factors and two demographic factors. The result showed that all independent variables can be used to explain why there exist different market structures in USA automotive market. For example, a male consumer who perceives all benefits important and has lower income tends to consider domestic brands more than European brands. And the result also showed benefits, sex, and income have an effect to consideration set formation. Though it is generally perceived that a consumer who has higher income is likely to purchase a high priced car, it is notable that American consumers perceived benefits of domestic brands much positive regardless of income. Male consumers especially showed higher loyalty for domestic brands. Managerial implications of this research are as follow. Though implication may be confined to the USA automotive market, the effect of sex on automotive buying behavior should be analyzed. The automotive market is traditionally conceived as male consumers oriented market. But the proportion of female consumers has grown over the years in the automotive market. It is natural outcome that Volvo and Hyundai motors recently developed new cars which are targeted for women market. Secondly, the model used in this research can be applied easier than that of previous researches. Exploratory approach has many advantages except difficulty to apply for practice, because it tends to accompany with complicated model and to require various types of data. The data needed for the model in this research are a few items such as purchased brands, consideration set, some benefits, and some demographic factors and easy to collect from consumers.

• Clinical and Experimental Pediatrics
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• v.50 no.1
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• pp.74-78
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• 2007

Purpose : Systemic lupus erythematosus (SLE) is a chronic multisystemic autoimmune disease with complex clinical manifestations. It probably involves genetic, environmental and immunologic factors. In this study, we investigated the clinical manifestations, laboratory findings and prognosis of pediatric SLE to aid clinical care of pediatric SLE. Methods : The data of 45 patients who were diagnosed as pediatric SLE in Severance Children's Hospital from Jan. 1996 to Dec. 2005 were analysed retrospectively. Results : The mean age at diagnosis was 10.8 (0-15) years old. And the ratio of male to female patients was 1:4. The initial manifestations were facial edema (51.1 percent), malar rash (44.4 percent), and fever (28.9 percent). The ANA (97.8 percent), anti-ds DNA antibody (82.2 percent), lupus nephritis (71.1 percent), malar rash (71.1 percent), and cytopenia (66.7 percent) were the most common findings among the classification criteria by ACR (American College of Rhematology, 1997). Conclusion : Clinical manifestations and prognosis are various in pediatric SLE. Intensive studies of SLE in children should be continued for more effective treatment.

• Journal of the Korean Geotechnical Society
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• v.30 no.5
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• pp.25-35
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• 2014

The sedimentary rocks exposed around Mt. Palgong were subjected to metamorphism due to a granitic magma intrusion at late Cretaceous, and they eventually metamorphosed to hornfels by the action of both hydrothermal solution and high temperature supplied from the magma. The hornfels zone around the granite body ranges from 2.0 to 3.5 km in width but the boundary between hornfels and sedimentary rocks is not obviously defined because the metamorphic grade gradually decreases with distance from the granite boundary. A series of laboratory tests on 350 core specimens made by 35 fresh rock blocks obtained from 5 selected locations around Mt. Palgong are performed to verify the variation of physical and mechanical properties related to metamorphic grade of the rock. Water content and absorption ratio of the hornfels linearly increase with distance to the granite boundary whereas dry unit weight, p-wave velocity, point load strength, and slake durability index linearly decrease with the distance. These results imply that the metamorphic grade of the hornfels also linearly decrease with the distance to granite boundary. Empirical equations for the variation of properties with the distance to granite boundary and relationship between a property and another one are deduced by regression analyses. And a criteria for classification of hornfels exposed in the study area based on the P-wave velocity and point load strength is proposed.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.215-220
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• 2012

This paper proposes a ontology of tree structure approach for adaptive object recognition in a situation-variant environment. In this paper, we introduce a new concept, ontology of tree structure ontology, for context sensitivity, as we found that many developed systems work in a context-invariant environment. Due to the effects of illumination on a supreme obstinate designing context-sensitive recognition system, we have focused on designing such a context-variant system using ontology of tree structure. Ontology can be defined as an explicit specification of conceptualization of a domain typically captured in an abstract model of how people think about things in the domain. People produce ontologies to understand and explain underlying principles and environmental factors. In this research, we have proposed context ontology, context modeling, context adaptation, and context categorization to design ontology of tree structure based on illumination criteria. After selecting the proper light-ontology domain, we benefit from selecting a set of actions that produces better performance on that domain. We have carried out extensive experiments on these concepts in the area of object recognition in a dynamic changing environment, and we have achieved enormous success, which will enable us to proceed on our basic concepts.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.16
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• pp.6899-6902
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• 2015

Background: Retinoblastoma (RB) is rare, albeit the most common primary intraocular malignancy among children. To elucidate the true incidence, trend and survival, we studied incidences and trends of retinoblastoma in a large population with long-term follow-up using data from 3 population-based cancer registries. Objective: To describe the incidence, trends and survival of RB between 1990 and 2009 in Khon Kaen, Songkhla and Chiang Mai, Thailand. Materials and Methods: We sourced the data from the cancer registries in Khon Kaen, Songkhla and Chiang Mai on children with retinoblastoma, diagnosed between 1990 and 2009. Retinoblastoma was defined as per the International Classification of Disease for Oncology version 3 using the code 9510/3. Incidence was analyzed using the standard method with the criteria of the International Association of Cancer Registries. The Kaplan-Meier method was applied to calculate cumulative survival. Trends were calculated using the log rank test. Results: We identified 75 cases of children between 0 and 15 years of age diagnosed with RB (Khon Kaen 31, Chiang Mai 20, Songkhla 24). Males and females were equally affected. The most common age group was 0-4 years. The morphological verification of the disease was 90.7%. The respective ASR in Khon Kaen, Chiang Mai and Songkhla was 4.4, 4.0 and 4.6 per million; for which the overall ASR for all 3 areas was 4.3 per million. The respective trend in incidence was 4, 2.8, 5.8 and 5.4 during 1990-4, 1995-9, 2000-4 and 2005-9. Overall, incidence trended gradually upward by 2% annually. The respective survival rate in Khon Kaen, Chiang Mai and Songkhla was 50, 40 and 75% (differences not significantly different at p=0.14) and the overall survival for all centers was 60%. Conclusions: Over the last two decades, the incidence and overall survival of retinoblastoma has increased. The ASRs and survival in Thailand were less than those in resource-rich countries.

• Journal of the Korea Society of Computer and Information
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• v.25 no.1
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• pp.141-149
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• 2020

The proportion of commercial vehicles currently used by the private sector among the vehicles operated by the military is very high at 58% and plans to increase further in the future. As the proportion of commercial vehicles in the military has increased, it is also an important issue to determine whether to disuse of commercial vehicles. At present, the decision of disuse of commercial vehicles is subjectively judged by vehicle technical inspector using design life and vehicle usage information. However, the difference according to the military operation environment is not reflected and objective judgment criteria are not presented. The purpose of this study is to develop a model to determine the disuse status of commercial vehicles in consideration of military operating environment. The data used in the study were 1,746 commercial vehicles of three types: cars, vans and trucks. Using the information of the operating area, climate characteristic, vehicle condition the decision model of disuse status was constructed using the classification machine learning technique. The proposed decision model of disuse status has an average accuracy of about 97% and can be used in the field. Based on the results of the study, the policy suggestions were proposed in the short and long term to improve the performance of decision model of disuse status of commercial vehicles in the future and to establish a new data construction method within the logistics information system.

• Journal of Korea Port Economic Association
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• v.33 no.3
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• pp.35-52
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• 2017

Interest and demand in heavy cargo logistics is increasing and becoming more diverse as economic scales have expanded and manufacturing activity has increased. Although cargo moves via maritime and/or land transportation, there is currently insufficient research on the actual condition of heavy cargo logistics. The purpose of this study is to carry out an in-depth analysis of heavy cargo laws, systems, logistics patterns, and current transportation status. By proposing measures to solve existing problems, this study aims to make an important and ongoing contribution to the scarcely studied field of heavy cargo logistics. The result of regression analysis on the main seven factors show that transportation frequency and law/system structure have a positive effect on working conditions. Furthermore, the result of correlation analysis on the main seven factors show that the cargo weight variable is highly positively correlated with cargo size. Also, the working conditions variable is highly positively correlated with the law/system structure. Detailed proposal measures to solve existing problems are summarized as follows. First, it is necessary to establish a clear concept of heavy cargo as numerous existing definitions differ. Second, laws and provisions relating to maritime and land transportation of heavy cargo need to be established and consolidated as current applicable legislation is insufficient. Third, the classification system for heavy cargo transportation needs improvement. Fourth, it is necessary to improve transportation performance statistics and the aggregate criteria system. Finally, the management system of heavy cargo also needs improvement.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.1
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• pp.40-50
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• 2016

A BIM, which is being applied actively to the construction and civil construction industries, is a technology that can maximize efficiency of various sectors from initial planning and design, construction, and maintenance, to demolition; however, it is in the introductory phase in the field of domestic landscaping. In order to introduce and promote BIM in the field of landscape design, this study developed a prototype of a library and template and analyzed the performance of trial application. For the development of a prototype, annotations and types were analyzed from floor plans of existing small parks, and components of landscape template were deduced. Based on this, play facilities, pergola, and benches were madeintofamily and templates, making automatic design possible. In addition, annotations and tags that are often used in landscape design were made, and a 3D view was materialized through visibility/graphic reassignment. As for tables and quantities, boundary stone table, mounding table, summary sheet of quantities, table of contents, and summary sheet of packaging quantities were grouped and connected with floor plans; regarding landscaping trees, classification criteria and name of trees that are suitable for domestic situations were applied. A landscape template was created to enable the library file format(rfa) that can be mounted on a building with BIM programs. As for problems that arose after the trial application of the prepared template, some CAD files could not be imported; also, while writing tables, the basis of calculation could not be made automatically. Regarding this, it is thought that functions of a BIM program and template need improvement.

• Archives of design research
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• v.18 no.4 s.62
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• pp.165-174
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• 2005

The development of digital technologies transforms the design targets, characteristics of the targets and the role of designers. The paper highlights the role of prototyping in the interactive digital product design process and presents the survey and analysis of prototyping tools that can be used by designers in designing such products. From the review of tools in design related fields. the classification framework for the tools were presented. The framework has the criteria of the fidelity of prototypes, the stage when the prototyping is used, and design targets. Based on the analysis, the implications for using the tools are suggested. They includes that prototyping is important in the concept stage for designers and different tools and methods are to be applied according to design targets and objectives. Prototyping tools need to support exploring design concepts without being constrained by implementation technologies The collaboration with other professionals can also help effective prototyping. Existing tools familiar to designers can be effective platforms for the new design problems. The results can be guidlines with which designers choose more appropriate prototyping tools when they face new design problems. It also make practical contribution in improving design efficiency and design education for interactive product design projects.

• Archives of design research
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• v.19 no.1 s.63
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• pp.283-292
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• 2006

This study developed 'Design Career Aptitude Scale' to help design majoring college students who are seeking their career goals or conflicting to decide their majors. The subscales of the 'Design Career Aptitude Scale' are 'basic job competency', 'basic design competency' and' advanced design competency'. This study further classified the 'basic job competency' and 'basic design competency' into several subareas and defined each concepts. Based upon the classification of each subareas, tentative test items were developed through the verification of validity three times by seven design professionals. A pilot study of the developed scale was administered to 506 design majoring college students. The results by exploratory factor analysis were that the basic job competency was composed of four factors; ability of interpersonal relations, goal-driven ability, problem solving ability and self-developing ability. The basic design competency was composed of five factor, grounding in design, computer skills, material sensitivity, formative ability and color sensitivity. The results can be seen as an adequate, delicate factor structure to represent design aptitude, and also the scale can be a useful tool to the students who are conflicting to decide their majors and careers. The further study needed to validate the scale through the investigation of the relationship with related scales measuring designing ability, and with other criteria-referenced group.