• Review of Culture and Economy
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• v.17 no.2
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• pp.3-28
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• 2014

The characteristics of performing arts differ from those of utilitarian goods in terms of economics. Factors other than price need to be considered to understand the demand for performing arts. Audience surveys as well as econometric demand studies have confirmed that socio-economic factors such as age, income, employment, and education are major determinants of the demand for performing arts. This study focused on the attributes of concerts rather than consumer characteristics to determine the concerts audiences select in terms of transaction cost. Genre, price, internet search trends, and the purpose of performance as well as price are tested as determinants of demand by using the data set for a major concert hall in Seoul. Genre and the specific purpose of concerts influence the demand for concerts. Internet search trends of the performer are used as indicators of popularity and information exposure, which are positively correlated with demand. This result supports the hypothesis that larger audiences would attend concerts that require lower information search costs. To note, price has a positive effect on demand in the higher price range, which means that concerts at higher prices attract larger audiences, whereas normal goods have a negative slope in the demand curve. This result can be explained by the hypothesis that consumers use price as an indicator of the quality expected of a concert. Transaction cost for selecting classical concerts thus forms an inverse-U shape curve against ticket price. These results provide some explanation of why audiences of classical music choose to attend concerts at high ticket prices while offering evidence in favor of the hypothesis that performing arts are selected in a social context.

• Russian Language and Literature
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• no.64
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• pp.123-156
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• 2019

Корейско-российский обмен классической музыкой, начавшийся в 1988 году, стал событием, при котором корейская музыка претерпела существенные изменения. С тех пор количество выступлений иностранных трупп возросло более чем вдвое, а с 2000-х годов свыше десяти и иностранных организаций ежегодно встречаются с корейскими зрителями. Активность российских организаций очень заметна, так как около половины из обшего числа организаций приходится на российские группы. Кроме того, даже учитывая влияние качественного развития корейской классической музыки, российские организации представили свои произведения, которые до этого времени не были достаточно освещены внути страны, что дало возможность испытать больше разнообразных музыкальных красок в корейских музыкальных кругах, в котором доминировала европейская музыка. Таким образом, в данной статье рассматриваются история и ход развития обмена классической музыкой между Кореей и Россией, а также исследуются возникающие при этом проблемы. Данный анализ необходим для изучения различных вопросов, которые должны быть рассмотрены с целью осуществления налаженного культурно-художественного обмена между двумя странами в будущем, а также для того, чтобы наши музыкальные круги открыли эпоху "К-Классика" в более подлинном смысле.

• Korean Association of Arts Management
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• no.53
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• pp.179-206
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• 2020

The objective of this study is to derive key factors of commentaries in classical music concerts with commentaries and to measure the importance of each attribute, thereby presenting the characteristics of commentaries and commentators as well as suggestions to concert planners in terms of composition. In addition, by developing a scale that can measure classical commentary, a questionnaire is provided so that concert planners can plan programs that gathered the opinions of the audience. To this end, the first, second and third rounds of the Delphi survey and AHP were applied to concert planners, musicians (performing artists), and academic experts. A questionnaire was developed based on the results, and the survey was verified by conducting a pilot test with the general audience. The results of this study can be summarized as follows: First, the purpose of commentaries must be focused on arousing the audience's interest rather than on delivering information. Second, commentators must meet the auditory satisfaction of the audience with a good voice and clear pronunciation based on impeccable vocalization. Third, commentaries must be concise, with the commentaries appearing at least five times per concert, each of which must not exceed five minutes. Fourth, as a result of the pilot test, this study derived 14 items to rate commentary skills across four factors: four items for "arousing interest," three items for "delivering information," three items for "favorability," and four items for "expressiveness." Based on these results, the authors of study presented effective implications for concert planning.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.166-173
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• 2012

Although there are highly artistic music pieces which have composed and presented every years at concerts in Korea nowadays the their copyrights are not claimed. In general, The reason for this is that the classical music are employed as educational and nonprofit purpose. Recently, the copyright claim is the trend for all kinds creations therefore one who produce creative works desire more the hearty and creative. However, in the field of classical music in Korea, the rate of copyright registration are low compared to popular music when this paper research the presents state of copyright registration through the Korea music copyrights association and Korea copyright commission. Therefore, people who in the field of classic music should be encouraged to manage their copyrights such the registration of copyrights actively.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.168-182
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• 2016

The domestic market for performances and concerts is rapidly growing. However, despite of the various efforts to attract audience, the market still struggles in securing consumers for classical music performances. In this context, the following thesis first explores the factors that determine the choice of performances through open-ended questions to categorize the types of consumers based on the results. Then, effects of different factors of choices for each type of consumer are studied to find out how these factors affect the consumers' purchasing decisions. As a result, 35 factors out of the 40 factors were ultimately confirmed as the factors that determine the consumers' choice for purchasing classical music performances. Then, the 35 factors were classified into seven categories. Moreover, an empirical analysis showed that personal factors, factors regarding contents of the performance, information factors, environmental factors and marketing factors had significant effects on the consumers' purchasing decisions. The degree of influence of the factors for each type of audience varied. This study conclusively seeks to contribute to developing a more thorough marketing strategies for performance arts institutions and performance venues.