• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2023년도 제68차 하계학술대회논문집 31권2호
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• pp.709-710
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• 2023

Consumer attitudes and behaviors towards brands are not only related to the perception of corporate brand image but also to factors such as the image of the country of origin, the characteristics of the host country, and consumer individual traits. This article focuses on Chinese multinational companies and aims to study the impact of brand international image and country-of-origin brand image on consumer behavior. A model is constructed with brand international image and country-of-origin brand image as antecedent variables, host country characteristics and consumer traits as moderators, and consumer behavior as the outcome. This study employs a questionnaire survey method targeting foreign residents living in China as participants. The research findings reveal that during the internationalization process, both brand international image and country-of-origin brand image have a significant positive impact on consumer behavior, while host country characteristics and consumer traits play a moderating role. The conclusions of this research enrich the theoretical understanding of brand internationalization and explore the influencing factors of consumer behavior, providing a basis for decision-making for multinational company executives.

• 미술이론과 현장
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• 제16호
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• pp.225-256
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• 2013

As the great catastrophe in the modern and contemporary history of China, the Cultural Revolution(CR) is an object, which must have sutured the past of darkness. At the same time it is a continuous event and also a scar of memory. In other words, for history is "a dialog between the past and the reality"(E.H.Kar), CR intervenes in the reality and, on the contrary, the reality recomposes CR. From this point of view, CR is a historical event, which so far is not ended, and it is an object of memory, which is still being composed at the moment. As the saying: "Poetry is greater than history"(Aristoteles), artistic works more intensively reflect the past. The works related to CR can not be an exception. And CR is endlessly exposed in the contemporary Chinese fine arts and the works of the contemporary Chinese artists-Wang Guangyi, Yue Minjun, Zhang Xiaogang and others are proved to be those who suffer from the trauma of CR and who feel no liberty from CR. For example, CR probably is a symbol showing the "identity" of the Chinese artists. And the diversity of the symbol is the experience and pattern of the dialog between artistic works and CR (i.e., intervention in reality). For example, with withering of grand-narrative and appearance of micro-narrative, the CR critical works of Guan Zhoudao were the root of the Chinese fine arts in the late 70s and early 80s. In the contemporary cultural situation, the literary works about CR actively analyzed the history (CR) from the personal point of views and explained in the way of monolog and micro-method led the 1990s' works. In this way they tried to recompose the history "randomly", like looking at reality with their own eyes. In this process, CR is continuously exposing new features and the real facts are appearing before us as unfamiliar phenomena. This is a way of combination and "reappearance" of contemporary arts and reality. In conclusion, the purpose of this article is to make it possible to see a section of the contemporary Chinese fine arts through the study of the icon image of CR and to analyze the way of fine arts recomposing the history and the intervening in the reality. In this sense, the author has entitled the article "Icon and Form". It means how to reshape (the present) the typically formed icon of the CR (the past).

• 한국의류학회지
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• 제32권4호
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• pp.669-680
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• 2008

Korea's national image can be delivered through cultural products, and cultural products can finally contribute to the affirmative attitude and recognition towards Korea. In an empirical study, a questionnaire was developed based on literature review and focus group interviews with foreigners who visit Korea were executed. Subjects of this study were foreign visitors from US, China, and Japan. Finally, a total of 247 copies were used for analyses. Descriptive analyses, factor analysis, regression analysis, ANOVA, Duncan test, and paired sample t-test were conducted for data analysis, Results are as follows. Firstly, as a result of factor analysis, I found that there were seven factors to form the image of Korea; culture/art, openness, lechnology/quality, food culture, passionate narcissism, conservativeness, and pursuit of quality of life. Secondly, Several image factors were found to influence positively or negatively on their attitude toward fashion cultural products. Especially, culture/art factor was found to influence positively to Chinese and Japanese and lechnology/quality factor was found to influence positively to Japanese and American. Meanwhile, conservativeness factor was found to influence negatively to Chinese. This study will be of help to practitioners of the fashion cultural product industry for building marketing strategies whose target market is foreign visitors from different cultural backgrounds.

• 융합정보논문지
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• 제10권1호
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• pp.93-98
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• 2020

연구는 '콘텐츠 소비'의 관점과 '한국의 것에 대한 인식'관점에서 중국시장에서 간접적 한류 체험이 한국의 국가이미지와 제품 구매의도에 어떠한 영향을 미치는지 분석하고자 한다. 이를 위해 중국 베이징과 상하이 지역 중국 대학생을 대상으로 총 178부를 최종 분석하였다. 연구 분석 결과, 간접적 한류체험에 대한 인식은 한국 국가 이미지와 제품 구매의도에 긍정적인 영향을 미쳤다. 또한, 국가이미지는 후광효과로 제품 구매 의도에 긍정적인 영향이 나타났다. 한국에 대한 관심도는 한류의 전파에 의해 향상될 수 있으며, 이는 단기간 내에 한국에 대한 네임 밸류(name value)를 높이는 결정적 계기될 수 있다. 한류의 주소비자로 부상하고 있는 링링허우(00後)에 대한 관심과 연구가 필요하다. 그들의 사회, 문화적 심리 요소와 특성을 잘 파악해서 세대별 차별화된 콘텐츠를 개발하고, 현지 마케팅 전략을 고려해야 한다.

• 한국수학교육학회지시리즈D:수학교육연구
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• 제16권3호
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• pp.177-194
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• 2012

What strategies are used to help students understand quadratic functions in mathematics classroom? In specific, how does Chinese teacher highlight a connection between algebraic representation and graphic representation? From October to November 2009, an experienced teacher classroom was observed. It was found that when students started learning a new type of quadratic function in lessons, the teacher used two different teaching strategies for their learning: (1) Eliciting students to plot the graphs of quadratic functions with pointwise approaches, and then construct the function image in their minds with global approaches; and (2) Presenting a specific mathematical problem, or introducing conception to elicit students to conjecture, and then encouraging them to verify it with appoint approaches.

• Journal of Information Processing Systems
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• 제18권4호
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• pp.480-488
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• 2022

Images of tobacco retail licenses have complex unstructured characteristics, which is an urgent technical problem in the robot process automation of tobacco marketing. In this paper, a novel recognition approach using a double attention mechanism is presented to realize the automatic recognition and information extraction from such images. First, we utilized a DenseNet network to extract the license information from the input tobacco retail license data. Second, bi-directional long short-term memory was used for coding and decoding using a continuous decoder integrating dual attention to realize the recognition and information extraction of tobacco retail license images without segmentation. Finally, several performance experiments were conducted using a largescale dataset of tobacco retail licenses. The experimental results show that the proposed approach achieves a correction accuracy of 98.36% on the ZY-LQ dataset, outperforming most existing methods.

• 통상정보연구
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• 제9권2호
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• pp.467-480
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• 2007

This research empirically examined changes in the images of Korea over three points in time among Japanese, Chinese, and U.S. visitors to South Korea. Between March 14 and May 31, 2005, about two to three months after the 2005 Seoul International Sports & Leisure Industry Show ended, 153 tourists from America, 129 from China, and 156 from the Japan completed the survey instrument. The results from a General Linear Model (GLM) with repeated measures showed that tourists from all three countries had more positive images after the Seoul International Sports & Leisure Industry Show than before it. It was concluded that the 2005 Seoul International Sports & Leisure Industry Show appeared to have a significant positive effect in enhancing the image of South Korea. The study suggests that an internationally significant trade Show can change the image of a tourism destination in a short time period.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제6권12호
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• pp.3100-3116
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• 2012

Reversible data hiding enables the embedding of messages in a host image without any loss of host content, which is proposed for image authentication that if the watermarked image is deemed authentic, we can revert it to the exact copy of the original image before the embedding occurred. In this paper, we present an improved histogram-based reversible data hiding scheme based on prediction and sorting. A rhombus prediction is employed to explore the prediction for histogram-based embedding. Sorting the prediction has a good influence on increasing the embedding capacity. Characteristics of the pixel difference are used to achieve large hiding capacity while keeping low distortion. The proposed scheme exploits a two-stage embedding strategy to solve the problem about communicating peak points. We also present a histogram shifting technique to prevent overflow and underflow. Performance comparisons with other existing reversible data hiding schemes are provided to demonstrate the superiority of the proposed scheme.

• 한국컴퓨터정보학회논문지
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• 제24권2호
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• pp.41-48
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• 2019

Digital image watermarking techniques have been studied in various fields in order to protect the copyright of multimedia contents mostly composed by images. JPEG compression is a representative copyright attack for image watermarking. The CRT-based watermarking methods in DCT domain have been studied, because these are robust for JPEG compression attack. In this paper, we propose a new method with improved performance compared with the existing CRT based methods in DCT domain. The proposed method selects the DCT block according to the denseness at the watermark insertion phase, and iteratively adjust the CRT Conditional coefficients at the watermark extraction. This paper shows that it is more robust for the JPEG compression attacks through experimental results.

• 국제교류와 융합교육
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• 제2권2호
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• pp.35-58
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• 2022

Korean movies and TV shows have been widely distributed in the international market and have played an important role in shaping the national image of Korea. In this paper, we found that the factors of "actor's image" and "background music and images" among the popular factors of Korean dramas have a positive influence on shaping the national image of Korea through questionnaires and spss tools. At the same time, the study also hopes to analyze the reasons for the success of Korean film and television productions to explore their useful value for the international communication of Chinese film and television productions.