• International Journal of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.95-105
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• 2019

A great deal needs to be learned about why and how users participate and consume information on various online sites. The design of socio-technical systems especially for promoting engagement in terms of maximum user participation is both a theoretical and real-world challenge that researchers strive to understand. At present, most of the research on the motives of Internet video users' behavior focuses on the user's "viewing motivation" and "sharing motivation", and lacks the analysis of the factors affecting users' "subscription motivation". This study will attempt to compensate for this gap. Based on the YouTube platform, we take Chinese video users as the research object and uses the "Censydiam user motivation analysis model" to make assumptions about user subscription motivation from the two levels of social needs and personal needs, using regression analysis. Validate the hypothesis and get the influencing factors that may be available in the user's subscription motivation based on the assumptions. Built on survey data from 215 respondents, the study found that Enjoyment, Vitality, Power, and Conviviality are four factors that influence user motivation.

• Science of Emotion and Sensibility
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• v.23 no.2
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• pp.61-74
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• 2020

Voice user interface has become a commercially viable and extensive interaction mechanism with the development of voice assistants. Despite the popularity of voice assistants, the academic community does not utterly understand about what, when, and how users chat with them. Chatting with a voice assistant is crucial as it defines how a user will seek the help of the assistant in the future. This study aims to cover the essence and construct of conversational AI, to develop a classification method to deal with user utterances, and, most importantly, to understand about what, when, and how Chinese users chat with voice assistants. We collected user utterances from the real conventional database of a commercial voice assistant, NetEase Sing in China. We also identified different utterance categories on the basis of previous studies and real usage conditions and annotated the utterances with 17 labels. Furthermore, we found that the three top reasons for the usage of voice assistants in China are the following: (1) greeting, (2) function, and (3) music. Chinese users like to interact with voice assistants at night from 7 PM to 10 PM, and they are polite toward the assistants. The whole percentage of negative feedback utterances is less than 6%, which is considerably low. These findings appear to be useful in voice interaction designs for intelligent hardware.

• Journal of the Korean Home Economics Association
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• v.43 no.2
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• pp.159-174
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• 2005

A comparison of students' media environments and media use patterns among Korean-Chinese in Yanji and Shenyang, Chinese students in Yanji and Korean students in Ulsan revealed significant differences. The research surveyed 3,241 students between 10-18 years old on their home media environments, media use patterns and social characteristics including achievement motivation and the locus of control. Korean children not only have more media in their homes, but they are also heavier users of computers and other media than the other two groups. Despite the lower rates of access to computers and other media at home, Korean-Chinese in Yanji reported more use of media including TV, VCRs and computers at the computer rooms than Chinese students in Yanji. Additional analyses revealed negative correlations between computer gaming at home and at computer rooms and achievement, internal locus of control and psychological and physical home environments. Impacts of Korea culture and societal changes on the Korean-Chinese use of media, and choice of media language were discussed.

• Journal of Korea Multimedia Society
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• v.7 no.6
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• pp.806-813
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• 2004

Internet users are increasingly depending on acquiring and spreading a variety of information from home pages and they are also making use of education systems based on the internet. This study suggests an efficient method to make learners study Chinese Letters with ease and fun through the internet. The detailed methods of attaining Chinese letters Using Edutainment system are divided into 5 elements as follows. Utilizing the transition process of the letters, using games, applying animation and through switching over from Chinese letters to Korean letters and vice versa including making use of the sound of letters and their meanings.

• 중국학논총
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• no.66
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• pp.85-103
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• 2020

We use prototypes (also known as referent in semiotics) when we understand the outside world. Different language users use different prototypes to decode the same sound. When we learn Chinese language as a foreign language, during it's sound perceptual process, Korean learners' target language prototypes are different from Chinese native speakers'. The purpose of the paper is to examine the theory of speech perception and the theory of constructivism teaching, and to suggest to the Chinese language teachers to have Cunstructivist approach while they design there teaching course. For this, we concerned three things: First is to review speech perception theory and constructivism teaching theory. Second based on the preceding study, we review that learner's prototypes are different from Chinese native speaker and this cause the error of listening and pronunciation. Finally, we introduced two simple speech visualization programs developed to help us learn pronunciation.

• Journal of Korea Port Economic Association
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• v.25 no.1
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• pp.249-270
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• 2009

This paper analyses the results of the survey questionnaires which are made for logistics services users in Shanghai, China. Based an 158 valid users' responses, the study results show that the typical outsourcing logistics users prefer to set up long term relationship with providers and buy services from multiple providers. Most users are satisfied with their providers and believe that outsourcing logistics services has led to positive impact on their customer satisfaction, logistics service levels and revenue improvement. Price levers, core competences, reputation are critical in the selection of an outsourcing logistics provider for users in this study. This study indicates that the market for 3PL services in China has a reasonable potential fur further development, though 3PL practices are still at a nascent stage in China. This paper presents full details and implications of the results of th￡ survey and then provides some helpful suggestion for th￡ development of Chinese logistics industry and Chinese logistics companies.

• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.229-237
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• 2021

This paper aims to study the using motivation and influencing factors of Chinese users' participation in live stream shopping through theoretical and empirical analysis, so as to evaluate the change in users' needs and improve marketing strategies. In doing so, I conducted a questionnaire survey for Chinese live stream shopping users and collected the required data. For empirical analysis, I used SPSS and AMOS software to carry out descriptive analysis, reliability and validity analysis and structural equation model analysis (SEM) to test the hypothesis. The results of the analysis showed that core competency and brand personality of the short video industry have a significant impact on user and customer perceived value, thus influencing users' using motivation. That is, users do not blindly follow live stream shopping but make their active choice. Therefore, it is suggested that live stream shopping platform should strengthen the e-commerce attributes and eradicate "the sense of false satisfaction", in order to achieve the effective communication of information. On the other hand, to stimulate the purchase motivation of users, the brand should build up its personality, and enhance user and customer perceived value in cyber marketing.

• Journal of Distribution Science
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• v.16 no.1
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• pp.47-58
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• 2018

Purpose - China has become the world's largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers' information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results - The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users' characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.6
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• pp.1454-1461
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• 2014

This study analyzes the influence of the logistics quality of Chinese internet shopping mall on the customer satisfaction. This study also analyzes the influence of the customer satisfaction on the word-of-mouth intention. Then this study examines whether there is a difference among the influences of the logistics quality on the customer satisfaction depending on the types of shopping mall and the users' traits. As a result, when it comes to the logistics quality, carriage, after service and kindness influence customer satisfaction and the customer satisfaction influences word-of-mouth intention similarly. And this research reveals that the logistics quality can not differently influence on the customer satisfaction depending on the types of shopping mall and the users' gender and ages.

• Journal of Korea Multimedia Society
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• v.24 no.7
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• pp.913-921
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• 2021

After arranging the general usability evaluation criteria of existing VUI researchers, this study verified how appropriate these criteria are for AI VUI specialized in navigation and the priority of their suitability. The VUI used in this study was analyzed through a survey from a total of 195 Chinese users after analyzing the navigation VUI used in China. As a result of the analysis, the usability evaluation criteria of the navigation VUI were extracted from three sub-factors of 'task accuracy', 'function satisfaction', and 'information reliability' in verifying conformance with general VUI evaluation criteria. With the recent advent of self-driving cars, safety and response speed are becoming very important, so Chinese users also ranked responsiveness as the top priority in VUI design, and the importance was also found to be high. Also, both men and women have the highest reactivity and the lowest multiplicity. VUI requires a convenient and natural interface to understand the intention between two objects through usability evaluation and verification in order to have effective interaction between humans and machines.