• 산경연구논집
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• 제9권1호
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• pp.67-76
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• 2018

Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

• 농촌지도와개발
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• 제20권4호
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• pp.1079-1103
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• 2013

본 연구는 음식관광과 관련된 중국인 관광객들의 다양한 특성을 분석함으로써 향후 농촌관광의 발전을 위한 중국인 음식관광객의 유치방안을 제안하고자 구성되었다. 음식관광과 관련된 주요한 특성으로는 음식관광의 동기, 음식행동, 선택속성, 정보수집의 경로, 농촌에서의 선호음식 등이 조사되었다. 농촌을 방문한 중국인관광객을 대상으로 하는 설문조사의 결과, 중국인 관광객을은 평상시와 다른 새로운 음식에 대한 요구로 음식관광에 참여하는 것으로 나타났으며, 방문지역의 음식을 먹는 것이 의미있는 행동으로 간주하고 있는 것으로 나타났다. 그 외 음식의 선택에 있어서는 음식의 맛, 신선도, 위생상태 등이 주요한 결정요인으로 분석되었다. 이러한 결과를 바탕으로 본 연구는 중국인 음식관광객의 유치를 위해 1)지역색이 잘 나타나는 음식상품의 개발, 2)지역농산물과 육류를 바탕으로 하는 다양한 메뉴의 서비스와 간편한 아침식사의 제공, 3) 높은 수준의 음식신선도와 위생 및 청결상태의 유지, 4) 음식의 시각적, 후각적 요소 및 장식에 대한 연구개발 등을 주요한 유치방안으로 제안하고 있다.

• 한국의류산업학회지
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• 제18권4호
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• pp.438-449
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• 2016

Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.

• 한국식생활문화학회지
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• 제18권4호
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• pp.346-355
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• 2003

The purpose of this study was designed to analyze the food preference and behavior on food away from home between Korean, Japanese and Chinese. The sample was selected each 200 people who were waiting departure in duty free zone, Incheon International Airport. The survey was developed by researcher and it consist of four parts that demographic characteristic, preference food material, preference cooking method and behavior on food away from home. As a result of the study, korean preferred soup, pork and raw vegetable and dine out with their family. Japanese preferred soup, beef, salad and dine out by themselves. Chinese preferred meat, fish, sauteed vegetable, and dine out with their family. When they were dine-out, Korean frequently ate Korean food, Fast food, Japanese food and Chinese, however Japanese frequently ate Japanese food, Chinese food and Italian food. Chinese frequently ate Chinese food and Fast food. Korean were sensitive of food price, but Japanese were sensitive of food taste and Chinese were sensitive of new experience and taste.

• 통상정보연구
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• 제16권3호
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• pp.307-329
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• 2014

의료관광은 의료관광객의 응급하지 않은 의료행위에 대해 해외 의료서비스에 접근할 수 있도록 의료서비스와 관광을 함께 연계하는 것을 의미한다. 전세계적으로 의료관광객의 수가 상당한 수준으로 증가함에 따라 의료관광에 대한 관심은 연구자, 정책 입안자, 그리고 매스 미디어에 이르기까지 폭넓게 관심을 받고 있다. 그러나 의료관광에 대한 체계적이며 세부적인 연구노력은 현재 매우 미진하고 제한적인 편이다. 본 연구에서는 중국 의료관광객이 목적지를 선택할 때 선호하는 의료속성을 파악 및 분석하였다. 중국 의료관광객의 중요 선호속성의 이상적 조합을 통해 한국으로의 중국 의료관광객을 유치를 증진할 수 있을 것이다. 본 연구에서는 컨조인트 분석을 통하여 의료관광 중요 선택속성조합을 도출하였으며 연구결과, 목적지 선택에 있어서 의료 기술의 경쟁력이 가장 중요한 것을 파악되었다. 선택속성조합의 하위요소에 있어서는 국제의료인증이 중요한 사항으로 입증되었다. 본 연구를 통하여 의료기관과 여행에이전시 등 관련 기업에게 마케팅활동을 위한 통찰력을 제공할 것으로 판단된다. 또한 의료관광객이 선호하는 브랜드와 그에 따른 선호요소를 기존의 의료관광목적지 분석연구와 연계하여 좀 더 체계적인 의료관광 상품의 개발과 한국의료관광의 역량을 강화하는데 본 연구가 일조할 것으로 판단된다.

• 한국식품영양학회지
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• 제30권3호
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• pp.440-453
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• 2017

In this study, we conducted an empirical analysis using structural equation modeling (SEM) by distributing questionnaires to 208 Chinese tourists who constitute the largest proportion of foreign tourists visiting South Korea. The survey was conducted in a face to face (FTF) manner with the aim to contribute to globalization of Korean cuisine through comprehensive analysis of the effects of preference characteristics of Korean wave dramas on the relationship among images, attitudes, and purchase intentions for Korean cuisine. The main actor characteristics among the preference characteristics of Korean wave dramas had a significant effect on the attitudes and purchase intentions for Korean cuisine. However, the thematic characteristics among the preference characteristics of Korean wave dramas did not have a significant effect on the purchase intentions for Korean cuisine; in addition, the production characteristics did not have a significant effect on the attitudes and purchase intentions for Korean cuisine. The eco-friendly and health images of Korean cuisine had a significant effect on the purchase intentions for Korean cuisine, and the attitudes toward Korean cuisine significantly affected the purchase intentions for Korean cuisine. Based on the results of this study, it is considered necessary to continuously publicize Korean cuisine through Korean wave dramas to build positive attitudes toward Korean cuisine through enhanced images of Korean cuisine.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권7호
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• pp.2769-2784
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• 2020

This paper aims to compare the scenic images of four ancient Chinese cities including Lijiang, Pingyao, Huizhou and Langzhong, so as to provide specific development strategies for the ancient cities. In this paper, the ancient cities' scenic images are divided into three sub-indexes and eight evaluation dimensions. Based on this, the study first uses Python software to collect tourists' online comments on the four ancient cities. Then, the social network analysis method is used to build a high-frequency keywords matrix of tourist comments and the R language is used to generate a visual network graph. After this, the entropy weight method is used to determine the weights and values of eight evaluation dimensions. Finally, the tourists' overall satisfaction indexes of the four ancient cities are calculated accordingly. The results show that (1) the overall satisfaction of Lijiang is the highest, while that of Huizhou is the lowest; (2) from the weight of each evaluation dimension, it can be seen that tourists care more about the national culture and historical culture; (3) from tourists' satisfaction index on each evaluation dimension of the four ancient cities, we can find that the four ancient cities has their own advantages and disadvantages in tourism development. (4) local tourism-related institutions should strengthen their advantages and improve their deficiencies so as to enhance tourists' overall image of the ancient city.

• 한국콘텐츠학회논문지
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• 제15권2호
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• pp.489-498
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• 2015

최근 기업의 동기부여 수단으로 인센티브여행이 선호되면서 그 시장은 괄목할 만큼 성장하고 있으며, 여러 국가들은 인센티브여행을 유치하기 위한 노력을 기울이고 있다. 본 연구는 중국, 일본, 태국, 세 국가의 방한 인센티브여행자들을 대상으로 한 실증조사를 통해 방한 인센티브여행의 경쟁력과 수용태세를 파악하였다. 또한, 이들이 인식하는 한국에 대한 이미지와 인센티브여행에서 지출한 경비도 알아보았다. 분석결과, 세 개 국가 응답자들 모두 한국여행의 장점으로 '쇼핑'을 응답하였으며, 국가 간 다른 인식차이를 보였다. 방한 인센티브여행에 대한 만족에 있어서도, 일본여행객들은 한국여행에서 '음식'에 대해 가장 만족한 반면, 중국여행객들은 낮은 만족을 나타내는 등 국가 간 차이를 나타냈다. 그리고, 여행지출액에 있어서도 중국여행객들의 지출액이 가장 높게 나타났다.

• 디지털융복합연구
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• 제17권2호
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• pp.127-134
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• 2019

본 연구에서는 관광객을 대상으로 스마트폰 모바일뱅킹 서비스에 대한 행동 의도에 미치는 영향 요인들을 탐색하고자 한다. 모바일 인터넷 기술의 발전과 스마트 폰의 보급으로 인해 스마트폰 기반의 모바일뱅킹에 대한 관심과 보급이 대중화되고 있다. 이러한 상황에서 본 연구에서는 독립변수로서 기대 성과, 사회적 영향, 촉진 조건, 인지된 재정적 비용, 습관, 인지된 보안 수준을, 그리고 종속변수로서 사용자의 이용행동의도 사이의 관계를 분석하였다. 본 연구에서는 제주국제공항에서 중국 관광객을 대상으로 203명의 응답자를 대상으로 분석을 실시하였고, Smartpls 3.0으로 독립변수들의 영향 정도를 파악하였다. 분석 결과 인지된 보안 수준 및 습관이 행동 의도에 긍정적인 영향을 미침을 알 수 있었다. 특히 인지된 보안을 최근에 스마트폰 기반 모바일뱅킹의 중요한 이슈라는 점에서 본 연구 결과에 부합된다. 본 연구는 관광객 대상으로 스마트폰 기반 모바일 뱅킹 서비스의 행위 요인에 대한 분석이라는 점에서 의의를 가진다.

• International Journal of Contents
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• 제15권4호
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• pp.50-58
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• 2019

Baotu Spring Park, a must-visit place in Jinan, China, has been rated as the country's highest-level scenic spot by the Chinese government. However, social media that highly reflects public opinions tends to express a lower evaluation of Baotu Spring Park. Thus, this paper employs service design thinking methods to identify the problems of Baotu Spring Park and provide solutions from the perspective of visitors. Based on desk research, tourist behavior tracking, contextual interviews, and a customer journey map, it was found that the service gap of Baotu Spring Park lacks a unified and effective instruction system. Also, the activities, parking, and high-quality tourist souvenirs are deficient, and there is no online information delivery platform. Finally, five suggestions are made,-respectively:,- redesign the sign system, enhance the participation of tourists, redesign the tourist souvenirs and display space, offer parking areas and shuttle buses, as well as set up a dedicated application.