• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.159-173
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• 2022

This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.

• 디지털융복합연구
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• 제10권10호
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• pp.475-482
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• 2012

지방자치시대에 모든 지방자치단체들은 본인들의 지방정부를 좋은 이미지로 알려 관광이나 경제통상에 이득이 되도록 노력하고 있기 때문에 지역이미지가 조각된 홍보영상은 중요하고 필요하다. 따라서 본 연구는 지역이미지와 시정홍보영상 이미지간의 관계를 알아보고 효과적인 시정홍보영상제작을 위한 기초자료를 제공하고자 한다. 평소 지역에 대해 가지고 있는 이미지를 감성어휘로 추출하여 시정홍보영상 이미지에도 동일한 감성어휘가 들어가 있는지와 홍보영상이미지에서의 이미지 어휘에 대한 평균값이 상승 혹은 하락을 하였는지를 조사하여 지역이미지가 긍정적으로 투영된 시정홍보영상 이미지 제작을 해야 한다는 것을 알 수 있었다.

• 한국융합학회논문지
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• 제10권6호
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• pp.147-155
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• 2019

글로컬(Glocal) 시대는 국가 단위보다는 도시 중심의 지역 발전 경쟁이 심화되고 있다. 도시는 이미지의 생산과 소비를 통해 지역 발전의 가치를 창출한다. 이는 긍정적 도시 이미지를 통해 그 도시만의 매력을 높이는 것이 지역 발전 경쟁에서 우위를 선점할 수 있음을 시사한다. 이러한 배경에서 본 연구는 평택시의 도시 이미지 개선을 위한 홍보 디자인 개발을 목적으로 평택시가 추구하고자 하는 이미지 가치와 발전방향의 제시함으로써 평택시의 긍정적 이미지 개선에 기여하고자 하였다. 연구의 내용으로는 도시 이미지의 개념과 필요성에서 도시 홍보의 효율적인 수단으로서 도시 이미지를 인식하였다. 이에 따라 평택시에 대한 현황 분석과 이미지에 대한 설문조사를 실시하였다. 단계별 진행으로 시정홍보 디자인 개발을 통한 결과물과 활용방안 등을 매뉴얼에 제시하여 평택시의 긍정적 이미지를 개선하는데 기여하고자 한다.

• 한국실내디자인학회논문집
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• 제16권5호
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• pp.30-37
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• 2007

According to the passage of an age, a method which communicates each other between the city and space, and space and a human has changed. Recently, as the city is developing related with the public, the sphere and a territory of activity of a public has been wider in an environment of the city. Therefore, development of night scenery and the rise of a medium of a vision are accompanied with a new material and the high-technology. Innovation of abundant techniques tends to being surface and mass media, and breaks from the architectural aspect of space as mutual expansion of relations between interior and exterior, and making a boundary obscurely. Space design represents peculiarity of non-territorial which modern art, an advertisement, a media and a reflection are integrated as getting over above tendency. As we find out methods which the public can communicate with the space in wider territory, the public and the space can extend mutual relations and the design of modern space is been varying a part as the space which has a context of city and synthetic sociality for the public by avoiding independent objects.

• 분석과 대안
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• 제7권2호
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• pp.7-33
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• 2023

Extant literature has emphasized the role of citizen participation in creating a successful smart city. However, previous works are lacking in a systematic analysis of the specific mechanisms by which citizen participation makes a positive impact on smart city projects. We attempt to bridge the gap by focusing on the role of the living lab, a citizen-driven mechanism that has used innovative ideas, new technologies, and cooperation with various participants to address local problems. As co-creation is the common ground for smart cities and living labs in terms of citizen participation, we provide a theoretical framework in which the notion of co-creation mediates smart cities and living labs. To examine the living lab's effect of co-creation on smart cities, we conduct a comparative case study of two Northeast Asian cities: Taipei and Busan. We explore (1) the factors behind the different outcomes in these two cities, despite many similarities that might affect smart cities' effectiveness, and (2) the relationship between smart cities and living labs and how to systematically understand the interaction between the two. We find that living labs have played a key role in making Taipei's smart city projects effective and successful, which allows the city to keep showing a high level of performance. In contrast, citizens could not find channels to participate in such projects in Busan. We conclude that the living lab explains why the smart cities in Busan have been less successful than in Taipei.

• 기술혁신연구
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• 제13권2호
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• pp.157-178
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• 2005

During the transformation of the agro-technology extension in rural China, many new Policy experiments are emerging to rebuild the lost linkages and to improve technology transfer with the system and among systems. Applying the Triple Helix Model of academy-agriculture-government relations, this paper explores a new pattern of technology transfer with the case of BaojiCity. The authors interpret the mechanism of 'Courtyards for Agro-experts', as well as the comparison between different types of courtyards. This article concludes that the Triple Helix in the agro-sector improves technology transfer and accelerates knowledge-based regional development. In the interest of farmers there should also be concern over reducing inequity the reform.

• 아동학회지
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• 제21권4호
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• pp.159-175
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• 2000

This study explored how communication with parents, relations with teachers and intra- and extra-mural activities were related to peer relationships. Data were collected from 453 middle school students in the city of Iksan. Results showed that students with more harmonious communication with parents reported more desirable peer relationships. More familiar and friendly relations with teachers was also associated with more harmonious peer relationships. As adolescents appeared more vigorous in intra- and extra-mural activities, they had friendlier peer relationships. Gender, communication with fathers, relations with teachers, and intra- and extra-mural activities had significant effects on peer relationships. Relations with teachers was the best predictor for peer relationships.

• 아동학회지
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• 제22권2호
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• pp.149-166
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• 2001

This study examined the effects of parenting behaviors, marital conflict and sibling relations on aggression with a sample of 301 6th graders (161 boys and 140 girls) living in P city. The subjects answered questionnaires regarding parenting behaviors, including sub-scales of physical punishment and psychological control, marital conflict, and sibling relations. Aggression was rated by peers. The results indicated that boys showed higher overt aggression than girls; children were aggressive when parents frequently used physical punishment and psychological control; the more children were exposed to marital conflict, the more aggressive they were, with particularly high correlations for girls; and the less positive and the more negative the sibling relations, the higher the aggression shown by children. Among the variables, parent's behaviors were the most highly correlated with aggression in both boys and girls.

• 복식
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• 제65권7호
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• pp.118-128
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• 2015

The purpose of this study was to identify the relationship of interpersonal relations disposition, appearance concern, appearance management behavior of men through a structural study method. Three hypotheses were established to verify the relationships among interpersonal relations disposition, appearance concern and appearance management behavior. The questionnaires were administered in the city of Daegu to 201 males in their 20s to 50s. The SPSS 20.0 package was utilized for data analysis, which included frequency analysis, factor analysis, correlation analysis and Cronbach's ${\alpha}$. Also, Amos 21.0 program was utilized for a confirmative factor analysis( CFA) and a structural equation modeling(SEM) analysis. The results of this study are as follows; First, interpersonal relations disposition showed a positive influence on appearance concern. Second, appearance concern had a positive influence on appearance management behavior. Third, the interpersonal relations disposition showed a positive influence on appearance management behavior. In conclusion, interpersonal relations disposition, appearance concern, appearance management behavior of men are found to have a correlation.

• 정신간호학회지
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• 제27권4호
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• pp.313-320
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• 2018

Purpose: The purpose of this study was to identify the associations of interpersonal relations with irrational beliefs and social supports among nursing students. Methods: Subjects were 149 nursing students attending a university in C city. The data were collected in June, 2018 using questionnaires. The collected data were analyzed by descriptive statistics, t-test, one-way ANOVA, Pearson's correlation coefficient, and multiple regression with the SPSS 23.0 program. Results: There were statistically significant differences by the level of interpersonal relations according to gender (t=3.65, p<.001) and major satisfaction (t=5.04, p=.008). Also, interpersonal relations showed a significant negative correlation with irrational beliefs (r=-.24, p=.003) and a significant positive correlation with social support (r=.44, p<.001). The influencing factor of interpersonal relations were social supports, gender, irrational beliefs and major satisfaction. These factors explained 38.2% of interpersonal relations. Conclusion: Our study finidngs support developing educational and professional training with intepersonal relationships to improve social support as a prospective health care provider.