• Journal of Digital Convergence
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• v.15 no.10
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• pp.193-199
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• 2017

The objective of this research is to investigate how consumers react differently to financial and social risk/return, referred to as an 'asymmetric effect'. A lab-based experiment using a counterfeit but real-branded product examined the robustness of the statement that priming the interdependent versus independent self can result in differences in financial and social risk taking behavior in the context of counterfeit product purchase choice. Three hundred fifty-eight participants took part in the experiment. They were primed with different self-construal and evaluated purchase intention to the counterfeit product. As predicted, when evaluate in the context of loss claim of counterfeit product, risks were more activated, however, there was an asymmetric effect that self-construal priming had on financial and social risks. Interdependence primed participants were more likely to take a financial risk thus perform more purchase intention of counterfeit product and less likely to take a social risk than their independence primed counterparts, which led to lower purchase intention. The results of this research shed light on the various directions of future studies on the responses toward counterfeit product.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.5C
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• pp.464-471
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• 2010

The demand for high quality of multimedia applications, which far surpasses the rapid evolution of transmission and storage technologies, makes better compression coding capabilities ever increasingly more important. In order to provide enhanced video coding performance, this paper proposes an efficient competition-based motion vector coding scheme. The proposed algorithm adaptively forms the motion vector predictors based on the contexts of scene characteristics such as camera motion and nearby motion vectors, providing more efficient candidate predictors than the previous competition-based motion vector coding schemes which resort to the fixed candidates optimized by extensive simulations. Up to 200% of compression gain was observed in the experimental results for the proposed scheme applied to the motion vector selection for skip mode processing.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.193-203
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• 2015

This study aims to analyze why South Korea has not used audit system but examination system and suggest policy reform for the system on the institutional context perspective. Institutional context is structured down to institutional legacy, motives, institutional constraints, actors' roles, and changed institution. I researched the literature on the subject and collected research materials from the Department of the Treasury and Audit Office website of New Zealand, Australia, United Kingdom, United States and South Korea. These were analyzed using for suggesting realistic and effective policy. Analysis showed that South Korea has used examination system due to institutional constraints and tried to increase reliability of financial statements by enlarging the meaning of examination, strengthening the ability of the Board of Audit and Inspection, enacting government examination standards, and making a comprehensive public announcement. Comparing with other countries where government audit systems are applied, there are still some vulnerable points in South Korea. In order to make up for the shortcomings, this study suggests several points: strengthening the ability of actors; systemizing internal control; expressing opinion; making a more comprehensive public announcement. It would be desirable for making further detailed studies of the points.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.439-444
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• 2021

There are many reasons why myths are used in the cultural context. However, the primary reason is that myths tend to be a safe choice as they are guaranteed to be entertaining and connect people over the past thousands of years, and are also free from issues related to plagiarism. In particular, myths from Northern Europe are used in many parts of modern cultural content as they have a clear conflict between good and evil and present a universe with various tribes and worlds. This study analyzed the movie series of Thor and the game Ragnarok to investigate how myths are used in the modern cultural context. In the movie series of Thor and the game Ragnarok, it is possible to identify how myths are modified while keeping their basic storyline. The findings from the analysis can be summarized as follows.

• The Korean Journal of Applied Statistics
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• v.34 no.3
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• pp.389-399
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• 2021

In recent years, word embedding has been a popular field of natural language processing research and a skip-gram has become one successful word embedding method. It assigns a word embedding vector to each word using contexts, which provides an effective way to analyze text data. However, due to the limitation of vector space model, primary word embedding methods assume that every word only have a single meaning. As one faces multi-sense words, that is, words with more than one meaning, in reality, Neelakantan (2014) proposed a multi-sense skip-gram (MSSG) to find embedding vectors corresponding to the each senses of a multi-sense word using a clustering method. In this paper, we propose a modified method of the MSSG to improve statistical accuracy. Moreover, we propose a data-adaptive choice of the number of clusters, that is, the number of meanings for a multi-sense word. Some numerical evidence is given by conducting real data-based simulations.

• Korean Journal of Cognitive Science
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• v.28 no.4
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• pp.315-328
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• 2017

Even though assessment using information and communication technology will most likely lead the future of educational assessment, there is little domestic research on this topic. Computerized assessment will not only cut costs but also measure students' performance in ways not possible before. In this context, this study introduces a tool which can overcome the problems of multiple choice tests, which are most widely used type of assessment in current Korean educational setting. Multiple-choice tests, in which options are presented with the questions, are efficient in that grading can be automated; however, they allow for students who don't know the answer, to find the correct answer from the options. Park(2005) has developed a modified multiple-choice testing system (CMMT) using the interactivity of computers, that presents questions first, and options later for a short time when the student requests for them. The present study was conducted to find out if penalizing wrong answers could lower the possibility of students choosing an answer among the options when they don't know the correct answer. 116 students were tested with the directions that they will be penalized for wrong answers, but not for no response. There were 4 experimental conditions: 2 conditions of high or low percentage of penalizing, each in traditional multiple-choice or CMMT format. The results were analyzed using a two-way ANOVA for the number of no response, the test score and self-report score. Analysis showed that the number of no response was significantly higher for the CMMT format and that test scores were significantly lower when the penalizing percentage was high. The possibility of applying CMMT format tests while penalizing wrong answers in actual testing settings was addressed. In addition, the need for further research in the cognitive sciences to develop computerized assessment tools, was discussed.

• Journal of Korean Society of Transportation
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• v.25 no.1 s.94
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• pp.109-119
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• 2007

Increasingly, the emphasis in regional Passenger rail Planning is finding ways to more efficiently use existing facilities, with particular attention being Paid to Policies designed to spread Peak-Period travel demand more evenly throughout the week with consideration of train classification. In this context the individual's choice of time to travel is of crucial significance. This paper investigates the use of multinomial logit analysis to model ridership by rail classification using data collected for travel from Seoul to Busan during the one week in October 2004. The Particular model form that was successfully calibrated was the multinomial logit (MNL) model : it describes the choice mechanism that will Permit rail systems and operations to be planned on a more reliable basis. The assumption of independently and identically distributed(IID) error terms in the MNL model leads to its infamous independence from irrelevant alternatives (IIA) property. Relaxation of the IID assumption has been undertaken along a number or isolated dimensions leading to the development of the MNL model. For business and related rail travel patterns, the most important variables of choice were time and frequency to the chosen destination. The calibrated model showed high agreement between observed and Predicted market shares. The model is expected to be of use to railroad authorities in Planning and determining business strategies in the Increasingly competitive environment or regional rail transport.

• KDI Journal of Economic Policy
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• v.34 no.2
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• pp.1-15
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• 2012

We develop an identity choice model within the context of a stereotyping-cum-signaling framework. The model allows us to explore implications of the fact that, when individuals can choose identity, then the distribution of abilities within distinct identity groups becomes endogenous. This is significant because, when identity is exogenous and if the ability distributions within groups are the same, then inequality of group reputations in equilibrium can only arise if there is a positive feedback between group reputation and individual human capital investment activities (Arrow, 1973; Coate and Loury, 1993). Here we show that when group membership is endogenous then the logic of individuals' identity choices leads there to be a positive selection of higher ability individuals into the group with a better reputation. This happens because those for whom human-capital-investment is less costly are also those who stand to gain more from joining the favored group. As a result, ability distributions within distinct groups can endogenously diverge, reinforcing incentive-feedbacks. We develop the theoretical framework that can examine the positive selection and the endogenous group formation. The model implies that inequality deriving from stereotyping of endogenously constructed social groups is at least as great as the inequality that can emerge between exogenously given groups.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• International Journal of Concrete Structures and Materials
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• v.8 no.2
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• pp.141-155
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• 2014

The use of fiber reinforced polymer (FRP) composites in strengthening reinforced concrete beam-column subassemblies has been scrutinised both experimentally and numerically in recent years. While a multitude of numerical models are available, and many match the experimental results reasonably well, there are not many studies that have looked at the efficiency of different finite elements in a comparative way in order to clearly identify the best practice when it comes to modelling FRP for strengthening. The present study aims at investigating this within the context of FRP retrofitted reinforced concrete beam-column subassemblies. Two programs are used side by side; ANSYS and VecTor2. Results of the finite element modeling using these two programs are compared with a recent experimental study. Different failure and yield criteria along with different element types are implemented and a useful technique, which can reduce the number of elements considerably, is successfully employed for modeling planar structures subjected to in-plane loading in ANSYS. Comparison of the results shows that there is good agreement between ANSYS and VecTor2 results in monotonic loading. However, unlike VecTor2 program, implicit version of ANSYS program is not able to properly model the cyclic behavior of the modeled subassemblies. The paper will be useful to those who wish to study FRP strengthening applications numerically as it provides an insight into the choice of the elements and the methods of modeling to achieve desired accuracy and numerical stability, a matter not so clearly explored in the past in any of the published literature.