• Journal of Fashion Business
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• v.12 no.3
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• pp.1-15
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• 2008

The purpose of this study is to analyze women's street fashion in Shenyang and to understand the regional design preference. The city, Shenyang is not only known as the one of three major northeastern province in China, but also known as the city where large numbers of Korean fashion companies have launched in. The observation focused mainly on young/young adults and missy in Oe Market and ZungJie(中街) which are the most busy streets in Shenyang. A digital camera or a camcorder were used to take photos of these women. In addition, video captures or photos were analyzed by three fashion experts. Finally, the photos were classified by item and data was coded for statistics and reviewed through frequency and percentage. As a result, it was found that most young women in Shenyang liked to wear a casual style such as easy t-shirt, denim pants or skirt and a feminine style such as a one-piece dress in summer. Top items that were favoured by young women in Shenyang were t-shirts and blouse types, while they favoured to wear denim pants of indigo blue for bottom items. Frequently found colors among these womens' clothing were white, black, vivid blue, red and red purple. I strongly believe this study will provide basic but significant information for the establishment of design and marketing strategies to the Korean fashion brands, who is trying to access Chinese fashion market.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.483-495
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• 2007

The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

• Journal of Fashion Business
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• v.10 no.3
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• pp.100-116
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• 2006

The purpose of this study was provide for the useful fundamental data by developing an lower appeal sizing system according to body types for early 20s Chinese women. The subjects were 348 women whose ages were between 19 and 24 to live in Beijing and Shanghai, China. Out of total, 341 women with no abnormal numbers were taken as the sample of research. This study was to characterize lower body type of the Chinese women in their early 20s by classifying them into groups according to drop measurement suggested by GB. This study investigated body types of the Chinese women in their early 20s depending upon regions (Beijing and Shanghai) according to each factor. This study made use of 46 kinds of indirect measures from June 23, 2004 to August 7, 2004. SPSS WIN 13.0 Program was used. And, correlation analysis, factor analysis, ANOVA(t-test and F-test) and duncan's multiple test, etc were done. The average of the early 20s Chinese women's stature is 160.0cm, waist circumference 66.4cm, hip circumference 89.8cm, weight 52.1kg. The result of analysis about the early 20s Chinese women's lower body size which are total 62 items come to 6 factors. The Chinese women in their early 20s were divided into 3 groups depending upon waist circumference and drops of hip circumference.

• Journal of Fashion Business
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• v.5 no.1
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• pp.145-156
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• 2001

The purpose of this study was to improve the fitness of Korean manufactured apparel products being exported to China and to provide for the basic data useful to the development of a torso prototypes for the Chinese women. For this purpose, Chinese college women aged between 18 and 24 were sampled to test the fitness of the Korean manufactured apparels for the Chinese women sample and address the problems of unfitness and thereupon. The results of this study can be summarized as follows; As a result of testing the fitness of the Korean manufactured apparels for the Chinese women, it was found that Chinese women felt more or less comfortable for the front of the jackets, but felt less comfortable with their side and back. Such a finding suggests that the Chinese women's postures are more turned back than the Korean women's. And also for the slacks, lack of a crotch length causes unnecessary pulls and creases from the back part to the crotch of a pair of slacks and the side line was not suitably placed. For this reason, the differences between the body shapes of Chinese and Korean women should be thoroughly considered when drawing the patterns to export to China.

• Journal of the Korea Fashion and Costume Design Association
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• v.26 no.2
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• pp.129-140
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• 2024

Omni-channel refers to a distribution channel through which consumers can purchase products without time and place constraints through the fusion of existing online and offline stores. Therefore, a study on the effect of the four characteristics of Omni-channel on customer satisfaction and preference was conducted among 350 and 365 Korean and Chinese consumers, respectively on customers of Olive Young and Watson China, representative drug store brands in Korea and China. Analysis was conducted using IBM SPSS 26.0's statistical package program. Frequency analysis, factor analysis, Cronbach alpha, correlation analysis, and regression analysis were performed. As a result of verifying the effect of Omni-channel characteristics on customer satisfaction, it was found that convenience, accessibility, and price fairness had a significant positive (+) effect on customer satisfaction for Korean and Chinese consumers. Customer satisfaction was found to have a significant positive (+) effect on preference. This is because Korean and Chinese consumers generally had high satisfaction and preference for Olive Young and Watsons.

• Fashion & Textile Research Journal
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• v.6 no.2
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• pp.195-204
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• 2004

As Korea fully entered the fashion industry in the early 1980s, the casual lifestyle trend has led the casual trend of fashion, and segmentation and specialization of the casual wear market began from the early 1990s. As of 2003, which is twelfth year after On & On's launch in 1992, this brand has succeeded in advancing into the Chinese market and has also arisen as a successful brand in the domestic market. The present research was carried out by consulting on the proposal of the marketing strategies for On & On. Firstly, in 1994 the marketing research for the consumers visiting the shop was carried out. A second investigation was conducted on the basis of the first analysis in 2003, ten after the first investigation. This research was performed to propose the future marketing strategies for On & On through an analysis of the changes of On & On consumer's purchase. This research established marketing strategies for the young casual brand.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.116-128
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• 2006

The purpose of this study is to investigate Seon expressed in the costume of Chinese Song. For the purpose, this researcher classified types of Seon, found in the Chinese costume, in terms of composition method, decorative technique and used materials. In addition, the researcher attempted to analyze formative characteristics of Sean in accordance with the range and post of use, pattern and color combination. Seon expressed in the costume of Chinese Song can be classified into standard, decoration, application and Buseon in type. When the typical distribution of Seon expressed in the costume of Chinese Song, standard type was highest in percentage, especially different color type. Looking at the range of use, Seon was mainly used for outfits, especially Jikcheol(直?) and Hakchangeui for men and Baeja(背子) for women. Looking at the post of use, Seon was mainly used to edges of costume and sometimes also to seams. In regard to materials of Seon, they were selectively used depending on the existence or non-existence, size and brilliance or non-brilliance of pattern employed in the texture of Seon. The most commonly used pattern of Seon was single-type pattern, especially the pattern of plant. Pattern arrangement was most often filling in type. Concerning the color combination of Seon, men's dress most often used black-white combination, followed by different color combination while, women's dress most often employed complementary color combination, followed by different color combination.

• Journal of Fashion Business
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• v.3 no.4
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• pp.131-138
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• 1999

The purpose of this study is to measure Korean, Chinese and Chosunjok college women's body part sizes, and then, classify their body shapes according to the drop value(hip circumference-chest circumference) as well as their statures, and thereupon, comparatively analyze the statistical distribution of their major body part measurements and thereby, provide for some basic data useful to the development of quality fitting apparels exportable to China. The results of this study can be summarized as follows; Most of Korean and Chinese college women were found to belong to the body type of "N" body shape, while many of Chosunjok college women belonged to "H" body shape body type characterized by normal stature but small difference between hip and chest circumferences. The most prevailing body type of Korean and Chinese college women next to "N" type(65%, 51%) was "H" (23%, 35%), followed by "A" type(12%, 14%), while that of Chosunjok college women was "H" type (54%), followed by "N" (40%) and "A" type (6%). On the other hand, in terms of distribution of major body part sizes, there was found a wide difference between Chinese and Korean college women. Chosunjok college women had similar body part sizes to Korean college women's in such measurements as waist back length, shoulder-to-shoulder length, front interscye length, back interscye length, under-chest circumference and weight, while having simliar body part sizes to Chinese college women's in such measures as stature, arm length, waist front length, waist side-hip line length, crotch length, head circumference, neck-root circumference and waist circumference.

• Journal of Internet of Things and Convergence
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• v.10 no.1
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• pp.59-68
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• 2024

China's huge population and industrial diversification have driven increased demand for IoT, and in a social environment where IoT technology is changing all aspects of personal and family life, including smart shopping, this study was conducted in Changchun, China. The study aimed to find ways to meet the Fashion needs of female college students living in the country and promote the development of the fashion product industry by improving the service quality of Chinese fashion product live commerce. The analysis results are as follows. First, the service quality characteristics of Chinese fashion product live commerce had a positive effect on customer satisfaction. Second, the service quality characteristics of Chinese fashion product live commerce had a positive effect on reuse intention. Third, customer satisfaction had a positive effect on reuse intention. Based on these results, it can be concluded that improving the service quality of live commerce can directly promote product sales and create direct economic benefits. In addition, based on the results of the study, which show that the service quality of fashion product live commerce affects customer satisfaction and reuse intention, it is judged that it will provide useful information in establishing marketing strategies for live commerce platforms by region and target.

• Journal of Fashion Business
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• v.15 no.6
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• pp.1-22
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• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.